Latest News
BetMGM Launches New Campaign Series Starring Jamie Foxx

BetMGM, a leading sports betting and iGaming operator, is set to premiere its new campaign series starring Jamie Foxx this week in conjunction with the kickoff of the professional football season. The series was filmed in Las Vegas and directed by the accomplished Wayne McClammy. The two spots will air on multiple platforms and make their national television debut during the first weekend of action.
“Love and respect to my BetMGM family. It means a lot to be rocking with such a great brand year after year. And you know we had a good time filming in Vegas,” Foxx said.
The campaign opens with the “Doing it Live” spot in which Foxx plays the piano at the stunning NoMad Library within Park MGM while athletes from various sports make appearances touting BetMGM’s live betting and entertainment experience.
Scheduled to air later this month, the second segment, “The Game,” captures Foxx walking through Park MGM while checking out the wide array of available wagers on the BetMGM app. As he descends a staircase from the Dolby Live Theater at Park MGM, Foxx is engulfed by a cascading waterfall of sports images. He makes his way to a BetMGM-branded race car waiting for him at ARIA’s valet as a nod to November’s race along the Las Vegas Strip. Fellow BetMGM ambassador Wayne Gretzky makes a special cameo prior to Foxx driving off into the night.
Matt Prevost, BetMGM’s Chief Revenue Officer, said: “Jamie Foxx is an integral part of the BetMGM story, putting us on the global stage of sports and entertainment. As we enter this dynamic partnership’s fourth year, Jamie and the creative talents at 72andSunny took it to a new level showcasing our unique product and connectivity to MGM Resorts’ iconic Las Vegas destinations.”
Geno Burmester, Creative Director at 72andSunny, said: “We wanted to kick things off with a bang this year and give our ads the same feel of action and adrenaline you get from using the BetMGM app. We were fortunate to get the opportunity to work with Jamie who brought it in a way only Jamie Foxx can. And a big thanks to our director, Wayne McClammy, who elevated everything to feel larger than life with the quintessential Vegas heritage of MGM Resorts.”
The spots conclude by highlighting this season’s BetMGM enhanced offer – the opportunity for new customers to wager up to $1500 on their first bet and receive a payback in bonus bets for a losing wager. BetMGM’s campaign will appear across broadcast, OOH, CRM, digital, social and owned channels. BetMGM ambassadors will use their personal channels to promote the content incorporating their unique voices into the sports betting conversation in real time.
Latest News
Elantil expands online marketplace with Sumsub partnership

Game-changing platform solutions provider joins forces with a full-cycle verification platform to improve operators’ customer onboarding and fraud prevention measures
Elantil, the pioneering iGaming platform solutions provider on a mission to redefine how operators and suppliers work together, has announced it has expanded the range of services available via its innovative online marketplace by forming a new partnership with Sumsub, a global full-cycle verification platform.
Offering advanced verification and compliance solutions that support the entire customer journey, Sumsub is a revolutionary product in the iGaming industry that’s capable of verifying users, businesses and transactions while helping manage cases and assisting operators with their fraud prevention.
Built to handle every conceivable ID verification from a single, easy-to-use dashboard, Sumsub offers a true turnkey solution that can be used to orchestrate code-free checks at any stage of the customer lifecycle, resulting in the highest-scoring anti-fraud protection and pass rates globally.
Following the addition of Sumsub’s services to Elantil’s Marketplace, operators will now be able to access the company’s powerful data and document verification platform via a simple one-click integration, with Elantil empowering operators to reach out to the supplier directly to form their own agreements.
Not only does this ensure that Elantil never dictates the length or terms of any contracts, but it also means that clients avoid any additional charges by cutting out the middleman, making it a simple and cost-effective solution that puts complete control back into the hands of the operator.
To benefit from Sumsub’s full-cycle verification platform, operators simply need to submit their request to the supplier and once a deal has been signed, Elantil will take care of all the rest by providing the operator a place where they can configure the credentials they need to enjoy an easy plug-in-and-play integration.
John Debono, Chief Technical Officer at Elantil, said: “Rather than being a run-of-the-mill game aggregation service, Elantil’s Marketplace is an open space where operators can connect with best-in-class content suppliers, no matter what it is they’re seeking. By adding Sumsub’s comprehensive solutions to our growing list of services, we can help improve our clients’ customer onboarding and fraud prevention, and all at a more reasonable price point than our competitors.”
Kris Galloway, Head of iGaming Product at Sumsub, added: “At Sumsub, we’ve always believed there’s a smarter way to tackle iGaming’s trickiest challenges, and just like Elantil, we’re not here to follow the rulebook – we’re here to rewrite it. Unlike clunky, monolithic systems, our full-cycle verification platform is built to safeguard the entire player journey, ensuring robust fraud protection and compliance without compromising user experience and pass rates: it is compliance and fraud protection that actually works for the business, not against it. We’re also very excited to connect with Elantil’s clients and help them scale securely, smoothly, and, just like Elantil, with the freedom to focus on growth.”
The post Elantil expands online marketplace with Sumsub partnership appeared first on European Gaming Industry News.
Africa
QTech Games wins Leader in Online Casino at the 2025 SBEA+ Eventus Awards

Emerging-markets gaming aggregator scoops prestigious prize at key East African summit in Tanzania
QTech Games, the leading game aggregator for all emerging markets, has won the Leader in Online Casino award for 2025 at the annual Sports Betting East Africa (SBEA+) Summit in Dar es Salaam, Tanzania, fending off strong competition from other leading lights, such as Pragmatic Play, SA Gaming and DST Gaming.
This sought-after award is perennially given to the best all-round online casino platform provider in the African space, one that has tailored innovative solutions for the East African igaming industry over the past 12 months and excelled in user engagement and sustained growth.
These SBEA+ Eventus Awards always recognise excellence and advancements in the East African igaming and sports betting sector. And this year was no different, celebrating a plethora of pioneers from outstanding operators, through progressive technological innovators and regulatory leaders, and on to distributors with the requisite scope and localised expertise to reliably ensure the provision of the most engaging and varied content for the planet’s second-most populous continent.
QTech Games’ CEO, Philip Doftvik, said: “We’re thrilled to have walked off with another notable award for the best overall digital casino provision in East Africa. Being shortlisted in such good company was already a result, but victory provides the real validation, particularly after running a great campaign at recent Eventus events in Africa.
“This win is testimony to our diligent team at QTech, and to the constantly growing group of innovative suppliers that our offering represents. It’s a truly collaborative effort. We’ve made our name as the go-to aggregator for emerging markets and we remain committed to rolling out high-quality content that drives revenue for our worldwide partners across Africa and beyond.”
The post QTech Games wins Leader in Online Casino at the 2025 SBEA+ Eventus Awards appeared first on European Gaming Industry News.
Latest News
Blueprint Gaming™ embarks on a road trip to remember in Dumb and Dumber™ Route to Riches

UK’s leading slot studio dazzles with latest addition to its iconic portfolio of multi-genre IP titles
Blueprint Gaming™ flexes its branded game heritage with its latest release, Dumb and Dumber™ Route to Riches, where the beloved Harry and Lloyd are on hand to guide players to victory via an exciting, revamped game trail.
Boasting hilarious antics and cash-filled surprises, the cash collect system during base play is complemented by a ‘Pull Over Harry!’ feature, which can be randomly triggered during any spin. Two modifiers are then awarded, offering one of three bonus symbols or additional wilds to boost the chance of winning combinations.
When initially entering the goofy adventure, the cash collect feature is active, with players able to benefit by landing a cash collect icon on reels one or five alongside a money prize icon. Fortunate road trip seekers who navigate the entire trail will benefit from the coveted Route to Riches feature.
The concluding feature of the trail will see the iconic Mutt Cuts in action with Harry and Lloyd collecting a vast amount of cash prizes before driving into the sunset.
Three scatter symbols hold the key to the Road Trip Bonus with Road Open, Golden Mutt and Route to Riches icons awarding an array of modifiers, including access to Route to Riches and increased free spins.
Blueprint Gaming’s latest title showcases its boundless capacity for developing first-class content based on a multi-genre IP that crosses cinema and multimedia platforms.
Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming™, said: “As well as meticulously crafting additions to our iconic series, innovating with brand new titles is just as imperative, and we are thrilled to release this feature-filled adventure courtesy of Harry and Lloyd.
“We know how strongly mechanics and features such as cash collect and money trails work with our global player bases. By elevating them with a universal IP, we are confident we have a road trip players will be eager to return to. Plenty of eye-catching releases await from our jam-packed summer roadmap!”
The post Blueprint Gaming™ embarks on a road trip to remember in Dumb and Dumber™ Route to Riches appeared first on European Gaming Industry News.
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