Enthusiast Gaming Holdings Inc. announced the successful conclusion of Rising Stars 2025, its annual creator competition hosted by Luminosity Gaming. The event culminated with a high-energy livestream finale on April 18 that aired simultaneously on Twitch, Kick, and YouTube, spotlighting five standout finalists and capping off the most successful season in the program’s history.

The season was presented by Elgato, with key sponsorship from Cash App, Corsair, CTRL, Fisher College, FocusFuel, JLab, Juvee Energy Drink, PüK Gaming, Sprecher Brewing Company, Starforge Systems, and U.GG. Their support enabled brand-building opportunities, professional development and meaningful exposure for thousands of contestants, delivered through custom content, branded segments, logo placements, and social media activations that authentically connected each brand to a highly engaged creator audience.

After weeks of submissions, creative challenges and community engagement, the Rising Stars 2025 competition, featuring more than 5800 entrants from across the gaming landscape, culminated in a dramatic, high-energy finale live broadcast to fans worldwide. The final five creators, Shortypie, Astrobounder, BPala, CozyZozie, and BillyGoat, competed in a series of on-camera challenges before the final three advanced to the campaign’s final “Split or Steal” segment. In a powerful and unexpected twist, the three finalists—BillyGoat, CozyZozie, and BPala—chose to split the grand prize equally and each earned the title of Rising Star and a content creator agreement with Luminosity Gaming. This live decision, made in front of thousands of viewers, was widely celebrated by fans and reflected the spirit of collaboration, integrity and mutual respect that defined the entire season.

The Rising Stars 2025 campaign amassed over 500 million social media impressions, marking a new high for Luminosity’s creator programming. The campaign trended multiple times on X (formerly Twitter) and drew millions of views across platforms through short-form content, behind-the-scenes clips, sponsored livestreams, and community-driven storytelling.

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“Rising Stars 2025 shattered every record we’ve had for a creator competition. More than just a competition, this season showcased the creativity, inclusivity, and collaborative spirit that define not only Luminosity, but the future of the creator economy. We’re extremely excited to welcome these three new Rising Stars to Luminosity,” said Alex Gonzalez, Chief Marketing Officer at Enthusiast Gaming.

“This whole experience still feels surreal. Joining Luminosity and getting the chance to collaborate with brands I’ve admired for years is truly a dream come true. It marks the beginning of an exciting new chapter where I can continue growing, create meaningful content alongside incredible creators, and stay true to what makes my content uniquely mine. I’m beyond excited to turn this passion into a sustainable, long-term career,” said Rising Stars 2025 Winner, Zoe ‘CozyZozie.

As newly signed creators, all three winners will immediately begin collaborating with Luminosity and its brand partners, launching new content series, engaging in brand campaigns, collaborating with Luminosity’s creator network, and continuing to grow their platforms within a professionally supported environment.

Enthusiast Gaming Holdings announced that it has teamed up with Frigo Cheese Heads, the string cheese brand owned by Saputo for sponsored activations including a media sponsorship of NFL Tuesday Night Gaming’s (NFL TNG) Season 3 debut episode.

Frigo Cheese Heads sponsored the ‘Chomp or Peel’ segment of the debut episode of the popular gaming series in which talent was put on teams based on whether they “Chomp” or “Peel” their string cheese. Frigo Cheese Heads also sponsored two pieces of shoulder content, featuring Super Bowl champion T.J Ward and YouTube gaming sensation Matthew ‘MMG’ Meagher in which they discussed football and their Top 10 Team Power Rankings.

“We’re excited to partner with Enthusiast Gaming as a segment sponsor of the debut of its third season of NFL Tuesday Night Gaming. Cheese Heads is a brand that strongly supports young people expressing themselves creatively – whether that’s in the way they make a trick play while gaming or how they choose to eat their string cheese,” said Jenny Englert, marketing director at Saputo USA.

This premiere episode surpassed 7.4M impressions in the first week and built upon the success of this summer’s NFL FLAG SPECIAL. Showcasing the increasing popularity of NFL Kickoff, the season debut increased 30% on its well-regarded off-season episodes and displayed the continued growth of NFL Tuesday Night Gaming.

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“Season 3 of NFL TNG is all about hosting gamers and NFL players who want to share in the experience of gaming together, and NFL TNG’s new couch co-op format delivers that. We’re seeing immediate results in this new iteration of the program, which is delivering strong viewership and retention, allowing us to target these engaged viewers with integrated branded moments that build brand awareness and consideration for our media partners,” said John Norwood, Executive Vice President of Content at Enthusiast Gaming.