Latest News
ParionsSport Launches New Ad Campaign
ParionsSport, the sports betting brand of the FDJ Group, has launched its new ad campaign – “Le pari est plus fort quand on le vit ensemble” (The bet is stronger when we live it together).
The campaign, developed by Paris creative agency RosaParks, sees ParionsSport replace its existing “Nous sommes les Parieurs” campaign, run by the bookmaker since 2019.
During 2020, FDJ opted not to refresh ParionsSport’s advertising campaigns as France’s government ordered all professional sports leagues to terminate the season due to the COVID-19 pandemic.
Returning ParionsSport to domestic screens, FDJ seeks to promote the “strength and solidarity” of sports betting as a recreational pastime that can “unite the passion of all French communities.”
“Thanks to our point-of-sale and online betting activities, ParionsSport today brings together the largest community of punters in France, with strong local roots across the country,” Richard Courtois, Sports Betting Director of FDJ, said.
“This campaign reminds us that despite the current context, the bet is stronger when we live it together. Through this film, we wanted to transcribe the sensations and emotions experienced by punters in their moments of sharing.”
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Andy Phillips SportingRisk.com CBDO
Sporting Risk Rolls Out In-Play Pre-Canned Multis for Personalized BetBuilder Options
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4ThePlayer
4ThePlayer teams up with Entain for UK retail launch of player-favourite slots
feature. 3 Lucky Leprechauns has also emerged as a favorite among players, providing regular features and a vibrant, approachable experience that easily adapts to retail gaming.Chris Ash, Founder and Managing Director at 4ThePlayer, said: “Partnering with Entain to bring multiple 4ThePlayer titles into their UK retail estate is a key part of our retail strategy. 4 Fantastic Fish and 3 Lucky Leprechauns have both performed strongly online, particularly in the UK, making them a natural starting point for this exciting new project.”
Matt Stadius, Director of Retail Gaming at Entain, added: “4ThePlayer has built a strong reputation for creating engaging, player-focused content, and we’re pleased to be bringing titles such as 4 Fantastic Fish and 3 Lucky Leprechauns into our UK retail estate. Both games have already proven their appeal online, making them a good fit for our shop customers.”
The post 4ThePlayer teams up with Entain for UK retail launch of player-favourite slots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
ICE Barcelona 2026 — Where the Next Gaming Revolution Begins
The launch: Two truly revolutionary games
Prepare to witness the huge reveal the industry will be talking about for years. For the first time, GoldenRace will unveil two groundbreaking, revolutionary games designed to capture new demographics, boost engagement across all channels, and deliver unprecedented revenue growth.
These games are set to be the new undisputed champions of the betting world. You must be at Stand 4D25 to be among the first to see them in action!
New RaceDay: Race it all!
What if your players could bet on all races at the same time? Introducing RaceDay, a brand-new multi-race product for retail and mobile that transforms engagement by allowing players to bet on up to six races of your choice, simultaneously, offering higher odds and increased betting volume.
You decide which of GoldenRace’s top-quality races—including Horses (in different formats), Greyhounds, Motorbikes, Karts and Trotting—are available.
- More bets: Players can now bet on up to six races concurrently, maximising their opportunities and increasing betting volume on your platform.
- New RaceDay market: Innovative combination bets across different competitions in one view help boost the odds and lead to more significant wins.
- Increased appeal: RaceDay delivers a premium user experience with live video, real-time scores, upcoming events, and a unique, customisable design.
- Anywhere reliability: Thanks to low-bandwidth optimisation, RaceDay offers seamless performance on both mobile and retail platforms.
New solutions: Supercharge your retail betting business!
- Non-stop action: Rotating Display
Say goodbye to static screens! Our brand-new Rotating Display feature is a game-changer for your brick-and-mortar business. It allows you to create a continuous, high-octane stream of content right on your shop screens, cycling through your favourite GoldenRace V5 products. Why you’ll love it: Save hardware, save money, and boost bets by keeping the content fresh and dynamic.
- Fast Ticket Checker: Eliminate waits, elevate winnings!
Our new Fast Ticket Checker feature brings instant clarity to your retail betting experience, allowing players to instantly know the status of their betting slips using their own mobile device via a QR code scan. The winning play: Solve congestion by freeing up cashiers to focus on sales while providing players with instant, real-time status updates directly from the server.
- Enhanced Jackpot Viewer
Our upgraded solution provides unparalleled flexibility for showcasing your biggest prizes. Boost capacity by displaying 3-4 Jackpots simultaneously and ensure seamless branding with new background colour configurations in the back office. This gives you complete control to present a professional, high-impact, and fully branded Jackpot experience.
A world of opportunity awaits at Stand 4D25
The post ICE Barcelona 2026 — Where the Next Gaming Revolution Begins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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