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Rob Gronkowski Returns for FanDuel’s 2024 Super Bowl “Kick of Destiny 2” Campaign

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Flutter’s FanDuel – the number one online sportsbook in North America and Official Sports Betting Partner of the National Football League (NFL) – has announced that four-time Super Bowl Champion, Rob Gronkowski, is heading to Super Bowl LVIII for the sequel to last year’s “Kick of Destiny”.

FanDuel’s “Kick of Destiny 2” will see Gronkowski make his way to Las Vegas where he will attempt to successfully make a field goal in a live ad spot just before kick-off to the Super Bowl. FanDuel customers will be offered the opportunity to make a free pick on whether they think he will Make or Miss the kick through the FanDuel Sportsbook app, with eligible customers who pick correctly winning an equal share of $10,000,000 in bonus bets.

The launch of the integrated “Kick of Destiny 2” campaign just ahead of Flutter’s planned additional listing on the New York Stock Exchange this year, and will culminate in the biggest event for US sports betting in the form of the Super Bowl on 11th February. In 2023, Super Bowl LVII was the single biggest staking event across Flutter, with FanDuel customers staking $215 million on an epic final that saw the Kansas City Chiefs edge out the Philadelphia Eagles by 38-35.

Gronkowski said: “When I missed the Kick of Destiny during last year’s Super Bowl, it was devastating. I told the team at FanDuel I knew I could do better and needed a shot at redemption this year. I’m going to show America I can make that kick, even with all the pressure of doing it live in front of the entire country.”

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“Last year’s Kick of Destiny campaign saw tremendous engagement from our customers as they were captivated with what would happen during our live Super Bowl commercial. With the introduction of the Make or Miss free pick function and Rob’s desire for redemption, this year will be even more exciting for FanDuel customers. Rob is an authentic embodiment of the FanDuel fan – passionate, entertaining, and trailblazing – and we’re ready to make history again,” said FanDuel Executive Vice President of Marketing, Andrew Sneyd.

Amy Howe

FanDuel and Flutter Donate $250,000 to Organizations Supporting Wildfire Relief Efforts in Los Angeles

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FanDuel, its parent company Flutter Entertainment and fellow subsidiary Flutter International announced it is donating $250,000 to Americares and the Los Angeles Fire Department Foundation, in support of wildfire relief efforts throughout impacted communities in the greater Los Angeles area. Flutter and FanDuel have been proud members of the Los Angeles business community for nearly 25 years. Flutter’s previously branded TVG platform, now FanDuel TV, the industry’s leading horse racing wagering and television network, is based in Culver City, and FanDuel’s history in the city dates back to 2014 with key corporate, commercial, and product functions supporting its daily fantasy sports, online sportsbook, and iGaming platforms residing in the city as well. The company employs nearly 400 colleagues in Los Angeles, several who have been impacted by the fires.

“FanDuel and Flutter have been proud members of the Los Angeles business community for over two decades. We are heartbroken by the devastating loss these wildfires have created in a community we call home. We are committed to ensuring our employees are safe and making sure the community has the resources it needs to support the heroic efforts of our first responders,” said Amy Howe, CEO of FanDuel.

The donation to Americares will help the health-focused relief organization address urgent health needs in affected communities. The funding for the Los Angeles Fire Department Foundation will support vital equipment and programs that help save lives and protect communities.

The post FanDuel and Flutter Donate $250,000 to Organizations Supporting Wildfire Relief Efforts in Los Angeles appeared first on Gaming and Gambling Industry in the Americas.

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Alison Kutler

FanDuel Expands Suite of Responsible Gaming Tools with Introduction of My Spend

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FanDuel, North America’s premier online gaming company, announced the introduction of My Spend, a new personalized responsible gaming dashboard designed to help customers track spending patterns and manage their budget. Customers can view personal stats related to their engagement with FanDuel, including amount deposited and net winnings over the last seven days, four weeks, or three months. The My Spend dashboard also encourages customers to utilize the existing suite of responsible gaming tools FanDuel offers, including deposit limits and wager limits. The tool was developed based on internal and external research demonstrating players’ interest in personalized activity insights and a deeper understanding of their own behavior.

FanDuel is supporting the launch of My Spend with a new advertising campaign that encourages customers to engage with the dashboard and stay on track with spending and budget habits. The new spot will air in both English and Spanish across television, digital and paid social and can be viewed here.

“FanDuel believes our customers should always have a budget and plan in mind when they engage with our products, and we are thrilled to introduce My Spend to help customers track their spending and manage their play. As we look to continuously raise the standard for what it means to be a responsible operator, we look forward to continuing to bring new and innovative ways support our customers,” said Alison Kutler, Vice President of Responsible Gaming and Community Impact at FanDuel.

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Dale Hooper

FanDuel Becomes Official Sportsbook Partner of Professional Women’s Hockey League

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FanDuel, North America’s premier online gaming company, announced a new partnership with the Professional Women’s Hockey League (PWHL) becoming an Official Sportsbook Partner and exclusive In-app Streaming Partner in the US.

This collaboration offers hockey fans unmatched access to the PWHL, with FanDuel streaming up to 90 regular season PWHL games and playoffs live on the FanDuel app. Fans can both watch and wager on their favorite teams and athletes throughout the season, with offerings including player prop bets, novelty markets and Same Game Parlays, all in one place. The partnership goes beyond the app, and starting at the beginning of the season, fans will see FanDuel as an integral part of PWHL games.

“FanDuel is proud to partner with the PWHL and support the league’s incredible athletes. This partnership is about creating a new era of fan engagement—one that brings hockey closer to fans while helping grow the visibility of women’s professional sports,” said Dale Hooper, General Manager of FanDuel Canada.

With this collaboration, FanDuel reinforces its leadership as the best sportsbook for fans to engage with their favorite teams and athletes, bringing them closer to the action and women’s hockey than ever before.

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