Aubrey Levy
theScore Bet Becomes Official Gaming Partner of Golf Canada
Score Media and Gaming Inc. has announced that its wholly-owned subsidiary theScore Bet has become the Official Gaming Partner of Golf Canada.
The exclusive partnership makes theScore Bet the first ever gaming partner for Golf Canada and its prestigious National Open Golf Championships – the CP Women’s Open and the RBC Canadian Open.
The partnership, which begins in 2022, provides theScore Bet with access to activate across Golf Canada’s high-profile events and large digital footprint. As an exclusive gaming partner of the RBC Canadian Open and the CP Women’s Open, theScore Bet will be able to engage fans through a variety of on-site activations, including creating members club experiences for theScore Bet users, as well as digital activations through both tournaments and Golf Canada’s channels.
“We are thrilled to welcome theScore Bet as Golf Canada’s first Official Gaming Partner. theScore brand is already synonymous with sports coverage in Canada and we’re enthusiastic about the opportunity to team up to help build awareness for theScore Bet. Through Golf Canada’s entertainment properties and channels, theScore Bet will have direct access to engage with our large membership of devout Canadian sports fans,” John Sibley, Chief Commercial Officer of Golf Canada, said.
“We are proud to be Golf Canada’s first ever gaming partner and align theScore Bet with their organization and Canada’s marquee professional men’s and women’s golf events. This partnership provides us with highly engaging access points to introduce theScore Bet to a broad and endemic audience of golf fans. With the RBC Canadian Open taking place in Ontario for all three years and the CP Women’s Open in the province for at least the coming year, it provides us an amazing foothold to interact with Canada’s passionate golf community around two of the most popular golf events in the country,” Aubrey Levy, Senior Vice President of Content and Marketing at theScore, said.
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PENN Entertainment and the National Hockey League (NHL) announced a partnership that designates PENN’s online sports betting brands, ESPN BET in the US and theScore Bet in Ontario, as Official Sports Betting Partners of the NHL.
As official league partners, ESPN BET and theScore Bet will have access to a host of entitlements, including IP rights, and media and marketing integrations across League programming and premium NHL experiences.
ESPN BET, which launched on November 14 in 17 states, is a newly-branded online sportsbook operated by PENN Entertainment that combines ESPN’s industry-leading brand and multiplatform reach with PENN Entertainment’s proprietary in-house technology and deep sportsbook operational expertise.
PENN’s entitlements will begin immediately and span the NHL regular season, Stanley Cup Playoffs, 2024 NHL Winter Classic, 2024 NHL Stadium Series, and 2024 NHL All-Star Weekend. The partnership between PENN and the NHL will also include collaboration for best-in-class game integrity procedures.
“There’s definite excitement in being one of the first leagues to partner with ESPN BET and PENN Entertainment. From day one we’ve said our media rights deal with ESPN and The Walt Disney Company has been a big win for our fans and our League, and this new collaboration is further testament to the value of our partnership. The NHL is younger, faster and more exciting than ever, and delivers tremendous opportunity for fan engagement and responsible gaming experiences. We’re looking forward to working with ESPN BET in the US and theScore Bet in Ontario to engage our passionate fan base,” Jason Jazayeri, NHL Vice President of Business Development, said.
“The recent launch of ESPN BET in the US is extremely exciting and we’re thrilled to collaborate with the NHL to help market our new sports betting experience. Becoming an official partner allows us to more broadly engage hockey fans, develop compelling integrations and uniquely leverage NHL programming. This is also a key partnership for theScore Bet in Ontario, where the popularity of hockey is unmatched,” Aubrey Levy, SVP of Marketing and Content at Penn Interactive, said.
The PGA TOUR and Score Media and Gaming Inc. (theScore) have entered into a content and marketing relationship designating theScore Bet as an Official Betting Operator of the PGA TOUR across the US and Canada.
As part of this deal, the PGA TOUR will begin to incorporate daily odds updates from theScore Bet within the TOUR’s live audio play-by-play, distributed via SiriusXM PGA TOUR Radio and PGA TOUR Digital platforms. In addition to this new integration, theScore Bet will have rights to advertise with the PGA TOUR and its media partners and video content rights to enhance its golf offerings and coverage on theScore and theScore Bet apps.
“The PGA TOUR is focused on engaging sports fans and Score Media and Gaming is one of the global leaders in delivering highly personalized scores, news, statistics and sports betting information. Leveraging theScore’s vast reach via this relationship will allow the TOUR to engage fans in unique and creative ways,” Scott Warfield, Vice President of Gaming at the PGA TOUR, said.
“The PGA TOUR has been an innovative, industry leader in sports betting and we’re excited to collaborate to enhance our integrated media and betting experience. The PGA TOUR is a proponent of leveraging media to create unique betting experiences and shares our view for the sizable potential of a regulated Canadian market. We’re proud to partner with the TOUR as an Official Betting Operator immediately across the US, and in Canada as soon as legislation allows,” Aubrey Levy, Senior VP of Marketing and Content at theScore, said.
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