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Parimatch Begins New Round of Development with the Creation of a Supervisory Board

Published

5 years ago

April 9, 2021

Reading Time: 3 minutes

Parimatch’s New Board Of Directors Will Tackle Key Strategic Issues And Assist The Company As It Continues On Its Development Journey

Parimatch has continued its technological and professional overhaul by creating a new advisory team. The “Supervisory Board” will tackle the many unique challenges that this rapidly growing gaming company faces over the coming years.

The board will include Katerina Belorusskaya, a major stakeholder who has been with the company since 2011, and Marek Šmrha, non-executive consultant of the Board.

At the same time, Sergey Portnov will relinquish his role of CEO and instead serve as Chairman of the Board. Maksym Liashko and Roman Syrotian, in addition to receiving roles on the Supervisory Board, will become co-CEOs and divide operating activities between them. These activities will be related to finance, legal, communication and admin (for Liashko) and IT, product, and marketing (for Syrotian), allowing the company to strengthen, consolidate, and ensure the best people are performing the most suitable roles.

An additional non-executive role on the board is currently vacant. Parimatch hopes to fill this role soon and a search is underway to find a candidate with enthusiasm, ambition, and vision that matches those currently on the board.

The board will be tasked with helping Parimatch to navigate through the highly competitive world of online gaming and sports betting. It will also rule on decisions such as the company’s potential Initial Public Offering and the means through which it will continue its expansion, but it will exist as a separate entity and will not be directly involved with the company’s day-to-day operations.

Maksym Liashko: “For Roman and me, a dual CEO structure is a logical move and consolidation of the company’s growth directions. We know our areas well, and we will do everything to implement the company’s plans to enter the next level of development.”

Roman Syrotian: “Maksym and I are granted the responsibility of leading the company as co-CEO. It’s an honour for me. Being already in excellent shape today, Parimatch has ambitions of achieving top positions on the markets all over the world. I hope to contribute to this goal by ensuring that we provide our customers with the highest quality entertainment and services.”

The Supervisory Board believes that the new structure will strengthen Parimatch`s position and allow it to continue the growth that has seen it become one of the biggest technology companies in Europe.

The international holding has been in business for over 25 years, and while it has grown steadily throughout that time, most of its growth has occurred without the last few years. Parimatch operates in over ten countries of the world via local licenses and under the franchise model. The brand is present in Cyprus, Belarus, Kazakhstan, the UK and is currently the only licensed bookmaker in Ukraine.

In recent years it has signed brand ambassador deals with the likes of Conor McGregor and Mike Tyson, helping it gain more traction within the sports betting arena, and it has also sought to improve its technology, adopting bigger, better, and more efficient sports betting solutions.

The Supervisory Board is the next step in this evolution process and has come at a crucial time for the brand.

Sergey Portnov, the current Chairman of the Board and the man who has helped to shape and define the company’s recent success, believes that these changes will provide stability and direction needed to grow:

“Updates in the company’s structure and creating a board is an indicator of the company’s maturity and readiness. Now is the best time for such changes. I am sure that this will strengthen the brand’s strategy and will allow the large ship that is Parimatch to move along the route rapidly.”

Amigo Gaming

VeliGames adds 10 studios as content library tops 35,000 games

Published

29 minutes ago

April 14, 2026

Wladimir P.

veligames-adds-10-studios-as-content-library-tops-35,000-games

VeliTech’s aggregator names Amigo Gaming, Playnetic, FA CHAI Gaming and GameBeat among new partners.

VeliGames, the aggregation platform from VeliTech, has expanded its supplier roster with 10 additional content studios, the company said on 14 April 2026. The aggregator now offers “35,000+” games from “160+” suppliers via its Single API.

New providers now available through VeliGames are Amigo Gaming, Playnetic, FA CHAI Gaming, GameBeat, Ready Play Gaming, Slot Mart, Dynabit Gaming, EEAI, IMK 365 and Triple Cherry. VeliGames also distributes its exclusive in-house studios VeliPlay (crash and instant games) and Heaven of 7 (slots).

The company said the expansion is aimed at helping operators diversify and localise their game lobbies for emerging markets through a single integration. VeliGames said its catalogue spans slots, live casino, scratch cards, table and crash games, with tailoring for Asia, Africa and Latin America, including “regionally adjusted pricing” and back-office capabilities.

Irakli Kakhidze, CEO at VeliGames, said: “Our technology is shaped by real-world operator needs, and that’s why VeliGames is a plug-and-play solution that allows operators to access more than 35,000 titles from 160+ providers, plus market-ready customisation, and robust engagement and reporting tools.

“VeliGames has established itself as a partner that understands the business of gaming, not just the code, and these integrations are a testament to that.

“The Single API approach only delivers real value when it is built on battle-tested technology. That has made VeliGames the go-to choice for operators in high-growth markets across the world.”

Revaz Janelidze, Operations Lead at VeliGames, added: “At VeliGames, we live and breathe content, and that’s why we pull out all the stops to constantly bring remarkable providers to our platform.

“These are studios that are pushing boundaries to deliver never seen before themes, mechanics, bonuses and formats, and in doing so are tearing up the rulebook for iGaming content.

“We look forward to seeing our clients strengthen their casino lobbies with the likes of Amigo Gaming, Playnetic and others, while we’re already hard at work on the next round of integrations, so watch this space.”

The post VeliGames adds 10 studios as content library tops 35,000 games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Broadcaster Video on Demand

Comparasino launches three-month ITVX BVOD ad campaign

Published

29 minutes ago

April 14, 2026

Wladimir P.

comparasino-launches-three-month-itvx-bvod-ad-campaign

Leeds-based casino comparison platform spotlights its Recommendation Engine and Member Zone in exclusive ITVX placement.

Comparasino has launched a three-month Broadcaster Video on Demand (BVOD) advertising campaign running exclusively on ITVX, starting Tuesday 14 April, 2026. The Leeds-based online casino comparison platform said the campaign will run across ITVX premium prime-time programming and hit shows.

Check out the ad here: https://www.youtube.com/watch?v=pqAM4KOi3UQ

The company said the creative focuses on its proprietary Recommendation Engine, positioning it as an alternative to static casino list formats. Comparasino said the tool asks users for preferences such as bonuses, payment methods and minimum deposits, then returns matches from UK Gambling Commission (UKGC)-licensed brands.

Comparasino also pointed to its free-to-join Member Zone, which allows users to save preferences and a list of matches. The company said the portal’s automation engine surfaces new matches in real time as additional casino partners are added, and that members can receive brand-launch news and profile-based bonus offers.

Martyn Hannah, Co-founder and CEO of Comparasino, said: “Advertising on ITVX is a transformative step for us. For too long, the online casino search process has been a ‘one size fits all’ experience. Our mission is to humanise that journey by putting the player’s specific needs first.

“By launching this three-month campaign on a platform as prestigious as ITVX, we’re not just building brand awareness, we are showing the UK public that there is a smarter, safer and more tailored way to play.”

Comparasino said all brands featured on its platform are licensed by the UK Gambling Commission, positioning compliance and player protection as central to its UK-facing proposition.

The post Comparasino launches three-month ITVX BVOD ad campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

blask

Blask data: lottery drives 78% of France’s gambling search demand

Published

29 minutes ago

April 14, 2026

Wladimir P.

blask-data:-lottery-drives-78%-of-france’s-gambling-search-demand

New category-level analysis breaks down non-branded iGaming demand by vertical across France, Brazil, India, Italy and Switzerland.

Blask says lottery-related queries account for around 78% of total gambling search demand in France, outweighing online casino (~10%) and live dealer, betting and poker (each ~4%). The company positions the data as evidence that sports betting is not the primary driver of gambling demand in every market.

Blask said the figures come from non-branded search data and are part of a new category-level analysis feature designed to break down demand across verticals and subcategories within each market. The tool is intended to help operators compare player intent across jurisdictions, including “lottery in France, football betting in Brazil, or culturally driven formats in India.”

Outside France, Blask’s data shows Brazil is more betting-led, with online betting at ~52% of demand, which the company attributes largely to football. Lottery represents ~25%, fantasy sports ~11%, while casino (~6%) and live dealer (~2%) remain smaller segments.

India is described as more evenly distributed, with lottery at ~35% and live dealer at ~29%, and online casino, betting and fantasy each at roughly 10%. In Europe, Italy’s demand is reported as seasonally influenced by football, with fantasy sports leading at ~37%, while Switzerland is presented as casino-first, with online casino at ~38%.

Across the markets analysed, Blask said two themes recur: older categories often remain the biggest, and regulation heavily shapes demand. Where certain verticals are restricted, the company said interest tends to shift into adjacent or offshore segments rather than disappearing.

The post Blask data: lottery drives 78% of France’s gambling search demand appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.