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BetMakers Technology Group Ltd announced that it has entered into an exclusive five-year agreement with Betfair Australia (Betfair) as the sole technology provider for the launch of the premium Australian wagering brand CrownBet.

Highlights:

• BetMakers signed an exclusive five-year technology and services agreement with Betfair to deliver a full wagering stack for the development of CrownBet.

• BetMakers to supply its complete end-to-end solution, including a fully customised deployment of the Apollo wagering platform, trading and risk services, a content engine and the core Apollo technology.

• The agreement marks the most significant commercial milestone for the Apollo products and establishes a Tier-1 strategic partnership with Betfair, part of the Crown Resorts group.

• Commercial terms include a hybrid of fixed fees and revenue share, designed to expand recurring revenue and align BetMakers’ with the long-term success of CrownBet.

• CrownBet is targeting to launch in Q1 CY26, with platform activation and compliance workstreams already underway.

Under the agreement, BetMakers will deliver its full wagering stack for CrownBet, including a fully customised deployment of the Company’s Apollo wagering platform, trading and risk management, content engine and core platform technology. The end-to-end solution positions BetMakers as the technology and operational backbone of the CrownBet offering from launch.

The partnership represents the most significant commercial milestone to date for the Apollo platform and further validates BetMakers’ strategy to provide a complete, vertically integrated B2B wagering solution to Tier-1 operators globally. The agreement also establishes a landmark alignment with Betfair and its parent company, Crown Resorts – one of Australia’s most recognised entertainment and hospitality groups.

The agreement contains customary terms and conditions for a contract of this nature, including with respect to termination.

BetMakers COO, Martin Tripp, said: “This partnership is a major endorsement of our end-to-end B2B strategy and a milestone for the Apollo platform. To be selected by Betfair to power the return of CrownBet demonstrates the scalability, performance and commercial flexibility of our technology stack. By combining our Apollo platform with deep industry expertise and talent within Betfair, we are confident we can deliver a market-leading wagering experience and help to position CrownBet as a formidable player in the Australian market.”

Amy Zavros, CEO of Betfair, added: “Betfair is evolving to meet the changing needs of Australian customers by introducing a new fixed odds product under the CrownBet brand and required a technology partner capable of delivering a top tier product from day one. Following a rigorous RFI and evaluation process, BetMakers was the clear choice. Their technology, trading and services capability provides the foundation we need to bring CrownBet to market at the intended scale and complement our Betfair betting exchange, giving customers greater choice, value and innovation. The launch of CrownBet is targeted for early 2026.”

The post BetMakers Signs Multi-Year Agreement to Launch CrownBet appeared first on European Gaming Industry News.

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Pitch! @RTG is designed to surface transformative ideas — a crucible where technology meets real-world regulatory challenges, where compliance is re-engineered for purpose, and where new approaches to governance and sector leadership are tested in front of regulators, operators and innovators.

BNDRY exemplifies this mission. As pubs and clubs come under heightened scrutiny under the Anti-Money Laundering and Counter-Terrorism Financing (AML/CTF) Act, BNDRY has partnered with Cherryhub to deliver a compliance platform purpose-built for the operational realities of hospitality venues. Rather than retrofitting systems designed for banks, BNDRY and Cherryhub have engineered a solution for gaming floors, member-based venues and mixed-cash environments.

Many venues grapple with fragmented systems and the complexity of monitoring both carded and uncarded play. BNDRY and Cherryhub tackle this head-on. The platform integrates gaming machine data, member and visitor profiles, and frontline observational inputs into a single operational dashboard — providing clarity and automation where venues have long struggled.

The platform streamlines and automates the core AML/CTF obligations that pubs and clubs need to do continuously:

• Knowing members, visitors and staff

• Monitoring behaviour and transactions to detect anomalies

• Reporting to AUSTRAC

• Securely storing compliance records for seven years.

This new approach bridges the gap between bank-grade compliance capability and the fast-paced, people-driven realities of pubs and clubs — offering a scalable, auditable and future-ready solution as regulatory expectations continue to rise.

“BNDRY is a standout example of the practical innovation Pitch! was built to spotlight. Pitch! exists to surface the RegTech, policy and research innovations the sector often doesn’t know are out there — a crucible where ideas, technology and regulatory practice are tested and refined. That mix of capability and imagination is exactly what will strengthen regulatory outcomes and uplift the sector,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.

“Australia’s pubs and clubs are facing financial crime risks and compliance expectations unlike anything before, and AUSTRAC’s focus on the sector is only intensifying. Venues need solutions built for their operational realities — not repurposed bank tech — which is why we built BNDRY. Through our partnership with Cherryhub, we’re integrating data from multiple systems, reconciling player activity, and automating the heavy lifting, to make AML/CTF compliance operationally achievable while showing what’s possible when purpose-built technology meets real-world challenges,” said John Rayment, CEO of BNDRY.

The post BNDRY Announced as the Next Innovation to Feature at Pitch! – Regulating the Game 2026 Sydney appeared first on European Gaming Industry News.

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Leading gambling law and regulation conference Regulating the Game (RTG) has announced “Prevent” – a real-time gambling risk identification and safer gambling messaging system developed by Focal – as the latest innovation selected to feature at next year’s Pitch! event.

Part of RTG’s networking schedule taking place alongside the summit itself in Sydney in March, Pitch! – to be held on the evening of 9 March at the Sydney Opera House – is designed to surface solutions that confront real regulatory challenges by strengthening consumer protection, enhancing governance and offering operators practical capability uplift.

Organisers said “Prevent” exemplifies this mission by reframing player protection as a core operational system rather than an ancillary responsibility. Specifically, it advances the identification of risk across the millions of interactions land-based venues experience by using live behavioural data to detect risk early, generate real-time alerts and deliver safer gambling messaging directly to customers.

It is the next evolution of Focal’s award-winning ALeRT Bettor Protection System, bringing faster insights, automated outreach and a more complete picture of customer behaviour.

According to RTG, “Prevent” expands the reach of player protection by identifying emerging risk in real time, monitoring both carded and uncarded play, delivering instant and automated safer gambling messages, supporting venue teams with accurate, consolidated risk information and streamlining compliance reporting and documentation.

“‘Prevent’ is exactly the sort of innovation Pitch! is built to spotlight. We’re looking for solutions that lift capability, that translate research into operational practice and that show what is possible when technology meets real-world regulatory challenges. ‘Prevent’ is pushing safer gambling further upstream – and making it part of mainstream operations,” said Paul Newson, Principal at Vanguard Overwatch and founder of RTG.

RTG also revealed its first batch of sponsors for the 2026 event, namely GLI as Gala Dinner Partner and Amazon Web Services as a Silver Sponsor, with support from ebet, CherryHub, Intralot Australia, IGT, Everi, Vanguard Overwatch, Leagues Clubs Australia and Thomson Geer.

The post Regulating the Game Names “Prevent” Risk Identification System by Focal as Latest Innovation Selected for 2026 Pitch! Event appeared first on European Gaming Industry News.