Balkans

Nikola Jokić Becomes the First Brand Ambassador of Superbet in Serbia

Published

2 years ago

September 21, 2023

Reading Time: 2 minutes

Nikola Jokić, iconic NBA Champion and NBA Finals MVP, has become the first brand ambassador of Superbet in Serbia. The ambassadorship agreement extends across all Superbet brands and CSR initiatives in Serbia.

Nikola Jokić plays centre for the Denver Nuggets of the National Basketball Association (NBA). He won the NBA Championship with Denver Nuggets in the 2022-23 season, while also being the NBA Finals Most Valuable Player (MVP) for the same season.

Furthermore, Nikola Jokić is a five-time NBA All-Star player, has been named to the All-NBA Team on five occasions and won the NBA Most Valuable Player (MVP) award for the 2020-21 and 2021-22 seasons. One of the most beloved athletes in Serbia, he was part of the Serbian basketball national team with which he won a silver medal at the 2016 Summer Olympics held in Rio de Janeiro (Brazil).

Thanassis Kanouris, Country Manager of Superbet Serbia: “We are thrilled and honored that Nikola Jokić has become part of the Superbet team. He is an amazing athlete, who stands out from everyone else, as he is the type of player who focuses on the team’s objectives, a quality that aligns seamlessly with our core values.

“Nikola’s reputation as one of the world’s premier basketball players, with a track record of outstanding achievements, is a testament to his unique talent and global appeal. We are proud to partner with him through this ambassadorship agreement, aiming to highlight his exceptional qualities and inspire audiences through his values.

“Furthermore, having Nikola Jokić as our brand ambassador is an ideal way for us to introduce the Superbet brand and our unique entertainment products in Serbia.

“Unity and collaboration are in our brand DNA, while Nikola’s motto is that the most important thing is to assist. That makes us and him driven by the same goal: to excite millions of sports fans across the world.

“Serbia is a strategic market for Superbet’s expansion in the wider European region and having such an iconic athlete in our team is an exciting opportunity and a sign of respect for local sports fans.”

Nikola Jokić said: “I am delighted to team up with Superbet, a company renowned for the unique way in which they connect fans across Europe with the thrilling world of sports. As a professional athlete, I’m deeply committed to enhancing the fan experience, and that’s perfectly aligned with Superbet’s mission.

“The Superbet team is highly professional, while also showing great care and respect for the needs of their customers. Even more, I appreciate the importance given by the company towards responsible gaming and that was one of the key aspects which convinced me to partner up with this amazing brand.

“I believe that the passion they invest in nurturing sports communities will have a strong impact in the years to come. Together we can build a sustainable future for the Superbet brand, working on long-term plans and discovering new synergies.

“My partnership with Superbet has been nothing short of fantastic so far, and I can’t wait to create exhilarating moments together for fans in Serbia and beyond.”

Related Topics:Balkans latest-news sports betting

Up Next

ACMA Blocks More Illegal Offshore Gambling Websites

Don't Miss

NSW Govt Announces $100M Funding Injection to Reduce Gambling Harm

Balkans

Expanse Studios Signs Content Distribution Deal with Lobbet

Published

1 day ago

February 11, 2026

Wladimir P.

expanse-studios-signs-content-distribution-deal-with-lobbet

Expanse Studios, a subsidiary of Golden Matrix Group, has signed a content distribution agreement with Lobbet, a licensed sports betting and iGaming operator in Montenegro and part of the Fortuna Entertainment Group (FEG). The distribution will be delivered through DualSoft, a leading aggregation platform with an established footprint across regulated European markets.

Under the agreement, Lobbet will integrate Expanse Studios’ proprietary iGaming content into its online offering, expanding the availability of Expanse titles within the Montenegrin regulated market. DualSoft will facilitate distribution and technical integration, enabling scalable deployment across its broader operator network.

The transaction further strengthens Expanse Studios’ presence in regulated European markets and supports Golden Matrix Group’s broader B2B growth strategy. DualSoft represents a high-potential distribution channel, serving more than ten active operators across multiple regulated jurisdictions, with additional expansion planned.

Lobbet operates in Montenegro as part of Fortuna Entertainment Group, one of the largest betting operators in Central Europe, which recently entered the Montenegrin market through the acquisition of Lob, reflecting growing institutional confidence in the country’s regulated gaming sector.

“This agreement reflects our approach to regulated market expansion across Europe, through scalable B2B distribution. Working with DualSoft allows us to reach high-quality operators such as Lobbet while creating optionality across a broader network of regulated markets. Our focus remains on disciplined growth through partners that operate within clear regulatory frameworks,” said Damjan Stamenkovic, CEO of Expanse Studios.

The post Expanse Studios Signs Content Distribution Deal with Lobbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

40 Treasures

CT Interactive Enters into Partnership with Mozzartbet.rs

Published

1 day ago

February 11, 2026

Wladimir P.

ct-interactive-enters-into-partnership-with-mozzartbet.rs

CT Interactive has entered into a strategic partnership with Mozzartbet.rs. As part of this collaboration, a selection of CT Interactive’s most popular slot titles is now live and available to Serbian players.

The newly launched lineup features fan favourites such as King of Clovers, Chilli Fruits, 40 Treasures, Lucky Clover, Wild Clover and more, delivering a diverse and engaging gaming experience. In addition, CT Interactive is introducing one of its Buy Bonus titles to Serbian players — Fruits & Sweets Buy Bonus. This game offers next-generation gameplay with a three-level Buy Bonus feature, giving players enhanced strategic options and greater control over their gaming experience.

“Expanding our collaboration with Mozzartbet.rs strengthens CT Interactive’s footprint in Serbia and allows us to further showcase our portfolio in a well-established regulated market. Their strong operational expertise and local insight make them a valuable partner for delivering engaging, high-quality content to Serbian players,” said Antonio Donov, Head of Business Development EMEA and Asia at CT Interactive.

Martin Ivanov, Chief Operating Officer at CT Interactive, said: “This partnership supports our long-term strategy of growing sustainably within regulated European markets. By working closely with Mozzartbet.rs, we are reinforcing our commitment to providing compliant, reliable, and entertaining gaming experiences that resonate with local audiences.”

This partnership further strengthens the presence of both companies in Serbia and highlights their shared commitment to the sustainable growth of the regulated iGaming sector in the region.

The post CT Interactive Enters into Partnership with Mozzartbet.rs appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Balkans

Kiril Kirilov takes on new leadership role at CT Interactive

Published

3 weeks ago

January 19, 2026

Wladimir P.

kiril-kirilov-takes-on-new-leadership-role-at-ct-interactive

Kiril Kirilov has been named Chief Customer Success Officer (CCSO) at CT Interactive, representing a notable achievement in his career and underscoring the firm’s dedication to leadership quality.

In the last four years, Kiril has progressed through three key positions—from Account Manager to Head of Account Management—before taking on his current executive role, consistently showcasing robust leadership, business insight, and industry knowledge.

Kiril leverages a strong background in Account Management and Customer Relationship Management (CRM) to implement a customer-focused, results-oriented strategy for CT Interactive’s commercial endeavors. His selection demonstrates the company’s dedication to nurturing internal talent, maintaining leadership continuity, and enhancing collaborations via seasoned, growth-focused executive management

The post Kiril Kirilov takes on new leadership role at CT Interactive appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.