Latest News
Allwyn Finds Winning Formula with New Digitally-led National Lottery Retailer Training as Users Top 7000
Allwyn has announced that over 7000 of its independent retail partners are now using its new Retail Training Centre – an innovative, digitally-led retailer training platform – with more stores signing up every day. In just one day alone in February, almost 1000 National Lottery retailers signed up to start using the all-new online platform.
Developed by world-leading learning solutions provider, Sponge, Allwyn launched the Retail Training Centre at the beginning of February to support independent store owners and their staff to be responsible National Lottery retailers with “always on” digital training that’s available to them whenever suits them best– making it easier to regularly train staff in store. As well as documents containing key information about how to sell National Lottery games responsibly, the platform features engaging training modules on “Preventing Underage Play” and “Minimising Excessive Play”. It will also be updated centrally by Allwyn with new and improved training over the coming months and years.
As well as being available on mobile or desktop, the Retail Training Centre has been specially developed so that its user profiles don’t require the use of personal data to log in. As a result, training is more accessible to all staff– including casual and temporary employees – as there’s no need to “sign up”. The platform instead works by only having one user profile and login per store, with sub-folders containing all the necessary training that can be assigned to each member of staff. This approach also allows Allwyn to see whether a store has completed the necessary training to ensure they’re compliant with important areas such as “Underage Play”, with Allwyn Retail Sales Executives able to offer additional support during store visits if needed.
Additionally, Allwyn’s digital-first approach to training its retail partners has seen the company embed the use of the platform in its retailer onboarding process, making it mandatory for any new National Lottery retailer to activate their Retail Training Centre account and complete the digital training before their National Lottery equipment is installed. This ensures new retailers understand the obligations of being a responsible retailer before they even begin selling National Lottery products.
The digital nature of the platform also means new training can be issued by Allwyn network-wide, or to individual stores, depending on requirements. This means Allwyn can effectively train its entire retail estate on specific areas in one go – making training quicker, easier, and more convenient, as retailer scan complete the training in their own time. The results of the platform are already compelling: since February, the platform’s key assets which include documents like a “Healthy Play workbook”, “Operational Excellence” and “What is Challenge 25?” have been downloaded over 23,000 times, while the two training modules have been completed over 5600 times and counting.
Mohammed Rajak from Buywell Day Today in Glasgow said: “The new platform has really helped me train my staff by being able to download useful information and print it for them to read. We can either access the Retail Training Centre on my mobile, or use the printouts – which makes it easier. The modules are accessible within a couple of clicks which is useful for referring back to. I feel proud knowing my staff have done the training and we now have a certificate to prove it.”
Alex Green, Allwyn’s Director of Channel Operations, said: “We’re delighted with the initial uptake of our new digital training platform, with thousands of retailers having already signed up to complete the training and increase their knowledge of how to sell The National Lottery responsibly. As well as a newly embedded process in place to get new retailers signed up and using the platform even before they start trading, our digital-first approach will make distributing National Lottery training simpler and more effective. We’ll be able to issue new training immediately, keeping retailers completely up to date with the latest guidance and modules. We’d encourage all independent National Lottery retailers who haven’t already done so to sign up and start benefiting from our fantastic new platform.”
Fran Campbell, Sponge’s Client Director, said: “Allwyn’s primary objective for this training solution was to have a digital-first approach to their retail training. A platform that would be future-proof, convenient and engaging for retailers and, most importantly, one that would be accessible to all store staff without any barriers. We’re pleased we were able to deliver exactly this for Allwyn and their retailers with our learning platform, Spark, and are delighted it’s already producing incredible results.”
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On July 3, 2025, Trophy Hunter – the latest game developed by the Ten Square Games team – launched globally across major markets. With this title, the company expands its presence in the fast-growing hunting game segment, where it already has solid experience. Trophy Hunter is the third Ten Square Games project in this genre – this time designed as a skill-based game, offering an accessible yet competitive experience for a broad player base.
“- Ten Square Games was one of the pioneers in the mobile hunting games segment. Since the release of Hunting Clash, the market has grown significantly, and players’ expectations have evolved. Trophy Hunter is our response to those changes – a skill based game that emphasizes fast-paced gameplay, reflexes, and strategic decision-making. We’re building on a world we know well, but offering a new style of play that opens up fresh growth opportunities,” says Jakub Noganowicz, Product Owner of Hunting Clash and Trophy Hunter.
About Trophy Hunter
Trophy Hunter is a hunting game designed for players who enjoy quick, dynamic gameplay and competitive PvP action. Its core mode features three-round duels where precision, reaction time, and decision-making under pressure matter most – rather than exploration or resource management. Players can upgrade their personal base (Hunter’s Lodge), customize weapons, and compete in a structured league system.
“- The launch of Trophy Hunter is a test for both an alternative gameplay model and a more hybrid approach to monetization. We see this moment as the conclusion of the game’s first development phase. Now begins the most important stage – one driven by player feedback. The success of the project will depend not only on how the game is received but also on our ability to scale the title and consistently grow its player base,” says Andrzej Ilczuk, CEO of Ten Square Games.
Trophy Hunter follows a free-to-play model with microtransactions that let players upgrade weapons and ammo. It also features rewarded video ads**, allowing revenue generation from non-paying users. Thanks to hybrid monetization and a lower entry threshold, Trophy Hunter is aimed at a broader audience. Its lower cost per acquisition offsets the lower ARPU* compared to other Ten Square Games titles. The hybrid business model allows room for scalable growth and expanding the game’s reach.
From prototype to global release
Development on Trophy Hunter began in Q1 2024. In the final production phase, the core development team included 10 directly involved contributors.
In late June 2025, as part of pre-launch preparations, Ten Square Games removed the test version of the app from Google Play and the App Store, replacing it with the final version and opening preregistration. Over 500,000 players only on Google platform used the opportunity to ensure the fastest possible access to the game on global launch day. Those who preregistered received an exclusive in-game reward – a replica of the Beretta BRX1 rifle and 10 rounds of special ammunition. This was made possible thanks to Ten Square Games’ collaboration with the globally recognized Beretta brand, originally established for Hunting Clash.
What’s next
At launch, the game includes 9 playable arenas. The release marks the beginning of a new development chapter for Trophy Hunter. The roadmap includes progressive content expansion and ongoing testing of the game’s global scalability. If this proves successful, future updates will bring more arenas, new gameplay modes, a LiveOps system, Battle Pass, and additional features to boost player engagement and expand challenge variety.
* ARPU – average revenue per user
** Rewarded video – an ad format where players voluntarily watch a video ad in exchange for an in-game reward.
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Conferences in Europe
SOFTSWISS Developer Conference Highlights Engineering Strength in High-Load iGaming
SOFTSWISS, a global igaming software provider, has hosted one of its largest internal developer conferences. The closed-door event in Warsaw brought together over 100 product and engineering specialists to share their experience on building robust iGaming infrastructure, scalability, and technology resilience.
Designed to accelerate cross-functional collaboration and drive technical excellence, the conference agenda featured ten selected talks focused on mission-critical topics such as platform architecture, high-load performance, risk management, and structured thinking – all vital to the stability and success of modern iGaming operations.
“Behind every seamless gaming experience is a robust, well-architected platform that can perform under pressure,” said Sergey Kastukevich, Deputy Chief Technology Officer at SOFTSWISS. “This conference reflects our belief that high-performance technology is the foundation of long-term operator success. It’s where ideas are tested, knowledge is shared, and better systems are built.”
The speaker line-up was curated from a highly competitive pool, with three applications submitted for every available slot. The final agenda reflected both the technical depth and practical expertise required to operate at scale in the iGaming industry, offering value beyond core engineering topics.
“Most of the topics revolved around strategic challenges aimed at improving efficiency, stability, speed, cost, and process optimisation. That defines who we are as a company: we are a global tech company with 16 years of experience, our products are mature, and what matters now is how we process large volumes of data reliably and build scalable knowledge bases. These are applied, enterprise-level issues,” highlighted Stanislau Biarkovich, Principal Architecture Manager and one of the internal organisers of the conference.
Among the standout sessions were:
“An Economist’s Guide to Architecting and Building Web-Scale Platforms” – a talk connecting infrastructure decisions with economic principles, delivered by Brian Azzopardi, Head of Engineering.
“How Risk Management Techniques Could Make Business – and Your Life – More Effective” – a session by Sergei Laiter, Risk and Process Manager, highlighting the strategic thinking behind resilient tech systems.
Attendees included engineers and product leaders from SOFTSWISS offices across Europe.
As part of its broader commitment to innovation and community engagement, SOFTSWISS also participated in Code Europe 2025, one of the continent’s top tech festivals. Representing the company on the public stage, Artem Bychkov, Deputy Chief Security Officer, delivered a keynote titled “Groundhog Day: Lessons from 20 Years in Security”, shedding light on recurring cybersecurity blind spots and their impact on digital business resilience – including in iGaming.
With demand for stable, scalable, and secure platforms at an all-time high, SOFTSWISS continues to invest in its global engineering culture to ensure that its partners – including operators, aggregators, and affiliate programs – can grow with confidence.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS complies with a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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Compliance Updates
HIPTHER Launches Responsible Gambling Assessment Tool Across Its Global Gaming Media Network
HIPTHER, a leading media and events brand in the Gaming and Tech industries, has launched a new Responsible Gambling Assessment Tool, now live across all of its gaming media platforms. This quick, anonymous self-test is designed to help players better understand their relationship with gambling, encouraging safer play through awareness and early self-checks.
The “Play Responsibly” tool is backed by clinical research and built with user privacy at its core, based on the globally recognized Problem Gambling Severity Index (PGSI) – a 9-question framework used to assess gambling risk levels, from low to moderate or high.
No sign-up needed. No Cost. No data collected. No Judgement. Just honest insight.
Whether you’re simply curious or looking to take a proactive step toward support, this free tool delivers instant results and practical next steps – all in under two minutes.
Key Features:
- Completely anonymous – no registration or personal data required
- Instant results with tailored guidance
- Available in 5 languages
- Mobile-first and accessible across all devices
- Fully GDPR compliant
Designed to meet WCAG 2.1 AA accessibility standards, the tool ensures a smooth and inclusive user experience for everyone. With multilingual support and local resource integration, it helps diverse populations connect with trusted support networks in their region.
“While our media platforms primarily serve the B2B side of the industry, we know they’re also visited by players looking for insights and updates. That’s why it’s important for us to go beyond headlines and contribute real tools that support safer play. This assessment is one small, meaningful step toward that.” – Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER.
Take the assessment today and share it with your community.
Because gambling should always be safe, informed, and fun.
Try it now on any of HIPTHER’s gaming media platforms:
By launching this tool, HIPTHER reaffirms its ongoing commitment to promoting transparency, responsibility, and player well-being in the global gaming industry. Together with our partners and audiences, we continue working toward a safer, more informed future for players everywhere.
The post HIPTHER Launches Responsible Gambling Assessment Tool Across Its Global Gaming Media Network appeared first on European Gaming Industry News.
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