Canada
Pros Or Newbies – Who’s Playing Live Poker at Online Casinos?

If you’re wondering who gambles online, the short answer is – almost everyone. It’s estimated that more than 4.2 billion people gamble on the internet at least once a year. Most of them do it by either playing online casino games like slots or roulette or by placing sports wagers.
Surprisingly, there’s also a significant community that plays live poker games over the internet. Many place the number at more than 100 million active players in the world. What’s interesting is that their number keeps on growing exponentially. This could mean that a significant number of players are only making baby steps in online poker, which raises the question of whether there are more pro-poker players or beginners.
How Experienced are Online Poker Players?
Who plays online poker more – pros or beginners? The answer is both. However, the two categories don’t cross their paths on internet poker platforms too often.
The thing is that pros are usually willing to play online poker at higher stakes. After all, they have money that they earned from playing poker professionally. Therefore, they tend to play against other high-rolling poker pros.
Poker newbies, on the other hand, usually start slowly, playing low-stakes games. That seems to be the right thing to do, at least for those who don’t want to risk losing all they got in just a few hands.
Another reason why newcomers are advised to start with low stakes is that this will enable them to get better at poker. This way, they get a chance to play poker for a long time against different types of opponents, gaining valuable experience along the way.
Play Poker Games Live In Different Languages
A study by researchers from the University of Hamburg a few years ago revealed that nearly one-quarter of all online poker players are from the United States. It’s no surprise, considering that this game’s birthplace is America. The growth of online casinos, on the other hand, has significantly contributed to the global increase in the number of poker players.
Poker at online casinos is not only tailored to newcomers, but it is also available in more languages. Initially, live poker games could only be played on English-language platforms, but as online gambling became more popular in other parts of the world, operators began to offer live dealers in additional languages. This includes some languages spoken in countries where gambling is banned. One of the best examples is the Middle East.
Poker is one of the most popular game categories at Arabic-Casinos.org, and an increasing number of visitors from the region are looking for casinos that offer live poker in Arabic. As a result, online casino operators and game developers have recognized the market’s potential and are offering more products and services aimed at the Arabic market.
Gender Aspect of Online Poker
In the United States, 95% of all professional poker players are men, compared to just 5% of female poker players. Further, if you take a look at The Hendon Mob All Time Money List, there’s just one woman in the top 100. The lady in question is Vanessa Selbst, whose $11,906,247 in earnings make her the #79 most successful poker players in the world.
It’s a bit of a different situation when it comes to amateur poker players. Although no one can say for certain how many female players are playing live poker over the internet, it’s likely that their number isn’t small. The reason why there’s no data that could tell us the exact number of women playing online poker is that many gambling sites don’t require you to reveal your gender in order to be able to play.
What’s the Thrill Behind Playing Live Poker?
The main advantage of online poker is that you can play it wherever you might be. You don’t have to go to a casino – you can do it from the comfort of your home, but also on the go, playing it on your smartphone.
Another great thing about it is that the internet allows you to play poker against people from around the world. That said, you can always find some opponents ready to play with you for real money, even if it’s the middle of the night in your part of the world.
Conveniently, online live poker enables you to play whenever you want, wherever you might be, and against whomever you want.
Over the years, poker has become an integral part of American culture, with numerous movies and songs being inspired by the game. Just think of Lady Gaga’s breakthrough hit “Poker Face” and you’ll see what we mean.
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Canada
Northern Super League Partners with Stats Perform

Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
Canada
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
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