Canada
NCAA and EPIC Provide Sports Gambling Harm Prevention Education to Over 10,000 Student-Athletes
As sports wagering expands across the US, the NCAA national office has continued to work to protect both the well-being of student-athletes and the integrity of competition. Since the U.S. Supreme Court declared the Professional and Amateur Sports Protection Act unconstitutional in 2018, the NCAA has focused on increasing educational efforts surrounding sports wagering integrity.
As part of the sports wagering educational strategy, the NCAA engaged EPIC Risk Management to provide a comprehensive and customized sports wagering gambling harm prevention program. Since the first full year of the program in 2022, over 10,000 student-athletes and administrators have attended in-person programming offered free to the membership.
The most recent NCAA Social Series welcomed Paul Buck, CEO of EPIC Risk Management, and Trever Wright, associate director of athletics for Cincinnati, to talk about the importance of the program.
“We specialize in the prevention of gambling related harm. For us, working with the college athletes is a really important program because we know that athletes are four times more likely to suffer from gambling related harm than the general population for a number of different reasons,” Buck said.
As part of the program, the in-person campus sessions focus on sports wagering awareness, protecting the integrity of competitions, gambling addiction and harm, and student-athlete well-being.
“It’s really important that during these educational sessions, we make them aware of what the potential dangers are. We make sure they understand the importance of talking to the support they’ve got around them and just make sure that this doesn’t become a problem that ever affects their current life or their future career, either in the game or elsewhere,” Buck said.
With 33 states plus the District of Columbia accepting wagers on athletics competitions and 11 additional jurisdictions either considering or having already legalized sports wagering that is not yet operational, many student-athletes are surrounded by peers who wager on sports.
“What we are really trying to educate with our student-athletes is that there are a lot of things that are permissible for the general public that just aren’t for you, and it’s the same for the coaches and the administrators. We really try to focus on that aspect while really tying in our psychologists and mental health because one unique aspect of this is that when it (sports wagering) used to be illegal, they (student-athletes) didn’t really have any students or peers saying, ‘Hey, you cost me $200.’ Now with it being legal in the state of Ohio, you could face that within your own class, let alone social media,” Wright said.
Mixing gambling addiction education with real life stories from EPIC’s presenters, the sessions have been helpful for Cincinnati’s student-athletes, according to Wright.
“Our athletes really benefit from real-world experience. Having somebody sit in front of them and speak of gambling addiction, what it looked like, how they went through it, how it affected his life, really was impactful, so much so that we’re having them (EPIC) back for another session,” Wright said.
If a student-athlete or someone they know does have a problem with sports wagering, Buck said it is important to reach out to somebody about it.
“If you do have a problem, talk. It’s one of the most stigmatized and silent addictions that there are, so if somebody is suffering a problem, we need to get the environment and ethos that it’s OK for that player or that staff member to come forward and talk about it because the real problems come with this if somebody bottles it up, doesn’t talk about it, doesn’t feel like they can talk about it and suddenly something happens like a suicide or mental health problems or certainly career over or that sort of thing,” he said.
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Brightstar Lottery PLC
Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation
Brightstar Lottery PLC announced that it has deployed its Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation (OLG). Brightstar’s powerful, cloud-based Sales Wizard easily integrates with OLG’s central system and equips sales representatives with actionable insights and compelling data to identify lottery retail opportunities and make every retail visit more effective.
“Brightstar’s Sales Wizard is enabling OLG’s sales force with digital access to actionable data while unlocking operational efficiencies so that our sales representatives can make the best use of every retail visit. Sales Wizard is highly configurable so OLG can leverage this product in a variety of ways to meet our evolving business needs,” said Vanessa Theoret, OLG Sr. Director Retail Sales & Account Management.
“OLG joins 24 other lotteries in using Brightstar’s Sales Wizard to help responsibly grow sales. Sales Wizard was designed to be a flexible, convenient tool for lottery sales representatives to work strategically with retailers, providing data, reports, and insights to understand sales trends and optimize as needed,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.
Sales Wizard is the industry-leading sales force automation tool that provides sales teams with timely, relevant information and is available in user-friendly mobile apps for greater efficiency in the field. Currently supporting more than 148,000 retailers globally, Sales Wizard provides data and insights on sales, instant ticket inventory, instant ticket facings, point-of-sale equipment and signage, and much more.
Brightstar serves nearly 90 lottery customers and their players on six continents.
The post Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation appeared first on Americas iGaming & Sports Betting News.
ComeOn Group has launched its new marketing campaign in Ontario. The campaign underscores ComeOn Group’s long-term commitment to sustainable expansion – powered by ComeOn’s proprietary technology and a clear focus on delivering standout, personalized entertainment experiences at scale.
Since entering Ontario in 2022 with its licensed online casino offering, ComeOn Group has steadily built its presence in one of North America’s most competitive regulated markets. In late 2024, the Group reached a major strategic milestone with the launch of its full proprietary sportsbook in the province, expanding its product portfolio and strengthening its position as a full-suite iGaming operator.
The addition of sportsbook enables ComeOn to offer both casino and sports betting within a unified entertainment ecosystem. This expansion aligns with the Group’s broader global strategy to accelerate sportsbook growth, leveraging its in-house platform, trading capabilities, and risk management expertise to scale efficiently across regulated jurisdictions.
To support this next phase of growth in Ontario, ComeOn Group has shifted to an independent media planning model, activating a bold, high-frequency presence across Linear TV, Connected TV (CTV), and Digital channels. This approach reflects the Group’s product-led philosophy- pairing increased brand visibility with a seamless, personalized player journey powered by a robust, in-house technology stack built for performance and scale.
At the centre of the campaign is a series of premium television commercials starring Jeremy Piven, a long-standing ComeOn brand ambassador. Piven’s high-energy presence and authentic connection to sports reinforce the brand’s entertainment-first positioning, bringing ComeOn’s sportsbook experience to life across TV and digital. Produced by ComeOn Group’s internal creative hub, the campaign provides a cohesive creative platform that clearly differentiates the brand in a crowded market.
Efi Peleg, Chief Commercial Officer at ComeOn Group, said: “Ontario is a critical and highly competitive market for us. By shifting to independent media planning and activating a true 360-degree marketing mix, we’re not just increasing awareness – we’re demonstrating the strength of our proprietary platform and our ability to deliver a superior, personalised player experience. Our headline campaign, led by Jeremy Piven, brings our entertainment-first proposition to life and reflects our broader strategy of driving sustainable growth in key regulated markets through differentiated products and data-driven execution.”
The post ComeOn Launches New Marketing Campaign in Ontario appeared first on Americas iGaming & Sports Betting News.
Brooke Hilton Head of Casino at PointsBet Canada
Ezugi and PointsBet join forces to bring expanded live gaming to Ontario
Ezugi is excited to unveil a new collaboration with PointsBet, a leading iGaming operator in Canada.
As a division of Evolution since 2018, Ezugi keeps enhancing its foothold in the live gaming sector. This partnership will see Ezugi’s localized and unique live-dealer games incorporated into PointsBet’s online casino in Ontario through Evolution’s One Stop Shop (OSS) platform.
Established in Australia in 2015 and later branching into North America, PointsBet has quickly emerged as one of Ontario’s most rapidly expanding iGaming companies. Known for its cutting-edge sportsbook and growing casino offerings, PointsBet is committed to delivering an outstanding player experience, prioritizing Responsible Gaming to create a safe and secure space for every user.
Through this partnership, PointsBet Ontario customers will access Ezugi’s innovative live casino offerings, which include popular games like Canada Blackjack, EZ Baccarat, and Ultimate Roulette. These titles effortlessly integrate reliable, real-time live gaming with engaging digital elements that greatly attract North American players.
Brooke Hilton, Head of Casino at PointsBet Canada, said: “We’re excited to partner with Ezugi to bring their innovative live-dealer games to our Ontario players. This integration via Evolution’s platform enhances our casino offerings with dynamic, localised titles like Canada Blackjack and Ultimate Roulette, ensuring a premium, responsible gaming experience that aligns with our commitment to player safety and enjoyment.”
James Smith, Commercial Strategy Manager at Ezugi, said: “We are thrilled to team up with PointsBet in Ontario. We recognise Ontario as a key growth region and this partnership with a top tier operator marks an important step in our mission to bring Ezugi’s unique & exciting live casino content to the forefront for players in North America.”
The post Ezugi and PointsBet join forces to bring expanded live gaming to Ontario appeared first on Americas iGaming & Sports Betting News.
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