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Affilka by SOFTSWISS Inks a Deal with TruePartners

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Affilka by SOFTSWISS announces its partnership with TruePartners, an affiliate program for multiple brands including TrueFlip.io, TrueFlip.com, Emojino.com, as well as the new brand Lucky Nova. The gaming brand’s affiliate program, TruePartners, will now run on Affilka by SOFTSWISS. This will provide an easy-to-use, highly customisable affiliate marketing solution to all affiliates across all casino brands operating under TruePartners.io program. 

Now operating on Affilka by SOFTSWISS, TruePartners will benefit from a vast majority of features. This will include a variety of commission plans which are incredibly flexible and adaptable to every client’s specific needs. 

The TruePartners affiliate program will also have access to in-depth reporting and affiliate database management. TruePartners multiple brands will be able to operate within one affiliate program. This will allow the operator to increase individual brands exposure, maximise revenues for each brand and reduce operational costs.

 

Commenting on the new launch, Anastasia Borovaya, product owner of Affilka by SOFTSWISS, said: “It’s exciting to be launching this new project with such major brands as TrueFlip and Emojino, a new exciting client under Affilka’s belt! Our portfolio continues to expand and we are happy to see distinguished brands of the iGaming industry go for our solution. We are definitely keen on becoming the best on the market to date. We thank TruePartners for their trust and are looking forward to our fruitful partnership.”

 

Konstantin Katsev, Cofounder of TruePartners, comments: “We did a lot of research on the tracking systems market before deciding on going for Affilka by SOFTSWISS, which won according to all parameters. After a while, we are very pleased with our partnership and our choice.” 

All brands are now operating on Affilka by SOFTSWISS under the sole TruePartners affiliate program. TruePartners.io affiliate program is a mix of top converting brands with Curacao and MGA licenses such as award-winning TrueFlip, Emojino, Lucky Nova, and many more to come. Operating on its proprietary gaming platform gives a competitive advantage and the ability of instant adaptation to market changes.

 

About SOFTSWISS 

SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform, and a recently launched sportsbook platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

 

About TruePartners

TruePartners comprises several casino brands under its roof including crypto-optimised TrueFlip.io, running on Curacao licence, fiat online casino brand TrueFlip.com running on MGA license, Emojino.com operating on MGA licence and the new brand Lucky Nova. 

For more information, please contact:

Ms. Anastasiya Lvovskaya, Brand Communications Manager 

Email: [email protected]

BGaming

Weekend Reels | Week 29: Slot Drops & Trends

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Here are this weeks latest slots releases compiled by Eastern European Gaming

EveryMatrix-owned studio Fantasma Games has launched Bonus Bullets, expanding EveryMatrix’s exclusive games portfolio with a new three-reel slot featuring modern bonus mechanics. The game introduces a Bullet Prize mechanic that awards instant cash prizes or one of four jackpots when Bullet symbols align across all three reels.

High 5 Games is marking the 25th anniversary of its Green Machine franchise with a new title, Green Machine Blitz. The company said the game will include a “fast-paced duplication mechanic,” activated collection features, four jackpots, and a LootLink bonus. According to High 5 Games, special symbols can duplicate across the reels to create chain reactions.

BGaming has launched The Godfather: 3 Pillars of Power, a new slot title built on The Godfather film franchise. According to the supplier, the game includes the likeness of Vito Corleone, portrayed by Marlon Brando, alongside the film’s voice and musical score.

Evoplay has launched Flame of Ra, a new ancient Egypt-themed online slot featuring scatter-triggered free spins and a bonus buy option. The game is played on a 5×4 grid. Wild symbols substitute for all regular symbols, while landing three or more scatter symbols anywhere on the reels activates the free spins feature.

Playson has launched 4 Chili Pots: Hold and Win, a new slot built around Hold and Win and Pots mechanics with two bonus modes and jackpots reaching 10,000x. The game runs on a 5×3 grid and triggers a Hold and Win Bonus Game with Chili Features when red, orange or green Chili Bonus symbols land, combining with enlarged matching chilis above the reels

Blueprint Gaming has released a new slot, Wolf Fury Fire Blitz, built around an “evolving Fire Blitz mechanic” and two bonus paths: Fire Spins and Blitz Spins. The game uses a Fire Blitz logo above the reels as a meter. In the base game and Power Play, the supplier said every Cash and Wolf symbol contributes to the meter, with boosts able to add extra symbols.

Wazdan has launched 16 Coins Betsson, a bespoke branded version of its 16 Coins™ title, in partnership with Betsson. The release adapts Wazdan’s Coins™ series format for Betsson players, combining the original game’s mechanics with operator-specific branding. The game is played across 16 independent reels in a 4×4 layout.

Booming Games has launched Tasty Bonanza Max Scatter, a new online slot released on 16 July 2026 from the supplier’s Malta base. The title is the second game in its Max Scatter series and uses a 6×4 grid with Scatter Pays, cascading wins and a stated maximum win potential of 15,000x.

The post Weekend Reels | Week 29: Slot Drops & Trends appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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WSOP 2026 wraps in Las Vegas with record 251,899 entries and $469.98m paid out

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The 57th annual World Series of Poker (WSOP) concluded its summer tournament schedule on July 15, 2026, after 51 days at Paris Las Vegas and Horseshoe Las Vegas. WSOP said the series ran 100 live gold bracelet events and finished with a record 251,899 total entries and $469,975,059 paid out across gold bracelet events.

WSOP reported the $10,000 No-Limit Hold’em World Championship (Main Event) attracted 9,208 entrants, with the final nine set to return to Las Vegas from August 3 to 5, 2026, to play down to a champion live on ESPN. “The 57th annual World Series of Poker proved that Las Vegas remains the undisputed epicenter of the poker universe,” said Ty Stewart, Chief Executive Officer of the WSOP. “What is truly remarkable this year is how our community expanded far beyond the physical walls of the casino floor… we are incredibly proud of this summer’s success and cannot wait to witness the Final Nine battle for the World Championship on ESPN next month.”

The operator also pointed to a redesigned final table arena and an expanded distribution footprint. It said Main Event coverage returned to ESPN and cited a multi-year agreement with Warner Bros. Discovery to distribute coverage across HBO Max, Eurosport, and TNT Sports globally. WSOP added that edited broadcasts will air from July 21.

On tournament metrics, WSOP said 35,157 places were paid and 41 prizes of $1m+ were awarded. The operator highlighted several field-size records, including 22,811 entries for Event #63 $1,000 Mystery Millions No-Limit Hold’em, 1,368 entries for Event #68 $1,000 Ladies No-Limit Hold’em Championship, and 11,933 entries for Event #18 $1,500 Monster Stack No-Limit Hold’em. WSOP also said 149 countries were represented across the series and 111 countries were represented in the Main Event field, which it called a new record.

WSOP also reported digital and social growth during the series, citing 378.3 million total views across its social channels and 222,828 new followers overall. By platform, it reported 38.7 million YouTube views (103,128 new subscribers), 125 million Instagram views (54,450 new followers), 127 million Facebook views (56,800 new followers), and 36.6 million impressions on X (8,450 new followers). Looking ahead, WSOP said it is rolling out a revamped $1 Million Global Player of the Year race spanning WSOP Europe, the Las Vegas summer series, and WSOP Paradise, with the overall winner to be crowned at WSOP Paradise at Baha Mar in The Bahamas from December 1 to 17, 2026.

The post WSOP 2026 wraps in Las Vegas with record 251,899 entries and $469.98m paid out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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iPredicta launches US prediction markets price comparison site

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iPredicta has launched a comparison platform for US prediction markets, aimed at bringing live prices from multiple venues into a single interface, including Polymarket. The company announced the launch from London.

iPredicta operates an affiliate model, letting users compare prices on its site before continuing to a participating exchange to register and trade. At launch, the company said it tracks dozens of live markets across two venues, with data updating automatically as markets move.

The platform includes market scoring and notifications designed to help users monitor price differences, liquidity and market movements. It also offers plain-English guides for newcomers and an “AI explanation layer” that summarizes a market’s question, resolution criteria and what the current price implies. iPredicta said the AI “produces the words, not the numbers” and “does not set scores, predict outcomes or give trading advice.”

“Prediction markets have grown rapidly over the past 12 months, yet the information people need is still scattered across different exchanges,” said Charlotte Nimmo, founder of iPredicta. “We launched iPredicta because people should not have to piece everything together across several exchanges just to understand what is happening.

“Whether you are well versed in prediction markets or trying them for the first time, iPredicta brings prices and comparisons together in one place, making it easier to follow how markets are changing. It also gives newcomers a clearer way into a category that can look complicated from the outside.”

The launch comes as prediction markets expand across categories including sport, politics, entertainment, crypto and climate. iPredicta cited CertiK’s 2026 Skynet Prediction Markets Report, which said global prediction market trading volume rose from $15.8 billion in 2024 to $63.5 billion in 2025. Nimmo previously ran affiliate betting platform Best of Bets and founded Cavalier Public Relations, according to the company.

The post iPredicta launches US prediction markets price comparison site appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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