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Wazdan appeals to the traditional slot audience with retro-inspired slots
Andrzej Hyla, CCO at Wazdan writes about how the company has gone back to basics in terms of the appearance of its slots in the Hot Slot™ series, applying a self-reflective approach to game design to get closer to what a ‘traditional’ slot is in a number of its products.
Slots have been around for over a hundred years, and for decades the 3×3 layout that featured cherries, lemons, and other fruity symbols was the standard for the space. Naturally, the genre has evolved to facilitate modern player preferences and their craving for new themes and a greater sense of interactivity. However, a small group of loyal followers still seek out retro games that evoke a sense of nostalgia and deliver a charm that, in their opinion, modern releases fail to.
While many believe that it is only a matter of time before traditional experiences are pushed to the peripheries of iGaming, at Wazdan, we believe there will always be a place at the table for throwback titles that utilise easy-to-understand mechanics and a classic aesthetic. As the industry continues to push forwards in terms of innovation and customisation, it also produces a steady stream of players that start to feel sentimental and reminisce about old-school gameplay, creating consistent demand for classic products.
The appeal of retro experiences
The main appeal of vintage products is the sense of nostalgia they deliver, paired with the simplicity of their mechanics. Research shows that the majority of land-based and online casino customers are casual gamers that consider slots an entertainment-based pastime.
These players see traditional experiences as something that can bring face-value excitement into their lives. Therefore, do not want to waste time learning about the complicated rules and seemingly endless combinations that modern titles provide. They seek simple, yet engaging games that provide them with many winning opportunities.
As a business that prides itself on the quality of games it produces, with an offering that spans classics and popular table games to innovative video slots, we have a responsibility to cater to all types of players. Our top-performing Hot Slot™ series, including Hot Slot™: 777 Crown, Hot Slot™: Magic Bombs, and Hot Slot™: Magic Pearls, do this by taking things back to how they used to be, employing modern features that complement the classic designs on display, rather than overpower them.
As a result, our games get recognition for the balance that they strike between traditional and contemporary, generating fantastic results for our partners.
Innovations that target modern demographics
As things stand, slots with sophisticated bonus features dominate the iGaming space as more and more players yearn for a greater sense of interaction and entertainment.
With the advent of new technologies and leaps in graphic and audio design, the slot looks different now than it did ten years ago, as do mechanics, outcomes, and even bonus rounds.
However, we believe easy-to-understand features that increase the chances of winning are the most engaging for players. Our Hot Slot™ games collection is a perfect example of how effective simple features can be in terms of driving revenue growth for operators.
Our top-performing Hot Slot™: 777 Crown proves that many players still seek simple fruit machines with basic mechanics. Although the game offers Scatters as the only special feature, it became one of the most popular slots in our portfolio.
Hot Slot™: Magic Bombs is a brand-new slot that offers our engagement-boosting Collect to Infinity™ mechanic proven to generate better results for operators. The game also introduces our brand-new Sticky to Infinity™ feature, designed to keep players immersed for longer. When combined with player-favourite Free Spins, these two innovative features guarantee increased engagement. Players immediately understand how these mechanics work and can focus on the thrilling action taking place on the reels.
The upcoming Hot Slot™: Magic Pearls slot combines classic aesthetics with our popular Hold the Jackpot bonus round, allowing players to win the Grand Jackpot of 2500x their bet in a simple re-spin-based bonus game.
What is more, our games offer customisable features, allowing players to adjust the game to their needs. For example, with our Volatility Levels™, each game can appeal to all types of players, from recreational to VIPs.
Finding the perfect balance
Providers in the iGaming space are required to be flexible and change with the times to remain relevant, serving modern players with slots that are a feast for all senses, but those that take it upon themselves to develop games for retro slot fanatics get to reap the benefits of catering to a loyal community of mature gamers.
The key to our success has been developing slots that target modern players without alienating the fans of classic slot experiences, and we have no plans to stray from this strategy.
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BETSSON.SPORT DEBUTS IN ITALY WITH FRANCESCO TOTTI AS AMBASSADOR
Betsson.sport proudly announces the launch of its new sports infotainment platform in Italy. At the heart of this initiative as its ambassador, stands Francesco Totti, the revered Italian football legend celebrated for his exceptional talent and illustrious career.
With a focus on delivering exclusive content, interviews, news and highlights across various sporting disciplines, Betsson.sport aims to become a go-to destination for sports enthusiasts nationwide.
Additionally, Betsson.sport introduces the initiative ‘Betsson Sport Club,’ inviting teams to join and gain visibility and support alongside other participating teams. This club is open to clubs from both prominent and lesser-known leagues, offering them exposure opportunities and a platform for more visibility.
“I am thrilled to be part of this project, which aligns perfectly with my daily commitment to sharing my passion for sports,” said Francesco Totti. “Betsson.sport presents a wonderful opportunity to unite various sports clubs and helping them to realise their full potential.”
Ronni Hartvig, Chief Commercial Officer of Betsson Group, stated, “Italy holds significant importance for Betsson, and we are delighted to partner with Francesco Totti, a figure synonymous with excellence in Italian football. We think his story and experiences will help us make the Betsson Sports Club even better, promoting our values of fair play, inclusion, and passion.”
As Betsson.sport embarks on its journey in Italy, the brand is committed to innovation and collaboration. The recent partnership announcement with Roma exemplifies this commitment, marking the beginning of a series of dynamic initiatives aimed at strengthening the bond between sports and Betsson.sport.
Latest News
UltraPlay and REEVO: Set to Revolutionize iGaming
In a move that’s set to shake up the online gaming world, UltraPlay, a leader in digital gaming platforms known for everything from Esports to casino games, has teamed up with REEVO, the innovative force in B2B gaming content and aggregation. This collaboration is all about bringing something new and exciting to gamers everywhere, combining UltraPlay’s broad offerings with REEVO’s unique games and partnerships.
This partnership is rolling out some thrilling games for UltraPlay users, like “Crazy Crocs,” a journey through the swampy fun, “Miceketeers: The Cheese Guardian,” where bravery meets cheese, and the mystical allure of “Rays Of Ra.” These games are designed to captivate a wide array of gamers, promising to bring stories and challenges that spark joy and excitement.
UltraPlay has made a name for itself by pushing the boundaries with the latest technology and focusing on what users are looking for in a platform. The company provides powerful solutions that reach across the globe, helping to lift the gaming industry to new heights.
REEVO, on the other hand, is on a mission to impress and innovate, planning to roll out two new games every month in 2024. They’re also making their game aggregation platform even smoother, making it easier to bring in top-notch games from all over. This partnership isn’t just about making new games; it’s about making the gaming experience better for everyone involved.
Petra Maria Poola, REEVO’s Head of Sales, shared her thoughts on the partnership: “Thrilled to announce a new partnership with UltraPlay. This strategic alliance opens up incredible opportunities for growth and enables us to take our partners’ brands to unprecedented heights with new content. With an unwavering commitment to excellence, we aim to deliver an unparalleled gaming experience for our partners that fosters sustainable, long-term success. Stay tuned as we embark on this transformative journey together.”
Mario Ovcharov, CEO of UltraPlay, is equally enthusiastic: “We’re thrilled to be working with REEVO. It’s a chance for us to blend our gaming know-how with their tech magic. We’re all about creating amazing gaming experiences, and this partnership is going to help us do just that. We can’t wait to see where this will take us.”
As UltraPlay and REEVO set off on this journey together, the gaming community is in for a treat. This collaboration promises to bring forward a new era of gaming innovation and fun, showcasing what’s possible when two leaders in the gaming world join forces.
Gambling in the USA
Gaming Americas Weekly Roundup – March 11-17
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Scientific Games announced the consolidation of its legal and public policy teams into a new unified department, Global Legal and Public Policy. This team will be led by James D. Schultz who will assume the new title of Executive Vice President, Global Legal and Public Policy. Deputy General Counsel Phil Bauer, an indispensable 25-year veteran of the company, will be promoted to General Counsel and Corporate Secretary, and report to Schultz.
Sportradar Group AG announced that the North Carolina State Lottery Commission has granted Sportradar’s U.S. betting subsidiary, Sportradar Solutions LLC, a Supplier license in the state North Carolina. This license is valid for five years from its date of issuance on February 28.
The Office of Lottery and Gaming (OLG) announced that FanDuel is the new sports wagering subcontractor for Intralot Inc., OLG’s lottery and sports wagering system vendor. Under this agreement, residents of Washington, D.C. will gain access to FanDuel’s sports wagering app, which is the market leader nationally, as well as its website and retail platforms.
Elys BMG Group Inc. announced that Grand Central Sportsbook in Washington D.C. (Grand Central) has been granted provisional approval to open its H Street sportsbook by the DC Office of Lottery and Gaming, Regulation and Oversight Division.
BetMGM has officially launched its mobile sports betting service in North Carolina, giving customers in the Tar Heel state access to a wide variety of betting options as well as the opportunity to earn experiences at MGM Resorts’ properties nationwide.
Supremeland Gaming announced the approval of an interim Supplier License in West Virginia, further solidifying its position as a key player in the rapidly expanding iGaming industry. This milestone marks the company’s third approval following the successful acquisition of the first approvals in Pennsylvania and New Jersey.
Partnerships
Caesars Entertainment and National Hockey League (NHL) announced a renewal of their US partnership. The new, multiyear partnership extension retains Caesars’ status as a Sports Betting and Gaming Partner of the NHL and, for the first time, provides Caesars Digital with access to League-owned intellectual property to build and promote NHL-branded iCasino games for its online casino platforms in North America, including the recently launched Caesars Palace Online Casino.
SCCG Management announced the extension and significant expansion of its strategic partnership with SnapOdds, the revolutionary sports betting technology product from Snapscreen Inc. This expansion marks a pivotal shift towards a consumer-facing (B2C) strategy, leveraging SnapOdds’ unique TV and streaming content recognition software.
Hip-Hop icon Nas has partnered with Resorts World New York City on a $5 billion expansion plan for a casino in Queens. The vision of Aqueduct Park is to transform the casino in Nas’ hometown, into a full-fledged establishment that mirrors the company’s properties in Las Vegas.
SCCG Management, the leading advisory and management consultancy in the global gaming industry, headquartered in Las Vegas, announced the extension of its partnership with IDnow, a premier European provider of identity verification solutions. This strategic alliance is placing a focused effort on expanding its reach to encompass the broader Latin America (LATAM) region.
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