Conferences in Europe
Navigating New Frontiers: Relax Gaming’s Approach to Growth & Market Expansion
HIPTHER, organiser of the Prague Gaming & TECH Summit 2025, is proud to present Relax Gaming, the Summit’s Delegates Bag Sponsor and a key player in the iGaming industry. In this exclusive interview, we speak with Cliona Griffin, Business Development Manager, Casino at Relax Gaming, to explore their approach to market expansion, transparent competitive strategies, and what to expect from their presence at the Summit.
Relax Gaming has built a strong reputation as a premium aggregator and supplier in the iGaming space. How does your approach to business development ensure that Relax Gaming stays ahead in an increasingly competitive market?
We’re always focused on being one of the industry’s most innovative providers, both in terms of the content we produce and the platform we offer. By constantly evolving our products and maintaining a strong commercial framework, we ensure that Relax Gaming remains a key player in the market.
Our competitive and fair commercial approach has been instrumental in strengthening our presence in existing markets while also enabling smooth entry into new ones. It’s all about staying agile and forward-thinking to ensure our partners get the best possible experience when working with us.
A competitive yet transparent commercial structure is a core focus for Relax Gaming. How do you strike the right balance between offering competitive deals while maintaining transparency with partners and operators?
I think both fairness and transparency are key to building long-term relationships with our partners. That’s why we apply the same commercial structure across the board in each market, ensuring that every partner has a clear and equal opportunity to succeed.
This approach not only makes our offering competitive, but it also gives our partners confidence in knowing they’re working with a provider that values consistency and openness. By keeping things straightforward and fair, we create a commercial environment that benefits operators.
With new markets constantly evolving, what key factors influence Relax Gaming’s decision-making when entering and expanding into emerging markets? Are there any specific regions that are currently on your radar?
When looking at new markets, we take a strategic and measured approach to ensure that any expansion aligns with our business objectives asl well as the needs of our partners.
One of the biggest factors we consider is regulatory complexity. Each market comes with its own set of rules, and we need to ensure that we can operate efficiently while fully complying with local requirements. Beyond compliance, we assess the potential return on investment, evaluating market size, player demand, and long-term sustainability to determine whether it’s the right fit for Relax Gaming and our network of operators.
Right now, we’re actively monitoring several European markets that show strong growth potential. However, our primary focus for H1 this year is expanding our presence in the US. The region presents exciting opportunities, and we’re working to establish a solid foothold by leveraging our expertise and proven content portfolio to meet the needs of operators and players in this market.
Given the dynamic nature of the industry, how does Relax Gaming adapt its offerings to support both new and existing operators in maximising their revenues?
We take a very hands-on approach when it comes to supporting our partners. Our Account Management team works closely with operators to help them maximise revenue by tailoring strategies to suit their needs. Whether it’s optimising game performance or identifying new opportunities, we’re always looking for ways to add value.
On the content side, we’re also moving towards a more bespoke approach, adapting our offering to fit the demands of different markets and player preferences. This flexibility allows us to continue delivering high-quality, relevant content that keeps engagement levels high.
As a speaker at the Prague Gaming & TECH Summit, what key insights will you be sharing with the audience? And what makes this event an essential platform for discussing the future of iGaming?
I’m looking forward to sharing how Relax Gaming approaches market expansion, focusing on how we assess new opportunities, navigate regulatory challenges, and use our aggregation model to drive growth.
I’ll also highlight the importance of localisation and how we tailor our content to different markets while supporting operators with the tools they need to maximise engagement. With the industry evolving rapidly, staying ahead of trends is key, and I’ll touch on the innovations shaping the future of iGaming.
Events like this are a great chance to connect, exchange ideas, and gain insights into what’s next for the industry, making it an essential platform for discussion and collaboration.
With Relax Gaming bringing its expertise to the Prague Gaming & TECH Summit 2025, this year’s event promises invaluable insights into the future of iGaming and technology. Don’t miss the opportunity to connect with industry leaders, gain exclusive market perspectives, and be part of the most dynamic gathering in the CEE region!
Join us on 25-26 March 2025 in Prague – Register now and explore the full agenda!
The post Navigating New Frontiers: Relax Gaming’s Approach to Growth & Market Expansion appeared first on European Gaming Industry News.
The Gaming in Spain Conference, which will take place June 26 in Madrid, has added several new speakers to its agenda.
Regis Dudena, Secretary of Prizes and Bets at Brazil’s Ministry of Finance (through remote video link), and Ewa Bakun, Director of Industry Insight and Engagement at Clarion Gaming, will both make an appearance at the event.
Dudena and Bakun join an already impressive speaker lineup that includes Mikel Arana, Director General of the DGOJ; Xavi Muñoz, Partner at ECIJA Law Firm; Jorge Hinojosa, Director General of Jdigital; Ester Martin-Ortega, Head of Public Affairs and Sustainability at Flutter Entertainment; and Ed Birkin, Managing Director of H2 Gambling Capital.
Additionally, we are happy to welcome Dr. Andreas Ditsche, CEO of affiliate network iGaming.com, who will provide a deep-dive analysis of the search behavior (and preferences) of Spanish iGaming players.
Breakout sessions and networking opportunities
In addition to our main program, the Gaming in Spain Conference also features several highly practical breakout sessions, as well as three certificate-granting workshops (generously provided by Chevron Consultants) on internal audits and the EU’s AI Act, GDPR website checks, and establishing a learning culture in your organization.
The workshops will take place on June 25 – the day prior to the main event – and are free to attend for paying GiS Conference attendees.
Furthermore, the Gaming in Spain Conference offers plenty of networking opportunities during coffee breaks, lunch, and the after-event networking drinks.
Finally, all Gaming in Spain Conference attendees are cordially invited to attend the Jdigital Awards ceremony on June 26. The Jdigital Awards honor outstanding contributions to the improvement of Spain’s regulated online gambling sector.
Registration now open
Registration for the Gaming in Spain Conference is now open. Don’t miss it! Register today: https://bit.ly/GiSC2025.
See you in Madrid!
The post Gaming in Spain Conference announces new speakers, networking opportunities appeared first on European Gaming Industry News.
SYNOT Group once again took part in the prestigious Belgrade Future Gaming exhibition, held on May 27–28, 2025, in Belgrade, Serbia. At booth A3, featuring a brand-new casino-inspired design, SYNOT presented its latest technologies and gaming solutions, which were met with positive feedback from both visitors and business partners.
This year’s presentation built on the successful introduction of the company’s new visual booth concept at the ICE exhibition in Barcelona. Representatives from SYNOT W, SYNOT Games and SYNOT Interactive brought a comprehensive range of products and solutions to the Serbian capital.
SYNOT unveiled its newest product innovations and technological advancements, including a broad portfolio of the latest gaming cabinets and systems. The world premiere of the ST3-27 cabinet, which features 27-inch monitors, attracted significant interest when it was unveiled to the public for the first time in Belgrade.
Among other presented models was the modular ST2-32 cabinet, the first of its kind in the SYNOT portfolio. It was showcased in a configuration featuring an LED jackpot display and the Gamifire Prime gaming system, offering 36 games. Also on display were the brand-new Firebird Gold system, offering a mix of 42 classic and Hold and Respin games, and Firebird Platinum, featuring a combination of 36 classic and linked games.
Visitors could also see other proven models, including the UP2-32, UP1-27, and Eclipse FL-32. The presentation was further enriched by updated jackpot systems, such as the new version of SUPER LINK for slot machines with 8 linked games, presented in the UP2-32 cabinet with LED display; MAGIC BALL LINK in the Eclipse FL-32 setup; and the well-known Firebird Red, Blue and Explosive Games Premium+, which drew significant attention.
A key part of the SYNOT presentation was the SYNNET Casino Management System, introduced by experts from SYNOT Interactive. The company also showcased its complete portfolio of iGaming software solutions. Meanwhile, SYNOT Games highlighted its growing offer of over 200 online games, including the innovative retention tool PEAK, which enables operators to launch targeted promotional campaigns.
“Belgrade Future Gaming is traditionally an important event for us. It provides the opportunity to present our latest innovations, meet with partners, and explore new business opportunities. We were very pleased with the high attendance at our booth and the positive reactions to both our new products and booth design. Throughout the exhibition, we held numerous productive meetings that opened up further opportunities for collaboration. This strong interest from industry professionals confirms that BFG remains a key platform for strengthening the SYNOT brand and expanding our business in the region,” said Roland Andrýsek, Sales Director of SYNOT GROUP.
The post SYNOT Group Showcased its Latest Products at Belgrade Future Gaming 2025 appeared first on European Gaming Industry News.
The HIPTHER Team is proud to celebrate another highly successful event for Gaming and Tech, in a powerful edition of the MARE BALTICUM Gaming & TECH Summit in Vilnius!
The full-house conference was a fitting closure to the groundbreaking MARE BALTICUM Gaming & TECH series that united the Baltics and became a pivotal meeting point and beacon of ideas in the region for seven incredible years.
HIPTHER is grateful to all of our extraordinary speakers who generously shared their expertise with our audience, and to all the fantastic participants dynamically engaging, connecting, and spurring the future of the local industries.
Panels, Workshops & Powerful Takeaways
From the very first session to the final farewell, MARE BALTICUM 2025 delivered two days packed with meaningful insight, future-facing dialogue, and high-impact learning.
Across the Compliance & Operations Lab and the TechXperience Stage, C-level executives, innovators, and thought leaders came together to unpack the most urgent topics shaping Gaming, Tech, Fintech, and Regulation today. From navigating multi-jurisdictional compliance and decoding AI’s role in iGaming, to understanding consumer protection under MiCA and mapping the rise of decentralized platforms, each panel reflected HIPTHER’s mission: to bring clarity, context, and challenge to every conversation.
A key highlight of this year’s edition was the HIPTHER Academy Workshops – a brand-new initiative designed to elevate professional skills through actionable, hands-on sessions. Participants engaged directly with experts in focused workshops, earning digital diplomas marking their attendance and new learning achievement.
Sessions included:
- Crypto Custody, Transparency & Consumer Protection Under MiCA with Anna Agu
- Creative Rights, Real Risks by Andrius Gabnys & Jovita Morta Gabne
- RegTech in Action with Viktorija Poluektova
- Neuroshift by Dr. Maria Loumpourdi
Each workshop offered a deep, hands-on dive into its subject matter, blending real-world scenarios with strategic tools for sustained professional growth.
Awards, Networking & the Signature HIPTHER Experience
The conference went beyond panels and progress: it was also a celebration of the people and companies driving the industry forward.
This year’s BSG Awards Ceremony honored excellence across the Baltic and Nordic regions, with standout winners including Betsson Group, Amusnet Gaming, Digitain, BETER, Coinspaid, and GLI, as well as individual honors for visionaries like Daniel Gunba, Irakli Davarashvili, and Vladimir Malakchi.
Every evening brought the HIPTHER community together in unforgettable venues: from the cozy buzz of the Welcome Meet at Piano Man Bar, to the jazz-infused elegance of the Awards Night at Jazz Cellar 11, and finally the intimate conversations and clinking glasses of the Closing Party at Invino Vilnius. As always, HIPTHER’s signature hospitality turned networking into genuine connection, where business cards meet genuine moments, and partnerships are sparked over stories instead of mere pitches.
What’s Next: 2026 and Beyond
2018 – 2025: MARE BALTICUM SUMMIT ➝ 2026 → ???
For seven unforgettable years, the MARE BALTICUM GAMING & TECH SUMMIT brought the Baltic region together, uniting industries, people, and progress under one roof. The 2025 edition in Vilnius marked the summit’s grand finale, and it did not disappoint: a full house, full hearts, and a bold step forward.
So… is that the end?
Not quite.
In 2026, something new is coming! Something grounded in the values that defined MARE BALTICUM, but reimagined for a new era of regional collaboration.
More local. More focused. More connected.
We’re not ready to say too much (yet).
But if you’ve ever been part of the #hipthers journey… you’ll want to be part of what comes next. Stay tuned!
The post MARE BALTICUM 2025 Wrapped: Paving the Way for Gaming & Tech in the Baltics appeared first on European Gaming Industry News.
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