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ParionsSport Launches New Ad Campaign

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ParionsSport, the sports betting brand of the FDJ Group, has launched its new ad campaign – “Le pari est plus fort quand on le vit ensemble” (The bet is stronger when we live it together).

The campaign, developed by Paris creative agency RosaParks, sees ParionsSport replace its existing “Nous sommes les Parieurs” campaign, run by the bookmaker since 2019.

During 2020, FDJ opted not to refresh ParionsSport’s advertising campaigns as France’s government ordered all professional sports leagues to terminate the season due to the COVID-19 pandemic.

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Returning ParionsSport to domestic screens, FDJ seeks to promote the “strength and solidarity” of sports betting as a recreational pastime that can “unite the passion of all French communities.”

“Thanks to our point-of-sale and online betting activities, ParionsSport today brings together the largest community of punters in France, with strong local roots across the country,” Richard Courtois, Sports Betting Director of FDJ, said.

“This campaign reminds us that despite the current context, the bet is stronger when we live it together. Through this film, we wanted to transcribe the sensations and emotions experienced by punters in their moments of sharing.”

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Slot Games Introduces Daily Wheel – One Free Spin Available Every Day

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Slot Games has introduced a new promotional feature called the Daily Wheel, giving players the opportunity to spin once per day for the chance to win free spins on selected slot games. The launch adds a fresh layer of engagement to the platform, encouraging players to log in regularly for their single free spin.

The Daily Wheel is straightforward in its design: each registered player receives one spin every 24 hours, with the wheel resetting daily. The spin itself may award free spins on fan-favourite titles, which you can check on the Slot Games website.

Unlike deposit-driven promotions, the Daily Wheel is free to access. Players simply log in to their account and take their daily spin, making it an easy way to explore new games while enjoying additional chances to play. Free spins are credited as bonus funds and are subject to a 65x wagering requirement. Bonus conversion is capped at £250, equal to a player’s lifetime deposits. Full terms and conditions are available on the Slot Games website.

The management team at Slot Games commented:
“The introduction of the Daily Wheel reflects our focus on providing simple, engaging features that players can enjoy consistently. It’s not about large one-time promotions but rather about giving players a reason to check in every day. One free spin daily keeps our audience engaged and helps us build lasting relationships with our community.”

The concept of daily engagement has become increasingly important across the online casino industry. Features like the Daily Wheel serve as a bridge between entertainment and retention, encouraging regular participation while showcasing the variety of slot games available on the platform. For players, this means daily anticipation and the possibility of securing free spins without additional requirements.

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Slot Games has placed emphasis on ensuring the promotion is accessible and transparent. With only one spin allowed each day and clearly defined rules, players know exactly what to expect. The approach aligns with the company’s ongoing commitment to responsible gaming and regulatory compliance under its UK licence.

Beyond the launch of the Daily Wheel, Slot Games continues to develop its broader offering with new titles, seasonal promotions, and innovative features that complement its core portfolio. By blending high-quality content with regular engagement tools, the brand aims to deliver an experience that appeals to both casual players and long-term customers.

The management team added:
“We see the Daily Wheel as part of our long-term retention strategy. Players increasingly look for short, enjoyable features that slot into their daily routine, and this delivers exactly that. It’s quick, engaging, and has the potential to award extra spins on some of our most popular games.”

The Daily Wheel is now live and available to all registered Slot Games players. Spins reset every 24 hours, meaning there’s always a new opportunity waiting each day.

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Playbook Fusion debuts in the Netherlands with Bingoal

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Provider’s Playbook Football™ title available to operator’s players for the very first time, providing a persistent, gamified experience based around interaction, skill development and ownership

Bingoal has become the first operator in the Netherlands to launch Playbook Football™, the next-gen real-money virtual football management betting game from Playbook Fusion.

Bingoal is a dynamic Belgian gaming brand with over 30 years of expertise, bringing its trusted sportsbook and casino experience to players in the Netherlands

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Playbook Football is a unique, real-money virtual football management betting game where players build teams, place bets, receive in-game rewards, climb divisions and compete on leaderboards.

Bingoal.nl players are the first in the Netherlands to enjoy this new concept across Casino and Sportsbook zones, with the operator benefitting from the tremendous engagement and retention stats already being generated by the game.

Steve Rogers, CEO/Founder at Playbook Fusion, said: “Bingoal is a forward-looking operator that understands bettors are seeking next-gen experiences built around interaction, skill development and ownership.

“We are thrilled to have launched Playbook Football™ in the Netherlands with them and to be able to provide their players with this immersive experience.

Dany Salmon, Casino Product Manager at Bingoal, added: “We are committed to bringing the new and exciting experiences to Bingoal players, and that’s why we wanted to be the first to launch Playbook Football™ in the Netherlands.

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“This is a unique concept that offers gamification and persistence that our bettors are seeking, and we are confident that it will resonate well with our player base across Sports and Casino verticals”.

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Flashscore unveils ‘flagship enhancement of 2025’ with Follow Player feature

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  • New Follow Player feature lets fans track their favourite footballers with real-time notifications

  • Cristiano Ronaldo is most-followed globally of 590,000 players

  • Expansion planned for basketball and hockey

Flashscore, the world’s most popular live scores app, has released its Follow Player functionality, allowing users to get real-time updates on their favourite football stars.

After phenomenal demand among its 100 million-plus monthly users, Flashscore has added what it calls its “flagship app enhancement of 2025”.

Fans can add up to 100 favourite players to receive updates and notifications in the same way they do with teams. Notifications include information whether the player appears in the starting lineup, goals, substitutions, red cards and post-match player rating. Notifications including assists, yellow cards, missed penalties and transfers will be released in a forthcoming update, along with players from other sports including basketball and hockey.

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Flashscore has also expanded the array of statistics available to fans to include player-focused data points, including expected goals (xG), passing accuracy and duels won.

Cristiano Ronaldo is fans’ favourite

Flashscore’s database includes almost 590,000 players and 350,000 users have already selected at least one player to follow in the past month. Users follow an average of six players – meaning about 2 million favourites in the first month.

Perhaps unsurprisingly, the most popular player globally is Cristiano Ronaldo, with the Portugal forward ahead of Argentina’s Lionel Messi. Spain and Barcelona teenager Lamine Yamal is third on the list, ahead of France and Real Madrid forward Kylian Mbappe. Jude Bellingham is the most-followed England player in 10th place on the list, behind the likes of Neymar, Vinicius Jr and Robert Lewandowski.

Among UK users, the top four most popular players are the same, with Liverpool’s Mo Salah in fifth and Chelsea’s Cole Palmer in sixth. New Liverpool signing Alexander Isak is seventh, ahead of Chelsea’s Joao Pedro in eighth and Liverpool’s Florian Wirtz in ninth.

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Flashscore is announcing the Follow Player feature ahead of tonight’s Legends Charity Game between Portugal Legends and World Legends in Lisbon. Flashscore is the official strategic partner of the match, which will feature former players, including Luis Figo, Kaka and Carles Puyol. Flashscore will provide users with real-time updates from the match, provided by Opta data from Stats Perform.

The match at Sporting’s Estádio José Alvalade has been organised by Sport Global with the aim of raising €1m for charities and serves as a spectacular curtain-raiser for the SBC Summit iGaming conference.

Tomáš Pondělík, Chief Product Officer at Flashscore, said: “This is our flagship app enhancement of the year. Fandom is evolving and we’re seeing a significant shift from fans following only their favourite teams to a deeper interest in individual players. Our community has been asking for this feature for some time but we wanted to launch it at the right moment, when we had the strongest player data on the market and a clear understanding of what fans expect. That’s why we focused on delivering fast, non-intrusive notifications during live matches, without cluttering their feed.

“We also know fans crave real insights, so we’re already working on adding more meaningful player data – from pre-match previews and live statistics to post-match ratings – giving them a richer understanding of performance. With Follow Player, fans can finally track their football heroes in real time, and this is just the beginning. We’ll be expanding to basketball and hockey later this year, alongside more notification types and new ways to explore upcoming fixtures.”

The post Flashscore unveils ‘flagship enhancement of 2025’ with Follow Player feature appeared first on European Gaming Industry News.

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