Latest News

Escape Studios partners with Epic Games and leading European animation schools to deliver world’s largest training programme in Unreal Engine

Published

5 years ago

July 23, 2021

Mark Flanagan, Education Partner Manager, Epic Games said: “The Summer of Unreal is an incredible opportunity that is open to professionals in animation and VFX all across Europe, and we couldn’t be happier to invite the industry to participate. Escape Studios is a wonderful partner who, along with a number of Europe’s best animation schools, are running this programme, which is set to be the biggest Unreal Engine training that we’ve undertaken to date. We’re excited to help all learners find new ways to tell awesome stories and express their creativity using Unreal Engine.”

Saint Walker, Deputy Dean of Escape Studios, said: “The Summer of Unreal is a fantastic opportunity for animation and 3D CGI professionals across Europe to discover more about the cutting-edge technology on offer with Unreal Engine.

“We’ve worked with top animation companies to create a novel animation-centric way of teaching Unreal Engine, in one of the most ambitious training programmes that Escape Studios has been involved with – our vision of a pan-European festival of learning in Unreal Engine has gained us amazing academic partners in the form of some of the best animation schools in the world. We invite learners across Europe to join us. Make your summer staycation Unreal!”

The Summer of Unreal will be taught online in English and is free-of-charge to professionals working in the animation, motion graphics and VFX industry who want an informal group experience of learning Unreal Engine over the holiday period. The course will feature daily workshops covering all the major aspects of using Unreal Engine interspersed with practice time, teamwork, as well as demonstrations and masterclasses from some of Europe’s premiere companies and artists showing how they use the platform in their work.

Mark Spevick, Escape Studios’ Head of 3D VFX will be the main ‘showrunner’ for the Summer of Unreal. The unique role used in Escapes’ larger courses ensures that tutors get to hear and address the most important questions from the online shop floor through Mark’s advocacy. Mark combines teaching and programme design with senior industry experience, having worked at Peerless Camera, the production house co-owned by Terry Gilliam.

Partner quotes

Timothy Leborgne, Head of Talent & Skills Development, The Animation Workshop/VIA University College
“A course such as Summer of Unreal is very welcome. Whether you look at film, animated series, or games we can all see a growing demand for rapid development and competent animators. And Unreal Engine is one particularly advanced tool and software we can’t avoid as professionals in the future. So, I am excited and happy we bring such a valuable course to professionals in our industry. By partnering with such competent institutions and studios across Europe, we have ensured that the course will deliver the best training.”

Gilbert Kiner, President, ARTFX
“Since its creation in 2004, ARTFX has been dedicated to training students using the latest technology and software. Beyond using this engine for our Games courses, Unreal has also been integrated into the previz pipeline for our VFX programs. We are very happy and proud to have been chosen as the exclusive French partner for this collaborative initiative.”

Felix Balbás, Area Director of Animation & VFX at La Salle-URL
“Unreal Engine is a reality we can’t ignore. No longer only in videogames and recently virtual production, now more than ever the future of any visual content creation and in particular animation and VFX, must take this evolution into account. Not only in previs stage, but also in full production. This is why La Salle-URL’s commitment towards promoting state-of-the-art training along with leader institutions at a European level is reflected in the Summer of Unreal.”

Miljana Jovović, Executive Director, Crater Training Center
“We are happy to join the Summer of Unreal as partners for Southeastern Europe, as we see this project as a great chance to upskill and connect professionals across the continent. We have spent the first part of 2021 educating university professors in Serbia in Unreal Engine so they could implement the newly-gained knowledge to their study programs and introduce the software to their students.”

Katja Schmid, Visual Effects and Post Production Professor, Hochschule der Medien
“Many artists in the industry have been waiting for this course. Now the time has come. At the moment, Unreal is one of the most in-demand tools in the industry. The response to the course announcement has been fantastic. It’s just an amazing opportunity not only to get trained for free but also to be part of a most inspiring community! We are very impressed by this large-scale project and excited to be contributing.”

Gareth Lee, Screen Skills Ireland Manager
“Screen Skills Ireland is hugely excited to be part of the Summer of Unreal. This is a unique opportunity for Irish screen sector professionals to learn about the powerful capabilities of Unreal Engine from industry experts, as well as connect with their peers across Europe.”

Up Next

Gaming Corps partners with market leader pioneer Betsson Group

Don't Miss

Cash still popular on the menu at The Café Royal, Annan Scotland

eSports

Esports Awards 2026 Returns for Global Honors

Published

4 hours ago

April 7, 2026

Wladimir P.

esports-awards-2026-returns-for-global-honors

The Esports Awards is set to return in 2026, bringing together the global esports community for its annual celebration of excellence.

Scheduled to take place in North America later this year, the awards will honor the top players, teams, creators, and innovators who defined the past year in competitive gaming. Exact dates and venues will be revealed in the coming months.

Last year marked a major milestone for the Esports Awards, celebrating 10 years of esports achievements at the HyperX Arena in Las Vegas. The ceremony recognized industry icons such as Mathieu “Zywoo” Herbaut, iShowSpeed, and Animesh “Thug” Agarwal, while inducting six new members into the Lifetime Achievement in Esports: Class of 2025. Earlier in 2025, the Esports Awards hosted the one-off Decade Awards, which drew a global audience of 36.25 million live viewers.

For the 2026 edition, fan-favorite categories such as Esports Game of the Year, Esports Personality of the Year, Streamer of the Year, and Esports Team of the Year will return, giving fans a direct voice in recognizing the standout moments and figures in esports over the past year. Winners will be determined through a combination of community voting and input from the Esports Awards Panel, which includes seasoned industry veterans, broadcasters, creators, and professional players, ensuring both credibility and integrity.

In addition to the main ceremony, the Esports Awards Golf Invitational will make a comeback, offering a day of networking and friendly competition for industry leaders, creators, and esports competitors ahead of the awards.

Michael Ashford, CEO of the Esports Awards, said: “The Esports Awards continues to shine a spotlight on the very best in esports and gaming, and we’re pleased to return for 2026. Following the success of the Decade Awards and our 10th anniversary celebrations, we look forward to recognizing the individuals, teams, and moments that defined the past year in esports.”

Fans are encouraged to follow the Esports Awards’ official X account for updates on venues, dates, nominees, and voting.

The post Esports Awards 2026 Returns for Global Honors appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Acquisition

Optimove Buys Smartico, Keeps Independence

Published

4 hours ago

April 7, 2026

Wladimir P.

optimove-buys-smartico,-keeps-independence

In a strategic move set to reshape the competitive landscape of iGaming marketing technology, Optimove has announced the acquisition of Smartico. Despite the deal, both companies will continue to operate independently—preserving their brands, leadership teams, and product strategies.

This acquisition comes at a pivotal moment for the global online gambling industry. According to recent market research, the sector reached an estimated $95.3 billion in 2024 and is projected to nearly double to $185.17 billion by 2033. As the industry scales, so does its complexity, driven by evolving regulations in Europe, fragmentation in the United States, and rapid expansion across Latin America, Africa, and Asia. In this environment, robust customer relationship management (CRM) solutions are no longer optional—they are essential.

A Strategic Alliance Without Integration

Unlike traditional acquisitions that lead to integration, Optimove’s approach is notably different. Smartico will remain a fully autonomous business unit, with its founders continuing to lead strategic direction, product development, and day-to-day operations. Clients can expect no disruption in services, pricing, or product offerings.

This independence reflects a deliberate strategy: fostering competition within the same ecosystem. Both companies will continue to innovate separately, pushing each other—and the broader industry—forward.

Two Distinct Visions of iGaming CRM

The deal unites two of the most influential approaches to CRM in iGaming:

Optimove built its reputation on advanced data analytics and AI-driven marketing. As the originator of the “Positionless Marketing” concept, the company enables marketers to orchestrate campaigns using intelligent agents that deliver hyper-personalized experiences at scale. This approach has reportedly improved campaign efficiency by up to 88%.
Smartico, on the other hand, carved out its niche by integrating gamification directly into CRM systems. By embedding game-like mechanics into player engagement strategies, Smartico has helped operators drive deeper interaction and retention. The company is now advancing further by incorporating generative AI across its platform.

Together, these two philosophies—data-centric intelligence and gamified engagement—represent the future of player retention and marketing in iGaming.

Strengthening Market Leadership

According to Pini Yakuel, the decision to acquire Smartico was driven by its originality and execution. He emphasized that Smartico stood out as a competitor due to its pioneering role in combining gamification with CRM—an innovation that has since become a key differentiator in the market.

Similarly, Arman Gal highlighted that the partnership allows Smartico to scale faster while maintaining its identity. With Optimove’s backing, the company gains additional resources to expand its innovation capabilities and global reach.

Competition as a Catalyst for Innovation

Interestingly, both companies will continue to compete in the same market. Optimove will further develop its gamification solution, Optimove Gamify, while Smartico continues executing its independent roadmap. This dual-track strategy is rooted in the belief that competition drives better outcomes for operators.

Rather than consolidating power, the acquisition creates a dynamic ecosystem where two leading platforms evolve side by side—each pushing the boundaries of what CRM can achieve in iGaming.

The Role of AI in the Next Phase of Growth

Artificial intelligence remains at the core of this transformation. Optimove has been embedding AI into its platform since 2012, long before it became industry standard. Today, its AI-powered decisioning agents enable real-time campaign orchestration across multiple channels.

Smartico is following a similar trajectory, integrating generative AI to enhance its gamification-driven engagement model. This convergence signals a broader trend: the fusion of AI, CRM, and user experience design as the next frontier in digital marketing.

A Defining Moment for iGaming Marketing

This acquisition underscores the maturation of the iGaming CRM sector. What began as a niche category has evolved into a critical component of modern marketing infrastructure. With two leading innovators now aligned—yet independent—the industry is poised for accelerated innovation.

For operators navigating an increasingly complex global market, the message is clear: the future belongs to those who can combine data intelligence, personalization, and immersive engagement.

THE ESPORTS AWARDS RETURNS IN 2026 FOR A CELEBRATION OF ESPORTS EXCELLENCE

Published

4 hours ago

April 7, 2026

GamingAmericas.com

the-esports-awards-returns-in-2026-for-a-celebration-of-esports-excellence

The Esports Awards will return later this year for its 2026 edition, taking place in North America and honouring the outstanding players, teams, creators and innovators of the past year in esports
Last year marked a major milestone for the Esports Awards, celebrating 10 years of excellence at the HyperX Arena, alongside the one-off Decade Awards, which reached 36.25M live views globally
The Esports Awards Golf Invitational will also return, bringing together industry leaders, creators and competitors for a day of networking and competition ahead of the main ceremony
Full details on the venue, date, nominees and voting will be revealed in the coming months

The Esports Awards has announced the return of its annual ceremony for 2026. Bringing together the global esports community under one roof, the Esports Awards will once again recognise the players, teams, creators and innovators who have defined the past year. The ceremony will take place in North America later this year, with exact dates and venue to be revealed in the coming months.

Last year’s edition of the Esports Awards marked a significant milestone, celebrating 10 years of esports excellence at the HyperX Arena in Las Vegas. The ceremony honoured some of the industry’s most recognised figures, including Mathieu “Zywoo” Herbaut, iShowSpeed and Animesh “Thug” Agarwal, while welcoming six new inductees into the Lifetime Achievement in Esports: Class of 2025 award. Earlier in the year, the Esports Awards also hosted the one-off Decade Awards in August, presented by Trevor “Quickshot” Henry, Jessica “JessGOAT” Bolden and Barney Banks, reaching 36.25M live views globally.

For the 2026 edition, fan-favourite categories including Esports Game of the Year, Esports Personality of the Year, Streamer of the Year and Esports Team of the Year will return, giving the community a voice in recognising the moments and individuals that shaped the past year in esports.

Winners will be determined through a combination of community voting and input from the Esports Awards Panel, a group of industry veterans, broadcasters, creators and players, ensuring the integrity and credibility of the awards.

In addition to the main ceremony, the Esports Awards Golf Invitational will return, bringing together industry leaders, creators and competitors for a day of networking and competition ahead of the awards.

“The Esports Awards continues to shine a spotlight on the very best in esports and gaming, and we’re pleased to return for 2026” said Michael Ashford, CEO of the Esports Awards. “Following the success of the Decade Awards and our 10th anniversary celebrations, we look forward to recognising the individuals, teams and moments that defined the past year in esports.”

Further updates regarding the venue, date, nominees and voting will be announced in the coming months. Fans are encouraged to follow the Esports Awards’ X account for the latest updates.

The post THE ESPORTS AWARDS RETURNS IN 2026 FOR A CELEBRATION OF ESPORTS EXCELLENCE appeared first on Americas iGaming & Sports Betting News.