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Betegy signs pan-German and Austrian retail deal with Tipico
Betegy, the leading sports data and automated content provider, has taken its innovative full-service marketing solution live with leading German operator Tipico, in a move that will further enhance the operator’s retail delivery.
The deal will see Betegy power content generation across all marketing points throughout Tipico’s German and Austrian retail estate, including self-service betting terminals, display screens and more, totalling thousands of contact points for customers.
All displays will be controlled via a singular Betegy-constructed platform, which allows Tipico to instantly generate and adjust all visual content and therefore engage players more than ever before.
Thanks to Betegy’s award-winning technology, Tipico can take the next step forward in its retail marketing operations across its 1200+ German and Austrian betting shops, with the deal marking the latest in a series of partnerships between Betegy and Tipico.
The deal follows the rollout of Betegy’s social media content generation services for the operator in 2019.
Commenting on the deal, Alex Kornilov, CEO at Betegy, said: “Tipico is a huge operator in Germany, and we’re thrilled to sign this agreement that will see us provide our leading marketing solution across its entire German and Austrian estates.
“It is a hugely exciting project as we look to bring tangible value to bettors in every corner of the country, as well as further strengthening our ties with our long-standing partner – we can’t wait to start showing just how much is possible!”
Kajetan Strini-Brown, Head of Acquisition Marketing at Tipico added: “Betegy’s impressive products have allowed us to increase the speed and scope of our retail marketing efforts.
“Having this throughout every retail betting point in Germany and Austria is an amazing improvement in our retail customer experience, and we’re excited to see the results!”
The alliance follows important commercial agreements signed by Betegy, most recently including ESTV, FTN Network, PokerGO, Germany’s Tipico, as well as Parimatch, and Coingaming.io, as it continues to bring its EGR award-winning solution to tier-one gaming and sports betting companies worldwide.
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The Brazilian sports betting brand doubles down on its national presence with a humorous new campaign spotlighting customer benefits, responsible gaming, and celebrity appeal.
One of Brazil’s rising names in the online betting industry, LuckBet, has launched a new nationwide advertising campaign featuring acclaimed actor and motorsport enthusiast Caio Castro. The commercial, which blends humor with strategic brand messaging, is now airing on Globoplay and will debut on Sportv.
The witty commercial stars Caio Castro in a creative split-role talk show, where he plays both the host and the guest. While only one version of him gets to talk (the host, of course), the dialogue cleverly introduces LuckBet’s key strengths—focusing on entertainment, trust, and unique player benefits.
“Caio Castro communicates our message with natural charisma and humor, while staying aligned with our brand’s core values: entertainment, simplicity, and responsibility,” said Ivan Dutra, CEO of LuckBet. “This new commercial is fast-paced, engaging, and truly represents who we are as a company.”
LuckBet: A Responsible and Player-First Betting Platform
As the only betting operator from Mato Grosso officially listed by Brazil’s Ministry of Finance, LuckBet offers a wide range of player-centric features. These include:
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Unlimited withdrawals
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24/7 humanized customer support
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Weekly cashback on losses
LuckBet’s informal, street-smart communication style—rich in slang and expressions familiar to younger audiences—helps it stand out in Brazil’s crowded iGaming market. This distinctive approach is designed to foster a more authentic connection with bettors across all touchpoints.
Celebrity-Driven Brand With Social Impact
Since its founding in 2021, LuckBet, headquartered in Cuiabá, Mato Grosso, has rapidly grown its reputation through high-profile partnerships and sponsorships, including support for Cuiabá EC football club. Alongside Caio Castro, the brand also works with rapper PKFreestyle and sports journalist Isa Pagliari to broaden its appeal.
Importantly, LuckBet is a strong advocate for Responsible Gaming, offering tools such as self-exclusion, reality checks, and integrations with international support organizations like Gambling Therapy and GambleAware. The company adheres strictly to Brazil’s 2025 gambling regulations, operating transparently under newly defined federal guidelines.
The post LuckBet Launches New TV Commercial Starring Caio Castro on Sportv and Globoplay appeared first on Gaming and Gambling Industry in the Americas.
Zitro Digital is set to present its latest digital gaming innovations at the upcoming SBC Summit Americas in Fort Lauderdale, taking place from May 13-15. Visitors to booth #D270 will get a first look at the company’s new products, including the highly anticipated Legendary Sword series.
The Legendary Sword series launches with Avalon, a game adapted from the highly successful land-based title, bringing its proven gameplay to the digital world. In addition, Zitro Digital will showcase its growing portfolio, including Fu Pots Spring, the latest addition to the Fu Pots series, Twist Casino, and Empress, the newest game in the Bashiba Link series. Attendees will also have the chance to explore a variety of digital video bingo and video slot games, all adapted from Zitro’s successful land-based offerings.
“We’re excited to launch the Legendary Sword series at SBC Summit Americas,” said José Javier Martí, COO at Zitro Digital. “This expansion into the online market is a natural progression for Zitro Digital as we continue to provide exceptional gaming experiences across all platforms. We look forward to strengthening partnerships, exploring new opportunities, and sharing our progress within the iGaming industry at this event,” concluded José Javier Martí.
The post ZITRO DIGITAL TO SHOWCASE NEW IGAMING CONTENT AT SBC SUMMIT AMERICAS 2025 appeared first on Gaming and Gambling Industry in the Americas.
MightyTips is delighted to announce its latest collaboration with online iGaming brand NV Casino. The partnership has became effective on May 1, 2025, and provides a range of mutual benefits for both parties, such as improving visibility and driving traffic to both sites.
This alliance is the latest brand collaboration for MightyTips, which has notably expanded its network over the past year as it continues to showcase top-rated online sportsbooks and casinos to a worldwide audience.
NV Casino will benefit from increased online visibility, resulting in more traffic, potential new sign-ups, and a higher chance of existing players returning to the site. In return, NV Casino users can enjoy access to MightyTips’ free daily football predictions and in-depth sportsbook and casino reviews.
About NV Casino
NV Casino, run by Kaurum Limited, was launched recently- in 2024 and operates with a full gaming license from the Government of Curacao. The site is available in ten languages, and although primarily targeting players based in the UK, it also has a presence in over 100 countries, including Canada and Germany.
The brand offers a comprehensive online sportsbook covering 23 sports, along with an eSports section featuring popular games such as League of Legends, Counter-Strike, and Valorant. Regular players can also join the VIP Club to enjoy exclusive benefits and rewards.
NV Casino also offers 24/7 customer support, along with responsible gambling tools such as self-exclusion.
Eugene Ravdin, SEOBROTHERS Head of PR, said: “We’re pleased to have secured a partnership with this new and exciting iGaming operator. NV Casino has created an immersive gaming platform for players around the world, and we cannot wait to begin working with the talented team behind this site. We look forward to seeing the results of this latest collaboration and joining forces on future projects.”
The post MightyTips announces new partnership with NV Casino appeared first on European Gaming Industry News.
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