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UK Health Lottery Increases Funding to Good Causes

The UK Health Lottery has increased the amount of its proceeds that go to good causes by 5%.
The lottery said it was making the move, which will result in the proportion of its proceeds that go to good causes rising from 20.3% to 25.5%, because of the effects of the Covid-19 outbreak on charities and community organisations.
The Health Lottery consists of 12 regional and country lotteries operating under the same brand across Britain. The money raised for good causes is allocated to one of the regions each month in rotation to tackle health inequalities.
The scheme, which has raised more than £115m for good causes since it was launched in 2011, initially caused controversy in the charity sector because a lower proportion of its proceeds went to good causes than the National Lottery, which passes on about 28% of each ticket sold.
Martin Ellice, managing director of The Health Lottery, said the outbreak had left many charities and projects in a vulnerable position.
“That’s the reason we have taken the decision to increase the level of contribution by over 25 per cent, allowing us to support the health inequality projects that are so important to local communities,” Martin Ellice said.
“Every single one of the charities and projects funded through The Health Lottery carries out wonderful work and it’s of paramount importance that we keep them alive,” he added.
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Aphrodite’s Fortune
SlotMatrix bestows divine riches with Aphrodite’s Fortune

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The post SlotMatrix bestows divine riches with Aphrodite’s Fortune appeared first on European Gaming Industry News.
Finnish gambling sector
Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027

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Veikkaus is continuing its preparations for the partial multi-license system set to open in 2027. The company aims to remain the market leader in the Finnish gambling sector in the coming years.
Veikkaus has been systematically preparing for the future for a long time. Efforts to strengthen the company’s competitiveness are ongoing: Veikkaus will continue to focus on its core business and, through this, ensure growth in gross gaming revenue in a responsible way.
Many gambling companies aiming to enter the Finnish market are actively preparing to challenge Veikkaus when the licensing market opens.
“Competition will certainly be very tough, as many signs already indicate. Veikkaus is a strong company that will succeed in the competition, but as an organization, we must transform to meet the new situation,” said Reija Laaksonen, EVP, People, Culture and Communications at Veikkaus.
As part of the company’s strategy, Veikkaus will initiate change negotiations affecting three different functions. In total, at the time the negotiation proposal was given, 75 Veikkaus employees are within the scope of the negotiations. The planned measures could, if implemented, lead to personnel impacts as defined in Section 16 of the Act on Co-operation within Undertakings, such as redundancies or unilateral changes to essential terms of employment.
According to current estimates, the negotiations may result in the termination of a total of 20–31 employment contracts and substantial changes to the terms of employment for 20–30 employees. At the same time, it is planned that 22–28 new roles and positions will be created within the functions involved in the negotiations.
“When targeting possible measures, Veikkaus will pay particular attention to the requirements of business operations and ensuring competence in line with Veikkaus’ strategy. Any measures will be implemented in accordance with applicable legislation,” said Laaksonen.
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Betsson Group
Betsson to Attend SiGMA Central Europe 2025

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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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