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What App Developers Should Pay Attention to for the Second Half of 2021

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Seven months into the year and the app industry has never been stronger – global app spending climbed nearly 25% to reach upward of $64.9 billion, and mobile habits picked up over the past year are set to stay.

In terms of performance, Gaming remains the undisputed leader in both consumer spend and downloads but among the non-gaming apps, a number of categories are enjoying their fair share in the spotlight.

While categories such as Business, Health, Social and Entertainment continue to enjoy the momentum generated last year, we are also beginning to see renewed interest in sectors like Travel and Navigation, Dating, and Productivity as vaccination rollouts in different countries pick up tractions.

However, the mobile landscape has always been as dynamic as they come – the dust has yet to settle on the pandemic front and consumer behaviour will shift with every passing month. So while the first half of the year had the industry by the edge of our seat for the habits and trends that will form part of the new industry normal, there are now clear signals of what is to come and developers looking to stay competitive will need to start acting on them.

Alternative is the name of the game

Mobile, and apps in particular, are now a cornerstone of consumers’ daily lives and businesses who do not have a presence on a platform will be the ones who will struggle the most, regardless of vertical. Furthermore, users are becoming increasingly discerning about the products and services they use, and are more likely to explore competitor apps to satisfy needs for services that best suit them. This means that developers need to look at participation in alternative platforms – such as various app marketplaces – is becoming critical for discoverability of smaller companies in particular. Bringing their brands to different app storefronts means high chances of building additional touch points with new and existing customers to their businesses.

In light of this, developers will need to identify tools and processes that can streamline their approach to the maintainability of their multi-platform presence. Between delivering their own app brand and participating in multiple app storefronts, the different processes add up to a maintenance headache. The more a developer can re-use their infrastructure and processes across multiple platforms to deliver a common feature-set, the easier they will be able to scale and the more resilient their business will become.

Connectivity set to take centre stage

The popularity and adoption of connected devices have surged over the years and consumers’ expectations are shifting in tandem with this trend. Mobile users are now looking towards a new level of seamless connectivity between their devices and favour apps that are compatible with their ecosystem of choice. This bias is particularly prevalent within the Health vertical where apps belonging to connected devices such as Peloton and Fitbit lead their competitors in terms of consumer spend.

The potential for developers integrated into an ecosystem is almost limitless – the compatibility means that the app is able to fully leverage the hardware capabilities to unlock more extensive features that their competitors would not have access to.

Furthermore, the rollout of 5G technology can further propel the popularity of apps integrated within the ecosystem through its vastly enhanced latency and bandwidth. These capabilities empower greater and better connectivity between devices and apps integrated with the ecosystem are able to contribute to a significantly smarter and more seamless environment. This advantage will then help these apps pull ahead of their competitors in the long run.

Navigating the future with symbiotic collaboration

Given the growing need to maintain presence across alternative channels, publishers need to look towards platforms that can offer them not only a quality and sizable user base, but also strategic growth opportunities. This means focusing on the big picture and prioritise setting up shop at alternative app marketplaces.

With the growing distrust between developers and traditional app distribution platforms, the industry should expect to see an increasing number of bigger gaming companies attempting to set up their own storefronts. However, these channels are likely to be equally problematic as there may be some trust and fairness implications due to the same entity being both the distributor and the developer. Therefore, developers should instead consider existing app distribution platforms such as Huawei’s AppGallery which can offer not only extensive technical and operational support, but also a well-established ecosystem and userbase of over 540 million active users globally.

AppGallery offers developers a wide suite of tools, capabilities, and resources, empowering them to achieve the best return on investment in the shortest period possible. To achieve this, the platform offers every developer a full spectrum of developer support from technical integration to overseas market expansion, facilitating exponential growth and app innovation.

Furthermore, developers onboarding the platform will gain access to the powerful HMS (Huawei Mobile Service) Core, a rich array of open device and cloud capabilities. It allows developers to introduce unique ground-breaking technology to their apps and integrate them into the all-encompassing HMS ecosystem at the same time.

Between the comprehensive level of developer support and unwavering commitment to partner success, AppGallery is the ideal platform for businesses looking to navigate the dynamic second half of 2021 and the future.

If you are interested in learning more about Huawei and its solution, visit the Huawei developer website here: https://developer.huawei.com/consumer/en/

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Zingo Bingo Launches “Your Era” Nostalgia Series Featuring Kerry Katona and Pat Sharp

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Zingo Bingo Launches “Your Era” – A Social-First Nostalgia Series for 2026

Zingo Bingo has officially unveiled Your Era, a new short-form social media content series celebrating iconic throwbacks, shared nostalgia and the cultural moments that defined generations. The series launches in February 2026 and will roll out weekly across TikTok, Instagram, Facebook and YouTube.

Designed to strengthen Zingo Bingo’s identity as a home of nostalgic fun, Your Era focuses on authentic conversation rather than traditional promotional content. The format highlights music, fashion, technology and pop culture milestones that shaped each guest’s personal journey.

Kerry Katona and Pat Sharp Headline Series One

The first confirmed guests include Kerry Katona, singer and media personality best known from Atomic Kitten, and Pat Sharp, the iconic radio and TV presenter associated with classic UK entertainment shows. Additional celebrity names will be revealed throughout the year.

Each episode features five themed nostalgia segments crafted to spark memories, conversation and emotional connections among viewers.


What to Expect from “Your Era”

Every guest takes part in recurring throwback features designed to boost engagement and relatability:

  • The Memory Bag – Guests reveal five nostalgic items and share the stories behind them
  • Flashback Files – A rapid-fire interview covering music, fashion, tech and cultural trends
  • Mixtape Memories – Guests curate throwback tracks for the official Your Era playlist
  • Taste of the Past – Sampling retro sweets and snacks while rating nostalgia levels
  • Yesterday’s News – A humorous headline-guessing game using real throwback media stories

The series aims to tap into the growing popularity of nostalgia-driven digital content while positioning Zingo Bingo as a community-led entertainment brand.


Built by Kinetic Digital and Blueprintx

Your Era has been developed by Zingo Bingo’s operators, Kinetic Digital, in collaboration with long-term creative partner Blueprintx. Blueprintx has previously supported digital and television campaigns for Kinetic Digital brands including Prime Casino and Slingo.

The production strategy prioritises shareable, short-form content optimised for social discovery and influencer amplification, with episodes distributed across dedicated platform pages as well as guest channels.


A Strategic Play for Community Engagement

Jack Watson, Brand Manager at Zingo Bingo, said the series reflects the brand’s commitment to fun, familiarity and connection.

“Your Era is about celebrating the music we replayed, the fads we cringe at and the memories that still make us smile. It’s designed to bring people together through shared nostalgia while reminding audiences that bingo is about enjoying those moments collectively.”

Series one will feature six guests throughout 2026, with new weekly segments designed to drive audience engagement and repeat viewership.

The post Zingo Bingo Launches “Your Era” Nostalgia Series Featuring Kerry Katona and Pat Sharp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Ex-Paysafe VP Justin Fraser takes chief revenue officer role at Yaspa to drive global growth

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Yaspa, the renowned fintech focusing on instant payments and identity solutions, today reveals the appointment of Justin Fraser as its Chief Revenue Officer.

Fraser becomes part of Yaspa’s executive team during a crucial period of global growth. He has more than 20 years of commercial leadership experience in the payments ecosystem, having occupied senior leadership positions at notable industry companies like Cybersource, Visa, and Paysafe.

Having a career centered on maneuvering through intricate payment environments, he offers knowledge in rapidly expanding, regulated sectors such as iGaming, cryptocurrency, and financial technology.

As the new CRO, Fraser will manage Yaspa’s worldwide commercial strategy, concentrating on expanding the company’s Intelligent Payment platform, which integrates open banking with AI-powered customer insights, throughout the UK, Europe, and North America.

Yaspa CEO James Neville said: “We are thrilled to welcome Justin to the team during this period of rapid acceleration. His deep expertise in navigating complex regulatory environments and his proven track record in scaling payment solutions are invaluable assets as we expand our footprint in the US and beyond. Justin’s appointment further strengthens our leadership as we continue to help businesses lower costs, grow revenues, and enhance financial compliance through open banking.”

Justin Fraser said: “Yaspa is at the forefront of the shift toward real-time payments. The company’s unique blend of open banking and AI-verified insights solves genuine friction for merchants, particularly in industries like iGaming. I am excited to join such an innovative team and look forward to driving the next phase of our commercial growth globally.”

Fraser will collaborate closely with the recently strengthened US team, which includes the newly appointed US Sales Lead, Peter Kula, and US Senior Solutions Manager, Jackson Esoda.

This statement comes after a year of significant growth for Yaspa, highlighted by increasing its workforce from 15 to 75 employees and successfully securing a $12 million investment round spearheaded by Discerning Capital. In this timeframe, the firm broadened its international presence with new ventures in Atlanta and Leeds, while winning esteemed honors such as the 2025 Payments Award for Real-Time Payments Innovation and a spot on the CB Insights Top 100 Fintech list.

The post Ex-Paysafe VP Justin Fraser takes chief revenue officer role at Yaspa to drive global growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blueprint Gaming names Mattia Luchesini Head of International Account Management

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Blueprint Gaming has named Mattia Luchesini as Head of Account Management – International, enhancing its commercial leadership as the company continues to grow in regulated markets.

In his new position, Mattia will oversee Blueprint’s global account management function, prioritizing the establishment of strategic operator partnerships and fostering ongoing growth in vital regions. He will collaborate closely with commercial, product, and delivery teams to guarantee that partners receive support through a cooperative, value-oriented strategy.

Mattia comes to Blueprint from Games Global, where he dedicated more than two and a half years to senior account management positions, fostering robust relationships with operators throughout EMEA and acquiring substantial experience in international market dynamics.

This recent appointment demonstrates Blueprint Gaming’s ongoing investment in its commercial strengths, guaranteeing that partners receive support from seasoned leadership while the company advances its growth strategy.

Mattia Luchesini, Head of Account Management – International at Blueprint Gaming, said: “It’s a great opportunity to join Blueprint at a time of strong international momentum.

“The business has a clear vision and a reputation for working closely with its partners, and I’m looking forward to contributing to that approach while helping to drive growth across global markets.”

Matt Cole, Managing Director at Blueprint Gaming, added: “Mattia brings valuable international experience and a strong understanding of what operators need from a long-term content partner.

“His appointment supports our continued focus on strengthening relationships and delivering a high standard of account management as Blueprint grows its global footprint.”

The post Blueprint Gaming names Mattia Luchesini Head of International Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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