bet365
Genius Sports Launches Free-to-Play Games for Betting Operators
Genius Sports Limited has announced the launch of a new suite of interactive free-to-play (F2P) games, designed to meet the customer acquisition and loyalty challenges facing betting operators.
The new range taps into Genius Sports’ unrivalled track-record of building gamification strategies and solutions for some of the largest sports leagues, federations, betting operators, and brands globally.
Betting operators can now access a suite of games including both light-touch activations for daily retention and weekend predictor tools. Genius Sports also offers a fully bespoke service including gamification strategy design and custom game development, built off 15 years’ experience in providing these services to the largest leagues, federations, and teams in sport.
In addition, Genius Sports is integrating its proven advertising solutions for gaming brands, making it the only supplier that not only delivers premium free-to-play games but also helps betting operators drive players to and from the game into their sportsbook. All of this is supported by the advanced analytics and reporting utilized by Genius Sports’ advertising business, enabling betting operators to truly measure the impact of their paid media as well as the long-term impact of their gamification strategy.
With this new suite of games, Genius Sports now offers the highest quality and privacy compliant F2P solutions across the following categories:
- Tournament Games to activate a sportsbook brand such as Brackets, various Fantasy solutions, Tournament Predictors, and key event activations like Squares and Sweepstakes.
- Weekly and Matchday Games to acquire and convert players to bet such as Pick 6, Daily Fantasy, Under/Over Battle, Acca Pack Challenge, Beat the Grid, and many others.
- Daily Retention Games to deliver segmented daily player interaction such as Spin-To-Win, Prediction Bingo, Club Hunt, Goal Guesser, Market Scratch Card, and dozens more.
- Bespoke F2P Solutions leveraging decade of Genius Sports’ experience building fully custom gamification solutions and mechanics to meet a betting operator’s exact objectives and requirements.
Genius Sports has delivered free-to-play solutions for leading betting operators globally, including Betway, bet365, BetVictor, PointsBet, Caliente, TAB, and Superbet.
“From encouraging users to register for an account to giving them a compelling reason to return and then converting them back to bet, our new suite of games provides betting operators with incredible value across the full player lifecycle. We work in partnership with 300+ betting operators, and we’re excited to expand our partnerships through proven gamification solutions,” Josh Linforth, Chief Revenue Officer of Genius Sports, said.
bet365
Wazdan partners with bet365 for exclusive pre-launch of Magic Fruit$: Oranges
Wazdan, the award-winning gain-focused game developer, has entered a strategic partnership with bet365, appointing the operator as the exclusive pre-launch partner for its upcoming slot, Magic Fruit$: Oranges.
Through this collaboration, bet365 will be the first operator to offer the game to players prior to its global release, demonstrating both the strength of the partnership and confidence in Wazdan’s expanding portfolio of performance-driven titles.
Magic Fruit$: Oranges delivers a contemporary take on the classic fruit slot theme, featuring a clean, accessible layout combined with retention-oriented mechanics designed to encourage sustained engagement rather than one-off gameplay sessions.
The game includes a bonus round built around a familiar respin format, enhanced by Wazdan’s proprietary Cash Infinity
mechanic, which increases excitement and potential rewards throughout the feature. Players can also utilise a Cash Out option in the base game for an added payout opportunity, alongside the chance to hit mini, minor, and major jackpots.
This exclusive pre-launch with bet365 forms part of a wider strategic collaboration between the two companies. The early release is designed to maximise visibility and gather early performance insights ahead of the game’s rollout to additional regulated markets.
Wazdan’s portfolio is currently available on bet365 across multiple regulated jurisdictions in Europe and Latin America, reflecting the provider’s compliance across various frameworks, scalability of its products, and the long-term nature of its partnership with one of the world’s leading operators.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said:
“Launching Magic Fruit$: Oranges in an exclusive pre-release window with bet365 marks another milestone in our partnership.
“bet365’s position as one of the world’s most established operators makes it a strong platform for introducing new titles to players and generating early performance insight ahead of wider distribution.”
Paul Cumbo, Head of Gaming – UK and Europe at bet365, added:
“Securing the exclusive pre-launch of Magic Fruit$: Oranges reflects the strength of our relationship with Wazdan and our shared focus on delivering new, engaging content to players across regulated markets. Wazdan’s portfolio continues to perform strongly within our offering, and this early release provides an opportunity to introduce the title to players ahead of its global rollout.”
The post Wazdan partners with bet365 for exclusive pre-launch of Magic Fruit$: Oranges appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Arizona Department of Gaming
BETER Obtains Supplier License to Operate in Arizona
BETER, the acclaimed provider of live streaming, data, and odds for esports and sports, has expanded into a new US state following the receipt of the Event Wagering Supplier License from the Arizona Department of Gaming.
The supplier license enables BETER to provide its quick-betting content, featuring live streams and live data, to licensed operators in the state for the first time, which includes its exclusive ESportsBattle tournaments and Setka Cup table tennis series.
Both are currently active with the tier-one operator bet365, which has been a long-term partner of BETER. Arizona marks the seventh state where BETER is licensed as the company expands its presence in both the state and the broader US market. BETER holds certifications in North Carolina, New Jersey, Florida, Indiana, Iowa, and Colorado as well.
BETER provides round-the-clock live streaming, instantaneous data, and highly precise odds for over 700,000 rapid events each year, offering as many as 50 markets per event with an average operator margin exceeding 7.5%.
Its esports portfolio features ESportsBattle tournaments that showcase eFootball, eBasketball, eHockey, and eTennis, and its sports portfolio includes the Setka Cup series along with the BSKT Cup basketball league.
Gal Ehrlich, CEO of BETER, said: “Securing regulatory approval in Arizona is a pivotal moment in our ongoing US expansion strategy. This marks our seventh state, and we are incredibly proud to continue our trajectory of growth in one of the world’s most dynamic betting markets.
“Our mission has always been to provide operators with the most reliable, high-velocity content available, and receiving the green light from the regulator is a testament to the integrity and quality of our offering.
“We are thrilled to kick off this journey with bet365 and look forward to bringing our industry-leading esports and sports content to even more Arizona players in the near future.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “We are proud to announce that we have successfully completed the process of obtaining the Event Wagering Supplier License in the state of Arizona.
The process took us a total of eight months and was one of the most challenging journeys for our team. However, thanks to the dedication and expertise of our legal and integrity teams, we successfully navigated it.
This milestone strengthens our commitment to delivering reliable, compliant, and transparent products to our clients.
“We continue to actively work on securing regulatory approvals in key jurisdictions, including Ohio, Kentucky, and Illinois, among others.”
The post BETER Obtains Supplier License to Operate in Arizona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Arizona
BETER secures supplier licence in Arizona
BETER, the award-winning provider of live streaming, data and odds for esports and sports, has entered a new US state after being granted the Event Wagering Supplier License by the Arizona Department of Gaming.
The supplier licence allows BETER to deliver its fast-betting content, including live streams and live data, to licensed operators in the state for the first time, including its exclusive ESportsBattle tournaments and Setka Cup table tennis series.
Both are now live with tier-one operator bet365, a long-standing partner of BETER. Arizona is the seventh state in which BETER is now licensed as the company ramps up its presence in the state and the wider US market. BETER is also certified in North Carolina, New Jersey, Florida, Indiana, Iowa and Colorado.
BETER exclusively delivers 24/7 live streaming, real-time data and hyper-accurate odds for more than 700,000 fast-paced events annually, offering up to 50 markets per event with an average operator margin of 7.5%+.
Its esports portfolio includes ESportsBattle tournaments featuring eFootball, eBasketball, eHockey and eTennis, while its sports portfolio features the Setka Cup series and BSKT Cup basketball league.
Gal Ehrlich, CEO of BETER, said: “Securing regulatory approval in Arizona is a pivotal moment in our ongoing US expansion strategy. This marks our seventh state, and we are incredibly proud to continue our trajectory of growth in one of the world’s most dynamic betting markets.
“Our mission has always been to provide operators with the most reliable, high-velocity content available, and receiving the green light from the regulator is a testament to the integrity and quality of our offering.
“We are thrilled to kick off this journey with bet365 and look forward to bringing our industry-leading esports and sports content to even more Arizona players in the near future.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “We are proud to announce that we have successfully completed the process of obtaining the Event Wagering Supplier License in the state of Arizona.
The process took us a total of eight months and was one of the most challenging journeys for our team. However, thanks to the dedication and expertise of our legal and integrity teams, we successfully navigated it.
This milestone strengthens our commitment to delivering reliable, compliant, and transparent products to our clients.
“We continue to actively work on securing regulatory approvals in key jurisdictions, including Ohio, Kentucky, and Illinois, among others.”
The post BETER secures supplier licence in Arizona appeared first on Americas iGaming & Sports Betting News.
-
Asia6 days agoSkyesports and GodLike signs MoU with Maharashtra Cyber to promote esports and cyber hygiene in Maharashtra
-
Africa6 days agoTaDa Gaming Officially Enters the Regulated South African Market
-
Central Europe6 days agoCasino Interlaken teams up with Wazdan to bolster Swiss market presence
-
AGLC6 days agoBede Gaming cleared for Alberta market entry
-
Andrzej Hyla6 days agoWazdan Releases its Latest Slot “Easter Coins”
-
Central Europe6 days agoSportradar Extends its Data and Audiovisual Betting Rights Agreement with Deutscher Fussball-Bund
-
Alberta5 days agoMedia Troopers Prepares for Alberta iGaming Launch with Canadian Gaming Law Firm
-
40 Sparkling Crown5 days agoTaDa Gaming Enters South Africa via Strategic Betway Partnership



