Central Europe
Gaming Meets Business – Hamburg Games Conference 2024 brings the international games industry together
The 15th Hamburg Games Conference (HGC) gathered about 365 international trade visitors and 42 speakers from 255 companies in Hamburg on March 5 and 6. At the business conference, participants exchanged views on the status quo of the games industry and made valuable contacts in the historic Altonaer Museum. With a focus on current topics such as waves of layoffs and studio shutdowns as well as impulses for the future of the industry, the Hamburg Games Conference is once again positioning itself as a fixture in the games industry’s event calendar. On the first day of the conference, Hamburg’s First Mayor Dr. Peter Tschentscher gave a welcome address and took a tour of the conference to learn more about the current challenges facing the games industry.
The program offered a total of 17 talks, 5 panel discussions, the workshop “The Current Challenges for Public and Private Funding in Europe” with Prof. Odile Limpach, the roundtable “State of the Art of Artificial Intelligence Use Cases in the Games and Entertainment Industries” with Dr. Ralph Oliver Graef and Fabian Stösser, and the Indie Arena Booth Pitch Royal. In the Expo Area, 20 games companies and service providers, including Alibaba Cloud, Giants Software, Reactional Music, and several indie studios, presented themselves to trade visitors, who were also able to meet up in 470 meetings and an exclusive get-together event via the MeetToMatch matchmaking platform.
With the theme “Gaming meets Business”, the two stages focused on investments and licensing, current M&A trends, AI and technological innovations in game development, case studies on best practices, and panels on the state of the games industry.
Thanks to the free opportunity tickets sponsored by industry partners Plitch, InnoGames, Chrono Games, Marchsreiter Communications, Polaris, Immutable and IGDA, 70 people affected by layoffs were able to attend the HGC and benefit from the comprehensive program and matchmaking opportunities.
“In the current situation where waves of layoffs are the order of the day, our Opportunity Ticket campaign is our contribution to allowing those affected by layoffs to get in touch with potential employers. There is so much talent in the games industry and the industry needs to keep these experts,” says Wolf Lang, Managing Director of Super Crowd about the Opportunity Ticket campaign.
Exclusive in-person event with tailor-made matchmaking
“On its two conference days, the Hamburg Games Conference once again set topics, facilitated new collaborations, and made Hamburg the top choice for all things games. Whether in the lecture halls, in the Expo area, or the Meet to Match area, the need for exchange in the industry could be felt everywhere,” commented Dr. Ralph Graef, Managing Partner of GRAEF Rechtsanwälte.
Many international games companies on-site
The Hamburg-based companies Sunday, Bigpoint, The Sandbox, InnoGames, and 1SP Agency Holding supported HGC 2024 as enablers and on the Advisory Board. Many thanks also go to further sponsors Alibaba Cloud, 4Players, Bytro, Photon, Playa Games, Threaks, Tiny Roar, gamigo, Giant Games, Reactional Music, Neox Studios and Québec.
Speakers at this year’s Hamburg Games Conference came from the renowned companies Remedy Entertainment, Keen Games, Metacore, Thunderful Group, The Sandbox, Animoca Brands, Bigpoint, InnoGames, Sunday, Gamelight, London Venture Partners, Gamesindustry.biz, WINGS Interactive, Chrono Games, Lowbirth Games, Tabbler, Gamelight, Agnitio Capital, stillalive studios, Drake Star Partners, ROCKFISH Games, Spielworks, SpielFabrique 360°, Layer, The Sandbox, Rise and Play, Whow Games, 1SP Agency Holding, VIZTA Digital, Super Crowd Entertainment, GRAEF Rechtsanwälte, PATI, Dotemu, Team17, INSTINCT3 and Azerion.
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Gamblers Connect, the award-winning iGaming affiliate and media platform, is excited to share that Bazoom will be the official sponsor of Gamblers Connect’s delegation at the upcoming SiGMA Central Europe Summit in Rome, Italy.
As one of Gamblers Connect’s long-standing partners and one of the most trusted link-building and content platforms in the iGaming industry, this collaboration is another great example of creating real impact through strong partnerships. Both companies share the same vision, building with quality, not noise, and this sponsorship perfectly reflects that shared belief.
Thanks to Bazoom’s support, the Gamblers Connect team will have a greater presence at one of Europe’s most important iGaming events, connecting directly with operators, affiliates, and industry leaders from all over the world.
Gjorgje Ristikj, Founder & CEO at Gamblers Connect: “Thanks to Bazoom Group’ support as our sponsor, Gamblers Connect will be present at SiGMA Rome. Partnering with companies that believe in our mission and invest in our growth is exactly what allows us to show up, connect and deliver even more value.”
Bazoom’s innovative platform has become an essential ally for companies looking to strengthen their digital footprint. With access to nearly 100,000 verified media outlets worldwide, the platform makes it easier than ever to acquire quality backlinks and tailored content that drives real growth, all through a transparent, pay-per-link model.
Kristoffer Krog, Head of Global Partnerships at Bazoom: “At Bazoom we always strive to stay ahead of our competition and maintain our position as industry leader within link building. The partnership with Gamblers Connect for SiGMA Rome reflects exactly that, as we share the same ambitions, know-how and expert knowledge within the industry.”
The post Bazoom Becomes the Official Sponsor of Gamblers Connect’s SiGMA Central Europe Delegation appeared first on European Gaming Industry News.
Central Europe
Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome
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Full-service marketing agency mr.Booster is set to participate in SiGMA Central Europe 2025, taking place in Rome on November 4–6. With an interactive booth at the heart of the exhibition, mr.Booster will highlight its expertise in performance-driven digital marketing and invite partners to discover new ways to scale in iGaming, fintech and beyond.
Known for its integrated approach that combines media buying, SEO, influencer campaigns, creative production and data-driven retargeting, mr.Booster has established itself as a trusted growth partner for brands navigating highly competitive digital landscapes.
“SiGMA is a key meeting point for innovation and partnership. For us, it’s not just about showcasing services, but about sparking conversations and co-creating growth strategies with ambitious teams from across the world,” said Leonid Pudov, CEO of mr.Booster.
At Sigma Central Europe, the mr.Booster team will welcome visitors to explore how creativity meets performance. Guests will see the mr.Booster Ad Platform in action, learn how data-driven retargeting turns audiences into loyal players and dive into case stories that prove measurable growth is never accidental. The booth will also feature quick strategy sessions with mr.Booster experts, a vibrant entertainment corner with photo moments and exclusive merch — plus a few surprises for those ready to spin, snap and win.
This year also marks an important milestone for mr.Booster as the agency continues its expansion across European markets.
mr.Booster has been shortlisted for the SiGMA Central Europe Awards 2025 in the category INDUSTRY RISING STAR 2025, recognizing its innovative contributions to media buying, affiliate marketing and cross-channel performance strategies.
The post Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome appeared first on European Gaming Industry News.
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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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