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Conferences in Europe

Viktoria Soltesz: the Online Payments Pro Teaching Us How Money Moves

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Viktoria Soltesz is a Payment Consultant, BusinessWoman of the Year 2023, and now an Author, with her book “Moving Money – How Banks Think”, being published on all Amazon stores since early January 2024.

Viktoria is the founder and CEO of PSP Angels Group – an independent payment consulting firm with a vast understanding of the payment market, and an extended network of banks and financial providers, offering personalized payment consulting services, helping clients operate their business globally.

In her book, “Moving Money – How Banks Think”, she walks the reader through the history of transactions and financial systems, offers a detailed explanation of basic banking principles, and delves deep into payment solutions, requirements, risk policies, and compliance limitations associated with online payments.

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Viktoria, congratulations on the publication of your book, and thank you for joining us to share more information about it with our readers! In the Foreword of the book, you introduce yourself, detailing your professional background and your fascinating journey into the world of online payments. Can you please give us a short introduction here as well?

My adventure began in England, where I worked for a well-known accounting software company, witnessing firsthand the globalization of financial practices. My move to Cyprus coincided with the adoption of the Euro, offering me unique insights into the island’s financial dynamics. In Cyprus, I started working in accounting and finance, offering tax planning and managing complex global transactions. When I faced various payment and banking compliance challenges, I determined to understand the payment industry and founded PSP Angels, an independent payment consultancy. My goal with the book is to simplify the payment and banking industry, educate businesses about the importance of compliance, and foster understanding between clients and payment service providers.

Blending personal anecdotes, real time stories and my professional experiences, I describe the challenges businesses face in navigating the evolving landscape of online payments. The book aspires to contribute to making online payments more efficient, secure, and understandable, while encouraging open discussions within the industry.

 

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In the book, you speak of “Financial Literacy” and “Payments Literacy”, and how this fundamental knowledge is not taught in schools. Can you give us a brief summary of the key points that businesses should be aware of and take into consideration when setting up their financial operations? What are the basics of “Financial Literacy” and “Payments Literacy”?

Finance is the language of business and understanding the basics of accounting, taxes, and financial expressions is a must for every business. Financial Literacy is the knowledge to manage money effectively, and plan for future financial goals. Knowing the financial terms and concepts helps businesses to make informed decisions regarding savings, investments, and debt. On the other hand, Payments Literacy is often neglected and misunderstood. The concept of “how money moves” globally is not taught in schools, however today all businesses need to understand how to navigate various payment methods, systems, and processes. Payments Literacy encompasses a range of topics related to financial transactions, including online payments, electronic transfers, and traditional banking methods. It is essential for businesses to understand cybersecurity, the various compliance and regulatory environments, plan banking and payments ahead and source and select the relevant providers for these transactions. All international companies need to be aware of diverse payment methods to align with local customer preferences. Payments Literacy is complementing Financial Literacy and they are both vital for effective business operations.

 

As you describe your journey into payments and how the problems you encountered lead to understanding, you share instances of complicated structures, early financial compliance attempts and rigid bank processes around the mid ‘00s to 2010s. How has the landscape evolved by now? Would you say that compliance has found its footing, have the banking and payments processes become more clear and friendly to businesses and consumers alike?

I believe that challenges in payment and banking have become more complex and will continue to evolve. With the increasing shift of businesses to online platforms and their expansion into international markets, complexities in payment and banking processes are on the rise for everyone involved. Maintaining transparency, ensuring compliance, and managing the risks associated with uncertain territories and service providers has become a challenging task. The emergence of new technologies, such as crypto payments, and the variety of currency and asset management options add an extra layer of complexity to these challenges. Not to mention the various cybersecurity and data protection requirements, too. Businesses today not only need to be experts in the traditional financial structures but also have to adapt to the dynamic landscape of digital payments, banking, and payment methods. Successfully addressing these multifaceted challenges requires heightened awareness, strategic planning, and a commitment to staying informed about evolving technologies and about the ever-changing regulatory landscapes.

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How has Fintech played a pivotal role in shaping the evolution of the payment market, and what key contributions or innovations has it introduced over the course of its history?

Fintech became a powerful force reshaping the traditional banking and payment market. Innovations in such a conventional industry was much needed and have significantly improve the efficiency and accessibility of financial transactions. One noteworthy contribution is the introduction of mobile payments, enabling individuals and businesses to seamlessly conduct transactions through their smartphones. This shift to mobile-centric solutions not only simplifies the payment process but also promotes financial inclusivity, reaching individuals who may not have had access to traditional banking services. This has opened up new markets for global trade.

Fintech also brought us the digital wallets and peer-to-peer payment platforms, facilitating fast and secure fund transfers. These innovations have transformed consumer expectations, placing emphasis on speed, convenience, and heightened security in financial transactions. Fintech has driven progress in data analytics, enabling more sophisticated risk assessment and fraud prevention measures. The integration of Application Programming Interfaces (APIs) has played a pivotal role in fostering collaboration between financial institutions and Fintech entities. This interconnected ecosystem has resulted in the creation of diverse financial solutions, ranging from automated budgeting tools to advanced investment platforms.

 

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Speaking of Fintech, in practical terms, how are Blockchain and Cryptocurrencies currently being utilized in everyday applications within the payments system, and what impact are they having on traditional payment methods?

Blockchain and cryptocurrencies, although holding significant promise, currently face challenges in practical application within everyday payment systems. Unfortunately, these technologies have become vulnerable to misuse and scams due to the absence of regulation, undermining their positive potential. Despite their increasing adoption, the tarnished reputation blocks widespread acceptance. In every country, authorities worry that unmonitored transactions may facilitate tax evasion or criminal activities. Although efforts are underway to implement regulations and bring order to the landscape, the current situation remains complex, still providing opportunities for creative individuals to exploit gray areas. The potential benefits of blockchain and cryptocurrencies, such as enhanced security and transparency, are unfortunately still overshadowed by instances of misuse. Achieving widespread adoption necessitates not only technological advancements but also a coordinated effort to address regulatory ambiguities. It is crucial to educate users about the legitimate and responsible use of these innovations. Until a balanced and well-regulated approach is established, the transformative potential of blockchain and cryptocurrencies may be hindered by their association with illicit activities. This underscores the critical need for a comprehensive and carefully regulated integration into mainstream payment systems.

 

Readers will have the opportunity to meet you and get their book copies signed at the Prague Gaming & TECH Summit, on 26-27 March 2024; you will be participating as an expert speaker in two panels: “Navigating the Future: Integrating iGaming, AI, Fintech, and Advertising with Compliance and Data Privacy”, and “Capital Navigation: Expert Strategies for Securing Investment”. Can you give us a sneak-peek of the key points you will be discussing?

In the upcoming discussion, I’ll be sharing practical tips to help the audience navigate common challenges with banking and payment pproviders and their products, digital assets, and other payment methods, mainly present for the iGaming sector. My focus is on providing valuable insights into more cost-effective and secure banking and payment providers. Unfortunately, the iGaming sector is still facing serious payment and banking challenges, and complexities of global fund transfers. I’ll offer advice on executing these transactions in a safer and more economical manner. The aim is to deliver substantial content value to the audience by offering real-life tips and conducting workshops that empower individuals to navigate the intricacies of financial transactions with confidence.

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In ‘Moving Money – How Banks Think, you mention that your goal is to introduce a new approach in both payment planning and execution. What are the key insights that businesspeople and everyday individuals can gain from your book, and in what areas can they seek your professional consultation?

In the book, I’ve distilled years of experience into a practical method outlined in the Strategy section, serving as a step-by-step guide to minimize risk and optimize costs for any online business. My consultancy work aims to bridge knowledge gaps by providing a detailed explanation of basic banking principles and fundamental economic concepts. I assist businesses by offering insights on staying updated about emerging payment and banking trends. My work helps clarifying various aspects and benefits of online payment solutions, positioning for innovation, seizing growth opportunities, exploring global payment methods and their impact on customer satisfaction, acquisition, and retention. I also provide guidance on understanding various regulations and compliance for navigating legal landscapes, ensuring data security and protecting consumer rights. My 20+ years payment and financial experience helps businesses creating effective payment plans for their complex online payment and banking flows. This comprehensive approach is designed to empower businesses with the necessary knowledge and strategic insights to successfully navigate the intricate world of payments.

 

Thank you for your time and this riveting interview, Viktoria! We look forward to seeing you at the Prague Gaming & TECH Summit this March, learn more about the exciting updates in the ever-evolving world of payments, and get our books signed!

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Conferences in Europe

Announcing the 2024 European Gaming Congress: A New Chapter in iGaming Excellence

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HIPTHER, the leading Event Organizer for multiple GameTech industries, is thrilled to announce that the European Gaming Congress (EGC) is gearing up for an extraordinary 2024 edition, poised to redefine industry standards and foster unprecedented growth in the iGaming sector. Set against the backdrop of groundbreaking technological integration and extensive regulatory updates, this event is a must-attend for anyone involved in the gaming and tech industries.

Infinite Opportunities in iGaming

Scheduled to continue the esteemed “Via Infinita” mission, the 2024 European Gaming Congress promises to be an influential gathering, spotlighting the infinite possibilities within the realms of iGaming innovation. The event will focus particularly on iGaming operators and affiliates, offering insights into revolutionizing the affiliate industry, mastering the infinite game of SEO, and pushing the boundaries of marketing and communication. Additionally, the rapid evolution of fintech and the expansive applications of blockchain technology, dubbed ‘The Infinite Ledger’, will be key discussion topics.

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A Convergence of Industry Leaders

EGC 2024 is set to host an array of influential speakers and attendees, including C-level executives, compliance experts, and government officials from across Europe. These industry leaders will come together to share their expertise on crucial compliance updates affecting key regions such as Poland, Italy, Spain, France, the Netherlands, Greece, the D-A-CH region, and the Nordics. This diverse gathering of minds will provide a comprehensive view of the latest regulations and best practices, ensuring all participants are at the forefront of the latest industry developments.

Celebrating Excellence: The EiGE Awards

In conjunction with the conference, the 2024 edition of the European iGaming Excellence Awards (EiGE Awards) will celebrate and honor the achievements of top players within the European iGaming ecosystem. This prestigious awards ceremony is a testament to the industry’s vibrant innovation and enduring excellence, providing attendees an opportunity to witness the pinnacle of iGaming achievement.

Networking and Growth

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The European Gaming Congress will not only be a platform for learning and updates but also a dynamic space for networking and collaboration. The integration of gaming with blockchain, artificial intelligence, and fintech experts is set to create a multifaceted forum for strategic partnerships and growth opportunities.

Join the Forefront of Gaming Innovation

Do not miss out on the most anticipated iGaming event of the year. The European Gaming Congress offers a unique opportunity to connect with leaders from various sectors, explore new business opportunities, and be at the cutting edge of gaming technology and innovation. Whether you are a startup, an established operator, or a seasoned affiliate, EGC 2024 is where you will find the tools and insights to propel your business to new heights.

Join us at the European Gaming Congress 2024 and be part of shaping the future of the gaming industry. This is where the journey to infinite possibilities begins!

Register here to catch the Early Bird Tickets!

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The post Announcing the 2024 European Gaming Congress: A New Chapter in iGaming Excellence appeared first on European Gaming Industry News.

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Conferences in Europe

Altenar becomes General Sponsor of EEGS 2024

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The acclaimed Eastern European Gaming Summit (EEGS) gladly welcomes Altenar, a leading sports betting software provider, as a General Sponsor for this year’s edition of the event. The conference will be held on 27th and 28th of November at the IEC, Sofia, Bulgaria. For another consecutive year Altenar joins the event as a major sponsor with total commitment for fostering innovation and growth in the gaming and entertainment industry, as a whole. This enduring long standing partnership has brought significant mutual benefits and opportunities for both parties and all event participants over the years.

Altenar is delivering best-in-class solutions for licensed operators around the world. Ranging from a standalone sportsbook product to the provision of a turnkey sportsbook solution, Altenar offers proven stability coupled with a flexible and personalised service.

Launched in 2011, Altenar powers hundreds of online sports betting sites, while their self-service betting terminals and mobile app help ensure they meet all operator needs, with an exponentially growing client base in more than 30 countries.

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Altenar COO Dinos Stranomitis said: “In Altenar we consider EEGS and BEGE as a key event to establish connection with East and Southeast Europe. Considering that Bulgaria is playing a key role in that region, our presence is a must. See you in Sofia.”

Altenar is an invaluable partner, thus contributing to the success and vibrancy of EEGS itself. The continued support highlights a shared commitment to excellence and progress within the industry, making this year’s event an essential platform for associated industry luminaries and entrepreneurs to explore the latest trends and opportunities in gaming, entertainment and hospitality in general.

The Eastern European Gaming Summit (EEGS), the premier conference of the region, provides a dynamic platform for industry leaders, innovators, and entrepreneurs to connect, collaborate, and explore the latest trends and opportunities shaping the gaming and entertainment landscape.

No doubt you wish to position your company alongside the Conference and exploit our expertise.

The post Altenar becomes General Sponsor of EEGS 2024 appeared first on European Gaming Industry News.

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HIPTHER Invites You to Recognize Gaming Excellence at the Baltic & Scandinavian Gaming Awards 2024 – Online Voting Session is Now Open!

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HIPTHER, the One-stop Agency and leading Event Organizer for multiple GameTech industries, is excited to announce the Online Voting Session for the Baltic & Scandinavian Gaming Awards – BSG Awards 2024. The BSG Awards recognizing Gaming and Tech Companies’ achievements in the Baltic and Nordic regions, are held annually under HIPTHER’s pioneering Baltics conference series “MARE BALTICUM Gaming & TECH Summit”.

The Online Voting Session for the Baltic & Scandinavian Gaming Awards – BSG Awards 2024 will be open between 8-26 April 2024. Following the Nomination Period that took place between 8 January – 15 March 2024, the Online Voting Session now features all Nominated Companies.

Professionals from the entire spectrum of the iGaming industry are invited to cast their votes to determine the Shortlists for BSG Awards 2024. Your voice matters! Start voting now and until April 26 for your favorite and/or your own teams and companies, to highlight their achievements in the Baltic and Scandinavian regions.

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Cast your Votes across streamlined categories covering the entirety of iGaming operations per region (Baltic and Nordic), including:

  • Operator Categories
  • B2B Sports Betting Categories
  • B2B Casino Categories
  • B2B eSports & Fantasy Sports Categories
  • Payments & Certifications

Full list of Operators and B2B Categories, offered for Vote separately per region (Baltics & Nordics):

Operators Categories:

  1. Best Online Casino
  2. Best Sports Betting Operator

B2B Categories:

  1. B2B Providers (Sports): Best eSports Service Provider
  2. Best Fantasy Sports / Virtual Sports Provider
  3. Rising Star in Fantasy Sports / Virtual Sports
  4. Rising Star in Sports Betting Technology
  5. Best Sports Betting Provider
  6. B2B Providers (Casino): Best Online Casino Provider
  7. B2B Providers (Casino): Best Slots Provider
  8. B2B Providers (Casino): Best Live Casino Provider
  9. B2B Providers (Casino): Rising Star in Online Casino Technology
  10. Connected Services – Best Payment Service Provider
  11. Connected Services – Best Testing Laboratory Provider
  12. Connected Services – Best Hosting Provider

The Baltic & Scandinavian Gaming Awards series has been celebrating the success of the best iGaming companies operating in the Baltics and Nordics since the inception of the MARE BALTICUM Gaming & TECH Summit in 2018. HIPTHER’s Co-founder, Zoltán Tűndik, commented about the Awards and their Voting System:

As we enter the online voting stage of the BSG Awards, I want to extend my heartfelt wishes for good luck to all the nominated companies. Your innovation and dedication have brought you this far, and as the community casts their votes, may your efforts be rightfully recognized. Here’s to making it to the shortlists—may the best contenders rise to the top! Let the spirit of excellence lead the way”.

Rebranding Excellence: The Brand-New Logo of the Baltic & Scandinavian Gaming Awards

As the gaming industry and technology evolve, so do HIPTHER events! Following our vision to honor the Baltic countries as the home of our pioneering MARE BALTICUM Summit through the conference series’ branding, we apply the same inspiring principles to the Baltic & Scandinavian Gaming Awards. We are thrilled to reveal the new logo of the BSG Awards for this year’s magnificent host, Tallinn, Estonia, and we look forward to it gracing both the online stage and our conference!

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Make your Voice Heard & Your Company Shine!

What are you waiting for? Visit HIPTHER’s BSG Awards 2024 page, view all Nominated Companies across Categories for both regions, and start voting to decide the Shortlists!

The Final Vote will take place at MARE BALTICUM Gaming & TECH Summit by the participants of the event on 4 June 2024.

Please note that you need to select one company in each category before submitting your vote, and you are only allowed to vote once per day, as the voting system refreshes 24 hours after your vote has been submitted.

Vote Now for the Baltic & Scandinavian Gaming Awards Shortlists!

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The post HIPTHER Invites You to Recognize Gaming Excellence at the Baltic & Scandinavian Gaming Awards 2024 – Online Voting Session is Now Open! appeared first on European Gaming Industry News.

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