Latest News

Denis Kosinsky VP of Operations at NuxGame, discusses how operators can use UI, UX and design to ensure success

Published

2 years ago

August 8, 2022

Reading Time: 3 minutes

It’s said that you have 7 seconds to make a good first impression, and within the context of the competitive world of iGaming, this figure could be even less. Because of this reality, there are key factors to consider when starting a White Label or Turnkey business – most of which revolve around differentiating yourself from the competition.

A strong brand that offers both unique products and services, as well as an easy-to-use user interface, is key to establishing dominance within a saturated market, and here we will discuss how to leverage these aspects to ensure success.

Dare to be unique

There is an ever-growing population of slot enthusiasts and sports bettors looking for a distinctive design that both appeals to them and engages them, and this is paramount to their initial impression of any operator’s platform. Before using a casino site and the content it provides, a user first needs to navigate the website, and depending on jurisdictional rules within the region the operator is targeting, pass KYC checks and then deposit funds into their account.

These steps can be make or break with regards to whether a consumer continues their journey with a given platform, with a badly designed user experience being one of the main reasons why a player may leave to use a competitor. An operator could have the best games and services on the market, but failing to present their business in an appealing and easily consumed way to a prospective customer will result in them losing potential players.

That said, creating an easy-to-use interface can also result in the promotion of less distinctive designs. We only need to look at other industries to see how branding and design are key to the general advertisement and retention of customers, whether it be the golden arches of McDonald’s or the instantly recognisable bitten apple on all Apple products. Operators need to leverage design to promote themselves through distinctive branding during the first moments of customer interaction. There is a balancing act occurring between UI and design that when handled correctly, can promote success.

Matching your demographic

It’s easy to forget when building a website on a computer that desktop users are becoming increasingly uncommon, with mobile-friendly websites dominating the space for some time now. Some markets report having 95% of their traffic being made up by mobile users alone. This of course creates some design challenges with the amount of space available when developing UI for mobile being much smaller when compared to desktop. Neglecting this demographic or providing them with a platform that isn’t inherently suited to appeal to mobile users is short-sighted, and will again create difficulties when trying to turn potential players into active users.

Knowing when enough is enough

I want to be clear when discussing design, that sometimes having a “clean” interface is far better than having overly complicated layouts and images occupying space on a homepage. Not only does a simplified layout allow for an easier user experience, but it is often forgotten that additional graphics have a knock-on effect in terms of slower loading speeds. This loading speed can impact the placement of a brand on search engines like Google and can result in the user’s experience of the website being negatively impacted by waiting times. Efficiency is key, whether it’s using a template of a website or a custom design to build or rework your website.

Our solution

NuxGame is an experienced gaming and betting software provider that offers a multitude of iGaming solutions in one place. We provide clients with Website API, Sport Engines, Retail, Legal Services and White Label solutions all in one place, thanks to our proven track record of making leading websites that balance design and the user experience to generate appealing, engaging, and easy to use products with a turnaround of less than three months.

If you are looking to begin your operator journey or seeking to reinvent your business, our team of iGaming and sportsbetting specialists are on hand to help deliver a solution that you are proud of.

BitLine

BitLine Enhances Onboarding Experience in Collaboration with Jumio: Simplified KYC for Casino Patrons

Published

8 hours ago

April 25, 2024

GamingAmericas.com

bitline-enhances-onboarding-experience-in-collaboration-with-jumio:-simplified-kyc-for-casino-patrons

This collaboration emphasizes convenience, security and regulatory compliance

Through the BitLine app, users can seamlessly transact with up to US$10 million in casino chips 24/7

BitLine, a pioneering provider in the integration of digital assets for direct access to casino chips, proudly announces a strategic alliance with Jumio, an industry leader renowned for its comprehensive know-your-customer (KYC) solutions.

This partnership marks a significant milestone as BitLine streamlines its onboarding process for casino patrons, ensuring a seamless and secure journey into the realm of digital asset-based payments for gaming.

The collaboration between BitLine and Jumio signifies a commitment to delivering unparalleled convenience while upholding the highest standards of security and regulatory compliance. By leveraging Jumio’s advanced technology, BitLine reinforces its dedication to building trust among users and offering a frictionless experience for individuals seeking access to casino chips via digital assets.

Richard Jones, the Chief Executive Officer for BitLine by Ibanera, expressed enthusiasm about the partnership, stating: “Trust and compliance are the cornerstones of every successful casino venture. At BitLine, our vision to innovate this industry through digital assets hinges on maintaining trust and adherence to regulations. Our collaboration with Jumio represents a monumental stride towards achieving this vision, ensuring that casino patrons transact securely and confidently through our platform.”

Echoing this sentiment, Robert E Prigge, the Chief Executive Officer for Jumio, commented: “The evolving landscape of digital assets presents endless possibilities and BitLine’s innovative approach has reshaped the casino industry. By eliminating withdrawal limitations and expanding accessibility, BitLine has ushered in a new era of gaming. We are thrilled to contribute to BitLine’s journey by providing essential elements of security and compliance.”

BitLine by Ibanera grants cryptocurrency owners unprecedented access to up to US$10 million in casino chips, 24/7/365, serving as a conduit for liquidity on the casino floor. Through the intuitive BitLine app, casino enthusiasts worldwide can initiate transactions within minutes, leveraging their digital assets to unlock funds effortlessly.

Blockchain

Kore Digital Mining Ltd Announces Additional 14 PH/s Bitcoin Mining Capacity

Published

10 hours ago

April 25, 2024

Wladimir P.

kore-digital-mining-ltd-announces-additional-14-ph/s-bitcoin-mining-capacity

Reading Time: < 1 minute

Kore Digital Mining Ltd, a UK based Bitcoin mining company, announces that effective 1st May 2024, an additional 14 PH/s mining capacity will be added to its existing infrastructure.

This additional capacity will be provided by a major Bitcoin mining corporation and will be operational until 30th June 2024.

Derek Nisbet, Kore’s Founder & CEO, said – “We are pleased to work with a leading Bitcoin Miner in securing a large amount of mining capacity, for a 2 month trial period. We look forward to hopefully extending this period and engaging more with major mining corporations offering Bitcoin hashing opportunities, in the future.”

This additional 14PH/s Bitcoin mining capacity adds to the existing 2 PH/s currently operational with Kore’s own infrastructure and an additional 4 PH/s is due to be added over the next quarter, totalling 20 PH/s.

The post Kore Digital Mining Ltd Announces Additional 14 PH/s Bitcoin Mining Capacity appeared first on European Gaming Industry News.

Latest News

Sportradar Names New CFO, Craig Felenstein

Published

10 hours ago

April 25, 2024

GamingAmericas.com

sportradar-names-new-cfo,-craig-felenstein

Sportradar Group AG today announced that Craig Felenstein has been named Chief Financial Officer of the Company, effective June 1, 2024. Felenstein joins the Company from Lindblad Expeditions where he most recently served as Chief Financial Officer. He will report directly to Sportradar Chief Executive Officer Carsten Koerl.

Felenstein brings nearly 30 years of senior finance and operating experience for US publicly listed companies across the media, entertainment, experiential and digital content industries to his new position at Sportradar. Most recently, Felenstein served as Chief Financial Officer at Lindblad Expeditions, a global leader in expedition cruises and adventure travel, where he oversaw the company’s global finance organization, as well their corporate development, information technology and human resources functions. In his role as Sportradar’s Chief Financial Officer, Felenstein will lead the company’s global finance, accounting and investor relations functions. Felenstein has a unique blend of financial rigor and operational insight and will partner with the rest of the executive leadership team to advance the company’s key strategic initiatives and grow the business while maintaining strong relationships with the investment community. He will be based in New York.

Carsten Koerl, CEO, Sportradar said: “With Craig’s deep international experience and successful track record building finance organizations as a CFO at US listed public companies, I am confident that he will be a strong addition to our team. His track record of helping drive financial strategy and building shareholder value will be instrumental to our continued success. We want to express our deep gratitude to Ger Griffin for his meaningful contributions to Sportradar during a transformational growth period for our Company.”

Prior to his tenure at Lindblad, Felenstein served as Senior Vice President of Investor Relations and Strategic Finance at Shutterstock where he oversaw all interaction with the investment community while leading the financial planning and analysis and corporate development functions. Prior to Shutterstock, he served in various management roles at Discovery Communications, LLC, including Executive Vice President of Investor Relations. At the same time, he was a member of the executive team for several of Discovery’s businesses including serving as the Chief Financial Officer of Digital, Chief Financial Officer of US Network Revenue and Chief Financial Officer of Animal Planet. Prior to Discovery Communications, he held senior positions at News Corporation, Viacom Inc., and Arthur Andersen & Co.

Felenstein said: “Sportradar has built an impressive leadership position in the rapidly growing global sports technology market and the Company is ideally situated to deliver sustained growth given their strong content portfolio, unmatched product offerings and commitment to industry innovation. I am excited to work with Carsten and the entire Sportradar team, as well as the Board of Directors, to capitalize on the significant growth opportunities ahead and deliver additional value to our clients, partners and shareholders.”