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Affilka by SOFTSWISS Inks a Deal with TruePartners
Affilka by SOFTSWISS announces its partnership with TruePartners, an affiliate program for multiple brands including TrueFlip.io, TrueFlip.com, Emojino.com, as well as the new brand Lucky Nova. The gaming brand’s affiliate program, TruePartners, will now run on Affilka by SOFTSWISS. This will provide an easy-to-use, highly customisable affiliate marketing solution to all affiliates across all casino brands operating under TruePartners.io program.
Now operating on Affilka by SOFTSWISS, TruePartners will benefit from a vast majority of features. This will include a variety of commission plans which are incredibly flexible and adaptable to every client’s specific needs.
The TruePartners affiliate program will also have access to in-depth reporting and affiliate database management. TruePartners multiple brands will be able to operate within one affiliate program. This will allow the operator to increase individual brands exposure, maximise revenues for each brand and reduce operational costs.
Commenting on the new launch, Anastasia Borovaya, product owner of Affilka by SOFTSWISS, said: “It’s exciting to be launching this new project with such major brands as TrueFlip and Emojino, a new exciting client under Affilka’s belt! Our portfolio continues to expand and we are happy to see distinguished brands of the iGaming industry go for our solution. We are definitely keen on becoming the best on the market to date. We thank TruePartners for their trust and are looking forward to our fruitful partnership.”
Konstantin Katsev, Cofounder of TruePartners, comments: “We did a lot of research on the tracking systems market before deciding on going for Affilka by SOFTSWISS, which won according to all parameters. After a while, we are very pleased with our partnership and our choice.”
All brands are now operating on Affilka by SOFTSWISS under the sole TruePartners affiliate program. TruePartners.io affiliate program is a mix of top converting brands with Curacao and MGA licenses such as award-winning TrueFlip, Emojino, Lucky Nova, and many more to come. Operating on its proprietary gaming platform gives a competitive advantage and the ability of instant adaptation to market changes.
About SOFTSWISS
SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform, and a recently launched sportsbook platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
About TruePartners
TruePartners comprises several casino brands under its roof including crypto-optimised TrueFlip.io, running on Curacao licence, fiat online casino brand TrueFlip.com running on MGA license, Emojino.com operating on MGA licence and the new brand Lucky Nova.
For more information, please contact:
Ms. Anastasiya Lvovskaya, Brand Communications Manager
Email: [email protected]
Anastasia Rimskaya Chief Account Officer at Aviatrix
Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths
Aviatrix has launched a new Loot Box feature for its premier crash game, presenting collectible rewards, free bets, and progression bonuses aimed at boosting long-term player engagement.
Loot Boxes are granted through a daily rewards mechanism, with players obtaining them according to their in-game actions and advancement. Every box holds a variety of rewards, such as aircraft skins, complimentary bets, and aviation experience points.
The feature enhances Aviatrix’s developing loyalty system, providing players with fresh options to personalize their aircraft and earn rewards through continuous engagement.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Loot Boxes are part of our wider vision for Aviatrix as a connected multi-game universe. As we expand our iGaming Metaverse, features like Loot Boxes add another meaningful layer to how players build their profile, customise their aircraft and earn rewards across the ecosystem.”
Unveiled in February, the Aviatrix iGaming Metaverse signifies the supplier’s shift from a standalone crash game to an integrated multi-title ecosystem.
Starting with the imminent debut of Aviatrix Second Chance and continuing with upcoming titles like Aviatrix Fruits and Aviatrix Mines, every game will utilize a single integrated player profile, progression system, and rewards and achievements framework.
The post Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Atucha Strategic Advisory
Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth
Atucha Strategic Advisory, led by LatAm specialist Ramiro Atucha, has strengthened its leadership team with the appointment of Eliane Nunes as Head of Revenue & Commercial Growth, reinforcing the consultancy’s capabilities across Brazil and the wider Latin American region.
The appointment reflects the ongoing evolution of ASA’s boutique advisory model and its focus on delivering tailored strategic guidance to a select group of clients operating in complex, fast-changing markets.
Eliane Nunes brings more than 30 years of experience across iGaming, public relations, corporate communications, growth strategy, and partnership development. Her career has been defined by deep market understanding, relationship-driven leadership, and a long-term approach to sustainable value creation.
Ramiro Atucha commented:
“Eliane’s market sensitivity and structured thinking make her a natural fit for ASA. Her ability to combine revenue awareness, commercial vision, and attentive listening enhances the value we deliver to our partners.”
Eliane Nunes added:
“Ramiro is a professional I have long admired, and our perspectives on growth, positioning, and client development are highly aligned. In Brazil and LatAm, sustainable performance is shaped not only by metrics, but also by trust, reputation, and close professional relationships.”
In her new role, Nunes will lead revenue development initiatives, commercial expansion, and partnership structuring, helping ASA clients translate strategic direction into measurable business outcomes across Brazil and Latin America.
The post Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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