Canada
Exclusive interview with Richard Owoyemi – Founder of Peer Gaming about peer-to-peer betting products
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Today we are speaking with Richard Owoyemi, Founder of Peer Gaming. PeerGaming is a software technology company that develops only peer-to-peer betting products. Their vision is to put their revolutionary games in the hands of every reputable gaming operator worldwide. Their flagship product, X-LEAGUE, is destined to become the ultimate complementary product for fixed-odds wagering. And they’re also devising proprietary gaming models that they intend to use in creating an armada of gambling products. PeerGaming is a UX-first startup that plans to gain market access through a leading betting product supplier in the gambling industry. They strive to be creative, optimistic, and persistent in their aspiration to build a global hub for peer-to-peer betting products. betting software providers to supply gaming operators with novel and established social betting products.
GA: Tell us about the idea behind PeerGaming.
RO: The idea behind PeerGaming was one of the blessings in disguise moments we had during the planning phase of X-League.
We were concerned about the enormous marketing costs it would take us to promote X-League in the US and international markets as a B2C company. Also, competing against established operators in different jurisdictions seemed to be a problematic approach to global expansion.
Lottery manufacturers ultimately inspired our go-to-market strategy. Like them, PeerGaming aims to consolidate the strength in the number of operators or retailers in different betting jurisdictions to manage interconnected product operations.
As a B2B supplier of crowd-powered products like X-League, Daily fantasy, Exchange, and many more, we hope to create an omnichannel for these products to receive player entries from several online and offline destinations for profit share.
GA: You say you came up with X-League because of problems you had with gambling yourself. Can you tell us more about that?
RO: Although we approached our creation from differing viewpoints, I believe Pierre Oller, Andrew Black, and I were captivated by a similar frustration. And while Pari-mutuel and betting exchanges are impressive solutions to our shared frustration, they partially complement fixed-odds betting.
Parlays were my favorites until too many bad beats made me lose interest in sports betting. Luckily, when I got a flash of insight into an idea that would interest my then WhatsApp group members and me as an alternative to parlay betting. I pursued it obsessively.
X-League completely complements traditional sportsbooks. I imagine the unusual entertainment benefits of the cross-play option between X-League and traditional fixed odds makes both products a must-have for future operators.
GA: Do you think social p2p betting is the future? And will it complement traditional fixed-odds betting or replace it?
RO: Most people perceive any betting product involving two or more people competing against themselves as a fairer way to bet, so it’s easy to predict that social betting products will be dominant in the future.
However, gaming operators in various betting jurisdictions must consolidate their online and offline marketing muscles to drive these products’ network effects to their highest potential.
For one and a half centuries, traditional fixed-odds betting demand has remained strong even though many have hoped to replace it with Pari-mutuel or Exchange. I’m sure its demand will continue to grow, and its relationship with social betting products is complementary.
GA: What’s your roadmap? When will I be able to join the X-League?
RO: We’ve completed the planning and designing phase for X-League. And we are currently
looking for partners needed to commercialize X-League.
I don’t know when X-League will be live, but we will see once we’ve secured a leading betting software manufacturer to execute our visions.
GA: How do you plan to market PeerGaming to operators and players?
RO: We will let operators and players know they can always count on us for innovative and
entertaining betting products involving a competition between two or more people.
We would show operators how our product supermarket will expertly help them attract and convert loyal customers and offer our players incredible features with games that improve their chances of winning or being entertained.
GA: Will PeerGaming make sports bettors celebrities?
RO: If you agree influential bettors should be eligible for endorsement deals, you’d probably like this part of PeerGaming.
PeerGaming would have a ranking system, social components, and tournaments that could help players grow their influence and followers.
We envision a world where influential bettors too can become brand ambassadors like sensational YouTubers or Instagrammers.
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Canada
ROGA Launches National College Education Campaign
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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.
“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.
The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.
“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.
The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.
“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.
“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.
The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.
Canada
Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company
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Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.
This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.
“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.
The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.
Canada
CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars
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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.
This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.
The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.
LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.
Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.
Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.
“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”
The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.
The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.
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