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PokerStars has become the new official sponsor of the Detroit Red Wings. This partnership will offer Red Wings fans and poker players a powerful combination of entertainment through leading poker experiences.

The partnership will feature user rewards such as signed memorabilia, merchandise, and tickets, in addition to engaging fan opportunities and experiences. Red Wings fans can expect to see the iconic Winged Wheel included among PokerStars’ marketing materials, and PokerStars will be prominently featured during home games at Little Caesars Arena. Emphasizing the importance of responsible gambling will also be a key component of the partnership.

“We are extremely proud and excited to build a long-term relationship with such an iconic NHL team as the Red Wings. Through this partnership, we look forward to delivering epic experiences for our PokerStars community, expanding on what we can offer our Michigan based players, as well as those across the rest of the US,” Severin Rasset, Managing Director of PokerStars US, said.

“This is a partnership that our fans, especially poker players, will really enjoy. It’s great to see PokerStars’ branding on the ice-level at Little Caesars Arena, and we’re very appreciative of their support,” Chris McGowan, President & CEO of Ilitch Sports + Entertainment, said.

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