PayKings, a payment processing service, has introduced products aimed at businesses needing assistance to obtain standard merchant accounts. The company’s new solutions target enterprises in industries that many financial institutions consider high risk.

Established in 2011, PayKings has since expanded its sales in the merchant processing sector and proudly earned a place on the Inc. 5000 list. The company’s team boasts over 50 years of experience in payment solutions, specializing in assisting businesses that might face challenges in obtaining credit card processing services.

“We’ve seen how many legitimate businesses struggle to find reliable payment processing. Our expanded services are a direct response to the gaps we’ve observed in the market,” said Kyle Hall, Chief Executive Officer at PayKings.

A high risk merchant account is generally required for businesses engaged in industries such as online gambling, dietary supplements, vitamins, subscription businesses, and travel-related industries. These sectors often face challenges when obtaining credit card processing functionality due to elevated chargeback risk or compliance concerns.

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PayKings’ new products include organic underwriting strategies tailored to the specific needs of high-risk businesses. The company has also developed advanced fraud identification measures and chargeback prevention methods to deliver better results for clients.

“Every business deserves a fair shot at growth. We’re not here to judge industries. Our job is to facilitate secure, efficient payment processing for legitimate businesses, regardless of their risk classification,” Hall added.

The application process for PayKings’ high risk merchant account involves a detailed review of each business. While this process is thorough, the company aims to make it as straightforward and seamless as possible for applicants who often see same or next day approvals.

Connor Haynes, owner of an online vape shop, said: “I was really impressed with how quick and easy it was to get started with PayKings. The approval process was straightforward, and their support team was very helpful in answering all my questions. Now, I can focus on growing my business without worrying about payment processing issues.”

PayKings emphasises its commitment to compliance with all relevant regulations in the payment processing industry. The company maintains relationships with multiple banking partners, allowing it to offer diverse solutions for different business needs.

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In addition to its core services, PayKings has expanded its educational resources. The company’s website now features a series of articles and guides about high risk merchant accounts, credit card processing, and the broader landscape of payment solutions for challenging industries.

“We would like our clients to take charge and be more in control. People who created these industries have insights that make it invaluable to them to know the nuances of payment processing, particularly in such a risky business,” said Kara Hall, PayKings’ Vice President of Operations.

Andrew Cardno, the Chief Technology Officer of Quick Custom Intelligence, will be a featured speaker at the Casino Marketing & Technology Conference, taking place at the Grand Sierra Resort & Casino in Reno, Nevada. On July 17, 2024, Cardno will present an engaging session focused on strategies for casino marketing during these unpredictable times.

In his session titled “Effective Marketing Strategies for Casino Operators in a Volatile Economic Landscape,” Cardno will delve into innovative marketing tactics that can help casino operators navigate and thrive amid economic uncertainty. Drawing inspiration from Nassim Taleb’s groundbreaking work “The Black Swan,” Cardno will explore how leveraging unpredictability can become a powerful tool for casino marketers.

Attendees will gain insights into long algorithmic gaming tactics and how to adapt to the evolving convergence of entertainment and gambling. Cardno’s approach emphasizes agility and responsiveness, enabling marketers to stay ahead of sudden market changes and maintain sustained engagement and profitability.

“In these unpredictable times, it’s crucial for casino operators to embrace volatility and turn it into an advantage. By leveraging advanced marketing strategies and long algorithmic gaming tactics, we can create a more resilient and adaptive approach to casino marketing. This session will provide actionable insights to help marketers navigate the challenges and opportunities that lie ahead,” Andrew Cardno, CTO of Quick Custom Intelligence, said.

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“We are thrilled to have Andrew Cardno speak at this year’s conference. His expertise in data-driven marketing strategies and his ability to draw on concepts from thought leaders like Nassim Taleb will provide invaluable perspectives for our attendees. This session promises to equip casino operators with the tools they need to thrive in today’s dynamic economic landscape,” Deana Scott, CEO of Raving, said.

Innovative Technology Americas Inc. has appointed Jeff Tash as its Business Development Manager for North America.

Jeff will focus on the amusement and vending industries, identifying and generating new sales opportunities. Innovative Technology specializes in note handling equipment and age and identity verification technology.

Lauren Fabbri, Business Development Manager for the gaming side of the business, said: “Jeff joined us back in March and hit the ground running spending his first day in the Innovative booth at the Amusement Expo show in Las Vegas! Jeff has settled into life at Innovative Technology and is already connecting with our amusement and vending customers across America and Canada.”

Tash said: “I am really enjoying working for Innovative! The overwhelming support and enthusiasm from both the team and our customers on my first day at Amusement Expo validated my choice to join ITL. I’m up to speed with all our products and really enthusiastic to share them with the many contacts I have in the industry.”

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Fabbri added: “Jeff has 15+ years in the amusement industry, primarily with OEMs in a sales and business development role, so has an extensive book of contacts including manufacturers, distributors, route operators and parts providers. He will be responsible for monitoring industry trends, identifying growth opportunities and emerging markets, conducting product demonstrations and facilitating strong client relationships. Jeff has phenomenal relationships and has already demonstrated his ability to motivate decision makers when representing us at trade shows, meetings and events.”

Tash added: “I am eager to provide reliable and innovative product solutions to the amusement industry and customers, and continue to ensure note handling remains at the forefront of the amusement and vending industries. I am excited to collaborate with Lauren and the rest of the North American team in the growth of the GAV (Gaming, Amusement, Vending) markets. Innovative is an organization with a strong sense of purpose and a passion to support its employees, and I am privileged to be a part of this.”