eSports
BLAST Premier expands global reach with DAZN media rights partnership

Counter-Strike tournament series to be broadcast across DAZN’s global streaming service in biggest esports partnership
Esports entertainment company BLAST has expanded its global broadcast reach after agreeing a media rights partnership with DAZN Group, the leading global sports entertainment company, for 2022.
The partnership will amplify BLAST Premier, meaning the global Counter-Strike tournament. The series will be available across over 100 of DAZN’s territories, live and on-demand, including United Kingdom, Japan and USA.
Last year DAZN broadcast over 27,000 sporting events across 956 million hours of streamed content to more than 200 countries and territories worldwide and it is the first fully integrated global sports entertainment platform.
As part of the deal, DAZN will broadcast BLAST Premier’s remaining five events of the year including the Spring, Fall and World Finals that are all set to be hosted in major arenas in key locations around the world.
DAZN will broadcast next week’s Spring Final (15-19 June), which will be hosted in Lisbon’s Altice Arena – the biggest indoor arena in Portugal and one of the biggest in Europe.
Alexander Lewin, VP of Distribution and Programming at BLAST, said: “We’re thrilled to team up with one of the world’s biggest and most respected sports streaming services in DAZN. Our overarching aim is always to ensure BLAST Premier is available and accessible in as many regions around the world as possible, this partnership is helping us to achieve that goal with BLAST now broadcast in 154 territories and in 25 languages. Our partnership with DAZN in over 100 markets is testament to the current global demand for BLAST Premier and the high production quality.”
Tom Burrows, DAZN EVP Rights, DAZN Group said, “DAZN is committed to making a broad range of sport more accessible to an ever-increasing number of fans and this is a great opportunity to partner with BLAST Premier and broadcast the Counter-Strike tournament series on our platform. There is a fast-growing market for esports and the series is a great fit for DAZN while we continue to expand our offering and become the ultimate sports destination platform for fans.
BLAST Premier is the world’s leading Counter-Strike tournament series, hosting the best players and teams, offering opportunities to regions across the globe and crowning the world champions of CS:GO. Up to 32 of the world’s best teams take part in the seven BLAST Premier events across the year with a combined prize pool of $2,475,000 on the line.
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eSports
BETBY LAUNCHES INDUSTRY-FIRST ESPORTS BETTING TIPS, ENHANCING WIDEST SPORTS COVERAGE IN THE MARKET

BETBY, a leading provider of innovative sportsbook solutions, has announced a major update to its Betting Tips feature, introducing insights for esports. This industry-first addition positions BETBY as the supplier with the widest betting tips coverage in the iGaming market, enhancing the player experience by delivering data-driven tips that help bettors make more informed and confident decisions.
Part of BETBY’s award-winning AI Labs suite of tools, Betting Tips will provide insights derived from the latest news, key team and player statistics, and other relevant information for popular titles such as Counter-Strike. Betting Tips will cover all major esports tournaments for supported titles, based on betting volume and regardless of the event tier, ensuring comprehensive industry-wide coverage.
In addition to expanding into esports, Betting Tips now delivers significantly improved tip quality. Around 99% of all tips now include a relevant supporting fact or statistic, resulting in clearer, more actionable insights. These enhancements contribute to a more engaging and valuable experience for both operators and bettors.
The integration of esports into Betting Tips reflects BETBY’s commitment to innovation and adaptability in the rapidly evolving betting landscape. The introduction of esports betting tips is also expected to drive higher conversion rates, providing operators with a valuable tool to engage esports enthusiasts more effectively.
To maximize accessibility, Betting Tips will be available in 25 languages: English, Portuguese (Brazilian and European), Spanish, Turkish, Russian, German, Japanese, French, Italian, Kazakh, Azerbaijani, Uzbek, Kyrgyz, Estonian, Finnish, Arabic, Chinese, Greek, Hebrew, Hindi, Latvian, Polish, Romanian, and Georgian. This multilingual support ensures a seamless experience for operators and bettors worldwide.
“Integrating esports into our Betting Tips marks a significant milestone in our mission to provide comprehensive and innovative solutions to our clients,” said Danil Emelyanov, Head of BETBY’s AI Labs. “As the esports industry continues to grow worldwide, we recognize the importance of offering tailored insights that cater to this dynamic market. This expansion not only reinforces our commitment to innovation but also solidifies our position as a leader in the sports betting sector.
In addition to expanding into esports, Betting Tips continues to offer intelligent insights across a wide range of traditional sports, including Soccer, Ice Hockey, Basketball, Tennis, Cricket, American Football, Handball, Volleyball, Baseball, and Table Tennis. This ensures that operators can engage bettors across all major sports verticals.
The post BETBY LAUNCHES INDUSTRY-FIRST ESPORTS BETTING TIPS, ENHANCING WIDEST SPORTS COVERAGE IN THE MARKET appeared first on European Gaming Industry News.
Best Esports Product award
BETBY SHINES AT SiGMA AMERICAS WITH LOCALISED STRATEGY AND WINS ESPORTS AWARD

BETBY, the cutting-edge sportsbook provider, has further cemented its position as one of the most innovative suppliers in the sports betting landscape following a standout appearance at SiGMA Americas, the leading event for the iGaming industry in Latin America.
Hosted in São Paulo, Brazil, SiGMA Americas brought together the industry’s most influential stakeholders, with a spotlight on the dynamic and fast-growing Latin American market. BETBY stood out at the event by showcasing the full strength of its flexible sportsbook solution, designed to empower operators with complete control over the betting experience.
A major highlight of the exhibition was BETBY’s showcase of its hyper-localised content capabilities, which empower operators to engage regional audiences with culturally relevant offerings. This strategic focus was exemplified by the industry’s most comprehensive Vaquejada betting solution, a rodeo-style sport particularly popular in northeast Brazil. BETBY’s unique content portfolio, which includes both pre-live markets and an immersive e-sim version of the sport, resonated strongly with operators and attendees. It demonstrated not only a deep understanding of regional preferences, but also the supplier’s ability to create tailored content for any market.
Alongside this, BETBY exhibited continued innovation through its proprietary esports feed BETBY Games, and its comprehensive suite of AI tools AI Labs, which leverages artificial intelligence to deliver personalisation, real-time recommendations, and enhanced operational efficiency.
As further recognition of its ongoing innovation in the iGaming industry, BETBY was honoured with the Best Esports Product award during the SiGMA Americas Awards ceremony. This win underscores BETBY’s vision to redefine the esports betting experience through its BETBY Games solution, which is designed to deliver unmatched flexibility, customisation, and engagement for operators and players.
“This recognition at SiGMA Americas is a proud milestone for our entire team, even though our presence in Brazil this week was about much more than awards,” said Leonid Pertsovskiy, BETBY’s Chief Executive Officer. “It was about connecting with the region, understanding what local players truly value, and showing that we have the technology and vision to meet those needs. We’re building products that scale globally but connect locally, and that’s what sets BETBY apart.”
The post BETBY SHINES AT SiGMA AMERICAS WITH LOCALISED STRATEGY AND WINS ESPORTS AWARD appeared first on Gaming and Gambling Industry in the Americas.
eSports
Esports World Cup to Feature Record-breaking Prize Pool of More Than $70M for 2025 Event

The Esports World Cup Foundation (EWCF) has announced a record-breaking $70+ million prize pool for the upcoming Esports World Cup 2025 (EWC), the world’s largest esports event, set to return to Riyadh, Saudi Arabia, from July 7 through August 24. With the highest stakes in esports history, the $70+ million prize pool elevates EWC as one of the world’s most prestigious sporting events and reinforces the EWCF’s long-term commitment to the sustainable growth of the esports industry. The total prize pool is a $10 million increase from last summer’s inaugural event, marking a significant step in the Esports World Cup Foundation’s mission to create life-changing opportunities and provide sustainable career paths for competitive players and multidisciplinary esports Clubs.
“The record-breaking $70+ million prize pool, along with our commitment to the Club Partner Program and our multi-year publisher agreements, is a privilege to announce and validation of our purpose to elevate the industry, by giving players, clubs, publishers and all other stakeholders the stability needed to invest for future success. While more than $70 million is an incredible, life-changing sum, it’s always aligned with a long-term vision rather than short-term impact. It’s not just to have more money at stake, but to create opportunities for everyone at every level of the ecosystem, and strengthen the industry for generations to come,” said Ralf Reichert, CEO of Esports World Cup Foundation.
With 25 tournaments in 24 games announced to date, including four new games—Chess, Crossfire, FATAL FURY: City of the Wolves and VALORANT—EWC 2025 will bring together more than 2000 elite esports players and 200 top Clubs for the largest multi-game competition in history, with a life-changing prize pool rewarding more players and Clubs on the world’s biggest stage.
“Winning the Club Championship crown and $7 million at the inaugural Esports World Cup was a defining moment for Team Falcons. The opportunity to compete in front of our home fans, where they made the arenas shake with every great play, motivated us like never before, and it was an honor to secure the victory for them. We’ve used the momentum and winnings from last year to build on our success and we look forward to continuing that legacy this summer,” said Mosaad Al-Dossary, CEO of Team Falcons.
“Competing at the inaugural EWC contributed to one of the most successful competitive years in our 24-year history, securing a strong second-place finish in the EWC 2024 Club Championship. With our winnings, we expanded into new games like chess, strengthened our international presence in Southeast Asia, and supported philanthropic initiatives. The experience, momentum, and rosters we’ve built over the past year put us in the perfect position to claim the Championship crown at EWC 2025. We believe this to be our year,” said Steve Arhancet, Co-CEO of Team Liquid.
The post Esports World Cup to Feature Record-breaking Prize Pool of More Than $70M for 2025 Event appeared first on European Gaming Industry News.
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