Canada
Half of Ontario sports bettors plan to wager on Super Bowl LVII
In the lead up to Super Bowl LVII, a new survey from the Responsible Gambling Council (RGC) shows that half of Ontarians who bet on sports (49 per cent) are planning to place a wager on the NFL championship.
The survey found that four in 10 (39 per cent) Ontario adults believe their sports knowledge gives them an edge in predicting outcomes. This jumps to three-quarters (73 per cent) of those who bet, and 9 in 10 (91 per cent) of those who bet on sports regularly. This false belief can increase risk as it can lead to over confidence and influence some to bet more than they can afford to lose.
Additional risk is associated with the consumption of substances that can impair judgement and decision-making. Over three-quarters of those who bet (77 per cent) plan to consume alcohol, cannabis, or other substances during the Super Bowl.
The survey found that three-quarters (74 per cent) of respondents will watch the game at home this year and over half (53 per cent) will do so with friends or family. Those who bet say they tend to bet more than usual around these relations (47 per cent), even more so if they are younger (59 per cent of those aged 18-34).
Of those who bet, one-quarter have felt the need to bet more to get to the same level of excitement (25 per cent) and have bet more than they could afford to lose (24 per cent).
Staying Onside
Encouraging news from this survey is that 88 per cent of this year’s Super Bowl bettors plan to employ at least one strategy to manage their gambling risk. About four in ten (38 per cent) say they will stay within a pre-set betting limit, with a third (34 per cent) indicating they always view sports betting as entertainment, not as a way to win money. A quarter (24 per cent) commit to never betting while intoxicated, and a fifth (21 per cent) to not betting if feeling depressed or anxious.
Online, six-in-ten (63 per cent) sports bettors have used at least one responsible gambling feature on sportsbook websites. Among younger players, a fifth (22 per cent aged 18-34) utilize personalized spending reports (win/loss information, time and money spent) to curb their risk.
“It’s positive to see the majority of Ontario’s sports bettors using the extra bench strength of responsible gambling tools, both on and offline,” says Shelley White, CEO, Responsible Gambling Council. “The excitement of the big game, being with friends and family, and substance use can all influence how we play. And betting more than one can afford to lose can have a devastating impact. Having a plan in place to manage risk and protect yourself is key to enjoying the game.”
How Ontarians plan to bet on the Super Bowl
While more than half (54 per cent) will place a single bet on the outcome of the game, a quarter (24 per cent) are betting on each outcome of the game through multiple sportsbooks.
- 46 per cent will bet with friends
- 41 per cent will bet on a legal sportsbook website
- 36 per cent will buy sport-based lottery tickets
- 29 per cent will bet in a pool
- 20 per cent will bet on whatever sportsbook website has the best odds
How much Ontario Super Bowl bettors plan to wager
- 54 per cent say they will bet $50 or less
- 26 per cent say they will bet between $50 and $100
- 19 per cent say they will bet $100 or more
RGC tips for safer sports betting
- Be mindful and plan before you play – pre-set betting limits and stay within your budget.
- Only gamble with money you can afford to lose – never borrow money or use money intended for necessities, like rent/mortgage or food.
- Limit your alcohol and/or cannabis intake.
- Never chase losses by trying to win back what you’ve lost.
- Don’t bet if you are upset or stressed.
- View sports betting as entertainment, not a way to make money.
- And remember there is no way to predict the outcome of the game.
Methodology
An online survey of 1,001 Ontario residents aged 18+ was completed between January 6-8, 2023, using Leger’s online panel. A probability sample of the same size would yield a margin of error of +/-3.1%, 19 times out of 20.
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Canada
Thunderkick’s portfolio makes Ontario debut through SkillOnNet brands

Global entertainment brand SkillOnNet is deepening its existing partnership with Stockholm-based game studio Thunderkick to launch the developer’s unique, engaging slot titles in Ontario.
The Canadian province is one of the most exciting regulated markets in North America, and the Ontario players will now gain access to Thunderkick’s full portfolio of highly acclaimed games via SkillOnNet-powered online casino brands such as PlayOJO, SlotsMagic, and SpinGenie.
Thunderkick is known for its independent, boundary-pushing slot games like Pink Elephants, Esqueleto Explosivo, and Beat the Beast and has established a strong reputation for creativity and originality in the iGaming space. The deal allows the studio to further expand its global footprint while giving Ontario players the chance to enjoy a fresh wave of premium content.
Ontario’s regulated online gaming market, which officially opened in 2022, has quickly become a key market for the iGaming industry, and SkillOnNet was among the first brands to secure licensing in the province. The expansion reinforces SkillOnNet’s commitment to delivering top-tier entertainment in regulated markets globally.
Jani Kontturi at SkillOnNet said: “Thunderkick has been a key partner of ours in other markets, and we’re delighted to bring their outstanding content to Ontario. This region is fast becoming a vital part of our operations, and we’re confident players here will respond just as positively to Thunderkick’s games as they have elsewhere.”
Mariam Dodosh, Account Manager at Thunderkick said: “We’re thrilled to expand our relationship with SkillOnNet and enter the Ontario market together. Our games have a track record of strong performance, and we’re excited to see them go live in one of the most dynamic new regions in iGaming.”
The post Thunderkick’s portfolio makes Ontario debut through SkillOnNet brands appeared first on Gaming and Gambling Industry in the Americas.
Canada
Maverick Games Launches Sports Betting Operations in Ontario

Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport.
Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasport’s superior technology and known for its unique innovative features that players love including personalization, recommendations, gamification, quick bets, player engagement features, and more.
Maverick Games is the second brand to launch on Delasport’s technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot. The company will showcase this unique product at the Canadian Gaming Summit next month and begin rolling it out to Ontarian operators shortly thereafter.
“We are proud to see Maverick Games live and thriving with our one of a kind sportsbook solution at its core. They have been a fantastic partner from the start, and this launch further demonstrates how fast and efficient our technology is when paired with a clear vision and strong collaboration,” said Rosaire Galea Cavallaro, VP of Business Development at Delasport.
“Maverick Games’s sports vertical is a major step forward for us and launching it with Delasport has been the right move from day one. The platform’s performance and flexibility allow us to deliver the kind of user experience we believe Ontario players deserve. We’re excited to now bring that vision to life,” CEO Matt Rathbun said.
The post Maverick Games Launches Sports Betting Operations in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Canada
Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino

Tsleil-Waututh Nation (TWN) announced that it has signed a Memorandum of Understanding to acquire the casino business and related real property interests at Hastings Racecourse & Casino (Hastings) in the City of Vancouver from Great Canadian Gaming Corporation (Great Canadian Entertainment).
“We are thrilled to take another important step towards economic self-determination for our Nation in our traditional territory, and we are eager to work with the senior management team at Great Canadian Entertainment to finalize due diligence and execute a definitive agreement, as well as working with the City of Vancouver to ensure the best long-term use of this important asset within the City. We believe that this opportunity is historic for us in many ways, and we look forward to entering the gaming industry in due course,” said Jen Thomas, Chief of the Tsleil-Waututh Nation.
“We are excited about working with TWN on their potential acquisition of the casino operations and related real property interests at Hastings Racecourse & Casino. Recognizing that Hastings is part of the TWN’s traditional territory, we can think of no better entity to inherit this asset, and we look forward to supporting them in the transition after the anticipated close of the sale,” Matt Anfinson, Chief Executive Officer of Great Canadian Entertainment.
The agreement is subject to further due diligence, finalization of financial terms and the execution of a definitive purchase and sale agreement. Once a definitive agreement has been executed by the parties, it is anticipated that the transaction will be subject to customary closing conditions as well as customary approvals by gaming regulatory and other authorities, including certain approvals by the City of Vancouver given its ownership of the real property. It is expected that Great Canadian Entertainment will provide transition services to TWN for a period of time following the anticipated closing.
The post Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino appeared first on Gaming and Gambling Industry in the Americas.
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