Baltics
“We’re moving and scaling our market presence worldwide”: Exclusive interview with Evoplay CCO
As the famous tech-first studio prepares to take the Baltic region by storm following its debut in Estonia, and soon Lithuania, we caught up with Evoplay’s CCO, Vladimir Malakchi to talk about the supplier’s expert insight into the CEE market and player profiles.
Congratulations on Evoplay’s latest market debut! How long have you had your eye on the Baltics?
Thank you, it’s a real milestone for us and we’re very pleased to be expanding and building a first-class network. The Baltics is an important market and we’ve been planning entry for some time.
The growth there has been astounding – in Latvia, for example, Euro 11.5 million was generated by the online casino sector just a few years ago. And in Estonia, a recent survey showed that 80% of adults said they had, at least once, placed bets on games of chance, which shows what a tech-savvy audience we’re dealing with.
Our games have proven to resonate really well with CEE players, and we first entered Romania with WinBet, as well as expanding into Croatia, Bosnia, and Serbia. Alongside that, we have already certified our games with local certificates and we’re about to enter Lithuania with one of its most credible casino operators to continue building our Baltic presence
Tell us about your latest deals – what do they encompass and what are you set to deliver?
We’re moving and scaling our market presence worldwide. The CEE region, Estonia and Lithuania are three markets we’ve been looking at this year, and I’m sure we’ll have plenty more exciting news to announce soon enough.
In 2021, we entered Estonia with Slots.io, and with our Lithuanian regulatory approval added to the mix, one can certainly say that our approach is globally local.
When it comes to our offering, we’ve hand-picked our very best to please not only the regulator but also our new players, including Ice Mania, Fluffy Rangers and Forest Dreams. Having really made a name for ourselves as one of the most tech-first suppliers around, we’re very confident that we’ll be able to bring a truly exciting gaming experience to the table that will showcase just how much we stand out as a unique supplier.
What’s your overall view of the three markets available? How do they compare to other CEE markets where Evoplay is live?
The preferences are similar to the typical CEE player, and accordingly relate to the European player profile. We find that CEE countries have similar tastes with regards to games, but with slightly differing needs from country to country.
What we need to remember here is that mobile is the key channel. This means each of our games need to be designed for a highly discerning audience that knows exactly what they should expect when it comes to next-gen gaming. This means flawless graphics, pitch-perfect sounds and an immersive atmosphere that can compete on a par with other types of mobile-based games that they’re accustomed to outside of gambling.
When it comes to the tech – what’s the primary channel of choice for Estonia and Lithuania, and how do you aim to tailor your offering?
As already mentioned, mobile is king – and this is where we really excel. Of course, we go far deeper than that when it comes to evaluating what we have to offer and tailoring our games accordingly. Now it’s too early to say, as we’re still testing and analysing the feedback from players from these markets and adjusting our offering based on the incoming data and each game’s performance.
This, is of course, means that we plan to bring plenty more of our games to the table as we continue to hone our offering, and we will share more specific data and feedback after six months in these markets, but the initial findings are interesting and positive. As everywhere, players choose quality, interesting games that they find familiar to the ones that they are used to seeing on the market.
So, this fits very well with Evoplay’s approach of giving the games you feel you know, but with a new spin based on stunning graphics, great mechanics, and incredible technological implementations.
Taking a look at the games you have prepared for your partners – what have you selected as the best in your catalogue? What can players look forward to?
For the Estonian and Lithuanian markets, we’ve certified a selection of 40 slot titles and we’re pleased to see that all of them have good performance rates in Estonia already, and in some cases – have knocked even our most optimistic expectations right out of the park. Players really like what we have to offer, and we’re delighted to be making a real difference when it comes to entertainment.
Delving into our titles, we think, for example, that Ice Mania, Forest Dreams and Fluffy Rangers are going to be big hits in Estonia, and we’re confident that this will carry over to Lithuania, too – especially, of course, our worldwide evergreen hits such as Hot Triple Sevens, Elven Princesses and Fruit Nova.
Last but not least, how do you see further CEE expansion fitting into Evoplay’s strategy? Should we expect plenty more news soon enough?
We’re exploring all opportunities with regards to our CEE market expansion – it’s a strong marketing that’s ripe for our gaming experience. In many ways, we’re only just getting started – with the Balkan markets proving especially exciting as player interest continues to surge there.
Moving southwards, of special interest to us is Greece – and we’re working hard to assemble a catalogue of regulation-friendly products as we undergo the suppliers’ licencing process, adapted this year. This changing nature of regulation is something I predict to continue to be a hot topic throughout 2021 on the continent, and it’s all about being innovative and agile to adapt to both the regulator and our partners’ needs.
Further afield, we’re open and looking to new markets to reach in Central Western Europe, LatAm and emerging markets. Having a global reach, but with locally relevant games, is a core driver for us, and we’re very much looking forward to keeping our momentum going from last year, which was a record-breaking time for us, across markets, launches and new games. Do stay tuned for plenty more exciting announcements soon enough!
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Baltics
BETBY TO POWER ESTONIAN BRAND WINNERZ WITH SPORTSBOOK SOLUTION INCLUDING PROPRIETARY ESPORTS FEED SOLUTION
Betby, a leading provider of sportsbook solutions, has announced a long-term partnership with the Winnerz brand. The partnership entails the provision of Betby’s cutting-edge sportsbook solution and its proprietary esports feed solution to the Estonian online casino brand.
The inclusion of the Betby Games esports feed solution comes on the heels of Betby Games receiving approval earlier this year from the Malta Gaming Authority (MGA), which allows the sports betting supplier to provide its esports odds feed comprising of pre-match and live odds, round-the-clock content coverage, statistics hub, and resulting, either as part of the Betby Sportsbook solution or as a separate esports data feed to all operators holding an MGA license and other licensed operators in jurisdictions which accept MGA license.
Players on Winnerz’s casino platform now have access to an enriched sportsbook content portfolio featuring over 210,000 monthly events covering as many as 125 sports. The Betby Games esports feed solution will further boost the content offering with a broader and more engaging esports content, including 11 Betby Games e-simulator titles. This includes Betby Games’ renowned customized leagues, enabling operators to offer customizable esoccer football tournaments which are fully tailored to any brand’s identity.
Chris Nikolopoulos, Betby’s Chief Commercial Officer said: “I am very pleased to have agreed a broad collaboration with the Winnerz brand, as together we seek to grow the brand’s local marketshare. By continuing to deliver our extremely strong esport vertical to noteworthy brands, we stay true to our growth strategy, and bring incredible betting experiences to the operator’s customers.”
Kevin Liivamägi, Winnerz’s Head of Sportsbook, said: “I’m thrilled to provide our players with a premium sportsbook solution featuring one of the most extensive content portfolios in the industry. Their extensive range of content is truly impressive, and we’re confident that Betby’s comprehensive sportsbook solution and products are in line with our mission to provide our players with a fully immersive and well-rounded betting experience.”
The post BETBY TO POWER ESTONIAN BRAND WINNERZ WITH SPORTSBOOK SOLUTION INCLUDING PROPRIETARY ESPORTS FEED SOLUTION appeared first on European Gaming Industry News.
Baltics
Hitting the Networking Jackpot: Iconic MARE BALTICUM Gaming & TECH Summit Launch at Tallinn Olympic Park Casino
HIPTHER, leading event organizer and parent brand of online media outlets for Gaming and Technology, is thrilled to announce the iconic kick-off of their MARE BALTICUM Gaming & TECH Summit at the flagship Olympic Park Casino!
The Welcome Meet, scheduled for 3 June 2024 from 18:30 to 22:00, promises to set the stage for an unforgettable experience! Attendees will gather at the renowned Olympic Park Casino, located in the heart of Tallinn at the Hilton Tallinn Park hotel, where the MARE BALTICUM Summit is scheduled to take place. This premier venue offers a stunning 1,600 square meters of Las Vegas-style entertainment and is open 24/7, ensuring a lively and engaging atmosphere for all participants.
Guests at the Welcome Meet will enjoy a stylish, warm reception with welcome drinks, snacks, a separate lounge area, and €10 play money to experience the casino’s exciting games. Olympic Park Casino boasts the city’s nicest cocktail bar and a comfortable lounge, along with 76 state-of-the-art slot machines from top manufacturers like IGT, Novomatic, and Aristocrat. The casino also features 14 table games, including Baccarat, Blackjack, Roulette, and various forms of Poker, with a 24-hour table hall, poker tournaments, multi-level jackpot systems, and a VIP room.
The #hipthers are proud to announce Olympic Casino and OlyBet as official Welcome Meet Sponsors of the MARE BALTICUM Summit 2024, and are excited to host the event at the prestigious and iconic venue of the Olympic Park Casino, setting the tone for an extraordinary summit promising insightful discussions, networking opportunities, and a deep dive into the future of gaming and technology.
Olympic Entertainment Group (OEG), the parent brand of Olympic Park Casino and online brand Olybet, is the leading sports betting and gaming services provider in the Baltics and operates casinos across Slovakia, Croatia, and Malta. With a presence in six countries and 145 casinos, OEG is renowned for its commitment to regulated markets and exceptional customer service.
Don’t miss out on the opportunity to network in style with industry leaders and enjoy the luxurious amenities of the Olympic Park Casino. Register now for the MARE BALTICUM Gaming & TECH Summit 2024 and join us for an iconic kick-off in Tallinn!
For more information and to register, visit: https://hipther.com/events/tallinn/
The post Hitting the Networking Jackpot: Iconic MARE BALTICUM Gaming & TECH Summit Launch at Tallinn Olympic Park Casino appeared first on European Gaming Industry News.
Baltics
Rise, Shine, and Connect: HIPTHER’s Networking Sessions at MARE BALTICUM Gaming & TECH Summit Tallinn
HIPTHER, the leading event organizer for Gaming and Technology industries in Europe, is thrilled to announce holistic Wellness Networking Sessions for MARE BALTICUM Gaming & TECH Summit 2024. This year’s Summit is not just about insightful discussions and groundbreaking tech showcases. As we gather in the beautiful city of Tallinn, Estonia, from June 4th to 5th, we’re excited to announce that the #hipthers are adding a touch of wellness and active networking to the event. With 125 participants joining us this year, the summit promises to be a vibrant platform for professionals to connect, learn, and grow together.
Conference Zen: Morning Yoga & Mindful Breathing
To kick off the summit on Day One (June 4th), join us for the “Conference Zen: Morning Yoga & Mindful Breathing” session. This peaceful morning routine is designed to set the tone for a day of productive discussions and networking. Whether you are a seasoned yogi or a beginner, this session is a perfect way to awaken your mind and body in the serene setting of Tallinn.
The session will start promptly at 7:30 AM, allowing you to breathe in the crisp Baltic air and enjoy a moment of tranquility before the day’s activities. Led by a certified yoga instructor, this 45-minute class will include a variety of stretches, yoga poses, and mindful breathing techniques to center your thoughts and energize your spirit.
Morning Networking Run
On Day Two (June 5th), get your heart pumping with our “Morning Networking Run.” This invigorating start to the day is ideal for those who want to combine fitness with networking. Scheduled to begin at 7:30 AM, this run is an opportunity to explore the charming streets of Tallinn while making new professional connections.
The run will cover a scenic route through the historic city, offering breathtaking views and a fresh perspective on the local culture. Participants of all running levels are welcome, and the pace will be set to accommodate everyone, ensuring a comfortable and inclusive environment. It’s a fantastic way to energize your body and mind while sharing interests and ideas with fellow attendees.
Join Us!
These networking sessions are a testament to HIPTHER’s commitment to creating a holistic experience for all summit participants. By integrating wellness and physical activity into our program, we aim to foster a supportive and dynamic environment where ideas flow freely, and connections are made naturally.
We invite all attendees to take advantage of these unique opportunities to rise, shine, and connect in new and meaningful ways. Remember to bring your yoga mat, running shoes, and an open mind — we’re excited to see you there!
As we look forward to these sessions and the many exciting activities planned for the MARE BALTICUM Gaming & TECH Summit, we’re reminded of the power of community and the importance of taking care of our minds and bodies.
Ready to Join Us? Register Now!
Haven’t registered for the MARE BALTICUM Gaming & TECH Summit yet? There’s still time to join us in Tallinn on June 4-5 for an exceptional blend of professional growth and personal wellness. Engage with industry leaders, explore the latest trends in gaming and tech, and participate in unique activities like our Morning Yoga & Mindful Breathing and the invigorating Morning Networking Run. Don’t miss out on the opportunity to be part of this vibrant community of 125 professionals. Register now and prepare to rise, shine, and connect at this premier event!
See you in Tallinn for a truly enriching experience!
The post Rise, Shine, and Connect: HIPTHER’s Networking Sessions at MARE BALTICUM Gaming & TECH Summit Tallinn appeared first on European Gaming Industry News.
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