Latest News
Parimatch Begins New Round of Development with the Creation of a Supervisory Board
Parimatch’s New Board Of Directors Will Tackle Key Strategic Issues And Assist The Company As It Continues On Its Development Journey
Parimatch has continued its technological and professional overhaul by creating a new advisory team. The “Supervisory Board” will tackle the many unique challenges that this rapidly growing gaming company faces over the coming years.
The board will include Katerina Belorusskaya, a major stakeholder who has been with the company since 2011, and Marek Šmrha, non-executive consultant of the Board.
At the same time, Sergey Portnov will relinquish his role of CEO and instead serve as Chairman of the Board. Maksym Liashko and Roman Syrotian, in addition to receiving roles on the Supervisory Board, will become co-CEOs and divide operating activities between them. These activities will be related to finance, legal, communication and admin (for Liashko) and IT, product, and marketing (for Syrotian), allowing the company to strengthen, consolidate, and ensure the best people are performing the most suitable roles.
An additional non-executive role on the board is currently vacant. Parimatch hopes to fill this role soon and a search is underway to find a candidate with enthusiasm, ambition, and vision that matches those currently on the board.
The board will be tasked with helping Parimatch to navigate through the highly competitive world of online gaming and sports betting. It will also rule on decisions such as the company’s potential Initial Public Offering and the means through which it will continue its expansion, but it will exist as a separate entity and will not be directly involved with the company’s day-to-day operations.
Maksym Liashko: “For Roman and me, a dual CEO structure is a logical move and consolidation of the company’s growth directions. We know our areas well, and we will do everything to implement the company’s plans to enter the next level of development.”
Roman Syrotian: “Maksym and I are granted the responsibility of leading the company as co-CEO. It’s an honour for me. Being already in excellent shape today, Parimatch has ambitions of achieving top positions on the markets all over the world. I hope to contribute to this goal by ensuring that we provide our customers with the highest quality entertainment and services.”
The Supervisory Board believes that the new structure will strengthen Parimatch`s position and allow it to continue the growth that has seen it become one of the biggest technology companies in Europe.
The international holding has been in business for over 25 years, and while it has grown steadily throughout that time, most of its growth has occurred without the last few years. Parimatch operates in over ten countries of the world via local licenses and under the franchise model. The brand is present in Cyprus, Belarus, Kazakhstan, the UK and is currently the only licensed bookmaker in Ukraine.
In recent years it has signed brand ambassador deals with the likes of Conor McGregor and Mike Tyson, helping it gain more traction within the sports betting arena, and it has also sought to improve its technology, adopting bigger, better, and more efficient sports betting solutions.
The Supervisory Board is the next step in this evolution process and has come at a crucial time for the brand.
Sergey Portnov, the current Chairman of the Board and the man who has helped to shape and define the company’s recent success, believes that these changes will provide stability and direction needed to grow:
“Updates in the company’s structure and creating a board is an indicator of the company’s maturity and readiness. Now is the best time for such changes. I am sure that this will strengthen the brand’s strategy and will allow the large ship that is Parimatch to move along the route rapidly.”
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AI
Investor`s perspective: highlights from ICE Barcelona 2026
The Investments team at RedCore held dozens of meetings at ICE Barcelona with projects from MarTech/Traffic, iGaming, AI/ML, and RegTech. We share our observations on the direction of the market and changes in the approach of startups.
Technology is the main trend
The products at the conference focused on offering fundamentally new solutions rather than competing head-on. There were a huge number of game providers, but the ones that attracted attention were those betting on technological innovation.
“The trend is clear: products are trying to offer something completely new, rather than just competing in their niche,” notes Andrei Alexandrov, Investment Portfolio Manager at RedCore.
The influx of incoming applications confirmed this: even without a targeted search, most projects fell within the fund`s priority areas — MarTech/Traffic, iGaming solutions, AI/ML, and RegTech.
AI and data are changing the traffic game
At iGB Affiliate, which ran parallel to ICE, AI solutions for traffic were everywhere: trackers, predictive models, player behavior analysis panels. This reflects the maturity of the market — traffic optimization is no longer possible without ML/AI approaches.
The main competitive asset today is data and segmentation. Those who segment more deeply, personalize, and truly understand the behavior of their audience will win. Granular data, behavior by micro-segments, is no longer a “nice-to-have” but a necessity.
“Affiliates are increasingly acting not just as CPA traffic partners, but as full-fledged marketing experts who use data and content to improve engagement,” notes Iryna Yeromenko, Investment Portfolio Manager at RedCore.
Startups have become more mature
Just a few years ago, conferences were often attended by teams with raw ideas. Now the situation has changed: founders come with well-developed pitches, clear business models, and a clear understanding of the market.
“Startups are particularly impressive this year: everyone comes prepared and tries to present themselves in the best way. There was almost no one who came with just an idea,” says Andrei Alexandrov. “Some said that we are their priority fund. This level of trust confirms that we are moving in the right direction.”
Record dealflow, but quality is more important
The volume of incoming applications for ICE Barcelona exceeded the total for all other events last year. But a large flow also means risk: without clear selection criteria, it is easy to waste time on irrelevant projects.
“There are a lot of introductions, pitches, and “let`s talk”. At the same time, it is important to remember that quantity does not equal quality. ICE reinforces the need for strict investment filtering, as without clear criteria, it is easy to get lost in the noise,” explains Oleksandr Briukhovetskyi, Investment Portfolio Manager at RedCore.
This principle also works in traffic: the best affiliates focus on data strategies, mobile-first and video-first content, as well as player behavior patterns. Affiliates get access to more metrics, which lets them buy better traffic.
Long-term value instead of quick deals
ICE Barcelona isn`t about closing deals on the spot. The main value of the conference lies in the opportunity to create the foundation for partnerships for the next 6–12 months.
“Conferences bring strategic value. In terms of the density of quality contacts, long-term deals, and relevant contextual conversations, they are confidently ahead of most other channels,” — notes Oleksandr Briukhovetskyi.
Industry boundaries are blurring
ICE attracts a large number of cross-industry projects that are not formally related to iGaming but seek to integrate into this market. This creates new opportunities for investors who can see synergies between different verticals.
“ICE is a rare case where all elements of the iGaming chain are gathered in one space: operators, providers, payments, RegTech, AI, traffic, media buying, crypto, Web3. The boundaries of the industry are blurring right in front of our eyes,” Oleksandr sums up.
Where is the market headed
The market is moving towards consolidation. The trend towards aggregators and super apps is growing stronger, and now AI has joined the mix. The greatest potential lies in automated management systems, data aggregators, big data products, and predictive analytics.
In iGaming, there is growing demand for infrastructure solutions: tools for Retention, Customer Support, Antifraud, Responsible Gaming, and regulation. There is particular interest in products that allow operators to independently create loyalty systems, custom games, and analytics.
The focus of investors has shifted. Previously, they pursued ideas, but now expertise and team stability matter more. The number of startups has grown, as it is easier than ever to create an MVP in the AI era. Therefore, Due Diligence is critical: how well does the product solve a real market problem, and whether the team is ready to develop and monetize it.
Are you building a product in MarTech, iGaming, AI/ML, or RegTech? Tell the Investments team at RedCore about your project: https://redcore.group/lets-cooperate/
The post Investor`s perspective: highlights from ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brasil on Track
ODDSGATE LAUNCHES “BRASIL ON TRACK”, A STRATEGIC PLATFORM FOR NAVIGATING BRAZIL’S REGULATED IGAMING MARKET
As Brazil’s regulated iGaming market completes its first year under Law 14.790/2023, Oddsgate today announced the launch of Brasil on Track, a strategic platform designed to help operators monitor legislation, understand compliance requirements, and make informed decisions in Latin America’s largest economy.
Brasil on Track provides live tracking of regulatory milestones, market indicators, and operational requirements,
connecting legal updates to their business impact and linking directly to official sources.
Brazil’s regulatory landscape has evolved rapidly over the past year. Law 14.790/2023 introduced clearer frameworks for licensing, taxation, and consumer protection, which accelerated international interest and positioned Brazil among the world’s most closely watched regulated iGaming markets.
According to Brazil’s Ministry of Finance, the sector generated an estimated R$36 billion in gross gaming revenue (January-September 2025) and R$3.3 billion in federal tax revenue over the same period, highlighting the market’s scale and momentum.
Source: Brazil’s Ministry of Finance, 2025.
“The regulation brought by Law 14.790/2023 was a major milestone for Brazil’s iGaming sector,” said Valter Delfraro Junior, Oddsgate’s Director of Regulatory Affairs. “It ended years of uncertainty and provided legal security and operational clarity. This new scenario places Brazil’s gaming industry on par with mature markets, increasing our international competitiveness and attractiveness to global investors and partners.”
During the first year of regulation, operators faced extensive requirements, including federal authorization processes, responsible gambling mechanisms, advertising restrictions, and new tax structures. Oddsgate expects the market to continue expanding throughout 2026, with early adopters well-positioned to benefit from greater credibility and market growth.
“We transform regulation into a practical, continuous guide for operating in Brazil with less risk and more clarity,” said Wagner Fernandes, Chief Marketing Officer at Oddsgate. “Brasil on Track helps teams entering, expanding, or optimizing operations decide with context, not guesswork.”
What “Brasil on Track” includes
– Live tracking of active regulation and pending bills;
– An operational roadmap mapping legal changes to required compliance actions;
– Market intelligence, including player demographics and key market indicators;
– Visibility into tax structures, licensing steps, and market-entry requirements;
– Focus areas include KYC, AML, self-exclusion tools, responsible gambling, and consumer protection requirements.
The post ODDSGATE LAUNCHES “BRASIL ON TRACK”, A STRATEGIC PLATFORM FOR NAVIGATING BRAZIL’S REGULATED IGAMING MARKET appeared first on Americas iGaming & Sports Betting News.
Latest News
LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026
SAW is proud to announce the renewal of its international partnership with LEON.bet for the 2026 season, marking another milestone in a collaboration that continues to expand in ambition, reach, and global impact across the esports ecosystem.
More than a sponsorship, this renewed agreement reinforces a partnership built on shared values that extend beyond competition. As a core strategic partner, LEON.bet plays a key role in supporting SAW’s worldwide growth through large-scale content initiatives, interactive fan engagement, and multi-regional campaigns. These efforts include exclusive giveaways, fan rewards, and community-driven activations designed to bring supporters closer to the action than ever before.
LEON.bet’s commitment to esports reaches well beyond its CS2 partnership with SAW. By also collaborating with organizations such as FlyQuest and GamerLegion, LEON.bet demonstrates a long-term vision that spans multiple regions, titles, and competitive disciplines — underscoring its dedication to the sustainable growth of esports on a global scale.
At the heart of this alliance is mutual trust, aligned objectives, and a shared ambition to push boundaries. Together, SAW and LEON.bet will continue to innovate through fresh content, immersive fan experiences, and impactful initiatives that strengthen their global footprint.
As the partnership moves into 2026, both sides are energized to build on past successes and accelerate momentum, delivering even more value to fans and the wider esports community worldwide.
The post LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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