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Half of Ontario sports bettors plan to wager on Super Bowl LVII

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In the lead up to Super Bowl LVII, a new survey from the Responsible Gambling Council (RGC) shows that half of Ontarians who bet on sports (49 per cent) are planning to place a wager on the NFL championship.

The survey found that four in 10 (39 per cent) Ontario adults believe their sports knowledge gives them an edge in predicting outcomes. This jumps to three-quarters (73 per cent) of those who bet, and 9 in 10 (91 per cent) of those who bet on sports regularly. This false belief can increase risk as it can lead to over confidence and influence some to bet more than they can afford to lose.

Additional risk is associated with the consumption of substances that can impair judgement and decision-making. Over three-quarters of those who bet (77 per cent) plan to consume alcohol, cannabis, or other substances during the Super Bowl.

The survey found that three-quarters (74 per cent) of respondents will watch the game at home this year and over half (53 per cent) will do so with friends or family. Those who bet say they tend to bet more than usual around these relations (47 per cent), even more so if they are younger (59 per cent of those aged 18-34).

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Of those who bet, one-quarter have felt the need to bet more to get to the same level of excitement (25 per cent) and have bet more than they could afford to lose (24 per cent).

Staying Onside

Encouraging news from this survey is that 88 per cent of this year’s Super Bowl bettors plan to employ at least one strategy to manage their gambling risk. About four in ten (38 per cent) say they will stay within a pre-set betting limit, with a third (34 per cent) indicating they always view sports betting as entertainment, not as a way to win money. A quarter (24 per cent) commit to never betting while intoxicated, and a fifth (21 per cent) to not betting if feeling depressed or anxious.

Online, six-in-ten (63 per cent) sports bettors have used at least one responsible gambling feature on sportsbook websites. Among younger players, a fifth (22 per cent aged 18-34) utilize personalized spending reports (win/loss information, time and money spent) to curb their risk.

“It’s positive to see the majority of Ontario’s sports bettors using the extra bench strength of responsible gambling tools, both on and offline,” says Shelley White, CEO, Responsible Gambling Council. “The excitement of the big game, being with friends and family, and substance use can all influence how we play. And betting more than one can afford to lose can have a devastating impact. Having a plan in place to manage risk and protect yourself is key to enjoying the game.”

How Ontarians plan to bet on the Super Bowl

While more than half (54 per cent) will place a single bet on the outcome of the game, a quarter (24 per cent) are betting on each outcome of the game through multiple sportsbooks.

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  • 46 per cent will bet with friends
  • 41 per cent will bet on a legal sportsbook website
  • 36 per cent will buy sport-based lottery tickets
  • 29 per cent will bet in a pool
  • 20 per cent will bet on whatever sportsbook website has the best odds

How much Ontario Super Bowl bettors plan to wager

  • 54 per cent say they will bet $50 or less
  • 26 per cent say they will bet between $50 and $100
  • 19 per cent say they will bet $100 or more

RGC tips for safer sports betting

  • Be mindful and plan before you play – pre-set betting limits and stay within your budget.
  • Only gamble with money you can afford to lose – never borrow money or use money intended for necessities, like rent/mortgage or food.
  • Limit your alcohol and/or cannabis intake.
  • Never chase losses by trying to win back what you’ve lost.
  • Don’t bet if you are upset or stressed.
  • View sports betting as entertainment, not a way to make money.
  • And remember there is no way to predict the outcome of the game.

Methodology

An online survey of 1,001 Ontario residents aged 18+ was completed between January 6-8, 2023, using Leger’s online panel. A probability sample of the same size would yield a margin of error of +/-3.1%, 19 times out of 20.

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AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

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Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

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BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

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Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

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We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

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Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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