Rank Group has announced the successful migration of its Bella Casino brand onto its proprietary technology platform.
The proprietary platform, gained through the acquisition of Stride Gaming in 2019, offers improved product development capabilities and the ability to respond more swiftly to market and regulatory change, and will also host Rank’s other gaming brands in the future.
“We’re delighted to have achieved what we set out to do last year, on time and on budget, and we are very proud to have successfully delivered the migration of the Bella Casino brand in line with our acquisition plan,” Ian Smith, chief technology officer of Rank Interactive, said.
“Our customers will now benefit from a constantly changing and exciting proposition that is underwritten by a thorough safer gambling experience and lends itself to enhanced customer experience and personalisation,” Ian Smith added.
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