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FDJ Announces Completion of Acquisition of Premier Lotteries Ireland

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La Française des Jeux (FDJ) has announced that it has completed the acquisition of the entire share capital of Premier Lotteries Ireland (PLI), which holds exclusive rights to operate the Irish National Lottery until 2034. This announcement follows the approval granted by the Irish National Lottery regulator at the beginning of October.

The acquisition of PLI is the Group’s first venture operating a lottery outside France, and reflects FDJ’s strategic ambition to become an international B2C operator in lottery, sports betting and online gaming.

Stéphane Pallez, Chairwoman and CEO of FDJ Group, said: “La Française des Jeux has opened a new chapter in its history by fulfilling its ambition to expand its international presence as a lottery and online gaming operator. The synergies between FDJ and Premier Lotteries Ireland will draw on our respective and acknowledged skills to offer people in Ireland a recreational, responsible range of games.”

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Premier Lotteries Ireland’s CEO Andrew Algeo said: “FDJ’s backing marks the beginning of an exciting new chapter in PLI’s history, which will benefit Ireland’s National Lottery and its many stakeholders. I am grateful to both Ontario Teachers’ and An Post who have been generous supporters of PLI, and the National Lottery has grown substantially and sustainably on their watch. The PLI team looks forward to further improving the Irish National Lottery with FDJ and contributing to FDJ’s international lottery expansion.”

In 2022, Premier Lotteries Ireland recorded gross gaming revenue (GGR) of €399 million and reported net gaming revenue of €140 million with an EBITDA margin comparable to that of FDJ. PLI has held the Irish National Lottery licence since 2014 and holds exclusive rights to operate this until November 2034.

With more than 200 employees, Premier Lotteries Ireland offers a range of around 40 games, available through a diversified network of more than 5300 points of sale as well as online, with over 15% digital sales. Draw games make up two-thirds of its sales, and instant-win games one-third. In 2022, PLI redistributed 65% of its gross gaming revenue (GGR), or nearly €260 million, to more than 4000 charities and Good Causes.

A strategic plan aimed at accelerating PLI’s growth and boosting profitability is being jointly drawn up. The plan is based on sharing the two operators’ best practices and on FDJ’s experience to enhance PLI’s instant-win games portfolio, boost the draw games player base and further improve the digital experience for players in Ireland.

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Gaming Corps joins forces with Torrero to boost operator choice and content delivery

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Gaming Corps – a publicly-listed game development company based in Sweden, has partnered with Torrero, the B2B aggregator and white-label provider, in a deal that sees Gaming Corps’ full suite of content rolled out across Torrero’s extensive network of operator brands.

Torrero’s aggregation platform features more than 8,500 games from over 130 providers, alongside sportsbook content spanning 20+ sports and over half a million sporting events — and now includes Gaming Corps’ diverse portfolio of Slot, Table, Mines, Multiplier and Plinko titles. Known for powering major global brands like Betmaster and Casinoin, Torrero offers a full-service solution that goes far beyond content, with integrated payments, compliance, multilingual customer support, and licensing services all managed under one roof.

Danielle Calafato, CCO at Gaming Corps, said: ” Torrero’s strength lies in giving operators exactly what they need — flexibility, speed and a content-rich platform. That makes them a natural fit for us. This partnership helps us reach new markets while giving Torrero’s partners access to a steady stream of distinctive, engaging content designed for today’s players — including some of our latest titles like 3 Pigs of Olympus, Hyena Heist and Penalty Champion 2. We’re excited to see our games go live across their network and to be part of a proposition that puts performance and player experience first.”

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Aleksei Tolstov, Head of Business Development at Torrero, added: “Gaming Corps is a standout game developer that continues to grow in reputation and quality. Their content is a great fit for our platform and operator brands, particularly in terms of game variety and performance. We’re pleased to welcome them to our network and look forward to a successful collaboration ahead.”

The partnership is now live, with Gaming Corps’ games available to all Torrero partners from today.

The post Gaming Corps joins forces with Torrero to boost operator choice and content delivery appeared first on European Gaming Industry News.

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Omnigame celebrates win at SBC Awards Europe

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Omnigame, the full-service iGaming business, is celebrating industry recognition after being awarded Gaming Mechanic/Feature of the Year at the SBC Awards Europe.

Hosted at the Hilton Malta, the awards recognised the achievements of the very best operators, affiliates, suppliers, payment providers, and game developers across the European betting and gaming industry.

Omnigame’s creative twist on traditional slot machines, its ‘Wheels of Reels’ mechanic, incorporates ‘wheels’ of differing lengths rather than the traditional rectangular matrix. The innovative spinning mechanic provided a new approach to slot gaming, allowing Omnigame to stand apart from its competition in the category.

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The creativity of the mechanic has seen Stream of Luck become one of the most popular games in the Omnigame portfolio.

Peter Weinreich, CEO of Omnigame, said: “Receiving the award that highlights the innovative nature of our ‘Wheels of Reels’ mechanic at the SBC Awards Europe is a massive credit to the whole team at Omnigame. We are incredibly proud of our achievement, which has provided a fresh take on the traditional slot experience.

“We have worked hard to provide exciting games to players, and this recognition of our innovative approach is a fantastic moment for us.”

The post Omnigame celebrates win at SBC Awards Europe appeared first on European Gaming Industry News.

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Former Swintt Marketing Manager Michela Pace joins GameOn

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Pace named Marketing Operations Manager for full-service agency’s popular Fractional CMO division

GameOn has appointed former Swintt Marketing Manager, Michela Pace, as Marketing Operations Manager of its thriving Fractional CMO division.

Michela is a skilled marketer who started her career in the iGaming industry back in 2021 as a marketing intern at Swintt.

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The slot studio quickly saw her potential, offering her a full-time role as Campaign Coordinator. She then progressed to Marketing Executive, a position she held for two years, before being promoted to Marketing Manager.

Across these roles, she has been involved in a wide range of marketing initiatives from managing game launch campaigns and content calendars to organising events, handling merchandise and working with media partners to drive brand visibility through interviews, press releases and editorial features.

She brings this experience and a passion for marketing and branding to the Marketing Operations Manager role at GameOn, where she will be responsible for supporting the wider CMO team, led by Alex Wilson, and working directly with clients on their marketing strategies and campaigns.

Alex Wilson, Head of Marketing Division at GameOn, said: “I’m delighted to welcome Michela to the team and for GameOn’s Marketing Division to benefit from such a passionate and talented marketer with tons of industry experience.

“Michela played a central role in building Swintt’s profile in the industry from the ground up, experience that our clients will absolutely benefit from.

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“More than anything, Michela is a great person to work with, bringing enthusiasm and energy to the team. I’m really looking forward to working with her as we build out GameOn’s Fractional CMO offering and deliver value and results for our clients.”

Michela Pace, Marketing Operations Manager at GameOn, added: “I’m over the moon to be joining GameOn. I’ve always admired the company, especially the incredible team behind it, and feel very lucky to be starting this new chapter with them.

“I’m excited to work alongside the team and to support our clients by contributing to their strategies and campaigns. I’m also fortunate to be learning from the best in the industry while pushing creative boundaries as we continue to grow together.”

The post Former Swintt Marketing Manager Michela Pace joins GameOn appeared first on European Gaming Industry News.

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