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We Are Technology Group Partners with PixBet

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We Are Technology Group, in collaboration with Inside the Pocket, announced a brand new partnership with legendary Brazilian operator – PixBet and its parent company PixStar. Built by Brazilians for Brazilians, pixbet.com has become a household name in the Brazilian world of iGaming and betting.

We Are Technology Group will supply two top services to PixBet, their outstanding video product to pixbet.tv and their thrilling Fantasy League products to F2P site pixjogos.com.

PixBet TV

Some may say Brazil is the home of football, arguably producing more football legends than any other country on the planet. So it’s no wonder that the next step in PixBet’s game was to sponsor some of the best-known teams in the country, including América-MG, Avai, Flamengo Goiás and Santos in Série A of the Brasileirão.

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Naturally, the next move for the Brazilian giant was to branch out into broadcasting which led to the birth of pixbet.tv, an extensive football television service. Most exciting though, is the news that PixBet is the first Brazilian bookmaker to partner for the World Cup in Qatar, meaning they’ll get all the matches and latest news available for fans to watch.

PixBet founder Ernildo Santos said: “Being at the World Cup is a giant step for PixBet. We are very proud to have reached this level.”

It is a real hat trick for We are Technology Group to scoop a win on this deal and partner up with PixBet TV to use their video services, especially with the World Cup in full swing.

Dave Hickey, head of Sports & Managed Services at We Are Technology Group, said: “Partnering with Pixbet has been an amazing journey so far. They are ambitious, daring and have a relentless drive to be the biggest and best Sportsbook in Brazil.

“With betting volumes continuously increasing for Pixbet it creates massive excitement on the trading floor of We Are Technology Group each day. We love working together with such a great team.”

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Fans can check out all the latest video content, including breaking news stories, team arrivals and training, match previews, key player profiles, and more.

PixJogos

As well as its main betting site pixbet.com and TV service pixbet.tv, PixBet also has a popular F2P site pixjogos.com. PixJogos combines Brazilians’ love of the beautiful game with their need for a constant supply of fun footie action.

Players can join in with a free-to-play soccer fantasy league on PixJogos, now using We Are Technology Group’s expert fantasy league products. Players can enjoy various tournaments and leagues and join in with all the fun for totally free.

We are Technology Group has launched two exciting free-to-play fantasy league games with PixJogo focusing on the World Cup. Players can enjoy Bolão do Milhão, a perfect introduction to the concept of spreads and favourites, predicting scores and revelling in the chance to become a millionaire. They can also take part in Previsões Da Copa, making World Cup Predictions and trying to play their way to the top of the leaderboard.

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Dave Hickey said: “Once again PixStar is changing the game. With their new Free-To-Play prediction game, they are giving the Brazilian people the opportunity to use their football knowledge to potentially win life-changing money with a 1 million BRL top prize to give away. It is another step in their incredible journey and gives customers another reason to be excited about every World Cup game.”

Hussain Naqi, founder and CEO of Inside The Pocket, said: “Pixbet were looking for acquisition and retention assistance to support their World Cup efforts and existing media partnerships. This is a landmark deal for us entering the Brazilian market, offering a fresh fleet of native and third-party products.

“We’re perfectly positioned to leverage this opportunity because we can diversify content, leverage consumer data and segment it for our clients as the Brazilian market takes shape over the next 12 months.

“Our complementary partners at marketing analytics and geolocation are also affording ITP unique consumer insights that will allow us to hyper-localise audience communication for the biggest football event on the globe and a host of mass-media sporting events on the horizon in 2023.”

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Canada

Soft2Bet granted Ontario Certification of Registration and readies for imminent launch

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Ontario Certificate is hugely promising as Soft2Bet continues its regulatory expansion

Soft2Bet, a leading provider of online betting and gaming solutions to regulated operators worldwide, is delighted to announce that it has been granted a Certificate of Registration in Ontario, Canada’s largest province, moving it one step closer to being able to launch its Tooniebet.com iGaming brand.

Obtaining its Certificate of Registration (Nbr: OPIG1280338) from the Alcohol and Gaming Commission of Ontario (AGCO) will enable Soft2Bet to continue its expansion into the world’s largest regulated jurisdictions.

Ontario has been a major success story for regulated online sports betting and casino in North America in the past two years. The province launched its regulations in April 2022 and latest figures for the fourth quarter of 2023 showed that operators recorded a 21% rise in wagers to CA$17.2bn and a 22% increase in gross gaming revenues to CA$658m, the highest ever revenue total in Ontario’s wagering history. Online casino was the main driver of this growth and generated CA$13.7bn of the total stakes and CA$471m in GGR.

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Elisabeth Isaksson, Head of Regulatory Compliance at Soft2Bet, commented: “Being registered with the AGCO in Ontario is testament to the work our compliance and regulatory teams are doing daily to enable our continued expansion in the world’s largest regulated markets. We’re immensely excited about taking our first steps in North America and look forward to licensing and launching in more jurisdictions in the region.”

Chief Business Development Officer Martin Collins added: “This Ontario certification is another significant and important step in our corporate expansion plans. It fits perfectly with our stated aim of growing our regulatory footprint and we very much look forward to continuing forward on this path.”

Soft2Bet is also actively working to obtain a licence in New Jersey and continue its expansion in the Americas. This activity comes after the group obtained B2C licences in Italy, Greece and Romania in 2023.

 

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Hacksaw Gaming and DraftKings Score Again in Ontario

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2023 saw Hacksaw Gaming go live in West Virginia and New Jersey and now we have made our long-awaited entry in Ontario, Canada. Securing this trio has hit new heights and hopes for further successes throughout the rest of this year.

DraftKings Casino entered the iGaming market in Ontario in May of 2022 and partnered with Hacksaw Gaming in the back end of the same year. As Ontario’s regulated iGaming market only went live in April of 2022, the pair have given an outstanding performance with effective launch strategies and expansive footing in North America.

Apart from gaining an unprecedented reach across regulated markets, the mobile-friendly format of Hacksaw Gaming games can be visited on phone or tablet via the DraftKings Casino app. Boasting an impressive online casino’s selection of over 300 games, DraftKings now welcomes Hacksaw Gaming favourites such as Chaos Crew, Mines, Omnom and Boxes.

“The benchmarks we have set as a partnership are remarkable and we are ready to take on more challenges continuing into 2024,” the Chief Executive Officer for Hacksaw Gaming, Marcus Cordes, said.

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Exploring Canada’s video Game Market: Survey Insights

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Technology has become a great source of entertainment to many. Video games particularly have garnered interest from all demographics. In Canada, the gaming industry has experienced significant growth, fuelled by increased accessibility to gaming platforms and the growth of online gaming communities.

Statistics indicate that a large percentage of Canadians are engaged in gaming activities, whether it be playing console or PC games, mobile games, or online multiplayer games. The popularity of video games extends beyond leisure pastimes, with many Canadians participating in gaming competitions, attending gaming conventions, and consuming gaming-related content on platforms like Twitch and YouTube.

The number of video game users in Canada reflects how broad the sector is, from mobile games to digital video games, download games and live streaming. In 2024, the gaming sector will see millions of users in each of these categories. Statista projects 13.38 million users for digital video games and 7.35 million users for online games respectively. It estimates that revenue in the Canadian video game market is expected to reach US$3,925.00m in 2024, so it is no surprise to observe the increasing popularity of the sector.

Well-known online casino provider BetVictor has compiled some key points from major surveys detailing the video game market to give further insight into its makeup and potential. The gaming culture in Canada is growing, which means the type of games and genres will grow along with the sector. Statista recently conducted a survey of 1 576 respondents aged 18 – 64 who are avid video game players, with telling results. ​​In December 2023, a survey about preferred video game genres in Canada revealed the top four genres as being Action, Action – adventure, Adventure and casual games accounting for 31% of respondents’ preferences.

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David Winter, Marketing Manager at BetVictor notes that “We’ve seen a steady increase in the popularity of action-themed and adventure-themed slots and many providers are exploring how to expand further into this market.”

The popularity of Action games such as platform and fighting games can be attributed to various factors, such as: social interaction, accessibility and inclusivity, social appeal, and cultural influence. With such a diverse audience, all these factors are crucial to understand the appeal of Action games.

In the digital age, gaming has transcended mere entertainment to become a cornerstone of culture, and nowhere is this more evident than in Canada. From coast to coast, a diverse community of gamers is thriving, reflecting the country’s inclusive spirit and passion for technology. Whether it’s the casual gamer enjoying a quick session on their smartphone or the dedicated enthusiast meticulously building a custom gaming PC, Canada offers a welcome haven for all kinds of gamers.

Diving deeper into the Statista results, Strategy games accounted for 29%. This shows us that players have a strong interest in tactical and decision-making games. While role-playing (RPG) and sports games garnered 22% each, simulation and shooters trailed slightly behind at 21% and 20% respectively.

MMO (massively multiplayer online games), as well as MMORPGs (massively multiplayer online role-playing games) and MOBA (multi online battle arenas) came in at 13% and 8% respectively, representing a significant but niche following. With such a diverse array of preferences, the survey underscores the multifaceted nature of interests among Canadian gamers. It highlights the need for game developers to cater for a wide range of genres and gameplaying styles in the Canadian market.

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From action shooter games to role-playing adventures, the industry has something for every gaming enthusiast in the Canadian market. Overall, the popularity of video games in Canada reflects a growing cultural phenomenon, where gaming has become a mainstream form of entertainment and a significant aspect of modern-day leisure activities.

Statistics anticipate a compound annual growth rate (CAGR) of 7.10% for 2022-2027, resulting in a projected market volume of US$24.52bn by 2027. Canada’s online gaming market is experiencing a surge in popularity, with a surging number of Canadian players engaging in immersive virtual reality experiences.

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