Latest News
How Free Spins Attract New Players to Online Casino Platforms in 2023 – Expert Opinions
Free spins represent a prevalent type of bonus online casinos offer to reward their players. These allow spinning the reels on slots without wagering real money. CasinoExpert experts explain that free spins are among the most valuable promotions because they allow players to win money without taking any risks. Free spins can be activated as a welcome bonus or by accumulating loyalty points.
While it is established that free spins bonus offers are quite popular, this article will touch on some of the tricks behind how casinos use free spins to attract new players.
The Mentality Behind How Online Casino Sites Use Types of Free Spins to Attract New Players
Let’s take a deep dive into helping you understand some of the ways casinos exploit the vast types of free spins to attract new players.
Making the Offer Too Good to Be True
Casinos that offer free spins are generally aware of how easily swayed people can be when it comes to the attractiveness of a bonus offer. This explains why they ensure the free spins offers look too good to be true, so much so that people are flocking around it without bothering about the fine details.
These casinos also take time to highlight the highest possible free spins you can enjoy to make the offer more attractive, even though your initial deposit may be too small to get such as much value in terms of the number of spins
Giving you the Illusion you can Win More with Less
The major psychology revolving around free spins stems from portraying the illusion that casino players can get to win more money by playing their favourite games without risking much money. However, this is most times far from the truth.
Technically, the casinos protect themselves by imposing some terms and conditions that restrict how much you can win with the bonus and, in some cases, impose stringent wagering requirements that are hard to fulfil. Eventually, you are awakened by the fact that your winning potential is limited by the bonus, and at that point, you are already hooked enough to want to spend more playing slot machine games.
Why do Casinos Often Require a Deposit Before you can Claim the Free Spins Bonus?
It is always important to remember that the casinos are here for business purposes. As such, it is very unrealistic they would keep dishing out freebies without getting something sustainable in return.
By demanding that you make an initial deposit before using free spins, the casino has already got you committed. This way, they get to make some returns from you to cover up for those who may have exploited the casino bonus money for their gain.
By doing so, the casino is not just filled with users who are only interested in using free play without being committed in any way.
As always, as far as casinos are concerned, the house always wins, and the application of the free spins at casinos is a good representation of that fact.
What to Know Before Using Free Spins Offer at a Casino
Here are a few things to look out for before you claim or apply a free spin offer at a casino:
- Wagering requirement – The lower the number of times you are expected to roll over a bonus, the more feasible it is to redeem the bonus into real money. By standard, always look out for casino bonus offers with wagering requirement below 40x
- Validity Period – Always look out for free spins offers that are valid for as long as 30 days, as that gives you enough time to fulfil the terms
- Eligible Games – It is more advisable to opt for free spins offer whose wagering requirement is spread across a range of slot game options
- Withdrawal Limit – By standard, it is more favourable to look out for free spins offers whose maximum withdrawal limit is pegged at $100 and above.
Free Spins Can Be a Smoke Screen
With free spins, most times, it is the more you look, the less you see. This explains why you shouldn’t be too moved by the generosity of the bonus itself, as that could easily blind you from noticing the terms attached to it.
We recommend you approach free spins from a more enlightened perspective, and by following our checklist discussed above, you will be able to know the offers that are best for you.
Awards
Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year
Esportes Gaming Brasil (EGB), the group behind the Esportes da Sorte, Onabet and Lottu brands, has won Gold and Silver at the ClienteSA Awards 2026, held during the ClienteSA X-Summit 2026.
EGB said it won Gold in the Customer Success category for its case study, “Customer Success through Responsible Gaming and Intelligent Monitoring”, and Silver in the Customer Service Operations category for its case study, “From Startup to Maturity”.
Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels, was also named Personality of the Year, an award that recognises leaders in customer experience management in Brazil. “This recognition validates the work of many people, built through listening, team development and a commitment to delivering the best possible customer experience. In a constantly evolving market, putting the customer at the centre of every decision is fundamental to the way we operate,” Neves said.
EGB executives also took part in the summit programme. Neves moderated a panel titled “Responsible Gaming as Part of the Customer Experience Journey,” featuring Carol Luna, Head of Compliance at the company, and Ricardo Magri, co-founder of the Brazilian Support Company for Compulsive Gambling (EBAC), which EGB described as a partner organisation.
During the session, the panellists discussed Brazil’s regulated betting market and how customer service, compliance and responsible gaming processes are being positioned as part of a safer customer journey. EGB highlighted initiatives including specialist support teams trained to identify signs of customer vulnerability, self-exclusion tools, platform usage limits and referral processes to specialist partner organisations.
The post Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
business development
Games Valley names Robert Dowling Chief Revenue Officer
Games Valley has appointed Robert Dowling as Chief Revenue Officer (CRO), effective July 15, 2026. The company said Dowling is joining full-time after working with Games Valley as a strategic consultant since the beginning of 2026.
In the CRO role, Dowling will lead Games Valley’s global commercial and marketing operations, including sales, strategic partnerships and revenue growth. The company said he will also support its expansion into regulated markets alongside the executive team.
Dowling has more than a decade of iGaming experience and has held senior commercial roles at technology providers including Ganapati, Singular and EveryMatrix.
Ariel Reem, CEO of Games Valley, said: “Robert has already made a significant impact on our business over the past six months. His strategic mindset, commercial expertise and deep understanding of the industry have helped strengthen our growth plans, making this a natural next step. We’re delighted to welcome him to the executive team as Chief Revenue Officer as we continue building one of the industry’s most modern aggregation platforms. As we continue expanding into regulated markets, Robert’s experience and commercial leadership will be instrumental in helping us achieve our long-term ambitions.”
Robert Dowling, CRO at Games Valley, added: “Working with Games Valley over the past few months has confirmed what I believed from day one, that this is a company with a clear vision, exceptional technology and an ambitious team. The platform has been built to solve real challenges for operators, while giving suppliers faster and more effective routes to market. I’m excited to officially join the business and help drive the next phase of growth as we continue expanding our global footprint and bringing our platform to more regulated markets.”
The post Games Valley names Robert Dowling Chief Revenue Officer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Acquisitions/Merger
Merkur Group agrees acquisition of White Hat Studios
Merkur Group has agreed to acquire U.S. slots provider White Hat Studios, as the company moves to expand its operations in the regulated U.S. iGaming market. The agreement was announced Wednesday 15th July 2026 and is subject to regulatory approvals.
Merkur said the acquisition will support its U.S. expansion and complements its recent acquisition of Gaming Arts, the Nevada-licensed game and machine supplier. The group said it intends to use a combined portfolio spanning online-first and omni-channel games to support operator partners’ growth plans.
White Hat Studios launched in 2021 and the company said it was the first to launch online slots across all seven regulated states. Its portfolio includes the ‘House of Brands’ slot collection, the 7s Fire Blitz
game series, and the Jackpot Royale
progressive network.
Andy Whitworth, President of White Hat Studios, said: “Joining Merkur Group is an exciting moment for everyone associated with White Hat Studios and, fundamentally, it is the best possible move to realise our ambitions for future growth and product innovation. Working alongside the hugely experienced Merkur team will open new possibilities for us across iGaming and enhance our ability to develop a world-class omni-channel proposition that will benefit both operators and players.”
Lars Felderhoff, Chairman of the Merkur Management Board, commented: “White Hat Studios has delivered impressive growth since its launch. We look forward to working with the team to continue the U.S. success story and, in turn, Merkur’s expansion in regulated iGaming.” Michael Gauselmann, Chairman of the Merkur Supervisory Board, added: “Having made early inroads into the online space in Europe via our Blueprint acquisition in 2012, I am delighted by this latest development and am confident that White Hat Studios will be a great addition to our group.”
Merkur said the White Hat Gaming platform and white label businesses are not part of the transaction and will remain under their current ownership. White Hat Studios was advised by Oakvale Capital, with legal advisors CMS for White Hat Studios and Wiggin for Merkur.
The post Merkur Group agrees acquisition of White Hat Studios appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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