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Parimatch Begins New Round of Development with the Creation of a Supervisory Board

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Parimatch’s New Board Of Directors Will Tackle Key Strategic Issues And Assist The Company As It Continues On Its Development Journey

Parimatch has continued its technological and professional overhaul by creating a new advisory team. The “Supervisory Board” will tackle the many unique challenges that this rapidly growing gaming company faces over the coming years.

The board will include Katerina Belorusskaya, a major stakeholder who has been with the company since 2011, and Marek Šmrha, non-executive consultant of the Board.

At the same time, Sergey Portnov will relinquish his role of CEO and instead serve as Chairman of the Board. Maksym Liashko and Roman Syrotian, in addition to receiving roles on the Supervisory Board, will become co-CEOs and divide operating activities between them. These activities will be related to finance, legal, communication and admin (for Liashko) and IT, product, and marketing (for Syrotian), allowing the company to strengthen, consolidate, and ensure the best people are performing the most suitable roles.

An additional non-executive role on the board is currently vacant. Parimatch hopes to fill this role soon and a search is underway to find a candidate with enthusiasm, ambition, and vision that matches those currently on the board.

The board will be tasked with helping Parimatch to navigate through the highly competitive world of online gaming and sports betting. It will also rule on decisions such as the company’s potential Initial Public Offering and the means through which it will continue its expansion, but it will exist as a separate entity and will not be directly involved with the company’s day-to-day operations.

Maksym Liashko: “For Roman and me, a dual CEO structure is a logical move and consolidation of the company’s growth directions. We know our areas well, and we will do everything to implement the company’s plans to enter the next level of development.”

Roman Syrotian: “Maksym and I are granted the responsibility of leading the company as co-CEO. It’s an honour for me. Being already in excellent shape today, Parimatch has ambitions of achieving top positions on the markets all over the world. I hope to contribute to this goal by ensuring that we provide our customers with the highest quality entertainment and services.”

The Supervisory Board believes that the new structure will strengthen Parimatch`s position and allow it to continue the growth that has seen it become one of the biggest technology companies in Europe.

The international holding has been in business for over 25 years, and while it has grown steadily throughout that time, most of its growth has occurred without the last few years. Parimatch operates in over ten countries of the world via local licenses and under the franchise model. The brand is present in Cyprus, Belarus, Kazakhstan, the UK and is currently the only licensed bookmaker in Ukraine.

In recent years it has signed brand ambassador deals with the likes of Conor McGregor and Mike Tyson, helping it gain more traction within the sports betting arena, and it has also sought to improve its technology, adopting bigger, better, and more efficient sports betting solutions.

The Supervisory Board is the next step in this evolution process and has come at a crucial time for the brand.

Sergey Portnov, the current Chairman of the Board and the man who has helped to shape and define the company’s recent success, believes that these changes will provide stability and direction needed to grow:

“Updates in the company’s structure and creating a board is an indicator of the company’s maturity and readiness. Now is the best time for such changes. I am sure that this will strengthen the brand’s strategy and will allow the large ship that is Parimatch to move along the route rapidly.”

 

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Betano signs sponsorship deal with Argentina national football team

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Kaizen Gaming brand becomes an Official Regional Sponsor as World Cup 2026 approaches, with campaigns planned across digital, TV and OOH.

Betano has signed a new sponsorship agreement with the Argentina National Football Team, joining as an Official Regional Sponsor, the company said on April 29, 2026.

The deal was announced from Athens, Greece and Buenos Aires, Argentina, with the Kaizen Gaming-owned sports betting and gaming brand positioning the partnership ahead of the FIFA World Cup 2026.

According to the company, the sponsorship will include “local 360° campaigns” featuring Betano’s tagline “Confiá” across digital media, television, and out-of-home (OOH) advertising. Betano also said it plans “high-engagement activations” intended to connect fans with the team.

In the release, Kaizen Gaming framed the agreement as part of a broader strategy to invest in top-tier sports partnerships to support international brand growth and “responsible gaming experiences.” Financial terms, territories covered under the “regional” designation, and contract duration were not disclosed.

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The post Betano signs sponsorship deal with Argentina national football team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PokerStars adds PokerStars Open Aix-en-Provence and confirms EPT Prague for 2026

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New France stop runs Nov 2-8; EPT Prague returns to the Hilton Prague on Dec 2-13, both counting toward the PokerStars Live League.

PokerStars has added two stops to its 2026 live poker calendar: EPT Prague returns on Dec 2-13 at the Hilton Prague, and a new PokerStars Open event will debut in Aix-en-Provence, France, on Nov 2-8. The operator announced the dates on April 22, 2026.

Both events will award points in the PokerStars Live League, PokerStars’ annual leaderboard system across High, Medium, and Low tiers. PokerStars said more than €150,000 in PokerStars LIVE credit will be paid out to the top three finishers in each tier at year-end, plus a live freeroll with a €100,000 prize pool at the first EPT of 2027 for the top 30 finishers in each tier.

EPT Prague is set to run as an 11-day festival, with PokerStars flagging the High Roller and EPT Main Event among the headline tournaments. PokerStars cited last year’s Prague Main Event at more than 1,200 entries for a prize pool of more than €5.9 million, with Matan Krakow winning for more than €770,000.

The new PokerStars Open Aix-en-Provence stop will run in partnership with Texapoker at Pasino GRAND Partouche Aix-en-Provence. It becomes the latest confirmed date in PokerStars’ 2026 live lineup, which also includes EPT Monte Carlo (April 30 – May 10), PokerStars Open Namur (May 27 – June 7), PokerStars Open Malaga (June 22-28), and EPT Barcelona (August 16-29).

“We’re delighted to bring players two more incredible live events and welcome the return of EPT Prague,” said Cédric Billot, Associate Director, Live Events. ”Each stop offers a unique experience and world-class competition and strengthens an already exciting 2026 schedule. We look forward to welcoming everyone for another standout year of live poker.”

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The post PokerStars adds PokerStars Open Aix-en-Provence and confirms EPT Prague for 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Betano Teams Up with World Champions Argentina in New Sponsorship Deal

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Betano joins the Argentina National Football Team as Official Regional Sponsor ahead of the FIFA World Cup 2026

Betano, the premium online sports betting and gaming brand of Kaizen Gaming, is an Official Regional Sponsor of the Argentine National Football Team, further highlighting its commitment to supporting Argentine sport.

The sponsorship agreement comes at a time of increased global anticipation for the game, just weeks before the FIFA World Cup 2026. Through this partnership, Betano is strengthening its ties with Argentine football and together with the country’s National Team, will deploy high-engagement activations that bring the fans closer to the game.

Argentina, the reigning world champions and one of the most iconic footballing nations, hold three World Cup titles and 47 major tournament wins and are supported by an expansive international fanbase. By reinforcing its presence in this legendary footballing stronghold, Betano continues to elevate its brand profile, integrating it into the elite of global sport. The partnership with the National Football Team of Argentina also reflects Kaizen Gaming’s broader strategy to invest in top-tier sports collaborations that drive international brand growth, while delivering innovative and responsible gaming experiences to millions of users worldwide.

The scope of this sponsorship will include local 360° campaigns that feature Betano’s tagline “Confiá” in digital media, television, and out-of-home (OOH) advertising.

Football is a global language, and few teams and countries embody its passion and legacy like Argentina. This partnership is a natural step for Kaizen Gaming and the Betano brand, deepening their presence at the heart of the sport and connecting with fans in moments that matter most. As anticipation for the FIFA World Cup 2026 continues to build, this collaboration positions Betano centre-stage in the football conversation. Ahead of what promises to be a thrilling tournament, Kaizen Gaming remains focused on expanding its international reach, investing in strategic partnerships, and building meaningful connections with fans worldwide.

 

The post Betano Teams Up with World Champions Argentina in New Sponsorship Deal appeared first on Americas iGaming & Sports Betting News.

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