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Parimatch Begins New Round of Development with the Creation of a Supervisory Board

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Parimatch’s New Board Of Directors Will Tackle Key Strategic Issues And Assist The Company As It Continues On Its Development Journey

Parimatch has continued its technological and professional overhaul by creating a new advisory team. The “Supervisory Board” will tackle the many unique challenges that this rapidly growing gaming company faces over the coming years.

The board will include Katerina Belorusskaya, a major stakeholder who has been with the company since 2011, and Marek Šmrha, non-executive consultant of the Board.

At the same time, Sergey Portnov will relinquish his role of CEO and instead serve as Chairman of the Board. Maksym Liashko and Roman Syrotian, in addition to receiving roles on the Supervisory Board, will become co-CEOs and divide operating activities between them. These activities will be related to finance, legal, communication and admin (for Liashko) and IT, product, and marketing (for Syrotian), allowing the company to strengthen, consolidate, and ensure the best people are performing the most suitable roles.

An additional non-executive role on the board is currently vacant. Parimatch hopes to fill this role soon and a search is underway to find a candidate with enthusiasm, ambition, and vision that matches those currently on the board.

The board will be tasked with helping Parimatch to navigate through the highly competitive world of online gaming and sports betting. It will also rule on decisions such as the company’s potential Initial Public Offering and the means through which it will continue its expansion, but it will exist as a separate entity and will not be directly involved with the company’s day-to-day operations.

Maksym Liashko: “For Roman and me, a dual CEO structure is a logical move and consolidation of the company’s growth directions. We know our areas well, and we will do everything to implement the company’s plans to enter the next level of development.”

Roman Syrotian: “Maksym and I are granted the responsibility of leading the company as co-CEO. It’s an honour for me. Being already in excellent shape today, Parimatch has ambitions of achieving top positions on the markets all over the world. I hope to contribute to this goal by ensuring that we provide our customers with the highest quality entertainment and services.”

The Supervisory Board believes that the new structure will strengthen Parimatch`s position and allow it to continue the growth that has seen it become one of the biggest technology companies in Europe.

The international holding has been in business for over 25 years, and while it has grown steadily throughout that time, most of its growth has occurred without the last few years. Parimatch operates in over ten countries of the world via local licenses and under the franchise model. The brand is present in Cyprus, Belarus, Kazakhstan, the UK and is currently the only licensed bookmaker in Ukraine.

In recent years it has signed brand ambassador deals with the likes of Conor McGregor and Mike Tyson, helping it gain more traction within the sports betting arena, and it has also sought to improve its technology, adopting bigger, better, and more efficient sports betting solutions.

The Supervisory Board is the next step in this evolution process and has come at a crucial time for the brand.

Sergey Portnov, the current Chairman of the Board and the man who has helped to shape and define the company’s recent success, believes that these changes will provide stability and direction needed to grow:

“Updates in the company’s structure and creating a board is an indicator of the company’s maturity and readiness. Now is the best time for such changes. I am sure that this will strengthen the brand’s strategy and will allow the large ship that is Parimatch to move along the route rapidly.”

 

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Alina Mihaela Popa Chief Commercial Officer at ICONIC21

ICONIC21 Increases Reach Through Strategic Content Alliance with Celesta

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ICONIC21 has achieved an important milestone in its distribution approach by unveiling its complete multi-vertical portfolio on Celesta’s extensive aggregation platform.

This collaboration provides Celesta’s broad operator network with instant access to ICONIC21’s varied collection, including live casino games, slots, and virtual games. The integration signifies a complete portfolio acquisition, guaranteeing that the provider’s full creative production can be distributed globally via Celesta’s efficient technology.

Celesta has positioned itself as a major player in the iGaming supply chain, providing a collection of more than 7,500 titles from leading providers, which now includes ICONIC21. Through a single API integration, the aggregator allows online casinos and sportsbooks to expand quickly while ensuring technical reliability.

The addition of ICONIC21 enhances Celesta’s portfolio, particularly with the Gravity Series in the live dealer segment, alongside an expanding range of mathematically-based slots and virtual games like Plinko and Crash. The partnership aims to satisfy the increasing demand for adaptable content that succeeds among various player demographics and locations.

Commenting on the launch, Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Joining forces with Celesta is a calculated move to ensure our content hits the right lobbies. What stands out in this partnership is the sheer velocity of the go-to-market process; Celesta’s infrastructure allowed us to transition from agreement to live status with remarkable efficiency. Through them, we can showcase the technical quality of our games and we expect the performance data from this rollout to speak for itself very shortly.”

From Celesta’s side, Corentin Budny, Head of Growth & Account Management, added: “Our objective is to provide operators with tools for genuine differentiation, and ICONIC21’s portfolio fits that brief perfectly. Integrating their full range, from high-energy live tables to virtual games, adds significant depth to our offering. This is a collaboration where success will be measured by clear, quantifiable engagement metrics, and we look forward to analyzing those results as we expand our mutual footprint.”

The agreement highlights ICONIC21’s dedication to a multi-product approach, expanding from a single-vertical emphasis to deliver a comprehensive gaming experience. Utilizing Celesta’s global distribution capabilities, the provider is set to greatly enhance its presence across various markets.

The post ICONIC21 Increases Reach Through Strategic Content Alliance with Celesta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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St8 Partners with iBankroll to Empower Operators with Expanded Financial Muscle

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Casino games aggregator and comprehensive technology provider St8 has teamed up with iBankroll to launch bankroll coverage as a service on its platform, further broadening its products and services in international markets.

Through the collaboration, St8 will incorporate iBankroll’s unique Bankroll-as-a-Service model into its services, enabling operators to accommodate higher limits while controlling exposure and utilizing capital more effectively.

Designed exclusively for iGaming, iBankroll merges liquidity, risk knowledge, and strategic acumen to assist operators in achieving growth with enhanced predictability and managed volatility.

Accessible directly through the St8 platform, the integration allows operators to implement iBankroll’s liquidity assistance solution without added operational difficulties, utilizing it either for their entire casino range or specifically for high-limit and VIP segments, based on their exposure strategy.

Designed as a unified, adaptable solution, St8 offers partners access to high-quality content via a single integration, along with marketing tools, analytical features, and comprehensive compliance support.

With St8 expanding its services, the collaboration with iBankroll introduces an additional financial aspect to its platform and represents another advancement in the company’s growth plan, solidifying its role as a next-gen full-service tech provider.

Vladimir Negine, Chief Executive Officer at St8, said: “Our focus at St8 is giving operators the right foundations to grow in regulated markets.

“Partnering with iBankroll introduces an additional range of tools to our platform and is a practical addition to our ecosystem, one we believe will make a real difference for partners as they continue to scale.”

Hayden Bowman, Co-Founder at iBankroll, added: “St8 has built a strong infrastructure for brands launching and expanding in key markets.

“By working together, we are able to extend that proposition with additional liquidity support and a structured risk-sharing mechanism that helps operators offer higher limits while maintaining predictable performance.”

The post St8 Partners with iBankroll to Empower Operators with Expanded Financial Muscle appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

Romanian Mayors Push to Ban Gambling Halls

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A wave of Romanian mayors has followed the example set by Slatina’s mayor, who recently announced plans to eliminate gambling halls from his city under newly amended legislation. While the political signal is growing louder, the decisive vote belongs to local councils – and gambling operators are unlikely to retreat without resistance.

On February 26, the mayor of Vaslui, Lucian Braniște (PSD), said he would submit a draft decision to the Local Council seeking a ban on gambling halls within the city. He argued that gambling has become a serious social issue across many Romanian communities.

“In recent years, gambling has become a real problem in many communities in Romania. Beyond advertisements and colorful lights, behind these halls, there are too often stories of affected families, debts, addiction, and suffering,” the mayor said.

In Ploiești, mayor Mihai Polițeanu also voiced support for eliminating gambling venues and announced that he would table a similar proposal before the City Council, Economedia.ro reported. He described parts of the city centre as having turned into a “strange, underworld-like” area, suggesting that the proliferation of betting shops has contributed to urban degradation.

The mayors of Brăila and Rădăuți have likewise declared their intention to pursue restrictions on gambling activities.

The initiatives follow a recent amendment to gambling legislation adopted by the government, which now requires operators to obtain not only a national licence but also a local authorisation from the mayor’s office in the municipality, town, or commune where they operate. The new provision also empowers local councils to decide whether such activities may take place within their administrative boundaries.

While the political momentum appears to be building, the outcome will ultimately depend on council votes in each locality. Given the economic stakes and the industry’s established presence, legal and political battles are expected before any city can formally declare itself gambling-free.

The post Romanian Mayors Push to Ban Gambling Halls appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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