Allwyn
Allwyn Completes the £450M Transformation of UK National Lottery
Allwyn has completed a £450m transformation of the UK National Lottery, the biggest transformation since its launch in 1994. Through meticulous planning, testing and execution, Allwyn delivered more than 30 new systems – moving tens of thousands of retailer records, 18 million player records and over three billion historical transactions from old platforms to new ones.
Allwyn’s upgrade last summer of its core retail technology in its 43,500 retail partners and gaming systems was followed by the transformation of its digital capabilities earlier this year. The unprecedented changes allow for greater player protection and increased innovation both in retail and online. The £450m investment unlocks a comprehensive programme of new games to produce more winners and attract more players and generate more money for Good Causes.
Allwyn’s first full year as the operator of The National Lottery also saw a significant growth in sales: £8.1bn in 2025, up 3.5% on the previous year. More than £1.7bn was generated for Good Causes in 2025, the equivalent of £33m every week, up from £30m a week when Allwyn took over operations in February 2024.
In addition to money generated for National Lottery funded projects, almost £1bn (£967m) was raised in National Lottery Duty for the Treasury in the same period.
The National Lottery is the UK’s biggest single funder of the arts, sports, heritage and community outside Government. Allwyn is on track to double the amount the National Lottery generates for Good Causes from £30m a week to £60m a week by the end of the licence in 2034.
Allwyn’s transformation of The National Lottery’s digital capabilities – through wholesale overhauls of The National Lottery website and apps – is essential to bringing in a new generation of players and ensuring it continues to deliver week in, week out for the Good Cause beneficiaries who rely on its funding.
A record 12.1m people now play the National Lottery on digital platforms, with 1m more users logging on in 2025. In total, National Lottery digital sales hit £4.1bn in 2025, up 9.8% on 2024. Digital sales now account for 51% of all National Lottery sales, the first time digital has represented more than half of sales in its 31-year history.
The National Lottery’s retail estate has also been transformed with the nationwide rollout of new state-of-the-art terminals, which speed up transactions for retailers and players alike. The programme that spanned the length and breadth of the UK, with more than 41,000 outdated legacy terminals having now been swapped out.
From small corner shops and local newsagents to larger convenience stores and supermarkets – with independents making up the majority – Allwyn’s retail partners are the backbone of The National Lottery. With 94% of UK adults living or working within one mile of a National Lottery terminal, Allwyn is supporting high streets in every corner of the UK.
And with hundreds of lottery grants in every postcode district – ranging from world-class heritage projects to life-changing community projects, as well as funding Olympic and Paralympic athletes – most people in the UK will have benefited from a National Lottery-funded project at some point.
Andria Vidler, CEO of Allwyn UK, said: “Allwyn is committed to restoring the magic to The National Lottery and delivering long-term growth. Being the guardian of this unique UK institution is a privilege and a responsibility we take incredibly seriously.
“We are delighted to have delivered growth to The National Lottery while successfully completing the largest international upgrade in lottery history. This is a hugely exciting time for The National Lottery and its players, as these much-needed upgrades now allow us to launch new games and products, meaning we can generate more money than ever before for Good Causes.”
The post Allwyn Completes the £450M Transformation of UK National Lottery appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Allwyn
Allwyn rolls out limited-edition Scratch-Coin giveaway at 10 UK Lottery retailers
Allwyn is marking 30 years of National Lottery Scratchcards with a limited-edition “Scratch-Coin” giveaway at 10 selected UK retail partners. The coins will be available from Saturday, 23 May, on a first-come, first-served basis while stocks last.
The operator said each of the 10 “gold standard” retailers will receive 500 coins to hand out with any National Lottery Scratchcard purchase, including the new “£300,000 Birthday” Scratchcard. Allwyn said the card is priced at £2 and offers an overall 1 in 3.33 chance of winning, with a top prize of £300,000.
The Scratch-Coin was created in collaboration with artist and illustrator Hattie Stewart. The 10 participating retailers are: Go Local – 380 Dumbarton Road, Glasgow; Costcutter – 96–98 Bristol Street, Birmingham; Houghton & Wyton Community Shop – The Green, Houghton; New Southgate Food Centre – 137–141 High Road, London; Victoria Wine & Spiritz – 213–215 Scraptoft Lane, Leicester; Your Store – 11 Burwash Road, Brighton & Hove; Nisa Sevenways – 218 Derbyshire Lane West, Manchester; S And M Stores – 141 Southbank Road, Coventry; NASDA Stores – 9 The Street, Rayne, Braintree; and Jules Convenience (Premier) – 83-85 Haybridge Road, Telford.
Karl Southworth, Head of Field Sales at Allwyn, said: “As we celebrate 30 years of National Lottery Scratchcards, we wanted to create a fun, engaging moment that not only rewards our standout retail partners but also helps generate excitement and drive footfall. These ‘Scratch-coins’ are a brilliant way to recognise a small group of our ‘gold standard’ retailers, who consistently go above and beyond in bringing The National Lottery to life in their local communities.
“That being said, we’re incredibly proud of our entire retail network — every one of our 43,500 partners plays a vital role in helping raise £33m for National Lottery-funded projects every week.” Stewart added: “Scratching is such a satisfying ritual. It’s about anticipation, excitement and that little moment of hope. I love that even now, people get creative with it when they don’t have a coin to hand, using keys, cards, rings, even their fingernails, but nothing quite beats doing it properly. I wanted the coin to feel fun, celebratory and full of personality.”
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Allwyn
UK High Court Rejects Legal Challenges Relating to the National Lottery Licence
On 17 April 2026, the UK High Court rejected in full the claims brought by The New Lottery Company Limited (TNLC) and Northern & Shell PLC (N&S) against the Gambling Commission in relation to the award of the Fourth National Lottery Licence.
In summary, the claims alleged that the Gambling Commission had wrongly awarded the Fourth National Lottery Licence to Allwyn, and that instead, TNLC should have won the competition. The claims also alleged that the Gambling Commission and Allwyn had entered into impermissible modifications to the Licence arrangements following the competition.
The lengthy trial of the claims took place in the High Court before Mrs Justice Joanna Smith between 9 October and 2 December 2025, with an additional day on 13 January 2026.
The High Court has now ruled in favour of the Gambling Commission on all of the claims, rejecting the allegations which had been made.
This is an important judgment for the future of The National Lottery. This judgment makes clear that the Gambling Commission ran a fair and robust competition to award the Fourth National Lottery Licence, and that none of the contested changes to the Licence, in the course of its implementation, were substantial or contrary to the relevant procurement regulations.
The judgment gives resounding support to Good Causes by enabling Allwyn, with oversight from the Commission, to continue with their plans of investment in The National Lottery without further distraction.
The National Lottery is one of the world’s largest lotteries and since launching in 1994, National Lottery players have collectively raised more than £52 billion for more than 670,000 Good Causes across the UK, transforming lives and contributing to the arts, sport, heritage and communities.
The post UK High Court Rejects Legal Challenges Relating to the National Lottery Licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Allwyn
Allwyn revamps National Lottery Lotto and brings Powerball to the UK
Allwyn, operator of The National Lottery, will introduce a new two-round Lotto format from 7 June and plans to launch a UK-specific version of Powerball later this summer, subject to final regulatory approval.
From 7 June, each £2 Lotto line will include two rounds per draw, giving players “two chances to win” from a single line. Allwyn said the change improves the odds of winning any prize from 1-in-9.3 to 1-in-4.9. Tickets go on sale on Sunday 7 June, with the first draw on Wednesday 10 June, continuing on Wednesdays and Saturdays at around 8pm. Two sets of six main balls and a Bonus Ball will be drawn using two separate draw machines.
Allwyn said the updated format is expected to increase the number of Lotto millionaires from around 140 a year to around 345. Lotto jackpots will continue to start at £2m and can roll over up to five times before a must-be-won event on the sixth consecutive draw. The £1m fixed prize for matching five main numbers plus the Bonus Ball remains, while the jackpot for matching six main numbers is shared across both rounds. The Lotto HotPicks add-on will also move to the two-round format and will remain priced at £1.
Powerball will be introduced in the UK in partnership with the Multi-State Lottery Association (MUSL). Allwyn said the UK version will be priced at £4 per line and will offer access to a “shared jackpot” with US participants, with UK jackpot winners paid out over 30 years. UK draws will align with the existing Powerball schedule, with ticket sales closing at 11.55pm the night before draws on Mondays, Wednesdays and Saturdays, and draw results produced from the Powerball studio in Florida at around 4am on Tuesday, Thursday and Sunday.
Allwyn CEO, Andria Vidler, said, “We are delivering on our promise to bring more games, more entertainment and more innovation to The National Lottery. With extensive upgrades to our digital and retail channels now complete, we have a fantastic summer lined up, as we are now able to bring these exciting new games to our players.” She added that Allwyn’s goal is “doubling weekly returns to Good Causes from £30m to £60m by 2034, with £33m a week currently raised.”
The post Allwyn revamps National Lottery Lotto and brings Powerball to the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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