Latest News
What Slot Games Lack to Retain a Player
by Sergiy Logvynenko, Account Manager at Sigma Software
Every month we have hundreds or maybe even thousands of new slot titles coming. Already existing games remain on the market too, which makes us think that every casino offers thousands of games to a player. It leads to the situation that an average player changes games as socks or even more often. However, it’s not a fight for the player between game providers because big providers release dozens of games per year and create a competition even between their own games.
In casual gaming (here I refer to the market of small games, first of all mobile games) also there is a huge amount of titles that are quite similar to each other, but quite rarely a single game provider creates tens of similar games. I’m afraid that it can be a topic for a fight that slot games really differ by math, volatility, features, etc. Yes, they are different and geeks know all these differentiations, but a regular player does not feel all these details and plays the game just for two goals: have fun and earn money (yes, players want to earn money).
What is the difference between slot games and casual games? I do not have the ambition to be Captain America, but have to say that one of the biggest differences is that slot game providers are focused on quantity when casual game providers are focused on quality. It is not exact wording and to be precise let’s better tell that slot providers are focused on player acquisition, when casual game providers are focused on player retention.
What is missing in slot games to retain a player? There are plenty of reasons, but today I would like to concentrate on something that we can borrow from casual games. And one of the biggest things here is progress, leveling or simply saying – presence of the next achievable goal. Playing a game you simply spin the wheels and sometimes get free spins, but every round you are in an initial position and do not have progress – your chances to win free spins or big wins or whatever else are the same every round. The only exception is jackpot, especially personalized game jackpots which become more and more popular these days. All these things move us to the fact that every moment a player does not have any reason to keep playing this game and not to switch to another game. Especially if a player hasn’t won for a few consecutive rounds.
If a player has made some progress during the game, collecting some points, symbols, etc. and has a chance to go to the next level which brings something new (new game characters, some in-game awards, or even new game math), it will be one more reason to keep playing. Simple example: a player is in some regular slot game, collecting some symbols on the reels. As soon as X symbols are collected, the game moves to the next level where this symbol becomes a scatter. It is a significant boost for the player and if he/she already collected some significant amount, the chances that this player continues playing are increasing dramatically. Yes, such a game will cost more than a regular slot game, but your player will stay a fan of your game for much longer. And if you see that the game gets success you may develop new “levels” and features and the cost of these levels will be much lower because you may reuse part of math, art and sounds, as well as general game mechanics. So, instead of 3 simple one-level slot games, you create a single multi-level game. It is cheaper and you achieve better awareness of your brand.
I would love to see the movement from quantity to quality, from player acquisition to player retention, and dream to see a blockbuster slot game with thousands of players playing the game for ages. Is it just a dream?
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BitLine
BitLine Enhances Onboarding Experience in Collaboration with Jumio: Simplified KYC for Casino Patrons
This collaboration emphasizes convenience, security and regulatory compliance
Through the BitLine app, users can seamlessly transact with up to US$10 million in casino chips 24/7
BitLine, a pioneering provider in the integration of digital assets for direct access to casino chips, proudly announces a strategic alliance with Jumio, an industry leader renowned for its comprehensive know-your-customer (KYC) solutions.
This partnership marks a significant milestone as BitLine streamlines its onboarding process for casino patrons, ensuring a seamless and secure journey into the realm of digital asset-based payments for gaming.
The collaboration between BitLine and Jumio signifies a commitment to delivering unparalleled convenience while upholding the highest standards of security and regulatory compliance. By leveraging Jumio’s advanced technology, BitLine reinforces its dedication to building trust among users and offering a frictionless experience for individuals seeking access to casino chips via digital assets.
Richard Jones, the Chief Executive Officer for BitLine by Ibanera, expressed enthusiasm about the partnership, stating: “Trust and compliance are the cornerstones of every successful casino venture. At BitLine, our vision to innovate this industry through digital assets hinges on maintaining trust and adherence to regulations. Our collaboration with Jumio represents a monumental stride towards achieving this vision, ensuring that casino patrons transact securely and confidently through our platform.”
Echoing this sentiment, Robert E Prigge, the Chief Executive Officer for Jumio, commented: “The evolving landscape of digital assets presents endless possibilities and BitLine’s innovative approach has reshaped the casino industry. By eliminating withdrawal limitations and expanding accessibility, BitLine has ushered in a new era of gaming. We are thrilled to contribute to BitLine’s journey by providing essential elements of security and compliance.”
BitLine by Ibanera grants cryptocurrency owners unprecedented access to up to US$10 million in casino chips, 24/7/365, serving as a conduit for liquidity on the casino floor. Through the intuitive BitLine app, casino enthusiasts worldwide can initiate transactions within minutes, leveraging their digital assets to unlock funds effortlessly.
Kore Digital Mining Ltd, a UK based Bitcoin mining company, announces that effective 1st May 2024, an additional 14 PH/s mining capacity will be added to its existing infrastructure.
This additional capacity will be provided by a major Bitcoin mining corporation and will be operational until 30th June 2024.
Derek Nisbet, Kore’s Founder & CEO, said – “We are pleased to work with a leading Bitcoin Miner in securing a large amount of mining capacity, for a 2 month trial period. We look forward to hopefully extending this period and engaging more with major mining corporations offering Bitcoin hashing opportunities, in the future.”
This additional 14PH/s Bitcoin mining capacity adds to the existing 2 PH/s currently operational with Kore’s own infrastructure and an additional 4 PH/s is due to be added over the next quarter, totalling 20 PH/s.
The post Kore Digital Mining Ltd Announces Additional 14 PH/s Bitcoin Mining Capacity appeared first on European Gaming Industry News.
Sportradar Group AG today announced that Craig Felenstein has been named Chief Financial Officer of the Company, effective June 1, 2024. Felenstein joins the Company from Lindblad Expeditions where he most recently served as Chief Financial Officer. He will report directly to Sportradar Chief Executive Officer Carsten Koerl.
Felenstein brings nearly 30 years of senior finance and operating experience for US publicly listed companies across the media, entertainment, experiential and digital content industries to his new position at Sportradar. Most recently, Felenstein served as Chief Financial Officer at Lindblad Expeditions, a global leader in expedition cruises and adventure travel, where he oversaw the company’s global finance organization, as well their corporate development, information technology and human resources functions. In his role as Sportradar’s Chief Financial Officer, Felenstein will lead the company’s global finance, accounting and investor relations functions. Felenstein has a unique blend of financial rigor and operational insight and will partner with the rest of the executive leadership team to advance the company’s key strategic initiatives and grow the business while maintaining strong relationships with the investment community. He will be based in New York.
Carsten Koerl, CEO, Sportradar said: “With Craig’s deep international experience and successful track record building finance organizations as a CFO at US listed public companies, I am confident that he will be a strong addition to our team. His track record of helping drive financial strategy and building shareholder value will be instrumental to our continued success. We want to express our deep gratitude to Ger Griffin for his meaningful contributions to Sportradar during a transformational growth period for our Company.”
Prior to his tenure at Lindblad, Felenstein served as Senior Vice President of Investor Relations and Strategic Finance at Shutterstock where he oversaw all interaction with the investment community while leading the financial planning and analysis and corporate development functions. Prior to Shutterstock, he served in various management roles at Discovery Communications, LLC, including Executive Vice President of Investor Relations. At the same time, he was a member of the executive team for several of Discovery’s businesses including serving as the Chief Financial Officer of Digital, Chief Financial Officer of US Network Revenue and Chief Financial Officer of Animal Planet. Prior to Discovery Communications, he held senior positions at News Corporation, Viacom Inc., and Arthur Andersen & Co.
Felenstein said: “Sportradar has built an impressive leadership position in the rapidly growing global sports technology market and the Company is ideally situated to deliver sustained growth given their strong content portfolio, unmatched product offerings and commitment to industry innovation. I am excited to work with Carsten and the entire Sportradar team, as well as the Board of Directors, to capitalize on the significant growth opportunities ahead and deliver additional value to our clients, partners and shareholders.”
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