Industry News
GamCare Teams Up with YGAM to Bring Young People’s Gambling Harm Prevention Programme to Northern Ireland

GamCare has teamed up with the Young Gamers and Gamblers Education Trust (YGAM) to bring an education and support programme to Northern Ireland, with the mission of safeguarding young generation from gambling and gaming-related harms.
The Young People’s Gambling Harm Prevention Programme is a ground-breaking initiative supported by members of the Betting and Gaming Council and has already been rolled out across England and Wales. Both charities deliver evidence-led workshops and resources to teachers, youth workers and directly to young people to help raise awareness of the issues and help prevent harm.
The move has been welcomed by prominent politician Robbie Butler MLA who is the Chair of the Gambling Related Harm in Stormont. Mr Butler has campaigned for new laws to help protect people from gambling-related harms.
“I welcome this social gaming and digital resilience initiative from Youth Work Alliance. When the APG launched our inquiry into how new legislation can reduce gambling related harms, we made it clear that prevention is better than cure. The stronger gambling laws we are hoping for in Northern Ireland need to be backed up by better education to stop harm before it occurs. So therefore, it is hugely encouraging to see the Youth Work Alliance working with YGAM and GamCare to educate and support our young people,” Robbie Butler said.
Youth Work Alliance, a charity based in Belfast, is working with YGAM to deliver evidence-led and evaluated training to teachers and youth workers, in addition to giving them access to City & Guilds assured training and education resources which provide a full curriculum of lesson plans for primary and secondary age children as well as youth work specific resources.
“The work we are doing with YGAM, working alongside GamCare, delivering their training and resources on the ground here in Belfast and across Northern Ireland is going to be a huge benefit to our local communities. Gambling-related harms have been presented as a hidden issue in Northern Ireland for many years, which makes it even more vital for us to ensure children and vulnerable people are informed, educated and safeguarded against the potential harms associated with gambling and increasingly, gaming too,” Stephen Hughes, Development Manager at Youth Work Alliance, said.
“The expansion of our work into Northern Ireland is a great step for this programme. The partnership relationship really makes this work unique so I’m really pleased we, alongside YGAM, will be working with the Youth Work Alliance. No matter where young people are located the challenges they face when dealing with gambling harms are the same. The Young People’s Gambling Harm Prevention Programme will give young people in Northern Ireland the opportunity to explore how gambling might be affecting them in a safe and trusted environment, giving them the tools to make good decisions,” Anna Hemmings, CEO of GamCare, said.
“Having seen first-hand the impact that our work has had in the places we have already rolled out the National Gambling Education Programme in partnership with GamCare, I am thrilled that we are now able, with the support of Youth Work Alliance, to start delivering the programme in Northern Ireland. As well as educating, informing, and safeguarding, it is also vital that we raise awareness and start a conversation about those very personal experiences of gambling related harms in communities across Northern Ireland,” Lee Willows, Founder and CEO of YGAM, said.
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FanDuel Sports Network
Main Street Sports Group Appoints Jim Keller as EVP of Advertising and Sponsorship Sales

Main Street Sports Group, owner of FanDuel Sports Network, announced the appointment of Jim Keller as Executive Vice President of Advertising and Sponsorship Sales. In this new role, Keller will lead the entire ad sales portfolio for FanDuel Sports Network, overseeing linear, digital, and programmatic efforts. He will report directly to Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.
Keller brings more than two decades of experience driving innovation, operational excellence, and revenue growth across every layer of the media ecosystem, from national networks to digital-first platforms. Most recently serving as Chief Revenue Officer at Fuse Media, Keller previously held executive roles at Warner Bros. Discovery, Hulu, and NBC Universal, leading cross-platform sales teams through industry-shifting transformations and high-growth phases. His background includes oversight of digital, streaming, mobile, addressable, and data-driven advertising, as well as advanced monetization strategies across premium content portfolios spanning sports, entertainment, and news.
“Jim is a proven leader with an exceptional track record across linear, streaming, and digital platforms. As FanDuel Sports Network redefines what local sports media can be – more dynamic, more engaging, and more impactful – Jim’s leadership will be key in creating smarter advertising experiences that deliver real value to our brand partners and local fans alike,” said Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.
“There’s nothing more powerful than the connection a fan has with their local team, and FanDuel Sports Network is building a platform that truly honors that connection. From my earliest days as a sports seller at NBC Sports, to leading some of the industry’s most innovative ad strategies, I’ve always believed that the strongest media experiences are rooted in content and community. FanDuel Sports Network’s focus on building relevant, local, multiplatform fan experiences is exactly what the industry and advertisers need right now, and I couldn’t be more excited to help drive the next phase of growth,” said Keller.
Keller’s deep expertise in building modern ad operations, forging high-impact partnerships, and unlocking value across multiplatform products will be instrumental as FanDuel Sports Network continues to evolve into the future of local sports media. Main Street Sports Group’s continued transformation is rooted in reimagining local sports coverage, not just distributing games, but uniting the brands, features, and experiences fans want, tailored to each market.
The post Main Street Sports Group Appoints Jim Keller as EVP of Advertising and Sponsorship Sales appeared first on Gaming and Gambling Industry in the Americas.
Gambling in the USA
Gaming Americas Weekly Roundup – July 21-27

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.
SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.
Partnerships
Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.
TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.
Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.
The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.
Accor
Accor Arrives on The Strip with Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection

Accor, in partnership with businessman and casino owner Phil Ruffin, announced the signing of Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection. The salient 2884 key property overlooks the city’s premier racing circuit and features some of the best panoramic views of Las Vegas. To be operated under a franchise agreement with Accor when it officially debuts later this year, Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection joins a global portfolio of carefully curated hotels and becomes the second Handwritten Collection address in the US, following Hotel Stratford San Francisco – Handwritten Collection last year. The signing further increases Accor’s presence in the Americas region, with more than 550 hotels open and operating, and reflects the Group’s growing presence across North America.
“The city’s tagline is ‘What happens here, only happens here’, and certainly there is no other place in the world where a collaboration of this scale and significance could come together. The union of Treasure Island and Handwritten Collection creates a one-of-a-kind guest journey, where connections are treasured, wonder is discovered, and every stay is a narrative waiting to unfold. We are incredibly proud to partner with Mr. Ruffin and confident that together we can create a bigger and bolder future for this iconic hotel now that it sits within the Handwritten Collection portfolio and part of the Accor network,” said Camil Yazbeck, Global Chief Development Officer at Accor.
With more than 40 million visitors drawn to Las Vegas each year, Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection is set to offer a truly memorable stay for those seeking genuine hospitality in the heart of the world’s entertainment capital. The franchise partnership between Accor and Treasure Island includes Handwritten Collection brand support, along with Accor’s full global array of services, including sales & marketing, distribution, and loyalty. The hotel will benefit from exposure to the ALL Accor loyalty program – one of the largest and most globally diversified loyalty databases in the world, with 100+ million members and growing.
“Treasure Island has long held a special place in the story of Las Vegas, and I am certain that Accor and Handwritten Collection will further enrich its legacy and attract new generations of guests and visitors. This next chapter brings new energy to the resort while preserving its unmistakable spirit. We are proud to align with Accor – a global leader in hospitality whose values resonate deeply with ours, and we look forward to a successful and long-lasting partnership,” said Phil Ruffin, owner of Treasure Island – TI Las Vegas Hotel & Casino.
As the newest entrant to Handwritten Collection, Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection joins over 25 hotels now open and more than 35 addresses in the pipeline. Standing as a beacon of individuality in the global hospitality sector, Handwritten Collection properties weave character and personality into the guest experience, making every stay unique.
At Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection, the distinct design and whimsical personality of the hotel, inspired by the classic tale by Robert Louis Stevenson, carries through the guest experience, inviting travelers to rediscover their childhood spirit. Many of the hotel’s best-known features and perks, as conceived by Mr. Ruffin, will continue to be honored, such as free valet and self-parking.
The hotel has also recently been transformed by a multi-million-dollar refresh, blending contemporary comfort with thoughtful design elements, ensuring the energy of Las Vegas shines through in every detail. A breezy, sociable lobby overlooks a tropical pool, where intuitive self-check-in is complemented by a 24-hour guest relations team ready to offer a warm welcome. The resort features 10 diverse dining venues and eight upscale lounges and bars, including beloved options such as Phil’s Steak House, Golden Circle Sports Bar, and the popular Gilley’s Saloon, Dance Hall & Bar-B-Que.
The luxurious Oleksandra Spa & Salon is a favorite among guests and residents, part of the resort’s tapestry of experiences filled with local flair. Lively entertainment venues, elegant wedding chapels, state-of-the-art event spaces, and 90,000 sq. ft. of casino and gaming add to the attractions, while the hotel connects to Fashion Show Las Vegas, the largest mall in the city. The famed Mystère – the original Cirque du Soleil show in Las Vegas – performs at the Treasure Island theatre, having been honored eight times as ‘Best Production Show’ and continues to enchant audiences, underscoring the property’s connection to the city’s enduring sense of wonder.
Guestrooms and suites at Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection offer breathtaking views of the famed Las Vegas Strip, Sphere Las Vegas, and the stunning Spring Mountains that encircle the Nevada horizon. Signature SensaTIonalTM pillowtop beds, generous soaking bathtubs or whirlpools, marble finishes and upscale amenities ensure stays are as restorative as they are inspiring.
Aligning with Accor’s sustainability commitments, the hotel was awarded a Four Green Globes certification by the Green Building Initiative. The certification reflects meaningful improvements in energy and water efficiency, air quality and resource management – further aligning the hotel with conscientious travelers.
“We are thrilled to bring Accor to Las Vegas and to provide our ALL Accor members and guests here in the United States, as well as those visiting from around the globe, with an incredible opportunity to stay at this emblematic property – now the largest Accor hotel in the world. The addition of Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection is a milestone achievement, not only for our Handwritten Collection portfolio, but for Accor’s growing presence of exclusively selected properties in the U.S. market,” said Thomas Dubaere, CEO PM&E, Accor Americas.
The post Accor Arrives on The Strip with Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection appeared first on Gaming and Gambling Industry in the Americas.
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