BETER

BETER agrees wide-ranging LatAm partnership with Bet Connections

Published

3 years ago

June 23, 2022

BETER, the industry’s leading provider of next-gen betting and gaming solutions, has delivered its iFrame solution to major operator Bet Connections, which will significantly enhance its Latin American footprint.

The agreement will see the delivery of BETER’s embedded live sports and esports content portfolio across several brands in the region that serve Peru, Ecuador, Paraguay, Argentina and Brazil.

BETER’s provision will include 40,000 events of Global Esports tournaments, the renowned international 24/7 table tennis events of the Setka Cup and efootball, ebasketball and CS:GO matches of ESportsBattle.

Already proven as hugely popular with the next generation of player, BETER’s fast sports content delivers instant action with betting events lasting only a matter of minutes – ensuring constant engagement and higher turnover for operators.

Commenting on the partnership, Chief Revenue Officer at BETER, Yori Arami, said: “The Latin American market for live sports betting and esports has huge potential and this has been seen in the viewing figures across the Setka Cup and ESportsBattle matches in the region. As a result, this deal comes at a very opportune time, providing yet more of the live events that viewers and bettors know and love.

“Our partnership with Bet Connections is significant as it provides further vital exposure across a wide swathe of the region at once and is another step in the expansion of our next-gen offering in LatAm markets. We can’t wait to get started.”

Jesus Campo, CEO at Bet Connections, added: “BETER’s range of 24/7 live events is a fantastic addition to our offering, allowing us to provide exactly what our customers are looking for.”

“Moreover, the plug and play iframe solution is going to make an integration process fast and easy, and seamless operations. The deal is just what we expect to help maintain our leading position in Latin America.”

Already renowned as a leading supplier of data and content, BETER is used by the likes of Sportradar, Bet365, William Hill and Fortuna Entertainment Group.

BETER

BETER joins forces with Entain CEE in major content deal

Published

1 week ago

October 2, 2025

George Miller

beter-joins-forces-with-entain-cee-in-major-content-deal

Reading Time: 2 minutes

BETER, the award-winning provider of fast-betting content and data for esports and sports, has partnered with Entain CEE to supply its sportsbook brands with the provider’s exclusive content.

Under the agreement, BETER will deliver ESportsBattle tournaments and the Setka Cup table tennis series to SuperSport, a premier operator in Croatia, and STS, one of Poland’s leading sportsbooks.

BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events annually, offering up to 50 markets per event with an average operator margin of 7.5%+.

Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and the recently launched eTennis. Its sports portfolio features the Setka Cup table tennis series, BSKT Cup basketball league, GTR Cup tennis tournaments, Padel tennis, as well as coverage of official cricket tournaments and leagues worldwide.

BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.

Gal Ehrlich, CEO of BETER, said: “We are delighted to welcome Entain CEE to our growing roster of partners, underlining the demand for our products among the industry’s leaders.

“Fast-betting content has become essential for operators seeking to engage the next generation of players, and our suite of fast-paced products sets the standard for others to follow.

“We look forward to working closely with the SuperSport and STS teams to further develop the Croatian and Polish markets together.”

Ivan Gojic, Chief Sportsbook Officer at Entain CEE, added: “Fast-betting content is non-negotiable for operators looking to deliver next-gen experiences to bettors, and that’s exactly what we work hard to achieve at SuperSport and STS.

“This is why we chose to join forces with BETER, the market leader in fast-betting content for both esports and sports.

“This is a deal that brings a lot of thrilling content to our players, and that’s what makes it such an important partnership for us and our bettors.”

The post BETER joins forces with Entain CEE in major content deal appeared first on European Gaming Industry News.

BETER

BETER Teams Up with FIRST

Published

1 week ago

October 1, 2025

George Miller

Reading Time: 2 minutes

In-demand fast-betting content provider brings its esports and sports products to a Tier-1 sportsbook supplier

BETER, the award-winning provider of fast-betting content and data for esports and sports, has entered into a strategic partnership with FIRST – Best in Sports, a Tier-1 sportsbook supplier.

Through this collaboration, FIRST will integrate fan-favorite ESportsBattle tournaments, initially taking eFootball and eBasketball, as well as world-renowned Setka Cup table tennis tournaments.

BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year, offering up to 50 markets per event with an average operator margin of 7.5%+.

BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.

FIRST – Best in Sports delivers a fully managed, high-performance sportsbook engineered for speed, scale and precision. With sportsbook specialization at its core, FIRST helps operators in LatAm, Europe and Africa compete at the highest level from day one, combining sharp pricing and risk, deep trading expertise, regional insight, and rapid rollout to accelerate performance.

Both companies were recognized among the best at the recent SBC Awards ceremony, with BETER receiving the Silver Award in the Live Betting Product category, while FIRST was named Sportsbook Supplier of the Year.

Gal Ehrlich, CEO of BETER, said: “The partnership between BETER and FIRST brings together two pioneering providers committed to delivering next-generation betting experiences.

“FIRST has launched our collaboration by integrating a suite of our most popular products—EsportsBattle for esports and Setka Cup for sports—both proven to engage players and deliver the fast-betting thrills they seek.

“This is a great partnership, and our teams are looking forward to a fruitful collaboration.”

Tom Light, CEO of FIRST, added: “BETER’s fast-betting portfolio fits exactly what FIRST was built for: a high-performance sportsbook crafted by specialists.

“Together, we give operators a direct route to Tier-1 competitiveness, faster time-to-market, higher player engagement, and the confidence to go head-to-head with the biggest brands across LatAm, Europe and Africa from day one.”

The post BETER Teams Up with FIRST appeared first on European Gaming Industry News.

BETER

BETER Makes U.S. Debut with vendor registration in New Jersey

Published

6 months ago

April 10, 2025

GamingAmericas.com

beter-makes-us.-debut-with-vendor-registration-in-new-jersey

BETER, the award-winning provider of fast betting content, data, and live streaming, has obtained vendor registration from the Division of Gaming Enforcement (DGE), the regulatory authority in the U.S. state of New Jersey.

This marks BETER’s first regulatory approval in the United States, enabling the company to deliver its real-time data and live streams to licensed operators in New Jersey—empowering them to offer players non-stop, fast-paced betting experiences.

The first product approved by the New Jersey DGE is BETER’s flagship Setka Cup table tennis tournaments, which are already live on the New Jersey domain of tier-one sportsbook bet365, also operating in multiple U.S. states.

BETER arranges over 11,000 Setka Cup matches per month across over 16 arenas worldwide, offering 30+ betting markets per event. All contests are monitored 24/7 by BETER’s in-house integrity team, which is dedicated to upholding the highest standards of fair play and transparency.

In total, the provider organizes more than 46,000 fast betting events monthly across esports and sports disciplines. Its portfolio features ESportsBattle tournaments, which include popular titles such as eFootball, eBasketball, and eHockey, alongside classic sports like basketball, tennis, and table tennis. Additional disciplines are scheduled for release later in 2025.

BETER also provides an Esports Odds Feed which delivers market-leading odds for more than 450 tournaments globally with 40,000+ pre-match and live events each year. Odds are calculated using official data and are compiled by a team of expert traders.

Gal Ehrlich, CEO of BETER, said: “This is a milestone moment for the BETER team, as we see tremendous potential for our fast betting products and solutions in New Jersey and across the U.S.

“We’ve already built a strong reputation as a go-to provider in key markets from Latin America to Europe, and that trust has been instrumental in securing the approvals needed for our U.S. launch.

“Setka Cup has cultivated a loyal following worldwide, and we’re thrilled to introduce it to bettors in New Jersey—and in other U.S. states where we plan to go live in the coming months.”

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Securing our first U.S. approval marks a significant legal and operational achievement for BETER. Our legal team, in close collaboration with our trusted partner, the law firm Blank Rome, worked tirelessly with the New Jersey DGE to bring this to life.

“But we are not stopping there. We are accelerating efforts to certify our ESportsBattle product for the New Jersey market, while actively pursuing licenses in all U.S. states where gambling is permitted—the key ones, as of today, being Colorado, Ohio, Florida, North Carolina, and Pennsylvania.”

The post BETER Makes U.S. Debut with vendor registration in New Jersey appeared first on Gaming and Gambling Industry in the Americas.