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TheLines.com: Chiefs remain favorites heading into NFL Playoffs, but others make big moves

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KANSAS CITY CHIEFS REMAIN SUPER BOWL FAVORITES AS NFL PLAYOFFS BEGIN
Green Bay Packers and Buffalo Bills among biggest movers ahead of Wild Card Weekend’s unprecedented six-game schedule, according to TheLines

With the NFL Playoffs now set, the favorite to win the Super Bowl remains unchanged from the NFL’s preseason odds, according to analysts TheLines, which tracks odds in the U.S. regulated sports betting market.

With an expanded format of 14 teams, the reigning champion Kansas City Chiefs unsurprisingly open the playoffs as +220 favorite, according to a consensus of the nation’s largest legal online sportsbooks — including DraftKings, FanDuel, PointsBet, PlaySugarHouse, BetMGM, Unibet, and William Hill. The Chiefs opened the season as +600 favorites, meaning bettors would win $600 for every $100 wagered.

While Kansas City has remained on top, much else has changed, including several preseason longshots moving toward the top. The Green Bay Packers, the only other team to receive a first-round playoff bye in the new format, open the playoffs as the NFC favorite at +450. Green Bay opened the season at +3100. The Buffalo Bills open at +700, moving from +2500 before the first week.

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Not coincidentally, the three Super Bowl favorites entering the playoffs are led by the three favorites to win the NFL MVP award. That includes Aaron Rodgers, whose strong finish catapulted him from relative longshot to prohibitive favorite at -2500, followed by Josh Allen (+1000) and preseason favorite Patrick Mahomes (+1500).

“The Chiefs have been remarkably steady all year, but anyone who bet on the Packers or Bills to win the Super Bowl before the season began has to be excited now,” said Brett Collson, lead analyst for TheLines.com. “The odds will shift dramatically each week of the playoffs, and there will be plenty of twists and turns. The main certainty, though, is that the NFL playoffs drives bettors to sportsbooks like no other event on the sports calendar.”

The current odds for each playoff team to win Super Bowl LV as of Monday, Jan. 4 (with preseason odds):

  • Kansas City Chiefs +220 (+600)
  • Green Bay Packers +450 (+3100)
  • Buffalo Bills +700 (+2500)
  • New Orleans Saints +750 (+1200)
  • Tampa Bay Buccaneers +1000 (+1500)
  • Baltimore Ravens +1100 (+650)
  • Seattle Seahawks +1300 (+2000)
  • Pittsburgh Steelers +2000 (+2500)
  • Tennessee Titans +2800 (+3000)
  • Los Angeles Rams +3300 (+4000)
  • Indianapolis Colts +4000 (+2300)
  • Cleveland Browns +5000 (+3400)
  • Chicago Bears +9000 (+4400)
  • Washington Football Team +10000 (+17000)

The consensus point spreads for Wild Card Weekend, as of Monday, Jan. 4:

  • Indianapolis Colts at Buffalo Bills (-7); over/under 52
  • Los Angeles Rams at Seattle Seahawks (-4.5); over/under 42.5
  • Tampa Bay Buccaneers (-8) at Washington Football Team; over/under 46.5
  • Baltimore Ravens (-3.5) at Tennessee Titans; over/under 54.5
  • Chicago Bears at New Orleans Saints (-9.5); over/under 47.5
  • Cleveland Browns at Pittsburgh Steelers (-4); over/under 46.5

To access updated NFL playoff lines and Super Bowl odds, and for more analysis, visit TheLines.com/odds/nfl-playoffs.

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AJ Mazza

Jamie Foxx Spotlights BetMGM Casino in New Commercial

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BetMGM, a leading sports betting and iGaming operator, is premiering its first online casino commercial featuring company brand ambassador Jamie Foxx. The 30-second spot entitled “Vegas Lights” showcases the relationship between the award-winning online casino and MGM Resorts International, with Foxx using the BetMGM mobile app to illuminate iconic Las Vegas experiences with each successive tap.

“BetMGM has been a phenomenal company to work with the past few years and creating this new commercial for their online casino was no exception. I love the way the spot turned out,” said Foxx.

“Vegas Lights” follows Foxx as he travels to several of MGM Resorts’ Las Vegas destinations including Bellagio, ARIA Resort & Casino and MGM Grand. The commercial emphasizes the connection between playing online and earning in-person rewards, such as show tickets and resort accommodations. Created by BetMGM’s award-winning agency of record, Highdive, the spot was directed by the award-winning duo, The Malloys, with Superprime, and shot with renowned cinematographer Jeff Cronenweth.

Casey Hurbis, Chief Marketing Officer, BetMGM, said: “Jamie Foxx is an extraordinary talent and a pivotal part of the way we showcase the best of BetMGM. This spot brilliantly captures BetMGM’s major differentiator of blending online and in-person casino experiences.”

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Mark Gross, Highdive Co-Founder and Co-CCO, said: “No one lights up Vegas like BetMGM and Jamie Foxx. Our new ‘Vegas Lights’ spot showcases how BetMGM Casino, and its real-life connection to Vegas, can make every moment feel like a win.”

The commercial will air in the five markets across North America where BetMGM Casino currently operates including Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario.

AJ Mazza, Brand Director of BetMGM, said: “Jamie is a fantastic ambassador and opens up so many creative ways to unleash our brand. His energy and humor on set was irresistible, and it was an honor to collaborate with him.”

The post Jamie Foxx Spotlights BetMGM Casino in New Commercial appeared first on Gaming and Gambling Industry in the Americas.

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BetMGM

BetMGM Launches “Gretzky Light the Lamp” Slot Game

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BetMGM, a leading iGaming and sports betting operator, has launched its latest slot game “Gretzky Light the Lamp” at the BetMGM Casino. The new slot features NHL legend and BetMGM ambassador Wayne Gretzky. Gretzky Light the Lamp is now available at BetMGM Casino in New Jersey and Michigan and will be available in additional iGaming markets where the operator is live pending regulatory approval.

“The ability to bring ‘Vegas Magic’ to its players is one of the biggest reasons BetMGM is so unique. Gretzky Light the Lamp is a great combined example of my role as a BetMGM ambassador and the company’s constant innovation,” Wayne Gretzky said.

Developed by Spinberry, an omnichannel game development studio, Gretzky Light the Lamp is a 25 line, 5×3 slot game with a hockey theme that includes free spins and wild re-spins. The game is the first to showcase Spectacular Link and Spectacular Link Frenzy. Players will see Wayne Gretzky wearing a gold and black jersey adorned with a BetMGM logo.

“Wayne Gretzky’s historic legacy in hockey makes him a wonderful ambassador for BetMGM. We are honored to create a game that showcases his likeness and brings the excitement of lighting the lamp to iGaming,” Oliver Bartlett, VP of Gaming Product & Content at BetMGM, said.

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The post BetMGM Launches “Gretzky Light the Lamp” Slot Game appeared first on Gaming and Gambling Industry in the Americas.

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Adam Greenblatt

BetMGM Secures Exclusive Online Casino Content Rights to “Family Feud” and “The Price is Right” with Fremantle Partnership

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BetMGM, a leading iGaming and sports betting operator, announced a new and exclusive online casino rights partnership with Fremantle, a world leader in creating, producing and distributing entertainment content for over 100 years. The multi-year agreement secures the intellectual property rights for iconic game shows “The Price is Right” and “Family Feud” for slots, table games, and non-traditional casino games. The partnership establishes the foundation for BetMGM to create customized online casino content around both game show brands.

“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. ‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways,” said Adam Greenblatt, Chief Executive Officer of BetMGM.

During select weeks throughout the upcoming seasons, BetMGM will be featured as a sponsor with exclusive, never-before-seen partnership integrations for “Family Feud” and “The Price is Right”. Throughout 2025 BetMGM and Fremantle will reveal additional details on these planned partnership activations.

Suzanne Lopez, COO of Fremantle North America, said: “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of ‘The Price Is Right’ and ‘Family Feud’ connect with the shows in fresh, immersive ways.”

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The company’s award-winning online casino is home to over 3500 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. BetMGM’s jackpot network currently consists of more than 20 game titles including popular games such as MGM Grand Millions, Bison Fury, and Loot’En Khamun and the Dead Sea Scrolls.

The post BetMGM Secures Exclusive Online Casino Content Rights to “Family Feud” and “The Price is Right” with Fremantle Partnership appeared first on Gaming and Gambling Industry in the Americas.

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