Altenar
How has Altenar expanded its offering in Latin America?
The LatAm region is fast becoming one of the most exciting markets in the industry. With Brazil on the verge of being regulated, we caught up with Diego Salas, Sales Manager at Altenar, to discuss the advantages of the Brazilian market becoming fully legalised and how the sportsbook adapts to the latest trends.
Brazil’s government just launched the Provisional Measure which looks set to pave the way for the complete regulation of sports betting. What impact do you think this will have on Altenar’s growth in this lucrative market?
Regulated markets are where Altenar thrives and, as a sportsbook provider that enjoys the challenge, a Brazilian regulated market would be of great interest to us and as a result, will propel our product into newer and more exciting iterations that we’ve currently seen.
Brazil has a large player and sports fan base, which allows for greater customisation and the implementation of technologies to achieve this for such a vast and diverse pool of players.
Across LatAm, each country/jurisdiction has different interests in sport – with Mexicans more focused on US sports and Colombians preferring football. How does Altenar customise its sportsbook for different markets and keep up with the latest trends?
Our sportsbook is centred around this extended idea of flexibility and customisation, meaning that we implement a range of sports, official data providers and offer competitive bonus and sportsbook features to ensure players are catered to while their needs and trends might change over time.
Some of the most interacted with technologies we implement for this high level of customisation is our widgetized front end that allows operators to show only the leagues, sports and odds most preferable to their players. Additionally, we offer the chance for players to change the odds format, choosing American, fractional and/or decimal odds to offer more flexibility. This was a 2022 development of our sportsbook journey and this has seen great success for our clients.
Colombia was one of the first countries in LatAm to regulate online gambling and is now one of Altenar’s best performing markets. How has the market transformed since 2016 and how has Altenar maintained its foothold in the region?
Colombia has seen tremendous growth and this is thanks to the tighter regulation and the competition this has been invited to the region.
We have been able to nurture our product, clients and their players in Colombia from the beginning of its regulated market, allowing us to tailor our services to the needs of the market space using historical knowledge from 2016 to present and implementing this into our sportsbook and its features.
The Brazilian sports betting market registered a 360% growth between 2020 and 2022. What sets Altenar apart in a region where competition to succeed is higher than ever?
We’re offering highly customisable solutions that brings operators a competitive advantage in markets where competition is extremely high. This is something we’ve achieved in numerous markets that hold similar interests, such as Italy.
Our tools, which includes player props and early payout, are helping operators to engage their players more and in turn this reduces churn rate and increases lifetime value.
Altenar has made a strong start to Q2 by announcing key partnerships in LatAm with Playbonds, GanaPlay and Atomo Gaming. What are your plans for further expansion in the region over the rest of the year?
We aim to continue our expansion through LatAm as it remains a key market for us, and more of the industry is seeing the potential of newer and more seasoned market spaces throughout the region which makes for interesting and much needed competition which is where the sports betting industry, innovation and its technologies thrive.
Additionally, we have also added Winpot to our extensive operator clients and they’ll operate inside Mexico.
Leading sportsbook technology provider ready to deliver premium virtual sports offering to local operators
Altenar has achieved a significant milestone in its LatAm expansion by securing a new certification to offer sportsbook and RGS, including virtual sports in Brazil.
This development underscores Altenar’s commitment to providing cutting-edge and engaging sportsbook solutions in regulated markets, and follows a string of landmark deals with industry leaders, such as Inspired, Kiron, Leap and Sportradar.
To achieve the certification, Altenar underwent a thorough evaluation process, demonstrating the provider’s dedication to compliance and its ability to meet the stringent requirements of the Brazilian market.
The integration of virtual sports from renowned providers will further enhance Altenar’s comprehensive platform, offering a dynamic and exciting vertical for Brazilian players that can be enjoyed 24/7.
Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “We are thrilled to achieve certification for virtual sports in Brazil. This marks another significant step in our growth across Latin America and reinforces our commitment to the burgeoning region.
“By joining forces with some of the industry’s most renowned providers, we are confident in our ability to deliver an unparalleled virtual sports experience to operators and players in Brazil. This offering will complement our existing sportsbook solutions and provide further opportunities for engagement and growth in this key market.”
The post Altenar gains ground in Brazil with virtual sports certification appeared first on Gaming and Gambling Industry in the Americas.
Leading sportsbook provider opens second office in Latin America
Altenar, a leading sports betting and iGaming software provider, has strengthened its support for operators in Brazil with the opening of a new São Paulo office.
Registering an entity in the country highlights Altenar’s understanding of the importance of Brazil’s regulated market for its clients and reflects the company’s continuous global strategy of wanting to be as close as possible to key markets.
Altenar opened an office in Uruguay last year to provide improved support for clients in LatAm and the Brazil entity will bring numerous benefits, including faster onboarding for new customers and invoicing in the local currency.
Frederico Caputi, Sales Manager at Altenar, said: “Opening the São Paulo office is a strategic step for Altenar as it allows us to better serve our partners and streamline operations within Brazil’s thriving market. This local presence not only enhances our customer support capabilities but also significantly boosts our responsiveness to market needs and regulatory changes.
“It is an exciting development that aligns perfectly with our commitment to growth and excellence in Latin America.”
The post Altenar boosts Brazil presence with São Paulo office appeared first on Gaming and Gambling Industry in the Americas.
Leading sportsbook technology provider expands footprint in LatAm
Altenar, a leading sports betting and iGaming software provider, has been officially approved as a technological platform provider in Peru, following the country’s newly established online gambling.
A supreme decree published in October 2023 outlined the compliance requirements for iGaming operators, and Altenar acted swiftly to secure certification. As one of the first providers to submit its application, the company successfully met all regulatory standards, reinforcing its commitment to compliance and market expansion.
With Peru now added to Altenar’s growing list of regulated markets, the company continues to solidify its reputation as a trusted and adaptable sportsbook provider worldwide.
Marina Zacharopoulou, Compliance Manager at Altenar, said: “Achieving homologation in Peru is a testament to our team’s dedication and expertise in navigating regulatory landscapes.
“This milestone positions us for further growth across LatAm, ensuring operators in the region have access to a fully certified and high-performing sportsbook solution.”
Diego Salas, Sales Manager at Altenar, added: “Despite the recent challenges the regulation has brought for operators this approval allows us to support our partners in unlocking the full potential of this exciting market.
“We are excited to add Peru to the list of regulated countries we support, and we’re ready to keep empowering operators across LatAm”
The post Altenar secures platform provider approval in Peru appeared first on Gaming and Gambling Industry in the Americas.
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