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Swintt unveils a new multi-reel extravaganza in Win-O-Rama XL Extended

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Innovative software studio’s latest Premium release serves up four times the fun by introducing an exciting quad-reel format that gives players up to 100 ways to win

If you thought you’d seen it all when it comes to five-reel, fruit-themed slots, then think again, as Swintt – the innovative developer behind recent hits Extra Win X Pots and Big Max Pot Hunter – has unveiled a brand-new addition to its Premium portfolio in Win-O-Rama XL Extended.

Though at first glance the game may appear to be another faithful adaption of the classic land-based slot format, once players fire it up, they’ll instantly be greeted by a title that’s “XL” in every sense of the word. With their stake being split equally across four separate sets reels, players can pick between 50 and 100 paylines as they buckle in and prepare to experience the rush of multiple wins on every spin.

Of course, being a SwinttPremium release, Win-O-Rama XL Extended still adheres to the classic design choices that have made the line-up such a huge hit with fans. Symbols to appear in the game include a wide variety of fresh fruits, BARs, bells, fireballs, and lucky sevens, with an extra scatter awarding prizes independent of the lines selected and the iconic fox wild symbol also making a welcome return.

As if the prospect of hitting multiple payouts across four reel sets wasn’t enough to get players’ pulses racing, the latter of these icons also plays an important role in unlocking Win-O-Rama XL Extended’s biggest prizes. This is because whenever it lands, not only will it substitute for any regular symbol to create additional wins, but it will also expand to fill the entire reel and complete even more paylines.

All this means that Win-O-Rama XL Extended is a medium-volatility game and when paylines are calculated across all four-reel sets, the top prize available on any spin is 6,000x the selected bet, but all wins can also be increased using the game’s the Risk feature.

A familiar fixture in SwinttPremium releases, this optional mini-game challenges players to correctly guess the colour of a hidden playing card to double their current prize. Multiple Risk rounds can then be played, with players able to carry on until the maximum win is achieved or an incorrect pick is made.

David Mann, Chief Executive Officer at Swintt, said: “Having already wowed players with the expanding wilds of Win-O-Rama and the 100 paylines of Win-O-Rama XL, the third instalment of our iconic SwinttPremium series is here to deliver the best of both worlds across four separate sets of reels.
“With this exciting new mechanic seeing players’ stake divided equally across each gameboard, they’ll have even more chances to win on every spin than ever before at no extra cost, making it undoubtedly the biggest and best edition of game so far. A must-play for all fans of classic land-based slot machines, Win-O-Rama XL Extended is serving up four times the fun at all casinos that host Swintt’s titles now.”

Awards

Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year

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Esportes Gaming Brasil (EGB), the group behind the Esportes da Sorte, Onabet and Lottu brands, has won Gold and Silver at the ClienteSA Awards 2026, held during the ClienteSA X-Summit 2026.

EGB said it won Gold in the Customer Success category for its case study, “Customer Success through Responsible Gaming and Intelligent Monitoring”, and Silver in the Customer Service Operations category for its case study, “From Startup to Maturity”.

Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels, was also named Personality of the Year, an award that recognises leaders in customer experience management in Brazil. “This recognition validates the work of many people, built through listening, team development and a commitment to delivering the best possible customer experience. In a constantly evolving market, putting the customer at the centre of every decision is fundamental to the way we operate,” Neves said.

EGB executives also took part in the summit programme. Neves moderated a panel titled “Responsible Gaming as Part of the Customer Experience Journey,” featuring Carol Luna, Head of Compliance at the company, and Ricardo Magri, co-founder of the Brazilian Support Company for Compulsive Gambling (EBAC), which EGB described as a partner organisation.

During the session, the panellists discussed Brazil’s regulated betting market and how customer service, compliance and responsible gaming processes are being positioned as part of a safer customer journey. EGB highlighted initiatives including specialist support teams trained to identify signs of customer vulnerability, self-exclusion tools, platform usage limits and referral processes to specialist partner organisations.

The post Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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business development

Games Valley names Robert Dowling Chief Revenue Officer

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Games Valley has appointed Robert Dowling as Chief Revenue Officer (CRO), effective July 15, 2026. The company said Dowling is joining full-time after working with Games Valley as a strategic consultant since the beginning of 2026.

In the CRO role, Dowling will lead Games Valley’s global commercial and marketing operations, including sales, strategic partnerships and revenue growth. The company said he will also support its expansion into regulated markets alongside the executive team.

Dowling has more than a decade of iGaming experience and has held senior commercial roles at technology providers including Ganapati, Singular and EveryMatrix.

Ariel Reem, CEO of Games Valley, said: “Robert has already made a significant impact on our business over the past six months. His strategic mindset, commercial expertise and deep understanding of the industry have helped strengthen our growth plans, making this a natural next step. We’re delighted to welcome him to the executive team as Chief Revenue Officer as we continue building one of the industry’s most modern aggregation platforms. As we continue expanding into regulated markets, Robert’s experience and commercial leadership will be instrumental in helping us achieve our long-term ambitions.”

Robert Dowling, CRO at Games Valley, added: “Working with Games Valley over the past few months has confirmed what I believed from day one, that this is a company with a clear vision, exceptional technology and an ambitious team. The platform has been built to solve real challenges for operators, while giving suppliers faster and more effective routes to market. I’m excited to officially join the business and help drive the next phase of growth as we continue expanding our global footprint and bringing our platform to more regulated markets.”

The post Games Valley names Robert Dowling Chief Revenue Officer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Acquisitions/Merger

Merkur Group agrees acquisition of White Hat Studios

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Merkur Group has agreed to acquire U.S. slots provider White Hat Studios, as the company moves to expand its operations in the regulated U.S. iGaming market. The agreement was announced Wednesday 15th July 2026 and is subject to regulatory approvals.

Merkur said the acquisition will support its U.S. expansion and complements its recent acquisition of Gaming Arts, the Nevada-licensed game and machine supplier. The group said it intends to use a combined portfolio spanning online-first and omni-channel games to support operator partners’ growth plans.

White Hat Studios launched in 2021 and the company said it was the first to launch online slots across all seven regulated states. Its portfolio includes the ‘House of Brands’ slot collection, the 7s Fire Blitz™ game series, and the Jackpot Royale™ progressive network.

Andy Whitworth, President of White Hat Studios, said: “Joining Merkur Group is an exciting moment for everyone associated with White Hat Studios and, fundamentally, it is the best possible move to realise our ambitions for future growth and product innovation. Working alongside the hugely experienced Merkur team will open new possibilities for us across iGaming and enhance our ability to develop a world-class omni-channel proposition that will benefit both operators and players.”

Lars Felderhoff, Chairman of the Merkur Management Board, commented: “White Hat Studios has delivered impressive growth since its launch. We look forward to working with the team to continue the U.S. success story and, in turn, Merkur’s expansion in regulated iGaming.” Michael Gauselmann, Chairman of the Merkur Supervisory Board, added: “Having made early inroads into the online space in Europe via our Blueprint acquisition in 2012, I am delighted by this latest development and am confident that White Hat Studios will be a great addition to our group.”

Merkur said the White Hat Gaming platform and white label businesses are not part of the transaction and will remain under their current ownership. White Hat Studios was advised by Oakvale Capital, with legal advisors CMS for White Hat Studios and Wiggin for Merkur.

The post Merkur Group agrees acquisition of White Hat Studios appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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