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Animal Crossing + NERDS Candy = NERDS World

Published

5 years ago

December 1, 2020

Zoltan Tundik

Reading Time: 2 minutes

NERDS® ANNOUNCES NERDS WORLD; AN IMMERSIVE EXPERIENCE WITHIN NINTENDO’S ANIMAL CROSSING: NEW HORIZONS

In Partnership with Non-Profit Cybersmile, NERDS World Will Support Brand’s Ongoing Commitment to Make the Internet a Friendlier Place

Iconic candy brand NERDS® announced the launch of NERDS World, an interactive branded experience debuting within Nintendo’s highly-popular life simulation game Animal Crossing: New Horizons. Available in the United Kingdom, Australia and Canada, NERDS World offers players a positive outlet, allowing them to engage in a unique, user-generated experience including fun and inspirational activities.

NERDS World is in support of the brand’s ongoing “Stay NERD” campaign, which encourages consumers to “embrace their nerdiness” by believing in themselves and supporting others. As part of this mission, NERDS partnered with The Cybersmile Foundation in early 2020, with a shared goal of making the internet a safer space for young users by tackling issues related to cyber-bullying and online abuse.

“At NERDS, we stand for inclusivity, belonging and positivity, because as a brand we celebrate how we are all better together,” said Kelly Peyser, Senior Brand Manager for NERDS. “We saw Animal Crossing: New Horizons as an ideal place to bring these values to life, as the game creates a positive, fun experience where players don’t compete against one another but instead work together to create thriving communities online.”

Inside the NERDS World

A vibrant island destination, NERDS World is perfectly imperfect-shaped just like NERDScandy, and covered with decorations in the brand’s signature colors – purple and pink – along with stickers and fun Easter Eggs surprises. While in NERDS World, players can explore and engage in fun activities and win prizes:

Fans can explore within the island by themselves or with others.
Players can receive a guided visit to NERDS World – which is led by a NERDS avatar – by using a Dodo Code that NERDS will share via Instagram and Facebook. Dodo Codes will be accessible at @NERDSCandiesAUS (Australia), @NERDSCandies_UK (UK), and @NERDSCandies_Canada (Canada), or fans can simply visit NERDS World via a Dream Address.
Throughout the game, fans have the chance to receive special merchandise as well as take pictures with the different photo spots all through the island.
Fans can stay tuned for more surprises throughout the month with special activities and challenges released in the NERDS World platform throughout the month-long activation.

Driving Good in the World Through NERDS World

NERDS World will serve as a resource for players who want to learn more about or seek help related to online abuse or cyber-bullying. The island will be equipped with an innovative AI Assistant tool and QR codes, which will provide access to different Cybersmile resources, and will be populated with positive messages and tips throughout.

The activation is launching at a record-breaking time for Animal Crossing: New Horizons, which became Nintendo Switch’s fastest selling title ever after launching in March 2020, selling 13.4M units in its first six weeks. Animal Crossing: New Horizons is Nintendo’s second-best selling game of the year, selling 22.4 million copies since its release. The wide popularity of the game globally can be attributed in part to social circumstances surrounding the COVID-19 pandemic, where isolation has resulted in many consumers seeking indoor activities which allow them to stay engaged and connected to others.

“Especially during a time where the world looks different these days, NERDS World will provide players of all ages with the opportunity to connect virtually with friends and family, as well as build an even broader community online,”stated Scott Freeman, Cybersmile Director. “We are incredibly excited to be working with NERDS to introduce this creative destination, which will serve as a support system for young internet users across the world.”

Starting today, NERDS World will be available through December 17, 2020. Animal Crossing: New Horizon can be enjoyed on a Nintendo Switch console and is rated E for everyone. For more information, please visit www.staynerd.live.

Latest News

N1 Traffic Cups: The Year of Traffic Tournaments Starts soon

Published

2 hours ago

February 18, 2026

Wladimir P.

n1-traffic-cups:-the-year-of-traffic-tournaments-starts-soon

N1 Partners is launching a new series of traffic competitions, N1 Traffic Cups, with the first tournament set to begin this March. The 2026 program will feature multiple promotional events, including standalone cups and a global championship, offering partners new opportunities to scale performance and compete on an international stage.

The initiative builds on the success of the year-long N1 Puzzle Promo in 2025. Drawing on participant feedback and proven mechanics from that campaign, N1 Partners has developed a refreshed competitive format designed to reward consistent growth, efficiency, and strategic traffic management.

The season opens with the N1 SEO Traffic Cup, introducing a dedicated leaderboard with a tiered performance system and a structure focused on real traffic efficiency rather than scale alone. The spring launch sets the tone for what promises to be a highly competitive year for SEO teams and traffic specialists.

Alexa Bond, Head of Affiliates at N1 Partners, comments on the upcoming launch:
“There are plenty of races and battles in the industry, but it was important for us to create a format that stands out in both spirit and approach. We’re not just preparing another competition – we’re building a story with character, centered around strategy, structure, and true competitive drive.

2026 is a year of major sporting events: the Olympics and the FIFA World Cup. The spirit of competition and top-level achievement perfectly aligns with the DNA of N1 Partners: energy, high performance, and healthy competitive ambition are what motivate and push both us and our partners forward.”

To learn more about the tournament launch, contact N1 Partners Leadgen Manager, Kristina:
Email: [email protected]
Telegram: https://t.me/Christina_N1L
LinkedIn: https://www.linkedin.com/in/christina-ladik-6a7068206/

N1 Partners supports affiliates with a portfolio of more than 14 casino and sportsbook brands, coverage across 10+ Tier-1 GEOs, and commission models including CPA up to €700, RevShare up to 45%, and hybrid options.

The post N1 Traffic Cups: The Year of Traffic Tournaments Starts soon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

N1 Traffic Cups: The Year of Traffic Tournaments Starts soon

Published

2 hours ago

February 18, 2026

GamingAmericas.com

N1 Partners is launching a series of traffic tournaments N1 Traffic Cups – with the first one kicking off this March. Throughout 2026, partners can expect a variety of promo activities: from standalone cups to a global championship.

This marks a logical continuation of N1 Partners’ community-focused initiatives. Recently, the team summed up the results of N1 Puzzle Promo – a top-tier promotion in the iGaming industry that ran for almost the entire year of 2025. After gathering participant feedback, consolidating the best practices from the successful campaign, and enhancing it with new engaging mechanics and a fresh perspective, N1 Partners developed a brand-new concept. The traffic tournament series will provide additional opportunities for teams working with traffic and focused on consistent performance growth and scaling results.

SEO teams, get ready – the first stage will be the N1 SEO Traffic Cup, opening the new season and setting the tone for the entire 2026 tournament series. A dedicated leaderboard with a tiered level system based on performance, a new competitive format, and a focus not only on scale but also on real traffic efficiency – this spring promises to be truly competitive.

Alexa Bond, Head of Affiliates at N1 Partners, comments on the upcoming launch:

“There are plenty of races and battles in the industry, but it was important for us to create a format that stands out in both spirit and approach. We’re not just preparing another competition – we’re building a story with character, centered around strategy, structure, and true competitive drive.
2026 is a year of major sporting events: the Olympics and the FIFA World Cup. The spirit of competition and top-level achievement perfectly aligns with the DNA of N1 Partners: energy, high performance, and healthy competitive ambition are what motivate and push both us and our partners forward.”

We’ll reveal all the details very soon…
Stay tuned to N1 Partners’ social media channels and follow the latest updates in iGaming media.