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Lottery.com Announces Changes to Executive Management Team and Board of Directors

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Lottery.com Inc. announced that United Capital Investments London Ltd. (UCIL) has agreed to enter into a funding agreement with the Company. The terms and conditions of the deal are not disclosed. The Company said it will disclose specific terms and conditions of the deal once both parties have finalized the definitive agreement.

The Company also announced changes to its Board of Directors and executive management aimed at further enhancing corporate governance and strategic leadership, by drawing from deep talent within the world of finance, entertainment, and sport. These changes reflect the Company’s commitment to sustained growth and innovation in the gaming, sport, and entertainment industries.

New Interim CEO

On July 20, 2023, the Board of Directors made the decision to terminate Mark Gustavson from his role as Chief Executive Officer of the Company. In his place, Matthew McGahan, Chairman of the Board of Directors, has been appointed as interim Chief Executive Officer.

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McGahan brings a wealth of experience and expertise to the role, having been an integral part of the Company’s turnaround to date. This appointment ensures the continuation of the management of the Company under a safe, talented, and skilled pair of hands.

New CFO

On July 14, 2023, the Board of Directors appointed Robert J. Stubblefield as Chief Financial Officer of the Company, effective immediately. Mr. Stubblefield brings with him extensive financial expertise, having recently served as the chief financial officer of Demeta Inc. and Regnum Corp. His successful tenure as a financial executive in various start-up, early-stage growth, and public companies speaks to his ability to drive the Company’s financial strategy and revenue initiatives.

“Mr. Stubblefield has been a key member of the consulting team that helped the Company regain regulatory compliance with Nasdaq. The Company was extremely fortunate to find someone with his background to step in and assume a leadership role over the last four months, during which he gained significant knowledge about the Company and its operations. His wealth of financial experience and leadership will be invaluable as we begin to execute our growth plans now with the support of our new investment partner, UCIL,” Interim CEO Matthew McGahan said.

“I am eager to join the Lottery.com team at such an important time for the Company. I look forward to leveraging my years of experience to guide the Company in implementing sustainable financial processes and controls. I am grateful to be working alongside an energetic group of leaders to advance the Company’s strategic goals, rebuild our domestic and international revenue engines, and focus the Company’s efforts on delivering maximum shareholder value. It’s an exciting time to join this organization as we prepare to fully realize the revenue-generating power of our two primary assets: lottery.com and sports.com,” said Rob Stubblefield, Lottery.com’s new CFO.

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Independent Non-Executive Directors

In line with its ongoing restructuring and commitment to improving compliance, corporate governance, disclosure, and reporting structures, as well as boosting its offerings to customers, Lottery.com announced two new independent non-executive directors to its Board.

Tamer Hassan, renowned actor, entrepreneur, and founder of The Tamer Hassan Academy of Acting, joins the Board as an independent non-executive director.

With an illustrious career in the film and television industry, Mr. Hassan’s entrepreneurial skills have also led him to success in entertainment, sports, leisure, and hospitality ventures. He has a passion for supporting emerging talent in both the UK and Cyprus and has a strong track record in business ventures across various industries.

Mr. Hassan said: “My journey as an actor and entrepreneur, working successfully over many years with some of the biggest household entertainment brands, has given me unique insights into industry, and I look forward to contributing my expertise to the growth and success of Lottery.com.”

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The second new non-executive addition to the Board is Paul Jordan, a commercial motorsport specialist with extensive international experience in sponsorship, acquisitions, and communication. With an impressive career spanning over four decades, Mr. Jordan has held senior positions with top Formula One teams and renowned motorsport brands. His ability to foster positive relationships with governing bodies, promoters, and government officials has earned him respect and admiration from peers and former colleagues.

“We are delighted to welcome both Paul and Tamer to our Board. Their vast experience and achievements in the sports and entertainment industries will undoubtedly be an asset to our strategic decision-making process,” Chairman Matthew McGahan said.

These Board changes come as part of Lottery.com’s dedication to maintaining a strong leadership team and ensuring the Company’s continued growth and success in the global gaming market.

Mr. McGahan added: “Lottery.com is committed to maintaining transparency, innovation, and excellence in its operations and governance. With the funding partner announced today and the Board changes in place, the Company is well-positioned to advance its mission and create value for all stakeholders.”

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The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

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One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.

At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.

About the Free Bet Wheel

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  • Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.

  • Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.

  • Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.

  • £100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.

  • Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.

Strengthening Operator Partnerships Through Enhanced User Experience

By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.

Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”

Driving Retention Through Gamification

This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.

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The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,

The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.

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GR8 Tech Powers Smarter Betting with New Match Trackers

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GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.

We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.

With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:

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  • Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
  • Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
  • Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
  • Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
  • Live Standings: Updated rankings and tournament tables across all supported sports.

By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.

The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.

The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.

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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

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Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.

To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.

The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.

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Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.

A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.

“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”

Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.

The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.

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