Industry News
The house doesn’t actually always win
Casinos are perhaps the most interesting places you could visit on the planet. Museums are nice, but casinos are great. Aside from all the natural marvels that they have rose from the depths of the Earth or the brilliant man-made structures, casinos are fascinating in their own way.
Let us tell you about one thing that makes these places worth visiting, maybe even more than once, whether or not you are a gambling enthusiast.
For a long time, these places have been like the song of a siren, that lures nearby sailors on the water of life itself. At the mere sight of a gambling spot, the first thought that crosses one’s mind is that one could get rid of one’s financial worries and struggles forever with a small investment and a bit of luck. Maybe right now you’re thinking that such don’t happen. Well, it could, and it has.
Some Lucky Gamblers
Cynthia Jay Brennan
She became one of the luckiest people on Earth in 2000, the beginning of a new millennium. And more than that, she became a new entry in the list of humans who won big in a casino. And when I say “big” I wish I could say that it were a joke, but we’re talking more than 34 million dollars in this case. Depending on your lifestyle, this amount of money could not only allow you to never work a day in your life again, but your grandchildren would also be set for life.
Elmer Sherwin
Dubbed by some “the luckiest man in Las Vegas”, she is a two-time Megabucks winner: in 1989 and in 2005. That’s a bit crazy, isn’t it? And how much did luck really have to do with it? Well, Elmer’s biggest win was just about over 21 million dollars. Now put yourself in the shoes of someone who had just got richer by a huge amount. What would you do with all the money? Spend it all in one night? Invest it in some Silicon Valley start-up? Or perhaps you’re feeling a little charitable and you do something like what Elmer did and invest a considerable amount in the Hurricane Katrina relief fund?
Richie Rich
$39.7 Million: a twenty-five-year-old engineer from Los Angeles came to Vegas to support his favorite basketball team. With Vegas being Vegas, he decided to spend some time at a casino. So after he spent 100 dollars on slot machines, he became one of the biggest winners in the city. He won a sum just a little shy of 40 million dollars at the Excalibur casino in Las Vegas. Boom, just like that.
Spend some money, make some money
These three are just a few people who played in a casino and actually won. That does not mean, by any means, that everyone would; or that if you go right now and pull the lever on a slot machine you will certainly join the ranks of such winners. Nope, it doesn’t work like that, nor will ever. But what it does mean is that it is possible. Always and at any time. Even though the odds are not exactly in one’s favor, winning happens all the time. Si why not you?
What we find fascinating about this (and perhaps we are not the only ones) is that it takes very little involvement. Obviously, there are a number of different ways you could go about making millions of dollars, but very few of them are as simple as inserting a few coins/bills and pressing a button. Makes you think, doesn’t, it?
“You must spend money to make money” is another thing that people say, and it turns out that in 99% of the times that is correct. And let’s not focus only on gambling for this one. Think about starting a business or taking a journey into self-development. At first, before you can even think about the profits you can make you have to do a little spending yourself. Whether that spending is renting a workplace, hiring a specialist in advertising or business planning, it is quintessential that it all starts with something you have invested in. Even if it’s just time, energy, effort, thinking. It’s all resources. You could say it’s a “be the change you want to see” type of situation, meaning that if you want people to spend resources on your business you have to spend some of your resources first.
Online Casinos
The casino land scape is changing and while these where 3 lucky winners from players who played offline, there are tons of big jackpot winners who have played online casino slots.
The Mega Moolah jackpot winner of €13,209,300, won in October 2015, by a 26-year-old British man. The Mega Fortune, Finnish Jackpot winner who took home €17,861,800 in 2013. The Hall of Gods jackpot winner of $8.63 in 2017. These are just a few examples of some bigger jackpot winners.
Playing casino online has also become more popular and common than playing casino offline. Online casino offers you a bigger selection of slot games, no waiting times, and accessibility from anywhere. This is even more true in today world, as online casinos now also offer you the ability to play on your mobile.
In addition, given that online casinos have much lower cost (they don’t have to pay huge sums of money in rent), they also give players more beneficial offers such as free spins, free bonuses without deposit for new players, big deposit bonuses like 250% up to a certain amount. That means that if you deposit 100, the casino will give you an additional 250 to play with. For example, in Romania, Maxbet casino offers new players 100 RON, about 20 euros in free money without the need to make a deposit just to test them out.
SOFTSWISS, a global provider of iGaming software solutions, has won two prestigious trophies at the EGR Marketing & Innovation Awards 2025. These recognitions come alongside two more accolades at Malta’s iGaming Excellence Awards 2025.
EGR Marketing & Innovation Awards
Hosted annually, the EGR Marketing & Innovation Awards honour the most innovative and effective campaigns and teams in online gaming. Recognising success across marketing, creative execution, customer engagement, and commercial results, the awards are regarded as one of the industry’s top accolades.
This year marks the third consecutive win for SOFTSWISS, following previous victories for its standout campaigns, Bringing the Heat in 2023 and Grab Success in 2024. The judges praised the SOFTSWISS marketing team with the Marketing Team of the Year Award for showing a clear passion for their brand and a creative use of new technologies and data analytics.
In addition to leading the team’s collective success, Valentina Bagniya, CMO at SOFTSWISS, was personally recognised as the best B2B Marketer of the Year for her role in transforming SOFTSWISS’ marketing function into a brand powerhouse.
“Thank you to the EGR jury team for this wonderful recognition. Winning Marketing Team of the Year is an extraordinary achievement that highlights our strength and dedication as a team. Additionally, receiving B2B Marketer of the Year is a deeply meaningful acknowledgement of our collective efforts,” says Valentina Bagniya. “These awards are not about individual achievements; they reflect the creativity, commitment, and passion of our entire marketing team.”
Malta’s iGaming Excellence Awards
SOFTSWISS also received major recognition at Malta’s Gaming Excellence Awards 2025. Ivan Montik, Founder of SOFTSWISS, was honoured with the Lifetime Achievement Award for exceptional contributions to the iGaming industry over the course of his career. Meanwhile, Rubens Barrichello, ex-Formula 1 pilot and Non-Executive Director in Latin America at SOFTSWISS, was named Best iGaming Influencer of the Year, celebrating his significant impact through content creation, marketing, and online presence.
Valentina Bagniya comments: “It’s significant that our colleagues Ivan Montik and Rubens Barrichello received recognition at Malta’s Gaming Excellence Awards 2025, demonstrating how our leadership vision is increasingly recognised and valued by industry professionals. Moving forward, we remain dedicated to expanding our expertise and actively contributing to the advancement of our industry.”
On 3-4 July, the SOFTSWISS team will be attending iGB Live in London, ready to share their insights and expertise with interested attendees.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Takes Home Four Awards In One Night appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
BMM Innovation Group, a technology conglomerate focused on gaming product compliance testing, cybersecurity solutions and virtual training for the global gaming industry, announced that it is exhibiting at the Perú Gaming Show 2025, June 18–19 at the Centro de Exposiciones Jockey in Lima, Perú. BMM’s local experts will be available at Booth No. 31–32 to discuss the Company’s full suite of testing, certification, cybersecurity and virtual training services for Perú’s growing gaming industry. With a well-established land-based sector and a rapidly expanding online gaming market, Perú represents one of the most dynamic jurisdictions in Latin America. BMM has supported the Peruvian gaming industry for more than 18 years, with a dedicated office in Lima since 2007. The Company’s deep roots and compliance expertise make it uniquely positioned to serve the diverse needs of Perú’s casinos, sports betting operators, lottery providers and online gaming programmes.
Amusnet is set to make a powerful impression at the Peru Gaming Show 2025, taking place on June 18-19 in Lima, by presenting a comprehensive portfolio across its Online Casino, Live Casino, and Land-based verticals. As one of the most prominent and influential gaming exhibitions in Latin America, PGS brings together the industry’s leading providers, manufacturers and decision-makers for two days of impactful business exchange. Amusnet is also sponsoring the LMG Futbol Experience on June 17, held just before the exhibition, showcasing involvement in local events and its engagement in supporting industry-wide collaboration.
International Game Technology PLC announced that its spectacular RISE55 cabinet is now live on casino floors across the US. With robust, performance-focused content roadmaps for the premium-leased and for-sale game segments, IGT’s RISE55 cabinet debuted with the highly entertaining Magic Treasures Gold game. The RISE55 cabinet features a 55-inch ultra-HD curved display that delivers crisp graphics, enhanced audio technology and remarkable player comfort. The RISE55 cabinet first hit casino floors in late May, with additional deployments planned through the summer. As the hardware’s Class III premium launch title, Magic Treasures Gold is a visually stunning multi-level progressive game with features that build upon the success of IGT’s award-winning Magic Treasures game, including a leveled-up version of the Money Ball feature.
Partnerships
Hard Rock Cafe, in partnership with international soccer icon Lionel Messi, launched new merchandise coinciding with one of the year’s most anticipated global soccer tournaments. The collection debuts as part of Hard Rock’s “WE PLAY TOGETHER” campaign, which unites soccer fans to celebrate the sport. The campaign will feature special experiences and exclusive offers, such as bundle deals combining themed Messi menu and retail items, for guests to watch each match and show support for their favourite teams. Lionel Messi announced the collection via an Instagram post, where he donned one of the custom tees now available for purchase.
PrizePicks, the largest daily fantasy sports operator in North America, announced that it has partnered with the Los Angeles Dodgers as the team’s Official DFS Partner. The partnership features several digital and in-stadium activations at Dodger Stadium as PrizePicks continues to strengthen its brand presence in baseball.
The post Gaming Americas Weekly Roundup – June 9-15 appeared first on European Gaming Industry News.
There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
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