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Leeds United Partners with Ninjas in Pyjamas

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English professional football club Leeds United has entered into a partnership with iconic esports organisation Ninjas in Pyjamas.

After two successful tournaments, the Premier League recently announced the launch of a third season of ePremier League and NiP will now be supporting the club in its efforts to win the ePremier League EA SPORTS FIFA 21 Tournament.

“This partnership with Leeds is an exciting milestone for Ninjas in Pyjamas. Our iconic clubs share similar histories of transformation and core values when fighting our way back to the top of our sports,” Hicham Chahine, CEO of Ninjas in Pyjamas, said.

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“We looked for a premier club with an ownership that was ready to go deep into esports – with the ambition of making an impact, integrating efforts on sports performance, fan activation and commercialisation. We are very thrilled about this FIFA journey together, and keep your eyes open for more exciting announcements in the upcoming weeks,” Hicham Chahine added.

“Promotion to the Premier League has given the club some amazing opportunities so far, with involvement in the ePremier League Tournament the latest chance for the club to grow and impress,” Paul Bell, Executive Director of Leeds United, said.

“Just as Marcelo has done with the men’s first team, we intend on making our presence in the ePremier League known and being competitive straight away, creating a partnership with NiP gives us a fantastic foundation to do so,” Paul Bell added.

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Bet99

Cutting-edge esports betting solutions empower BET99’s expansion into the booming vertical

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PandaScore, the premier provider of esports betting odds, data, and innovative products, has announced an exciting new collaboration with BET99, one of Ontario’s top-ranking sportsbook and casino operators. This marks another major milestone for PandaScore as it continues to build its network of high-profile operators.

The deal gives BET99 access to PandaScore’s industry-leading Odds feed, which delivers comprehensive coverage of the world’s most popular esports titles, including Counter-Strike 2 (CS2)Dota 2, and League of Legends (LoL). Powered by advanced algorithms and supported by a team of specialized traders, PandaScore’s feed enables operators like BET99 to offer competitive odds while hitting a standard-setting margin of 6%.

In addition to PandaScore’s Odds feed, BET99 will integrate cutting-edge features such as BetBuilder and MicroBetting markets. These tools empower players to customize their wagers and enjoy dynamic, fast-paced betting experiences, aligning perfectly with the demands of today’s esports audiences.

The move into esports betting comes at a pivotal moment for the sector, which continues to see exponential growth. PandaScore recently surpassed €1 billion in esports bets processed through its platform, underscoring its expertise and leadership in this space.

Oliver Niner, Head of B2B, PandaScore, said: “Esports betting is rapidly becoming a cornerstone of the betting industry, and we’re thrilled to support BET99 as they take this exciting step. With our powerful Odds feed and innovative products like BetBuilder, BET99 is uniquely positioned to deliver a premium esports betting experience to players across Ontario.

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“Our collaboration with BET99 is representative of the incredible momentum PandaScore has built in expanding our operator network. We’re excited to collaborate with BET99 and support their ambitious plans to become a leader in esports betting.”

Andre Bewerungen, Head of Sportsbook, BET99, added: “At BET99, our mission has always been to deliver a world-class player experience through personalization and innovation. With esports rapidly emerging as a key vertical, we see an incredible opportunity to engage the next generation of bettors who are passionate about this dynamic space.

By collaborating with PandaScore, we can provide tailored, engaging, and cutting-edge betting options that resonate with esports fans. Their comprehensive odds feed and advanced betting tools allow us to create a seamless, interactive experience that enhances player engagement and builds lasting connections with this growing audience. We’re excited to collaborate with PandaScore and take esports betting to the next level in Ontario.”

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eSports

BETER partners up with VeliTech

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BETER and VeliTech Partner to Enhance Betting Esports and Sports Content 

BETER, an award-winning supplier of fast betting content and data, has joined forces with technology B2B provider, VeliTech, in a deal that will significantly increase the reach of its fast betting products.

Through this collaboration, the VeliTech platform will feature BETER’s 24/7 esports and sports content, including live streams, real-time data, and odds. It includes ESportsBattle tournaments, which offer round-the-clock action on popular titles such as eFootball, eHockey, and eBasketball. This addition enables operators to enhance engagement and diversify offerings in the competitive sports betting market.

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Besides that, BETER provides the platform with an esports odds feed covering 450+ tournaments worldwide, with 40,000+ live and pre-match events per year. Odds are based on official data for popular titles such as CS2, Dota 2, LoL, Valorant, and more.

BETER’s sports content, such as Setka Cup table tennis tournaments, will also be available on the VeliTech platform. In total, bettors can wager on over 46,000 fast-paced esports and sports monthly events.

Gal Ehrlich, CEO of BETER, said, “This is an important partnership for us as it significantly expands the reach of our sports and esports products among high-calibre operators in core markets worldwide. 

“VeliTech offers a suite of solutions powered by advanced technologies that sportsbooks rely on to deliver superior bettor experiences. Fast betting content is now a must-have for operators, and our products are recognized as the best in the industry.

This makes the deal between BETER and VeliTech a win for both parties, but more importantly, for the sportsbooks that can now access our in-demand products.” 

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Tamar Skhirtladze, Head of VeliSports at VeliTech, stated, “Partnering with BETER allows us to provide high-quality betting content like Dota 2, LoL, CS2, ESportsBattle tournaments, and Setka Cup to our clients, reinforcing VeliTech as a trusted technology partner supporting leading operators.”

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Australia

PandaScore signs landmark deal with Tabcorp

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Australian wagering giant Tabcorp selects French supplier PandaScore as its dedicated esports data and odds provider

One of Australia’s biggest operators, Tabcorp, has partnered with specialist esports supplier PandaScore to expand its esports offering in Australia.

Tabcorp will initially incorporate PandaScore’s esports data and odds services for the Big 3 esports titles: Counter-Strike, League of Legends and Dota 2. Tabcorp is keen on integrating the full suite of PandaScore titles, markets and products to drive future expansion in esports.

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The agreement will see Tabcorp offer an expanded range of markets and market lines, including PandaScore’s lucrative player markets.

Powered by PandaScore’s market-leading esports products, Tabcorp’s multichannel distribution will see its levelled up esports offering available over digital and physical options, including web, mobile app, betting shops and terminals in licensed venues.

For Tabcorp Trading General Manager, David Beirne, “this partnership with PandaScore is invaluable to our investment in esports. It gives us access to dedicated esports trading and odds creation services for the most popular titles, with eyes to build out a full esports offering fit for the next generation of bettors. This partnership is another step in creating the ultimate sports entertainment experience for our customers.”

Oliver Niner, Head of B2B at PandaScore stated that he’s “very excited about working with one of the biggest operators in Australia. Tabcorp is an Australian institution with outstanding visibility and market penetration and a pedigree for success. Rolling out our best-in-class esports products to a market leader in Australia builds on our existing successes in this market, and it’s one we’re confident we can continue fostering growth in.”

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