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How Free Spins Attract New Players to Online Casino Platforms in 2023 – Expert Opinions

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Free spins represent a prevalent type of bonus online casinos offer to reward their players. These allow spinning the reels on slots without wagering real money. CasinoExpert experts explain that free spins are among the most valuable promotions because they allow players to win money without taking any risks. Free spins can be activated as a welcome bonus or by accumulating loyalty points. 

While it is established that free spins bonus offers are quite popular, this article will touch on some of the tricks behind how casinos use free spins to attract new players.

The Mentality Behind How Online Casino Sites Use Types of Free Spins to Attract New Players 

Let’s take a deep dive into helping you understand some of the ways casinos exploit the vast types of free spins to attract new players.

Making the Offer Too Good to Be True

Casinos that offer free spins are generally aware of how easily swayed people can be when it comes to the attractiveness of a bonus offer. This explains why they ensure the free spins offers look too good to be true, so much so that people are flocking around it without bothering about the fine details. 

These casinos also take time to highlight the highest possible free spins you can enjoy to make the offer more attractive, even though your initial deposit may be too small to get such as much value in terms of the number of spins

Giving you the Illusion you can Win More with Less  

The major psychology revolving around free spins stems from portraying the illusion that casino players can get to win more money by playing their favourite games without risking much money. However, this is most times far from the truth. 

Technically, the casinos protect themselves by imposing some terms and conditions that restrict how much you can win with the bonus and, in some cases, impose stringent wagering requirements that are hard to fulfil. Eventually, you are awakened by the fact that your winning potential is limited by the bonus, and at that point, you are already hooked enough to want to spend more playing slot machine games.

Why do Casinos Often Require a Deposit Before you can Claim the Free Spins Bonus? 

It is always important to remember that the casinos are here for business purposes. As such, it is very unrealistic they would keep dishing out freebies without getting something sustainable in return.

By demanding that you make an initial deposit before using free spins, the casino has already got you committed. This way, they get to make some returns from you to cover up for those who may have exploited the casino bonus money for their gain. 

By doing so, the casino is not just filled with users who are only interested in using free play without being committed in any way.

As always, as far as casinos are concerned, the house always wins, and the application of the free spins at casinos is a good representation of that fact.

What to Know Before Using Free Spins Offer at a Casino 

Here are a few things to look out for before you claim or apply a free spin offer at a casino:

  • Wagering requirement – The lower the number of times you are expected to roll over a bonus, the more feasible it is to redeem the bonus into real money. By standard, always look out for casino bonus offers with wagering requirement below 40x
  • Validity Period – Always look out for free spins offers that are valid for as long as 30 days, as that gives you enough time to fulfil the terms
  • Eligible Games – It is more advisable to opt for free spins offer whose wagering requirement is spread across a range of slot game options
  • Withdrawal Limit – By standard, it is more favourable to look out for free spins offers whose maximum withdrawal limit is pegged at $100 and above.

Free Spins Can Be a Smoke Screen 

With free spins, most times, it is the more you look, the less you see. This explains why you shouldn’t be too moved by the generosity of the bonus itself, as that could easily blind you from noticing the terms attached to it. 

We recommend you approach free spins from a more enlightened perspective, and by following our checklist discussed above, you will be able to know the offers that are best for you.

Arena Racing Company

Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Brand Activation

Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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