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How Smartico Gamification Can Spice Up Your CRM

Published

4 years ago

June 17, 2021

All customer relationship management (CRM) divisions sometimes reach a dead end of options.

Sent emails? Tick. Sent short messages? Tick. Sent push notifications to mobile apps? Tick. Sent social media posts? Tick. Sent pop ups to website visitors? Tick.

Well, all done. What to do next?

This is where gamification comes in handy. Gamification kills the CRM cul de sac.

How Exactly Can Gamification Contribute to CRM?

Gamification can be the steroid that boosts the efficiency, productivity and the conversion rate of any CRM. It offers multiple attractive options to ensure customer engagement.

European Gaming Congress 2024 (Warsaw, Poland)

Take for instance Smartico Gamification tool. It functions as an add-on over its CRM platform. Practically, it is a fountain of creative and surefire marketing campaigns.

To know what gamification can contribute to a CRM, one needs to understand just one or two features of gamification. In the case of Smartico Gamification tool, let’s focus on such a feature, namely Smartico Tournaments.

Before going to the operational part, here is a quick overview of Tournaments.

Tournaments, in a Nutshell

Smartico Tournaments basically makes customer activity a competition. Two or more players can compete against each other for the activities they do on a betting platform, for instance. The activities can be virtually anything: just logging in, actual betting, bets or amount won, and so on. It is up to the CRM operator to decide on.

Smartico Tournaments offers a bunch of options to the operator to create a tournament for the customers. It automatically tracks customer’s activity on the betting platform and compiles a leader board on the basis of points won by each customer.

The best thing about Smartico Tournaments is its near plug-and-play ease of use. It does not require elaborate software installing. It neither necessitates any tweaks to the existing system infrastructure. It mostly works as an extension of the existing platform.

How Can a CRM Operator Benefit from Tournaments

Tournaments help customer engagement in multiple ways. The following example is kind of self-illuminating.

Consider the case of simple tournament. Let it be based on the players’ number of betting wins. That is, the tournament is based on the number of wins for a player in a particular time frame. The time frame can be set for one hour, a single day, or specific dates.

The CRM operator can announce the tournament through multiple channels to entice the potential punters. The operator can decide on which type of users are eligible for participation, for example, VIP customers or punters in a particular game of football.

Once the eligibility rules, time frame and the type of customer activity are set, Smartico Tournaments engine will swing into action. It automatically tracks the customer activity within the given conditions and rules and compiles the points for each participant. A leader board will be displayed to the players, causing much enthusiasm and interest among them.

In this tournament, the player who has won the most bets on the platform during the time frame will emerge victorious.

This is just an example of a tournament. As you can imagine, tournaments can be set in any number of ways.

For example, a tournament based on the amount of money wagered during a particular period too can be conducted. Here, the player who wagers the maximum amount in that time frame will be the winner.

Here are some of sport betting tournaments a CRM operator can conduct to good effect:

Players who made or won most bets on a single team, such as Liverpool or Barcelona
Players who made or won most bets on a single real-life tournament, such as Euro Cup or Copa America
Players who punt on or above a certain odds

A leader board with bonus points will act as a good discussion starter among players and subject of social media posts.

So, the benefits of tournaments should now be obvious. The major benefits can be summarized as below:

Encourage interaction among players and build a sense of community
Provide value-addition by allowing the players to compete among themselves
Build brand loyalty among players by offering them points and bonuses

What the Players Gain from Tournaments?

Surely they gain better enjoyment out of tournaments. And there is always a feel good factor, especially who do well in the tournament.

As for any rewards, it’s up to the operator to decide on this after careful consideration of the cost-benefit scenario. The Smartico tool offers three options:

The players win Points, which is part of Smartico Gamification tool and allows players to buy bonuses and other items from the Gamification Shop.
The players win bonuses directly from the operator. For this, the Gamification tool requires API access to the platform’s bonus system.
The players win gifts directly from the operator. The gifts can be anything that the operator deems fit, such as an iPhone or a PS5.

To sum up, Smartico Tournaments is a hassle-free tool to enhance customer engagement and activities. With tournaments, you can be sure of one thing: the CRM division will not hit a dead end.

Latest News

Nolimit City boards a wild ride at 35,000 feet in Flight Mode

Published

46 minutes ago

June 17, 2025

George Miller

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Reading Time: 2 minutes

Dear passengers, welcome aboard Flight NLC25! Flight Mode is cleared for takeoff and let’s just say, it’s not a typical family trip to Hawaii. After delivering signature slots like Tombstone Slaughter: El Gordo’s Revenge and Duck Hunters, Nolimit City is now taking it to the skies with Flight Mode and definitely not in a boring way.

Imagine having a crying baby as your only soundtrack, permanent turbulence and a seatmate who thinks deodorant is optional. The Bud Jet airline might not get you from A to B but it’ll drop you into a feature-packed slot and the kind of excitement you can always expect when playing a Nolimit City slot.

In Flight Mode, winning combinations will explode, making room for new symbols to drop in. With every win, the next multiplier value climbs by +1 and applies to new symbols that fall in.

Wild Symbol: The regular Wild symbol that can land on any reel and substitute for any regular symbol.

Multiplier Increaser: Triggered when they land and add its value to the next multiplier value. Multiplier values of symbols are 2x, 3x, 4x, 5x and 10x.

Golden Multiplier Increaser: Triggered when it lands and doubles the value of the next multiplier.

Explosive items are strictly prohib… well, not on this aircraft. The Bomb symbol clears all regular paying symbols on its reel and row when there are no winning combinations. Only Scatter and Wild symbols are saved from the explosions.

Apologies dear passengers, the lavatory is currently occupied! The signature xHole™ is back in Flight Mode, this time disguised as a toilet. All symbols from the main reels are flushed down and then spat out to random positions with the next multiplier value. Just to add an extra twist to it, xHole™ then transforms itself into a Wild symbol that also gets the next multiplier value. Not so hygienic…

Flee Spins

This is the captain speaking – we’re going down! Prepare your life jacket and be ready for a spontaneous meet-up with the sharks during Flee Spins! Land 3, 4, or 5 Scatter Symbols to trigger 6, 9, or 12 Flee Spins, respectively.

Upgrade your seat to Bud Jet’s nice price class when purchasing one of these Nolimit Boosters:

-Print Spins: guarantees a spin that starts off with a 30x multiplier on each paying symbol.

-Printier Spins: guarantees a spin that starts off with a 268x multiplier on each paying symbol.
-Printiest Spins: guarantees a spin that starts off with a 911x multiplier on each paying symbol.

No legroom, no peanuts – but you do get Extra Spins. After a round ends, players may get the option to purchase an additional spin, maintaining the current multiplier state of all previously landed symbols.

The special xGod™ mechanic is locked away disguised as passports on the bottom row, secured behind bulletproof glass and a seatbelt that actually works. Each Bomb explosion breaks the panel of its respective reel, bringing you one step closer to landing a Max Win.

The maximum payout of Flight Mode is 5,051x the base bet. Flight Mode is rated as “Extremely Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.

Per Lindheimer, Head of Product at Nolimit City, said: “This isn’t your standard trip from A to B. Flight Mode is what happens when you let a slot company rewrite the in-flight safety manual, handing out dynamite instead of peanuts.”

‘Flight Mode’ will be available to all Nolimit City partners on June 17th, 2025.

The post Nolimit City boards a wild ride at 35,000 feet in Flight Mode appeared first on European Gaming Industry News.

Conferences in Europe

PIN-UP Global to Participate in IGB L!VE London

Published

46 minutes ago

June 17, 2025

George Miller

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Reading Time: 2 minutes

International iGaming holding PIN-UP Global will participate in IGB L!VE, one of the industry’s premier events taking place July 2-3 in London. Booth K40, spanning 168 square meters, will feature two distinct zones – PIN-UP Global and PIN-UP Partners. The holding will create valuable networking opportunities for industry professionals.

Visitors to the PIN-UP Global booth will have the opportunity to meet with the holding’s teams to explore the B2B portfolio designed to boost operational performance and drive business growth in the iGaming sector. The holding’s team will focus on growing its partner network and demonstrating the company’s latest technological developments.

PIN-UP Global team will be on hand throughout the event to explore potential investment opportunities and discuss partnerships with promising startups. The holding continues to identify and support promising teams developing innovative solutions in MarTech, iGaming, FinTech, AI/ML, and analytics.

PIN-UP Partners is joining iGB Affiliate London with top-performing offers, exclusive merch, and proven partnership models. Recognized as the Best iGaming Affiliate Program by AW’2024, MAC’2024, and SiGMA’22, PIN-UP Partners team is ready to build strong, long-term partnerships.

For industry professionals seeking new career opportunities, HR representatives from PIN-UP Global will be present at the event. Interested candidates can book meetings to discuss current openings within the international holding.

With the holding growing rapidly — a remarkable 58% just over the past year — new opportunities and prospects are opening up every day, both for existing team members and for those looking to join. As a result, the holding is actively seeking strong specialists for managerial positions, as well as professionals in tech, marketing, media buying, and more. Visit our booth to become part of the PIN-UP Global team.

For convenient meeting scheduling with holding representatives, exhibition delegates can use the touchscreen booking system and conduct meetings in specially equipped meeting rooms.

PIN-UP Global welcomes all IGB L!VE London attendees – industry experts, potential partners, and talented professionals – to connect with their team during the event to discuss tech solutions, collaboration opportunities, and career prospects.

PIN-UP Global is an international iGaming holding company specialising in developing and implementing advanced technologies, B2B solutions, and innovative products for the iGaming industry.

The post PIN-UP Global to Participate in IGB L!VE London appeared first on European Gaming Industry News.

Latest News

GR8 Tech and Ready to Fight Launch Cinematic Tribute to Boxing Legacy Starring Oleksandr Usyk

Published

46 minutes ago

June 17, 2025

George Miller

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Reading Time: 2 minutes

What does it take to become truly great? GR8 Tech and Ready to Fight find an answer in the roots of their partnership and share it in the story of “Inspired by Greatness”—an epic cinematic tribute to boxing legacy starring Oleksandr Usyk himself.

Watch Inspired by Greatness on YouTube

The video takes viewers on a journey through eras that honors the discipline passed down through generations. From shadow-filled gyms of the past to a high-tech arena of the present, it reflects how the spirit of champions endures and shapes history through an unyielding resolve to fight for greatness and perform beyond limits.

From Screen to Reality: The Heavyweight Club Experience

“Inspired by Greatness” message doesn’t end with the video. It comes to life through GR8 Tech’sHeavyweight Club—an exclusive community for bold thinkers, fast movers, and top performers in iGaming. Built on shared values of excellence and execution, the Club transforms inspiration into tangible opportunity.

This journey continues at iGB L!VE London, where GR8 Tech will immerse attendees in the full Heavyweight Club experience:

Augmented Reality Activation, inviting everyone to step into the champion’s mindset with an exclusive AR experience featuring Oleksandr Usyk, crafted to ignite ambition of the inner fighter.

GR8 Tech Demo Zone, offering to explore the Platform for Champions—from the ULTIM8 Sportsbook iFrame and Hyper Turnkey solution to the Infinite Casino Aggregation and Platform Acceler8 suite, built to help operators fight and perform at the top of their game.

The B2B Bar, Powered by GR8 Tech, a perfect spot for networking with fellow heavyweights, exchanging insights, and recharging in a space where the future of iGaming is being written.

Raffle of Usyk vs. Dubois Tickets, an opportunity to win big and get exclusive tickets to the upcoming rematch between Oleksandr Usyk and Daniel Dubois.

Are You Ready to FIGHT & PERFORM at a Champion Level?

If your brand is ready to stand among the industry’s elite, join GR8 Tech at booth U34 at iGB L!VE. If you’re ready to lead like a champion, this is where your fight begins.

The post GR8 Tech and Ready to Fight Launch Cinematic Tribute to Boxing Legacy Starring Oleksandr Usyk appeared first on European Gaming Industry News.