eSports
Indian Olympic Association felicitates Bronze Medallist contingent of Dota 2

The Indian Esports contingent was in attendance with the mainstream sports athletes that were rewarded for bringing laurels to the country at Commonwealth Games
The Indian Olympic Association (IOA) felicitated Team India’s Birmingham 2022 Commonwealth Games medal winners at The Ashok Hotel, Chanakyapuri, New Delhi, on the evening of August 13. All bronze medallists of the Indian DOTA 2 team – Moin Ejaz (captain), Ketan Goyal, Abhishek Yadav, Shubham Goli, and Vishal Vernekar were presented with the appreciation memento in a felicitation ceremony for their exceptional accomplishment at the recently concluded Commonwealth Esports Championship.
Several dignitaries, including IOA Acting President Mr. Anil Khanna, General Secretary Mr. Rajeev Mehta, Treasurer Mr. Anandeshwar Pandey, Team India’s Birmingham 2022 Commonwealth Games Chef de Mission Mr. Rajesh Bhandari, General Team Manager Mr. Maninder Pal Singh, and former IOA president Mr N. Ramachandran, graced the occasion and felicitated the medallists.
This was the very first time that an Indian Esports contingent had been invited to the felicitation ceremony along with the other mainstream sports medallists.
“It is an unforgettable day for the rest of the team and me. To have the opportunity to be here with the other medallists from various sports and get awarded by the Indian Olympic Association for a medal in Esports is a very special achievement. All of the efforts that we took throughout our journey have finally started to bear fruits, with this being just the beginning. We are going to go with twice the energy and motivation into the Asian Games to do even better for the country.” said a proud Moin Ejaz, captain of the Indian DOTA 2 Team.
The Indian contingent met with renowned sports personalities such as Harmanpreet Kaur (Indian Women’s Cricket Team captain), Bhavina Patel & Sonalben Manubhai Patel (Para TT Player) and Deepak Punia (Indian wrestler) and enlightened them about Esports as well as the basics of DOTA 2, the video game in which they clinched the bronze medal. The contingent also conveyed that Esports will be a proper medal event at the upcoming Asian Games 2022.
“Finally, Indian Esports has found a place on par with the other sports in the country. To be recognised by the IOA for the DOTA 2 contingent’s achievement amongst the country’s finest athletes feels like a cherry on top of the cake of winning the bronze medal. The trajectory of Esports in India has seen its fair share of highs and lows, but with the Asian Games coming up, the only way seems to be upwards from here. The expectations are undoubtedly high now because of the bar that has been set, but we have complete faith in our Esports athletes to transition this form in the upcoming international competitions and make the country proud.”, said Lokesh Suji, Director of Esports Federation of India and Vice President of the Asian Esports Federation.
The IOA officials congratulated the DOTA 2 team on their historic bronze medal, which the ESFI believes is a testament to the relevance of the Commonwealth Games given the rise in popularity esports in India is expected to witness following the national team’s medal-winning feat in the inaugural edition of the Commonwealth Esports Championship.
One of the country’s top sports and Esports specialised communication firms, Artsmith – Concepts & Visions, India’s Leading Multiplex chain INOX and Leading sports psychologist org Mandeha continue their support as the communication, multiplex & sports psychologist partners of ESFI, respectively.
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eSports
BETBY REDEFINES CHESS BETTING WITH EXPANDED MARKET OFFERING AHEAD OF ESPORTS WORLD CUP DEBUT

BETBY, the innovative sportsbook supplier, is redefining how chess is experienced in the betting world, launching an innovative suite of markets designed to deepen engagement and bring fresh energy to one of the world’s oldest strategy games.
Marking a new chapter for chess within the iGaming space, BETBY’s upgraded betting content portfolio goes far beyond traditional markets like outright winner or total moves. Bettors can now engage with detailed, event-specific outcomes including the first move made, the first piece captured, number of checks, castlings, and whether a game will feature a pawn promotion, an en passant, or end in stalemate. Several markets also focus on the timing of critical moments, such as whether a checkmate will occur before a certain move, offering more dynamic, real-time decision-making for players.
This launch follows six months of dedicated product development across BETBY’s chess vertical and reflects the company’s long-term vision for the game as a core part of its sportsbook strategy. With chess now officially included in the Esports World Cup, the timing marks a natural convergence of two verticals where BETBY continues to strengthen its position: esports and traditional chess.
As part of this expansion, BETBY is also introducing another exclusive: live betting on the Top Chess Engine Championship (TCEC), a prestigious AI-based tournament. While the event follows a defined schedule, it opens up a new betting experience through intense matchups between powerful engines, enriching the overall chess offering.
Currently, BETBY offers pre-match coverage for around 20 chess tournaments per month, totaling approximately 400 matches. The addition of these expanded markets marks a strategic leap forward in delivering a modern, high-engagement chess product to sportsbook partners and players.
“Chess has always been a passion of ours, and today we’re proud to announce the launch of a truly comprehensive chess offering,” said Kirill Nekrasov, Head of Sportsbook Product at BETBY. “By expanding our market depth and introducing innovative tournaments, including both traditional and AI-driven formats, we’re giving our partners and players a completely new way to engage with the game. Our vision is ambitious: we want chess and betting to become synonymous, to the point where no modern sportsbook feels complete without chess markets. We’ve already done this with Betby.Games and esports, now it’s time to do the same with chess.”
BETBY’s long-term global brand ambassador, five-time world chess champion Magnus Carlsen, will represent Team Liquid at the Esports World Cup. His participation in the tournament, which begins on July 7th, reinforces chess’s growing presence in global esports and its potential as a premium betting vertical.
The post BETBY REDEFINES CHESS BETTING WITH EXPANDED MARKET OFFERING AHEAD OF ESPORTS WORLD CUP DEBUT appeared first on European Gaming Industry News.
Esportes da Sorte
Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 São João festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”
The post Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships appeared first on Gaming and Gambling Industry in the Americas.
BETBY
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadoo’s product lineup.
This collaboration enables Mobadoo — which has an established presence and deep market understanding across Latin America — to incorporate BETBY’s proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Games’ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.
As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadoo’s offering but also reinforce BETBY’s position as a leading esports supplier in the LATAM region, a key pillar in the supplier’s global expansion strategy.
“Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,” commented Kirill Nekrasov, BETBY’s Head of Sportsbook Product. “This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”
José Aníbal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”
The post BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP appeared first on Gaming and Gambling Industry in the Americas.
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