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Love at First Sight: Kwalee Acquires Narrative Specialists Tictales

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Kwalee, a world-leading game developer and multiplatform publisher, has made its first ever studio acquisition with a deal that brings French developer Tictales into its increasingly-global family.

Established as one of the world’s foremost mobile game developers and publishers, Kwalee has achieved more than 750 million downloads across its hypercasual games portfolio.

The deal to buy Tictales is the first acquisition by Kwalee in its 10-year history, signalling its serious intent to build upon global hypercasual success with both casual and hybrid-casual titles.

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Tictales, whose narrative-based mobile games have been downloaded more than 6 million times and played for more than 350 million hours, will continue to operate with creative independence while benefiting from Kwalee’s marketing expertise.

Screenshot from Perfume of Love by Tictales

14 games have been developed and published by Tictales since the studio’s founding in 2015, including Perfume of Love, Fictions and Swiit Crush – Interactive Stories. The company specialises in free-to-play romance narrative games, and its titles are acclaimed by fans globally.

Headquartered in Leamington Spa, UK, Kwalee has doubled in size over the past year thanks to rapid global expansion. The developer and publisher also has offices in Bangalore, India and Beijing, China along with remote team members all around the world. With the acquisition of Tictales, the company now has team members spread across 18 countries.

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Kwalee boasts the world’s most prolific hypercasual games development studio, having published more than 40 number one mobile games – most of which were developed by a dedicated internal team. Internal development is complemented by a dedicated mobile game publishing team working with talented developers all over the world, led by SEGA and Ubisoft veteran Will Cox.

“We have been committed since day one to creating amazing mobile fiction for our audience and I’m very proud of all the team members of Tictales for this milestone,” said Christophe Chocho, Sales Manager and Co-Founder of Tictales.

“The long-term vision of Tictales is to bring bigger franchises to the world, with our production capacity increasing and new talents joining our team. We and Kwalee share the same philosophy about high-quality games and we cannot wait to show our exciting new projects to the world.”

“Our talented team crafts the best narrative experiences for fans to enjoy for many years,” added Harouna Camara, Creative Director and Co-Founder of Tictales.

“Joining Kwalee allows us to concentrate on these passions and specialisms while benefiting from their expertise, particularly in marketing and publishing.”

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“It’s a proud moment for us to make Kwalee’s first acquisition, and Tictales is the perfect partner,” said Kwalee CEO David Darling.

“With their successful track record of casual mobile games and ability to tell a compelling story through their games, their ambitions match our own and we’re looking forward to building collective success.”

A legend of the UK games industry who co-founded Codemasters and led the company for 20+ years before establishing Kwalee, Darling is writing yet another chapter in his decades-long gaming career with this acquisition – and he’s not ruling out more deals for companies with complementary skill-sets.

David Darling, CEO of Kwalee

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Developers with hypercasual, hybrid-casual or casual mobile games can submit, market-test and get their games published using the Kwalee Publishing Portal. In a process that takes only minutes, all that’s needed are a few 15-second gameplay videos, or a simple prototype: https://www.kwalee.com/publish-with-us/.

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247Bet Is Here: Casimba Gaming Unveils New Sportsbook Brand

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Casimba Gaming is proud to announce the launch of 247Bet, a dynamic new sportsbook brand designed to deliver a cutting-edge, multi-channel betting experience.

Casimba Gaming is a leading B2C and B2B iGaming provider, powering more than 20 casino brands with a full-stack platform, including over 6,000 titles from 75+ providers.

Speaking on the launch of 247Bet, Chief Product Officer Jon Liska said, “Building on the success of our leading casino offering, we’re expanding into sports betting to give our customers the ultimate choice in gaming entertainment. 247Bet will offer a seamless customer journey with modern user experiences, giving customers the ability to find the sports, markets, and content they want faster than ever.”

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Initially launching under White Hat Gaming’s UKGC licence, 247Bet will cater to the UK market, with strategic plans to expand under the MGA licence to additional markets where Casimba Gaming already operates.

Liska adds, “With 247Bet, we wanted to build a brand that feels fresh, intuitive, and engaging from the very first tap. Our initial focus is the UK, but we will be looking to expand this to wider European markets, key Nordic Sports, principal North American and other global markets.”

Known for its global footprint and with an established integration with White Hat Gaming’s casino platform, Altenar’s platform will be used to power the sportsbook product. Altenar provides a robust solution, equipped with promotional tools and features for a market-leading betting site.

To enhance player engagement, 247Bet is also leveraging Smartico’s industry-leading gamification technology and CRM functionality and is working in partnership with NetRefer to build a high-performing affiliate programme as a key acquisition channel.

Dersim Sylwan, CEO of Casimba Gaming added, “The launch of 247Bet is a proud moment for Casimba Gaming and a natural next step in our evolution. This bold move is part of our vision to create a hero brand with global appeal; delivering a world-class, multi-channel experience that excites players everywhere.”

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As part of the long-term strategy, Casimba Gaming is actively hiring a Sportsbook Product Manager to lead the brand’s promotional roadmap, content strategy, and overall performance.

To find out more, visit https://247bet.com/

The post 247Bet Is Here: Casimba Gaming Unveils New Sportsbook Brand appeared first on European Gaming Industry News.

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Lim “Ulsan” Soo-hoon Fights off the Competition to Reign as TEKKEN 8 at 2025 Esports World Cup Champion, Securing Back-to-Back EWC Titles

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Lim “Ulsan” Soo-hoon has claimed the TEKKEN 8 at EWC 25 crown having beaten Yoon “LowHigh” Sun-woong in a 5-2 grand final finish. His victory secures DN Freecs their first win at EWC 25 as he takes home $250,000 of the $1,000,000 prize pool.

Lim “Ulsan” Soo-hoon had a strong run at EWC 25, losing just one series against Kim “Kkokkoma” Mu-jong in the first match of the second phase. From that point on, however, he went unbeaten on his way to the grand final, even taking down Kim “Kkokkoma” Mu-jong for revenge on his way back from the lower bracket.

In the semifinals, Lim “Ulsan” Soo-hoon booked his place in the grand final with a 5-3 finish over Kim “CherryBerryMango” Jae-hyun, securing his second EWC TEKKEN 8 grand final in a row. Ulsan showcased his mastery of Dragunov throughout the grand final, setting the scene with a decisive victory in the first set, before taking the title in the seventh set with a 5-2 win.

His grand final opponent, Yoon “LowHigh” Sun-woong, took down Team Vitality’s Jeon “JeonDDing” Sang-hyun in a 5-2 finish to lock his place in the grand final. The former EVO champion displayed his Bryan skills throughout the final against Ulsan, but it wasn’t enough to overcome the overall winner.

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“I never expected this. I cannot imagine I would win again. I mean, this year I had a rough start; there was a nerf to Dragunov, I had a lot of difficulties – I wanted to prove myself on this stage, and I have done it,” said Lim “Ulsan” Soo-hoon. “It’s been like a dream to be here. Thank you to those who support me from everywhere, my team, my friends, all my partners, and especially the Kingdom of Saudi Arabia for making this the biggest tournament in the world.”

“I’m still hungry. I just want to make myself a legend,” said Lim “Ulsan” Soo-hoon.

Lim “Ulsan” Soo-hoon secured 1000 Club Championship points for DN Freecs, who, as a result, jumped up to joint-eleventh place in the Club Championship standings, with 1200 points. Despite having three players in the top eight, DN Freecs will only receive one lot of points.

It was a disappointing showing from Team Falcons in TEKKEN 8, as all three representatives were eliminated before earning any points. With only a few games left to earn points, Team Falcons had high hopes for TEKKEN 8. Elsewhere, Twisted Minds, who secured victory earlier in the day in PUBG, failed to make it two for two on Saturday, also failing to score points in TEKKEN 8 as Arslan “Arslan Ash” Siddique was eliminated by overall winner, Lim “Ulsan” Soo-hoon.

The post Lim “Ulsan” Soo-hoon Fights off the Competition to Reign as TEKKEN 8 at 2025 Esports World Cup Champion, Securing Back-to-Back EWC Titles appeared first on European Gaming Industry News.

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The boldest booth at SBC: exclusive live ink, straight from the world of Peter & Sons

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Peter & Sons is set to turn heads — and arms — at this year’s SBC Summit Lisbon with an unprecedented booth activation: a live tattoo giveaway featuring the studio’s original art.

Known for its distinctive hand-drawn visuals and genre-defying game design, Peter & Sons will transform its booth into a destination worth visiting — complete with bold artwork from its hit games, a relaxed lounge space, fresh coffee, and the chance to get an exclusive Peter & Sons tattoo for several lucky people.

The giveaway will see three winners selected from LinkedIn entries and three from Instagram, each receiving a tattoo inked live at the event by a professional artist. Designs include some of Peter & Sons’ most iconic characters as well as limited-edition creations made specifically for SBC Summit Lisbon.

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To enter, participants must repost the official giveaway announcement on LinkedIn or Instagram and complete the entry form on the official landing page, including a link to their account and preferred time slot. Those who post on both platforms will double their chances of winning. The winners will be announced on September 12.

Yerevan and Barcelona-based Peter & Sons has built a reputation for pushing creative boundaries in the iGaming industry, blending humor, fantasy, and folklore with immersive gameplay. This SBC activation takes that spirit beyond the screen and into the real world in a way no gaming studio has attempted before.

Yann Bautista, Commercial Director and Founder at Peter & Sons said:“We’ve always believed our art should live beyond the games. At SBC Summit Lisbon, we’re making that idea permanent — literally. This is about more than making a splash; it’s about giving our fans and industry friends something bold, original, and unforgettable.”

The post The boldest booth at SBC: exclusive live ink, straight from the world of Peter & Sons appeared first on European Gaming Industry News.

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