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Compliance Updates

Belgium Makes Legal Age to Gamble at 21 from September

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Belgium regulators have made new amendments to the gambling laws in the country with the legal gambling age from 18 to 21. This move aims to align the age requirements for sports betting, arcades and bingo with those already in place for land-based casinos. The revised regulations are set to come into effect on September 1, 2024, and have been outlined in a press release by the Gaming Commission, as published in the Belgium Official Gazette.

The decision to increase the legal gambling age in Belgium is part of a broader effort to prioritise player safety and well-being. By raising the age limit, the authorities aim to provide a more secure environment for individuals engaging in gambling activities. The new legislation includes several other measures designed to safeguard players and ensure responsible gambling practices:

  • Prohibition of Devices “3.3”: The revised regulations include a ban on the use of specific gambling devices, known as “3.3” devices. This prohibition aims to eliminate potential risks associated with these devices and promote safer gambling experiences.
  • Ban on Cumulation of Online Licences: The new laws also prohibit the cumulation of online licenses on the same website. This measure seeks to prevent operators from exploiting multiple licenses to maximise their reach and potentially exploit vulnerable players.
  • Ban on Gifts/Bonuses/Free Games: Another noteworthy provision is the ban on offering gifts, bonuses, or free games to players. This restriction aims to minimise the potential for excessive gambling and the associated risks it may pose to vulnerable individuals.
  • Ban on Advertising Games of Chance: The revised regulations also introduce a ban in principle on advertising games of chance. This change intends to reduce the exposure of individuals to gambling advertisements, particularly targeting vulnerable populations, such as minors and problem gamblers.
  • Age Limit of 21 Years and Refund in Case of No Control: To ensure effective age verification and compliance with the new regulations, individuals who fail to provide proof of age will be eligible for refunds. This provision emphasises the importance of age control measures and strengthens the responsibility of operators in verifying the age of their customers.

The raised legal gambling age in Belgium will have implications for both operators and players within the country’s gambling industry. For operators, it means implementing necessary changes to comply with the new regulations and adapt their marketing strategies to adhere to the ban on advertising games of chance. Additionally, operators will need to ensure strict age verification processes to prevent minors from accessing gambling services.

Players, particularly those between the ages of 18 and 21, will be directly affected by the increase in the legal gambling age. Those who were previously eligible to participate in certain gambling activities may now need to wait until they reach the age of 21. However, it is essential for players to understand that this change is intended to protect them from any potential harm associated with underage gambling. Responsible gambling practices and adherence to legal age limits are crucial for maintaining a safe and enjoyable gambling environment.

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While the decision to raise the legal gambling age has been made with the best intentions, there are concerns and criticisms regarding certain aspects of the revised regulations. One notable concern is the potential for the new advertising restrictions to inadvertently benefit illegal operators. The Belgium Association of Gaming Operators (BAGO) has expressed opposition to a total ban on gambling advertising, arguing that it could make it more challenging for consumers to differentiate between legal and illegal operators.

Tom De Clercq, Chair of BAGO, emphasises the need for targeted advertising limitations rather than a blanket ban. BAGO advocates for limiting advertising, particularly through traditional media, but warns against the potential negative consequences of a total ban. They believe that a comprehensive approach that combines responsible advertising practices and effective regulation is key to maintaining a healthy and well-regulated gambling industry.

Compliance Updates

Altenar celebrates Greek licence in landmark moment for business

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Leading sportsbook goes live with full multi-product offering across key market

Altenar, a leading sportsbook and iGaming software provider, has obtained a B2B licence in Greece, expanding its outreach across another established European territory.

The company, which already has an office in Athens, has secured a licence from the Hellenic Gaming Commission, boosting Altenar’s presence in the country and adding a Greek licence to its already comprehensive portfolio.

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Altenar’s expertise reaches more than 50 countries where gambling is legalised and the Greek licence, which is valid for seven years, paves the way for the company to offer its services in a new jurisdiction.

Since the introduction of the new regulatory framework, online betting in Greece has emerged as a success story, with the country undergoing robust growth, as market data shows tax revenues expected to reach €540,000,000 this year and the creation of numerous job opportunities.

Marina Zacharopoulou, Compliance Manager at Altenar, said: “The process of obtaining a licence for Altenar was rigorous, albeit familiar due to our experience with similar procedures in other jurisdictions. While we encountered typical challenges along the way, we navigated them smoothly.

“Achieving a Greek licence holds special significance for Altenar, as a considerable portion of our team is Greek, making it feel like a homecoming. Personally, I believe that Greece’s historical connection to games of chance, evident in the popularity of gambling in ancient times and the presence of deities like Tyche, adds cultural resonance to our licensure.

“Securing our presence in Greece through licensure not only demonstrates our commitment to regulatory compliance but also positions us to capitalise on the country’s expanding market.”

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The post Altenar celebrates Greek licence in landmark moment for business appeared first on European Gaming Industry News.

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Compliance Updates

Novibet Announces Digital Compliance Partnership with W2 by FullCircl

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Novibet, a global leader in online betting, has announced that it has selected FullCircl’s identity solutions platform, W2, as its new digital compliance partner. The partnership will help Novibet meet regulatory compliance requirements and ensure its customers gamble in a safe and secure environment.

The solution W2 has designed for Novibet strikes the perfect balance between compliance and customer engagement. A suite of Anti-Money Laundering (AML) solutions provides the bookmaker with access to global sanctions, Politically Exposed Persons (PEPs), and watchlist data from key jurisdictions across South America, North America, and the EU, through a single API access point. Screening millions of records per month for Novibet prevents money laundering at initial onboarding stage, through ongoing monitoring, and at point of transaction. This ensures a swift journey for Novibet’s ever-growing customer base, whilst protecting its reputation.

Giannis Papastamou, Head of Customer Compliance & Group MLRO at Novibet, said: “W2 came highly recommended by DTI Solutions, a leading cyber security integrator to the gambling industry. This collaboration underscores our dedication to maintaining the highest standards of regulatory compliance and ongoing player protection while delivering a seamless and secure gaming experience for our customers. Based on what we’ve seen so far, we’re already keen to explore ways to integrate more of the W2 product suite into our platform.”

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Jess Whitehouse, Head of Customer Success, Identity Solutions at FullCircl commented: “We are delighted that Novibet has selected W2 by FullCircl. We’re providing them with a best practice approach to gambling compliance, including non-intrusive identity verification checks that balance the need for customer due diligence (CDD) with frictionless onboarding and superior player experience. I would also like to thank our trusted partner DTI for their role in bringing this partnership to fruition.”

The post Novibet Announces Digital Compliance Partnership with W2 by FullCircl appeared first on European Gaming Industry News.

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Compliance Updates

PGA of America Joins AGA’s Have A Game Plan.® Bet Responsibly.™ Campaign

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The PGA of America is partnering with the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ public service campaign to promote responsible sports wagering.

Announced ahead of the 2024 PGA Championship—May 16-19 at Valhalla Golf Club in Louisville, KY—the partnership will feature co-branded responsible gaming content, educational materials and strategic activations across PGA of America’s digital and social platforms.

“As the PGA of America welcomes ESPN BET as the Official Sports Betting Sponsor of the 106th PGA Championship, it is core to our values to ensure golf fans have the right tools in their bag to bet responsibly,” said PGA of America Chief Commercial Officer Jeff Price. “Activating AGA’s Have A Game Plan campaign during this year’s PGA Championship and beyond will be an integral part of our strategy as interest in golf wagering grows.”

Launched in 2019, Have A Game Plan brings legal gaming operators, sports teams, leagues, media companies and other organizations together around a common consumer education message, focusing on the core principles of responsible wagering:

  • Set a budget and stick to it.
  • Keep it social—sports betting is a form of entertainment for adults.
  • Know the odds.
  • Play with legal, regulated operators.

“We look forward to our partnership with the PGA of America amplifying Have A Game Plan’s principles with golf enthusiasts and bettors across the country,” said AGA Senior Vice President of Strategic Communications Joe Maloney. “Together, we’re driving the message home: set a budget, stick to it, and wager responsibly.”

Other league Have A Game Plan partners include the MLB, NASCAR, NBA, PGA TOUR, NHL and WNBA. For more information about the Have A Game Plan initiative and resources on responsible gambling, visit HaveAGamePlan.org.

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