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Ready to re-open with cashless? Consumers will expect the option from day one
As more and more retail operations increasingly implement cashless systems ahead of reopening to the public, OKTO’s Director of Gaming Simon Dorsen spoke to Coinslot about how the fintech firm’s digital payment solution, OKTO.WALLET has been specifically designed with the leisure and hospitality industry’s main concerns in mind; user friendly, affordability, security and social responsibility as well as the universality that consumers are craving for.
Do you always pay with plastic, or are you more comfortable with cash? Have you ever paid friends by your phone while you’re all out for drinks at the pub? Do you have a lonely banknote sitting in your wallet for almost a year now, to wager while you are enjoying your drink at the pub? These questions as well as the days of pubs’ players and visitors with cash-stuffed pockets will not be the norm anymore, as consumer preferences are rapidly changing and the age of mobile payments is taking over the world.
Going cashless is not only the newest tech trend but also a strategic goal, especially when this comes as a complete cashless ecosystem and through an open and interconnected mobile payment app. With the coronavirus, a generation of change has occurred in just a few months. This is forcing all sectors to reconsider their business models, how they interact with their customers and their routes to market.
The number of cashless payments in the UK has been great than cash and growing in proportion since 2017, and this trend has accelerated now more than ever, as businesses increasingly opt for offering choice and the convenience of paying in a way that suits the consumer. This is already evident in pubs where it has been reported that 30 percent of customers have already used a mobile to pay in a pub based and from my discussions with pub operators between the lockdowns cash accounted for only 20 percent of F&B sales. It is now a natural progression to extend the choice of compliant digital payment to the gaming machine player. This deliverers convenience for the player and better operations for the pub.
Retail operations are now competing in an increasingly digital world, where consumers are no longer constrained to traditional payment methods but have access to more choice than ever before. As pubs and other operations reopen, it is paramount for them to have a digital payment strategy that ensures people to keep revisiting the venue, improving efficiency and customer experience. For me, this will be enabled with a solution that offers cashless convenience across all touchpoints for the consumer.
The key, however, is to find the cashless system that suites the specific needs of your business, and this is particularly true for more complex retail environments such as pubs, adult gaming centres and casinos. The selection of a reliable, licensed payment partner to help activate this digital payment strategy is critical. Few providers are focusing on the nuanced needs of gaming operators, especially for land-based, while at the same time supports a universal, open-loop, cashless solution that consumers are looking for. Consumers want simply to use, move and collect their money anywhere, not just for gaming and this to be in a simple, fast and secure way.
At OKTO, our gaming division has built a solution to meet the exact specification of the UK’s pub and leisure industry. Our secure, open-loop, cashless end-to-end payment solution delivered through OKTO.WALLET payment app is designed to meet all the niche demands of retail gaming customers,
allowing players to move funds instantly across the entire payment ecosystem via the OKTO app; from the gaming machine, ordering app or at the bar/restaurant, even to any retail or online business that accepted debit card through the OKTO Prepaid Mastercard® linked to OKTO app.
We have a 360 approach, which the operators need, to get ahead through field-proven technologies and the extensive know-how of key integrations across all physical touchpoints in and out of the gaming venue as well as a strong understanding and proven ability to integrate the wallet with digital touchpoints.
Working with major gaming and betting operators across Europe and gaining extensive experience and feedback, we are set to provide a tailored solution also for the UK. Having a deep understanding of different markets requirements, we are aligned with the operators focus on efficiencies and due to the software nature of our solution, we provide fast deployment that requires no additional investment at the gaming machines. This is especially important after such a long period of disruption, during which retail businesses have been prevented from trading. Understandably, many operators currently can’t or don’t want to bear a big financial hurdle for setting up a cashless payment facility, and with OKTO they don’t have to.
Social responsibility is also a key priority. All the main tools of social responsibility are fully covered through the OKTO app. From a strict age verification process and time-out periods to betting limits, and profit and loss calculator as well as a specific section with national problem gaming helplines are within the app and are all designed to enhance further consumer protection.
The most sophisticated technology often seems the simplest. Our easy-to-use solution allows players to go simply to a gaming machine, press a button to use OKTO, and deposit funds to start playing. And it’s the same in the cashout; they get the winnings back to OKTO wallet in real-time. As we can also onboard pubs as merchants, if OKTO users can spend some money on food and drink in the pub, they simply can; and they can also split the bill with their friends or send and receive money from their friends using the OKTO app.
Retail gaming and betting operators in the UK but also Spain, Romania, Greece and Cyprus are already ready to adopting the OKTO cashless solution. Many pubs and operators are capitalising now, during this time before lockdown ends, to install the OKTO cashless system and progress their business on all fronts. Will you follow suit for your retail gaming business? Will you cash in on the trend for cashless? Open with OKTO!
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Rapidly-expanding software provider enters its 13th regulated market following Italian regulator’s approval of Elysium Studios – Driven by Swintt titles
Having previously outlined its intentions to enter more regulated markets throughout 2025, sought-after software provider Swintt has announced that it has now officially been greenlit by Italy’s Agencia delle Dogane e dei Monopoli (ADM) to offer its slots in the country.
The new certification has initially been granted for Elysium Studios – Driven by Swintt titles, and though further approval is planned for both SwinttPremium and SwinttSelect releases in the not-too-distant future, the provider has already put pen to paper with two of Italy’s leading operators.
Launched in 2024 following Swintt’s acquisition of Elysium Studios, Elysium Studios – Driven by Swintt is a cutting-edge collection of releases that incorporates elements of social, mobile and casino gaming to deliver a more engaging experience that’s custom-made for the modern player.
Featuring inventive themes, innovative features and intuitive, mobile-first game mechanics, some of the biggest hits to come from the collaboration to date include the quirky, folk lore-inspired I Hate Fairytales and the swashbuckling skull and bones epic, Pirate Pledge Hold & Win.
Given both titles boast a cast of characters that includes everything from punk rock princesses to salty sea dogs and a huge selection of rewarding bonus rounds, the two games and many more from the Elysium Studios line-up are certain to prove a popular addition among Italian audiences.
With Swintt’s successful acquisition of ADM certification now paving the way for the provider to enter its 13th regulated market, the decision will significantly expand the company’s European footprint and enable it to form further partnerships with Italian operators in the months to come.
David Mann, Chief Executive Officer at Swintt, said: “At Swintt, our focus has always been on ensuring that our content gets put in front of players in as many regulated markets as possible – and acquiring ADM approval to offer our games in Italy is another significant step on this journey.
“As an established iGaming market with a huge emerging player base, we feel our Elysium Studios – Driven by Swintt line-up can make a big impact in the region and we look forward to being able to roll out our other core line-ups very soon.”
The post Swintt games go live in Italy after receiving ADM certification appeared first on European Gaming Industry News.
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Here are this weeks latest slots releases compiled by European Gaming
Relax Gaming is diving to the ocean floor for Treasure Tumble Dream Drop, an 8×8 cluster-pays adventure in the hit Tumble series starring fearless explorer Scarlett Spinz. Momentum is everything as position multipliers build, cluster wins cascade and a suite of blocker-busting power-ups keeps the action flowing, with a maximum win potential of 10,000x.
Get ready for a fresh, fruity adventure with Amusnet’s newest slot – 20 Bulky Fruits Buy Bonus! This colourful game brings classic fruit symbols to life across 20 paylines, offering plenty of ways to hit winning combinations and enjoy nonstop excitement. The Buy Bonus feature lets you jump straight into the action, unlocking bonus rounds whenever you want for instant thrills.
TaDa Gaming, has added to its renowned TriLuck series with a classic Chinese themed slot game, 3 Lucky Baozhu. Offering multiple ways to win, 1000x max and 97% RTP, this gorgeously colourful game sparkles and crackles with fortune and good luck. The five reels, three rows, 50 fixed paylines grid holds traditional symbols including Caishen god of wealth, lucky red envelopes, lanterns and musical instruments.
Spinomenal has released Demi Gods VII Ultra Mode as part of its hugely successful Demi Gods Series. This is a 5×4 reel 50 lines video slot that takes players on an epic journey through the realm of the immortals, where financial fate rests with the gods. A powerful, surging soundtrack amplifies the gameplay and makes for a thunderous reels experience.
Endorphina has released its newest Halloween title, 3 Witch Pots. The slot features 5 reels, 4 rows, and 40 fixed paylines. This Halloween addition to the Endorphina slots portfolio takes players on a mystical journey to help a skillful witch’s lair.
Witness the downfall of John, a man of order, a devoted father, a loyal husband and a pillar of routine. Nolimit City’s latest release, Disorder, unearths the twisted origin story of Mental and Mental II. This highly anticipated slot falls under the extreme themed category of Nolimit City slots such as Serial and Disturbed.
BGaming invites players to saddle up and head to the Wild West in the brand-new Wild Wick online slot. The game is the latest to be developed in collaboration with Strmlytics, a leader in live-streaming data analytics. Wild Wick introduces players to a charismatic bounty hunter inspired by classic Western Heroes from Clint Eastwood’s Man with No Name and Terence Hill’s Lucky Luke to the animated cowboys of the Soviet cartoon Treasure Island.
Stakelogic is closing out spooky season in style with Soul Slayer, a gripping slot experience where every spin becomes a battle for survival. Set in a world consumed by demonic forces, Soul Slayer challenges players to embrace their inner warrior and strike back with precision, fury, and Wild-filled rewards.
Red Rake Gaming presents Get the Coins!, a slot that combines gold coins with Major, Minor, and Grand prizes in a dynamic, fast-paced experience. This release offers rapid gameplay and an exclusive Mini-Game that delivers unique reward opportunities in every session. With its 3×3 reel format, each spin can generate coins and trigger the “Get the Coins!” Mini-Game with collectible coins whenever at least one coin appears on each reel.
Spinmatic announced the launch of Elemental Fusion, a revolutionary title that fuses the mechanics of Video Slots with the engaging features of Plinko games. This innovative product release highlights Spinmatic’s commitment to developing unique and compelling gaming experiences for the igaming market.
Amusnet has released 20 Golden Coins: Reel Fishing, a next-generation video slot that combines the charm of the game classics with the thrill of modernity. This 5-reel, 20-payline release brings the joy of fishing to life with vibrant visuals, engaging features and a soundtrack that fully immerses players in a sunny day by the water.
Evoplay has launched Sky Sentinels, a new slot that lets players decide their fate under the Egyptian sky. Every spin offers a choice between the Sun and the Moon. The radiant Sun guides wins from right to left, while the mysterious Moon moves them from left to right, each creating a unique way to play and win.
Million Games has announced the launch of Gatsby Gold, a 5×3, 243-ways video slot that combines the elegance of 1920s art deco with dynamic modern gameplay. The game offers 243 ways to win, a 96.3% RTP, and a maximum payout of 8,100x the bet, making it as rewarding as it is stylish.
Evoplay has launched Young Deer Song, a festive high-volatility slot that takes players deep into a mystical forest where nature’s creatures lead the way to great rewards. As the moon rises over the treetops, the reels come alive in this Christmas themed title with the fox, owl, raccoon, and wolf, each carrying their own charm and fortune.
Take to the skies and soar like an eagle, then swoop in and grab big wins by spinning the reels of Thunder Eagle Hold and Win Extreme from Booming Games. This action-packed, feature-filled slot is a wild adventure with a chance to win up to 10,000x. Thunder Eagle Hold and Win Extreme is a 5×3, 25-fixed payline slot.
Squid Gold X2 by 18Peaches invites players to dive deep into a world of mystery, magic and forgotten riches. Set within a sacred castle filled with ancient relics and hidden chambers, every spin feels like a step deeper into the unknown. The legendary golden squid is said to guard untold fortunes, and only the bravest adventurers will uncover its secrets.
With Swintt having already opened the way to a world of wonder in the original Lucky Fortune Door, this month the award-winning software provider is back in action again with Lucky Fortune Door Wild – an exciting reboot that gives players even more ways to win! Like its SwinttPremium predecessor, Lucky Fortune Door Wild is a five-reel slot that can be played with either five or ten paylines.
The post Week 45/2025 slot games releases appeared first on European Gaming Industry News.
Best Sportsbook Provider 2025
BETBY WRAPS UP EXPO YEAR WITH BEST SPORTSBOOK PROVIDER WIN AT SiGMA CENTRAL EUROPE B2B AWARDS
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BETBY has been named Best Sportsbook Provider 2025 at the SiGMA Central Europe B2B Awards, held during the prestigious SiGMA Central Europe event that took place from November 3-6 at Fiera Roma in Rome, Italy.
This accolade recognises BETBY’s continued commitment to excellence and innovation in sportsbook technology, reflecting the company’s efforts to deliver flexible, user-centric solutions that empower operators.
Over the past year, BETBY has continued to enhance its product portfolio with new sportsbook management tools, AI-powered features, and expanded coverage across major and niche sports. This latest recognition highlights the company’s dedication to setting new benchmarks in performance, scalability, and user experience.
Coinciding with the event, BETBY has also launched the second phase of its global campaign featuring world chess champion Magnus Carlsen, titled “Leaders Choose Leaders.” The campaign reinforces the shared values of insight, precision, and excellence, highlighting that in both chess and business, true leaders recognise and choose other leaders.
“We’re honoured to receive this recognition from SiGMA Central Europe. It’s a testament to the hard work, passion, and innovation of our entire team. Our goal has always been to build the best sportsbook infrastructure in the industry, and this award reinforces that we’re on the right path,” said Leonid Pertsovskiy, CEO at BETBY: “It also comes at a perfect moment, as we launch the second phase of our global campaign with Magnus Carlsen — ‘Leaders Choose Leaders’ — a message that perfectly reflects this achievement and our vision of leadership through excellence.”
Following previous wins across global industry events, including recent honours at SiGMA Euro-Med and SBC Summit Lisbon, this new distinction further cements BETBY’s position as a Tier-1 partner and technology provider in the iGaming sector.
To find out more about BETBY, visit: https://betby.com/
The post BETBY WRAPS UP EXPO YEAR WITH BEST SPORTSBOOK PROVIDER WIN AT SiGMA CENTRAL EUROPE B2B AWARDS appeared first on European Gaming Industry News.
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