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Hong Kong season finale breaks single race meeting turnover record

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An extraordinary 2022/23 Hong Kong horse racing season ended in style on Sunday, 16 July at Sha Tin Racecourse, with the 88th and final meeting of the season setting a new turnover record for both a single race meeting and the season finale meeting of HK$2.065 billion (approx. £202 million) – an increase of 1.3% year-on-year – since the establishment of the HKSAR in 1997.

In total, the season’s 88 meetings saw 835 Hong Kong races and 299 overseas simulcast races and posted turnover of HK$141.1 billion (approx. £13.8 billion), representing a slight 0.5% increase on the 2021/22 season.

The increasing popularity of the simulcast of overseas races and the increasing appreciation of the global nature of racing contributed to a 12.5% growth in simulcast turnover to over HK$11.8 billion (approx. £1.2 billion).

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While the majority of simulcast turnover comes from Hong Kong customers, which registered an 11.3% growth to HK$10.5 billion (approx. £1 billion), turnover generated via World Pool from the Hong Kong Jockey Club’s (HKJC) overseas customers and partners grew by 23% to HK$1.3 billion (approx. £127 million).

The turnover of all simulcast races conducted under the World Pool Brand (including both Hong Kong and overseas customers) increased from HK$6.2 billion (approx. £606 million) in the 2021/22 season to HK$7.3 billion (approx. £714 million), representing a 18.5% increase.

The HKJC have continued to increase the number of World Pool races to 24 days this season featuring many of the LONGINES Top 100 Group 1 races, while also broadening World Pool partnerships to include racing from Australia, Saudi Arabia and Germany for the first time.

Winfried Engelbrecht-Bresges, Chief Executive Officer at the Hong Kong Jockey Club, said: “Under such a challenging economic situation, our overall season racing turnover of HK$141.1 billion is very satisfactory. The strength of the turnover reflects the quality of our products and the on-going support of our customers. However, we will stay vigilant as there will be significant challenges from offshore bookmakers following the reopening of borders and also illegal bookmakers.

“To ensure our racing will stay competitive and maintain its world-class status, we will re-invest in racecourse assets and enhance customer experience. We will also grasp the unique development opportunity in the GBA under the ‘One Country Two Systems’ principle. After all, the Club is acting for the betterment of society. All we do is to contribute more to our community with a strategic focus that best meets the needs of Hong Kong people.”

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Zac Purton and John Size set new records

The 2022/23 season saw new records set on the track too, with trainer John Size becoming the first trainer to win 12 Hong Kong trainers’ championships. The Australian master trainer has now trained 1493 winners in Hong Kong and continues to excel with an uncanny ability to patiently develop young talent into elite top-level performers.

Zac Purton clinched his sixth Hong Kong jockeys’ championship with a single-season record of 179 wins, breaking Joao Moreira’s previous record of 170.

Home-grown jockey Vincent Ho received the Tony Cruz Award – given to the leading local rider with the most wins in the season – for a fourth time.

With only 1,250 horses in training – or around 0.7 percent of the world’s horse population – Hong Kong’s racing once again displayed its world-class quality in 2022/23.

Golden Sixty, the first horse in the history of Hong Kong racing to have secured three consecutive Horse of the Year crowns, and fellow G1 winners, Lucky Sweynesse and Romantic Warrior, are firmly entrenched in the top seven of the LONGINES World’s Best Racehorse Rankings.

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They delivered astounding performances against international rivals in the international spotlight on FWD Champions Day on 30 April 2023 and led a clean sweep of the three Group 1 features of the day – G1 FWD Champions Mile (1600m), G1 Chairman’s Sprint Prize (1200m) and G1 FWD QEII Cup (2000m).

Engelbrecht-Bresges, said: “Hong Kong’s world-class racing is not only built on our state-of-art racing facilities, but more importantly a rich and growing pool of racing talents across all levels from trainers, jockeys, veterinarians to stable assistants and farriers. The Hong Kong Jockey Club is committed to attracting world-class talents from overseas and nurturing high-potential home-grown talents. I am delighted to see our racing talents and the horses they train, and take care of, deliver remarkable performances this season to local and global fans. They are the future of Hong Kong’s racing.”

Development of racing in Mainland China

Another important highlight of the 2022/23 season is that Conghua Racecourse (CRC) has demonstrated its critical role in supporting Hong Kong’s racing as well as the development of the equine industry in the Greater Bay Area.

CRC has fully utilised its state-of-the-art facilities to best accommodate, train and prepare horses to return to Sha Tin and Happy Valley racecourse for racing. In the past season, CRC has produced 172 wins by 138 horses.

Engelbrecht-Bresges said: “The importance of CRC will continue to grow further with the significant work we are undertaking with Sha Tin’s stable refurbishment to meet the future needs of trainers. CRC will also serve as the centre stage of international-standard racing in the Mainland, starting from the first race meeting in 2026 with the establishment of an iconic grandstand enabling visitors from all fronts to enjoy and experience Hong Kong’s world-class racing.”

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Hong Kong racing will restart for the 2023/24 season on 10 September.

Eastern Europe

Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

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“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

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A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

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“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

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Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

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BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

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The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

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Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

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Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

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Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

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Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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